{"id":55059,"date":"2023-12-20T13:19:38","date_gmt":"2023-12-20T06:19:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lam-content-marketing-sang-tao-de-bien-click-thanh-khach-hang.html"},"modified":"2023-12-20T13:19:38","modified_gmt":"2023-12-20T06:19:38","slug":"lam-content-marketing-sang-tao-de-bien-click-thanh-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lam-content-marketing-sang-tao-de-bien-click-thanh-khach-hang.html","title":{"rendered":"L\u00e0m Content Marketing s\u00e1ng t\u1ea1o \u0111\u1ec3 bi\u1ebfn click th\u00e0nh kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
Qu\u1ea3ng c\u00e1o l\u00e0 \u0111\u1ec3 ti\u1ebfp t\u1ee5c gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, ch\u00eca kh\u00f3a \u0111\u1ec3 thu v\u1ec1 l\u1ee3i t\u1ee9c cho c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o ph\u1ea3i l\u00e0 k\u1ebft h\u1ee3p \u0111\u1ed3ng b\u1ed9 v\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi, khi ai \u0111\u00f3 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u, b\u1ea1n m\u1edbi t\u1ea1o ra nh\u1eadn th\u1ee9c r\u1ea5t m\u01a1 h\u1ed3 v\u1ec1 s\u1ea3n ph\u1ea9m, vi\u1ec7c quan tr\u1ecdng l\u00e0 c\u1ea7n ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i m\u1eb9o \u0111\u1ec3 li\u00ean t\u1ee5c t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 duy tr\u00ec cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng<\/h2>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u tuy\u1ec7t v\u1eddi v\u1ec1 ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 n\u00f3i chung l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ecdc c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau cho c\u00e1c lo\u1ea1i h\u00ecnh n\u1ed9i dung kh\u00e1c nhau. Ch\u1eb3ng h\u1ea1n, khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o cho m\u1ed9t c\u00f4ng c\u1ee5 chuy\u1ec3n ti\u1ec1n m\u1edbi tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 retarget b\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c, v\u00ec h\u1ecd \u0111ang th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ng\u00e2n h\u00e0ng s\u1ed1. Trong khi \u0111\u00f3, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o kh\u00e1c li\u00ean quan t\u1edbi th\u1ebf ch\u1ea5p t\u00e0i s\u1ea3n, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 g\u1eedi nh\u1eefng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn l\u00e3i su\u1ea5t vay, c\u00e1ch t\u00ednh c\u00e1c g\u00f3i vay d\u1ef1a tr\u00ean t\u00e0i s\u1ea3n th\u1ebf ch\u1ea5p hay c\u00e1c t\u00f9y ch\u1ecdn t\u00e0i ch\u00ednh kh\u00e1c.<\/p>\n

Thay v\u00ec n\u00f3i chuy\u1ec7n chung chung v\u1edbi t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng, ph\u00e2n nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng gi\u00fap b\u1ea1n t\u1ea1o c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng mu\u1ed1n ti\u1ebfp c\u1eadn n\u1ed9i dung, ti\u1ebfp \u0111\u00f3 gi\u1eef cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c m\u1ea1ch l\u1ea1c v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac. V\u00ed d\u1ee5: m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 r\u1ea5t th\u00edch c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean Instagram, trong khi nhi\u1ec1u nh\u00f3m kh\u00e1c l\u1ea1i d\u00e0nh th\u1eddi gian tr\u00ean LinkedIn.<\/p>\n

\"Ch\u1ea5t<\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng l\u00e0m n\u00ean danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

Cam k\u1ebft v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng<\/h2>\n

B\u1ea1n chi r\u1ea5t nhi\u1ec1u ti\u1ec1n cho qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao. V\u00ec v\u1eady, \u0111\u1eebng l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch n\u1ed9i dung chung chung, nh\u1ea1t nh\u1ebdo ngay sau \u0111\u00f3.<\/p>\n

N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u01b0\u1eddng y\u00eau c\u1ea7u k\u1ebft h\u1ee3p \u0103n \u00fd c\u00f9ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 ch\u00fa tr\u1ecdng t\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed3ng th\u1eddi, h\u00e3y s\u00e1ng t\u1ea1o h\u01a1n trong vi\u1ec7c chuy\u1ec3n t\u1ea3i n\u1ed9i dung, ngo\u00e0i vi\u1ebft b\u00e0i tr\u00ean blog \u2013 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i d\u01b0\u1edbi d\u1ea1ng video, infographics v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c b\u00ean c\u1ea1nh v\u0103n b\u1ea3n thu\u1ea7n t\u00fay.<\/p>\n

\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n li\u00ean quan t\u1edbi ng\u01b0\u1eddi d\u00f9ng, h\u00e3y tham kh\u1ea3o l\u1ea1i c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng \u1edf tr\u00ean. \u0110i\u1ec1u g\u00ec h\u1eefu \u00edch cho h\u1ecd? H\u1ecd \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin hay ch\u1ec9 \u0111\u01a1n thu\u1ea7n gi\u1ea3i tr\u00ed? H\u1ecd \u0111ang \u1edf \u0111\u00e2u trong h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi mua v\u00e0 \u0111i\u1ec1u g\u00ec s\u1ebd th\u00f4i th\u00fac h\u1ecd th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo? C\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u nhu c\u1ea7u, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 xu\u1ea5t b\u1ea3n nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng.<\/p>\n

\"K\u1ebft<\/p>\n

K\u1ebft h\u1ee3p \u0103n \u00fd gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean v\u00e0 c\u00e1c Team<\/p>\n<\/div>\n

K\u1ebft h\u1ee3p \u0103n \u00fd gi\u1eefa c\u00e1c Team\u00a0<\/b><\/h2>\n

Ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi d\u1ec5 ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o h\u01a1n b\u1ea1n mong \u0111\u1ee3i. Theo Vi\u1ec7n Ti\u1ebfp th\u1ecb n\u1ed9i dung, \u201c61% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn \u1edf Hoa K\u1ef3 \u0111\u00e3 mua h\u00e0ng d\u1ef1a tr\u00ean \u0111\u1ec1 xu\u1ea5t t\u1eeb c\u00e1c \u200b\u200bblog\u201d, v\u00ec v\u1eady, c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng th\u00f4ng tin h\u1eefu \u00edch ch\u00ednh l\u00e0 th\u1ee9 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm \u0111\u1ec3 h\u1ed7 tr\u1ee3 tr\u01b0\u1edbc khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. H\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c truy c\u1eadp trang web c\u1ee7a b\u1ea1n, \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft tr\u00ean blog, m\u1edf c\u00e1c email v\u00e0 l\u1eafng nghe b\u1ea1n mi\u1ec5n l\u00e0 b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 khi\u1ebfn h\u1ecd tin t\u01b0\u1edfng.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u00e3 c\u00f3 k\u1ebf ho\u1ea1ch s\u00e1ng t\u1ea1o n\u1ed9i dung cho m\u1ed9t tu\u1ea7n, m\u1ed9t th\u00e1ng ho\u1eb7c th\u1eadm ch\u00ed m\u1ed9t n\u0103m, d\u00f9 \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c kh\u1ed5ng l\u1ed3 l\u00e0 m\u1ed9t \u0111i\u1ec1u r\u1ea5t th\u00e1ch th\u1ee9c. Tuy nhi\u00ean, n\u1ed9i dung h\u1eefu \u00edch \u0111\u00f4i khi c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi\u00a0 k\u1ecbp th\u1eddi cho m\u1ed9t b\u00e0i \u0111\u0103ng blog c\u0169. \u0110\u1eb7c bi\u1ec7t, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nh\u1edb, s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p \u0103n \u00fd c\u1ee7a m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean d\u1ee5ng, bao g\u1ed3m m\u1ed9t ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o, nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, nhi\u1ebfp \u1ea3nh gia, ng\u01b0\u1eddi quay phim v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd n\u1ed9i dung.<\/p>\n

Ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/h2>\n

Ch\u1ec9 ri\u00eang n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 duy tr\u00ec c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 sinh th\u00e1i n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1i s\u1eed d\u1ee5ng v\u00e0 tham chi\u1ebfu theo nhi\u1ec1u c\u00e1ch. M\u1ed9t b\u00e0i vi\u1ebft tr\u00ean blog c\u00f3 th\u1ec3 l\u00e0 \u00fd t\u01b0\u1edfng cho 10 b\u00e0i vi\u1ebft v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ecf h\u01a1n. Ho\u1eb7c, m\u1ed7i b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i qua email, g\u1eedi \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n. 11 b\u00e0i vi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra 50 b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, n\u00eau b\u1eadt nh\u1eefng \u0111i\u1ec3m l\u01b0u \u00fd theo c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ecf h\u01a1n.<\/p>\n

T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb kh\u00f3 kh\u0103n nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y t\u1ed1t h\u01a1n, \u0111em v\u1ec1 hi\u1ec7u qu\u1ea3 cao h\u01a1n cho m\u1ed7i chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh n\u1ebfu \u0111\u00e3 c\u00f3 s\u1ef1 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thay v\u00ec \u201c\u0103n may\u201d v\u1edbi c\u00e1c chuy\u1ec3n \u0111\u1ed5i t\u1ee9c th\u1eddi t\u1eeb m\u1ed9t qu\u1ea3ng c\u00e1o ho\u1eb7c chi\u1ebfn d\u1ecbch nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

Theo\u00a0Dave McIndoe \u2013 Forbes.com<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • B\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd tr\u00ean truy\u1ec1n th\u00f4ng \u0111a k\u00eanh v\u1edbi Content Marketing<\/em><\/li>\n
  • 3 b\u00ed k\u00edp gi\u00fap t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o ch\u00e9o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i m\u1eb9o \u0111\u1ec3 li\u00ean t\u1ee5c t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 duy tr\u00ec cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55059"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55059"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55059\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}