{"id":55074,"date":"2023-12-20T13:23:38","date_gmt":"2023-12-20T06:23:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/de-cap-nhat-thuat-toan-bert-cua-google-khong-anh-huong-toi-thu-hang-seo.html"},"modified":"2023-12-20T13:23:38","modified_gmt":"2023-12-20T06:23:38","slug":"de-cap-nhat-thuat-toan-bert-cua-google-khong-anh-huong-toi-thu-hang-seo","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/de-cap-nhat-thuat-toan-bert-cua-google-khong-anh-huong-toi-thu-hang-seo.html","title":{"rendered":"\u0110\u1ec3 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n BERT c\u1ee7a Google kh\u00f4ng \u1ea3nh h\u01b0\u1edfng t\u1edbi th\u1ee9 h\u1ea1ng SEO"},"content":{"rendered":"<div id=\"test\">C\u1eadp nh\u1eadt thu\u1eadt to\u00e1n m\u1edbi nh\u1ea5t c\u1ee7a Google, BERT, \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t trong nh\u1eefng b\u1ea3n c\u1eadp nh\u1eadt l\u1edbn nh\u1ea5t c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. BERT \u0111\u00e3 \u0111\u01b0\u1ee3c Google ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 v\u00e0o cu\u1ed1i n\u0103m nay v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn th\u1ee9 h\u1ea1ng website tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n<p>V\u00ec l\u1ebd \u0111\u00f3, \u0111\u1ec3 c\u00f3 th\u1ec3 duy tr\u00ec ho\u1eb7c c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website sau thay \u0111\u1ed5i n\u00e0y, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u c\u1ee5 th\u1ec3 BERT l\u00e0 g\u00ec, \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd \u0111\u1ec3 t\u1ed1i \u01b0u website \u2013 gi\u1eef v\u1eefng v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a kh\u00f4ng ch\u1ec9 sau l\u1ea7n c\u1eadp nh\u1eadt n\u00e0y m\u00e0 c\u00f2n l\u00e0 c\u00e1c l\u1ea7n ti\u1ebfp theo.<\/p>\n<div id=\"attachment_18287\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18287\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/google-bert-cap-nhat-thuat-toan.jpg\" alt=\"Google Bert\" width=\"800\" height=\"380\" title=\"google-bert-cap-nhat-thuat-toan\"><\/p>\n<p class=\"wp-caption-text\">Google Bert<\/p>\n<\/div>\n<h2 id=\"1-bert-la-gi\">BERT l\u00e0 g\u00ec?<\/h2>\n<p>BERT l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a \u0111\u1ea1i di\u1ec7n B\u1ed9 m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Transformers. \u0110\u00e2y l\u00e0 m\u1ed9t thu\u1eadt to\u00e1n x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean cho ph\u00e9p c\u1ed7 m\u00e1y t\u00ecm ki\u1ebfm hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c t\u1eeb c\u00f3 ngh\u0129a l\u00e0 g\u00ec theo c\u00e1c ng\u1eef c\u1ea3nh, tr\u00ean 70 ng\u00f4n ng\u1eef, trong \u0111\u00f3 c\u00f3 c\u1ea3 Ti\u1ebfng Vi\u1ec7t.<\/p>\n<p>BERT ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch m\u00e3 h\u00f3a \u0111\u1ed3ng th\u1eddi n\u1ed9i dung c\u1ea3 c\u00e2u theo c\u1ea3 hai chi\u1ec1u \u2013 d\u1ef1a tr\u00ean v\u1ecb tr\u00ed t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a t\u1eeb trong c\u00e2u thay v\u00ec ch\u1ec9 \u0111\u1ecdc c\u00e1c t\u1eeb theo th\u1ee9 t\u1ef1 t\u1eeb tr\u00e1i sang ph\u1ea3i. \u0110i\u1ec1u n\u00e0y gi\u00fap Google hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c s\u1eafc th\u00e1i ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c thu\u1eadt to\u00e1n tr\u01b0\u1edbc \u0111\u00e2y do m\u1ed9t s\u1ed1 t\u1eeb c\u00f3 th\u1ec3 c\u00f3 \u00fd ngh\u0129a kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o ng\u1eef c\u1ea3nh.<\/p>\n<h2 id=\"2-tac-dong-cua-bert-den-thu-hang-tim-kiem\">T\u00e1c \u0111\u1ed9ng c\u1ee7a BERT \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm<\/h2>\n<p>Hi\u1ec7n t\u1ea1i, BERT m\u1edbi ch\u1ec9 \u0111\u01a1n thu\u1ea7n ph\u00e2n t\u00edch c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm, kh\u00f4ng ph\u1ea3i to\u00e0n website. Tuy nhi\u00ean, b\u1ea3n c\u1eadp nh\u1eadt n\u00e0y c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn c\u00e1ch website \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u2013 theo m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh do c\u00f3 th\u1ec3 khi\u1ebfn thu\u1eadt to\u00e1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n \u00fd ngh\u0129a c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng t\u1eeb trong m\u1ed7i l\u1ea7n t\u00ecm ki\u1ebfm. Theo \u0111\u00f3, nh\u1eefng th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c g\u1ee3i \u00fd \u1edf c\u00e1c v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean s\u1ebd li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn \u00fd \u0111\u1ecbnh \u0111\u1eb1ng sau vi\u1ec7c t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c trang web c\u00f3 n\u1ed9i dung thi\u1ebfu t\u1eadp trung, kh\u00f4ng h\u1eefu \u00edch c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao. Sau l\u1ea7n c\u1eadp nh\u1eadt n\u00e0y, thu\u1eadt to\u00e1n Google \u0111\u00e3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh c\u1ee7a c\u00e1c thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm, v\u00ec v\u1eady k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 s\u1ebd r\u1ea5t ph\u00f9 h\u1ee3p, c\u1ee5 th\u1ec3 v\u00e0 h\u1eefu \u00edch. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do c\u00e1c trang web cung c\u1ea5p th\u00f4ng tin m\u01a1 h\u1ed3, kh\u00f4ng thi\u1ebft th\u1ef1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u00edt c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean trang \u0111\u1ea7u ti\u00ean trong k\u1ebft qu\u1ea3 Google.<\/p>\n<div id=\"attachment_18290\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18290\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/tang-toc-do-tai-trang.png\" alt=\"T\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u1eef v\u1eefng th\u1ee9 h\u1ea1ng sau nh\u1eefng l\u1ea7n c\u1eadp nh\u1eadt\" width=\"800\" height=\"432\" title=\"tang-toc-do-tai-trang\"><\/p>\n<p class=\"wp-caption-text\">T\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u1eef v\u1eefng th\u1ee9 h\u1ea1ng sau nh\u1eefng l\u1ea7n c\u1eadp nh\u1eadt<\/p>\n<\/div>\n<h2 id=\"3-vay-lam-cach-nao-de-cai-thien-thu-hang-website-sau-cap-nhat\">V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website sau c\u1eadp nh\u1eadt?<\/h2>\n<p>Google n\u00f3i r\u1eb1ng kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o thao t\u00fang thu\u1eadt to\u00e1n \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf v\u1ec1 th\u1ee9 h\u1ea1ng sau l\u1ea7n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n m\u1edbi nh\u1ea5t n\u00e0y. Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng website \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm sau b\u1ea3n c\u1eadp nh\u1eadt BERT theo nh\u1eefng c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<p><strong><i>T\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/i><\/strong><\/p>\n<p>Google lu\u00f4n mu\u1ed1n cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm t\u1eeb c\u00e1c website \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t. T\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t g\u1ee3i \u00fd tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u0169ng nh\u01b0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n. M\u1ed9t trong s\u1ed1 t\u00f9y ch\u1ecdn ch\u00ednh l\u00e0 khai th\u00e1c c\u00e1c trang t\u0103ng t\u1ed1c cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng (AMP) \u0111\u1ec3 gi\u00fap t\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang cho ng\u01b0\u1eddi d\u00f9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c s\u1eed d\u1ee5ng tr\u00ecnh t\u1ea1o trang t\u0129nh v\u00e0 m\u1ea1ng ph\u00e2n ph\u1ed1i n\u1ed9i dung.<\/p>\n<p><strong><i>Hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ea1o n\u1ed9i dung li\u00ean quan<\/i><\/strong><\/p>\n<p>N\u1ed9i dung h\u1eefu \u00edch v\u00e0 li\u00ean quan t\u1edbi c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng lu\u00f4n quan tr\u1ecdng v\u1edbi SEO v\u00e0 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng sau b\u1ea3n c\u1eadp nh\u1eadt BERT l\u1ea7n n\u00e0y. Do \u0111\u00f3, \u0111\u1ec3 duy tr\u00ec v\u00e0 gi\u1eef v\u1eefng th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm tr\u00ean trang \u0111\u1ea7u c\u1ee7a Google, website c\u1ee7a b\u1ea1n n\u00ean t\u1eadp trung gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m b\u1edfi Google s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn. Nh\u1eefng n\u1ed9i dung m\u01a1 h\u1ed3, chung chung v\u00e0 l\u1eb7p l\u1ea1i s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng t\u1ed1t, ngay c\u1ea3 khi \u0111\u01b0\u1ee3c nh\u1ed3i nhi\u1ec1u t\u1eeb kh\u00f3a li\u00ean quan.<\/p>\n<div id=\"attachment_18289\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18289\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/thau-hieu-khach-hang-2.jpg\" alt=\"Th\u1ea9u hi\u1ec3u kh\u00e1ch h\u00e0ng thay v\u00ec d\u00f9ng tips, trick \u0111\u00e1nh l\u1eeba thu\u1eadt to\u00e1n\" width=\"800\" height=\"451\" title=\"thau-hieu-khach-hang-2\"><\/p>\n<p class=\"wp-caption-text\">Th\u1ea9u hi\u1ec3u kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn th\u00f4ng minh nh\u1ea5t thay v\u00ec d\u00f9ng tips, trick \u0111\u00e1nh l\u1eeba thu\u1eadt to\u00e1n<\/p>\n<\/div>\n<p><strong><i>\u0110\u1eebng c\u1ed1 \u0111\u00e1nh l\u1eeba thu\u1eadt to\u00e1n<\/i><\/strong><\/p>\n<p>Nh\u01b0 m\u1ecdi khi, c\u1ed1 g\u1eafng l\u1eeba c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google s\u1ebd h\u1ea1i nhi\u1ec1u h\u01a1n l\u00e0 l\u1ee3i. Nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a, mua link, s\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n text \u1ea9n v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt SEO m\u0169 \u0111en kh\u00e1c s\u1ebd nhanh ch\u00f3ng nh\u1eadn nh\u1eefng h\u00ecnh ph\u1ea1t th\u00edch \u0111\u00e1ng t\u1eeb Google. Sau m\u1ed7i b\u1ea3n c\u1eadp nh\u1eadt, thu\u1eadt to\u00e1n Google ng\u00e0y c\u00e0ng hi\u1ec7u qu\u1ea3 trong vi\u1ec7c nh\u1eadn ra website n\u00e0o th\u1ef1c s\u1ef1 \u0111em \u0111\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi h\u1eefu \u00edch cho c\u00e1c truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. V\u00ec l\u1ebd \u0111\u00f3, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t l\u00e0 cung c\u1ea5p th\u00f4ng tin x\u00e1c th\u1ef1c, h\u1eefu \u00edch theo nh\u1eefng c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t.<\/p>\n<p style=\"text-align: right\"><i>Theo <\/i><i>Jeffrey Mirr<\/i><i>o t\u1eeb Business2community.com<\/i><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:\u00a0<\/em><\/p>\n<div class=\"s-desc\">\n<ul>\n<li><em>Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t trang web chu\u1ea9n SEO?<\/em><\/li>\n<li><em>Thu h\u00fat h\u00e0ng ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp Website b\u1eb1ng tuy\u1ec7t chi\u00eau n\u1ed9i dung \u201cv\u1ea1n ng\u01b0\u1eddi m\u00ea\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u00ec l\u1ebd \u0111\u00f3, \u0111\u1ec3 c\u00f3 th\u1ec3 duy tr\u00ec ho\u1eb7c c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website sau thay \u0111\u1ed5i n\u00e0y, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u c\u1ee5 th\u1ec3 BERT l\u00e0 g\u00ec, \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd \u0111\u1ec3 t\u1ed1i \u01b0u website \u2013 gi\u1eef v\u1eefng v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a kh\u00f4ng ch\u1ec9 sau l\u1ea7n c\u1eadp nh\u1eadt n\u00e0y m\u00e0 c\u00f2n l\u00e0 c\u00e1c l\u1ea7n ti\u1ebfp theo.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55074"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55074"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55074\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}