{"id":55078,"date":"2023-12-20T13:24:48","date_gmt":"2023-12-20T06:24:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-bai-hoc-tiep-thi-tu-cac-thuong-hieu-ban-truc-tiep-toi-khach-hang.html"},"modified":"2023-12-20T13:24:48","modified_gmt":"2023-12-20T06:24:48","slug":"4-bai-hoc-tiep-thi-tu-cac-thuong-hieu-ban-truc-tiep-toi-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-bai-hoc-tiep-thi-tu-cac-thuong-hieu-ban-truc-tiep-toi-khach-hang.html","title":{"rendered":"4 b\u00e0i h\u1ecdc ti\u1ebfp th\u1ecb t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n tr\u1ef1c ti\u1ebfp t\u1edbi kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
Trong b\u00e0i vi\u1ebft h\u00f4m nay, Sheryl Goldstein \u2013 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn Ti\u1ebfp th\u1ecb t\u1ea1i C\u1ee5c qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c, gi\u00e1m kh\u1ea3o c\u1ee7a Gi\u1ea3i th\u01b0\u1edfng YouTube Works Awards s\u1ebd c\u00f3 ph\u1ea7n chia s\u1ebb v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n tr\u1ef1c ti\u1ebfp t\u1edbi kh\u00e1ch h\u00e0ng (DTC) \u0111ang tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o v\u00e0 k\u1ebft qu\u1ea3.<\/p>\n

Tin t\u1ed1t cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c m\u1ecdi quy m\u00f4 ch\u00ednh l\u00e0 kh\u00f4ng c\u1ea7n s\u1edf h\u1eefu t\u00e0i nguy\u00ean v\u00f4 h\u1ea1n ho\u1eb7c c\u00f3 trong tay ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb qu\u00e1 l\u1edbn m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 thu v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ed9t ph\u00e1. B\u1edfi, c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang l\u00e0m d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng c\u0169ng nh\u01b0 \u0111\u1ed9t ph\u00e1 trong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

\"M\u1ed1i<\/p>\n

M\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft, th\u1ea5u hi\u1ec3u gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

Sheryl Goldstein \u0111\u00e3 b\u1ecb m\u00ea ho\u1eb7c b\u1edfi c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 th\u1ebf n\u00e0y, kh\u00f4ng ch\u1ec9 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb, m\u00e0 c\u00f2n v\u1edbi vai tr\u00f2 l\u00e0 ph\u00f3 gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb v\u00e0 th\u00e0nh vi\u00ean cao c\u1ea5p t\u1ea1i C\u1ee5c qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c. \u201cNhi\u1ec7m v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i l\u00e0 cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f4ng c\u1ee5 v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 gi\u00fap h\u1ecd th\u00e0nh c\u00f4ng h\u01a1n trong n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1. C\u00f4ng vi\u1ec7c n\u00e0y c\u0169ng gi\u00fap ch\u00fang t\u00f4i c\u00f3 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi v\u00e0 theo s\u00e1t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc truy\u1ec1n th\u1ed1ng v\u00e0 thi\u1ebft l\u1eadp c\u00e1c ti\u1ec1n l\u1ec7 m\u1edbi\u201d- b\u00e0 chia s\u1ebb.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng kinh nghi\u1ec7m m\u00e0 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb b\u1ed1n th\u01b0\u01a1ng hi\u1ec7u DTC \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111ang \u0111\u1eb7t n\u1ec1n m\u00f3ng cho nh\u1eefng ti\u00eau chu\u1ea9n m\u1edbi c\u1ee7a ng\u00e0nh ti\u1ebfp th\u1ecb v\u1edbi kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ef1c tinh g\u1ecdn, th\u00f4i th\u00fac b\u1ea3n n\u0103ng m\u1ea1nh m\u1ebd v\u00e0 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o v\u01b0\u1ee3t tr\u1ed9i:<\/p>\n

1. K\u1ebft n\u1ed1i \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng<\/h2>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n tr\u1ef1c ti\u1ebfp t\u1edbi kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u r\u00f5 h\u01a1n ai h\u1ebft gi\u00e1 tr\u1ecb c\u1ee7a k\u1ebft n\u1ed1i m\u1ed9t \u2013 m\u1ed9t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. Th\u1eadm ch\u00ed, h\u1ecd c\u00f2n b\u1ecb \u00e1m \u1ea3nh v\u1ec1 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng th\u1ea5u hi\u1ec3u th\u00f4ng qua c\u00e1c k\u00eanh s\u1ed1, n\u1eafm b\u1eaft c\u00e1c t\u00edn hi\u1ec7u, y\u00eau c\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 th\u00f4ng b\u00e1o t\u1edbi \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o v\u00e0 truy\u1ec1n th\u00f4ng. Kh\u00f4ng nh\u1eefng th\u1ebf, l\u1ee3i th\u1ebf t\u1eeb quy m\u00f4 c\u0169ng gi\u00fap h\u1ecd v\u01b0\u1ee3t tr\u1ed9i nh\u1edd kh\u1ea3 n\u0103ng li\u00ean t\u1ee5c s\u00e1ng t\u1ea1o ra nh\u1eefng c\u00e1ch l\u00e0m m\u1edbi trong vi\u1ec7c gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u t\u1edbi kh\u00e1ch h\u00e0ng theo nh\u1eefng c\u00e1ch th\u00f4ng minh, ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng t\u1ea1o kh\u00e1c bi\u1ec7t v\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 cho Rothy. Th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y d\u00e9p n\u00e0y \u0111\u00e3 ch\u1ed1ng l\u1ea1i c\u00e1ch l\u00e0m truy\u1ec1n th\u1ed1ng v\u1ec1 vi\u1ec7c l\u00e0m sao c\u00e0ng xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t \u2013 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh m\u00e0 thay v\u00e0o \u0111\u00f3 h\u1ecd ti\u1ebfn xa h\u01a1n m\u1ed9t b\u01b0\u1edbc, t\u1eadp trung v\u00e0o b\u1ed1i c\u1ea3nh b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi h\u1ebft s\u1ee9c c\u01a1 b\u1ea3n nh\u01b0ng th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean: Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u1edf \u0111\u00e2u? H\u1ecd c\u1ea7n g\u00ec? H\u1ecd \u0111ang s\u1eed d\u1ee5ng nh\u1eefng k\u00eanh n\u00e0o?<\/p>\n

Sau khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, Rothy nh\u1eadn ra r\u1eb1ng nh\u1eefng kh\u00e1ch h\u00e0ng s\u00e0nh \u0111i\u1ec7u, c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng khi t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u00f4i gi\u00e0y m\u1edbi th\u01b0\u1eddng kh\u00f4ng \u0111\u01a1n thu\u1ea7n g\u00f5 c\u1ee5m t\u1eeb \u201cgi\u00e0y\u201d v\u00e0o m\u1ee5c t\u00ecm ki\u1ebfm tr\u00ean Google. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do Rothy \u0111\u00e3 ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m c\u00e1c thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm kh\u00f4ng k\u00e8m theo y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 \u201cchai nh\u1ef1a t\u00e1i ch\u1ebf\u201d, \u201ct\u00ednh b\u1ec1n v\u1eefng\u201d, v.v \u0111\u1ec3 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 th\u1ef1c s\u1ef1 mang l\u1ea1i nh\u1eefng thay \u0111\u1ed5i \u1ea5n t\u01b0\u1ee3ng khi ch\u1ec9 trong hai th\u00e1ng, Rothy \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ee9c t\u0103ng tr\u01b0\u1edfng 200% v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch t\u1eadp trung v\u00e0o c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm kh\u00f4ng k\u00e8m y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"\u0110\u1ed9t<\/p>\n

\u0110\u1ed9t ph\u00e1 trong c\u00e2u chuy\u1ec7n ti\u1ebfp th\u1ecb c\u1ee7a Fenty Beauty<\/p>\n<\/div>\n

2. Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u1ea5y \u0111\u00f3 l\u00e0m n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb\u00a0<\/span><\/h2>\n

N\u1ebfu \u0111\u00e3 c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd, th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1nh \u0111\u00fang v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i, t\u1eeb \u0111\u00f3 t\u1ea1o h\u00e0i l\u00f2ng cao nh\u1ea5t cho kh\u00e1ch h\u00e0ng. Theo th\u1ed1ng k\u00ea t\u00ednh \u0111\u1ebfn , c\u00f3 r\u1ea5t \u00edt c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 trang \u0111i\u1ec3m ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng theo t\u1ea5t c\u1ea3 m\u00e0u da. Ch\u1ec9 t\u1edbi khi Rihanna v\u00e0 th\u01b0\u01a1ng hi\u1ec7u Fenty Beauty xu\u1ea5t hi\u1ec7n, tung ra 40 s\u1eafc th\u00e1i ph\u1ea5n n\u1ec1n \u2013 l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u00e3 \u0111em \u0111\u1ebfn kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9t ph\u00e1 cho ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1ef9 ph\u1ea9m. Tr\u00ean th\u1ef1c t\u1ebf, Fenty Beauty xu\u1ea5t hi\u1ec7n ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o n\u1ec1n t\u1ea3ng v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t cho c\u00e2u chuy\u1ec7n ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n

C\u00e2u slogan \u201cBeauty For All\u201d (t\u1ea1m d\u1ecbch: V\u1ebb \u0111\u1eb9p cho t\u1ea5t c\u1ea3) \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u00f4i sao ch\u1ec9 l\u1ed1i cho m\u1ecdi chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o, \u0111\u1ed3ng th\u1eddi c\u0169ng ch\u00ednh l\u00e0 ti\u1ebfng n\u00f3i cho nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 cho t\u1edbi t\u1eadn v\u1eabn b\u1ecb ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1ef9 ph\u1ea9m l\u00e3ng qu\u00ean. Th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u1ebfn t\u1eeb s\u1ef1 \u201cb\u1ed5 sung\u201d cho c\u00e1c chi\u1ebfn d\u1ecbch, m\u1eb7t h\u00e0ng \u0111\u00e3 l\u00ean k\u1ec7 tr\u01b0\u1edbc \u0111\u00f3 m\u00e0 \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9c \u0111\u00e1o \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00e2u chuy\u1ec7n v\u1ec1 gi\u1ea3i ph\u00e1p c\u1ee7a Fenty \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng, \u0111\u1ed3ng th\u1eddi trong c\u00f9ng m\u1ed9t ng\u00e0y, v\u00e0o c\u00f9ng gi\u1edd \u0111\u00e3 ra m\u1eaft t\u1ea1i 17 qu\u1ed1c gia nh\u1edd chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh.<\/p>\n

S\u1ef1 ki\u1ec7n ra m\u1eaft Fenty \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9t ph\u00e1 l\u1edbn nh\u1ea5t trong l\u1ecbch s\u1eed YouTube, v\u1edbi 132 tri\u1ec7u l\u01b0\u1ee3t xem n\u1ed9i dung li\u00ean quan \u0111\u1ebfn Fenty Beauty trong th\u00e1ng ti\u1ebfp theo. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng \u0111\u01b0\u1ee3c trao gi\u1ea3i S\u00e1ng t\u1ea1o c\u1ee7a n\u0103m do t\u1ea1p ch\u00ed Time b\u00ecnh ch\u1ecdn trong .<\/p>\n

3. Ki\u1ec3m tra v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian<\/h2>\n

M\u1ed9t l\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c s\u1edf h\u1eefu quy m\u00f4 nh\u1ecf l\u00e0 quy tr\u00ecnh ph\u00ea duy\u1ec7t, quy\u1ebft \u0111\u1ecbnh s\u1ebd di\u1ec5n ra nhanh h\u01a1n. Th\u01b0\u01a1ng hi\u1ec7u DTC \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 ki\u1ec3m tra, h\u1ecdc h\u1ecfi m\u1ecdi l\u00fac, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

L\u1ea5y th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7 cao c\u1ea5p Shinola c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Detroit c\u1ee7a Canada l\u00e0m v\u00ed d\u1ee5. G\u1ea7n \u0111\u00e2y, trong m\u1ed9t chi\u1ebfn d\u1ecbch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng do ng\u01b0\u1eddi M\u1ef9 s\u1ea3n xu\u1ea5t, Shinola \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 s\u1eafp x\u1ebfp qu\u1ea3ng c\u00e1o video YouTube \u2013 cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u00e2n ph\u1ed1i m\u1ed9t lo\u1ea1t qu\u1ea3ng c\u00e1o theo th\u1ee9 t\u1ef1 h\u1ecd mong mu\u1ed1n. Sau \u0111\u00f3, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u00e3 t\u00ecm ra m\u1ed9t qu\u1ea3ng c\u00e1o ng\u1eafn c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, th\u00f4i th\u00fac h\u1ecd xem nh\u1eefng qu\u1ea3ng c\u00e1o d\u00e0i h\u01a1n sau \u0111\u00f3. V\u00e0 r\u1ed3i h\u1ecd x\u00e2y d\u1ef1ng tr\u00ecnh t\u1ef1 ph\u00e1t video theo \u0111\u00fang l\u1ed9 tr\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng l\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

\u0110\u1ec3 x\u00e1c th\u1ef1c \u0111\u00e1nh gi\u00e1 c\u1ea3m quan c\u1ee7a nh\u00f3m s\u00e1ng t\u1ea1o, Shinola \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh khai th\u00e1c th\u00eam vai tr\u00f2 c\u1ee7a d\u1eef li\u1ec7u. Nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c t\u00f9y ch\u1ecdn kh\u00e1c nhau v\u1ec1 tr\u00ecnh t\u1ef1 v\u00e0 ph\u00e1t hi\u1ec7n ra m\u1ed9t c\u00e1i nh\u00ecn \u0111\u00e1ng ng\u1ea1c nhi\u00ean: \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i v\u1edbi nh\u1eadn \u0111\u1ecbnh tr\u00ean m\u1edbi l\u00e0 \u0111\u00fang. Th\u1eed nghi\u1ec7m b\u1eaft \u0111\u1ea7u v\u1edbi video 15s, theo s\u00e1t \u0111\u00f3 l\u00e0 6s qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 r\u1ea5t t\u00edch c\u1ef1c. C\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi \u0111\u00e3 \u0111\u1ed9t ph\u00e1 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch t\u1edbi c\u1eeda h\u00e0ng v\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng g\u1ea5p \u0111\u00f4i doanh thu t\u1eeb c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"Khai<\/p>\n

Khai th\u00e1c vai tr\u00f2 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n<\/div>\n

4. Khai th\u00e1c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u00e0 vai tr\u00f2 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n tr\u1ef1c ti\u1ebfp t\u1edbi tay kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 chuy\u00ean gia ph\u1ea3n \u1ee9ng nhanh v\u00e0 t\u1eadn d\u1ee5ng kh\u00e9o l\u00e9o c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3: t\u1ea1o d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 gia t\u0103ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ee9c chi ph\u00ed t\u1ed1i thi\u1ec3u nh\u1ea5t. Nh\u01b0ng \u0111\u1ec3 th\u1ef1c s\u1ef1 thay \u0111\u1ed5i, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u00f4ng minh \u0111\u00e3 k\u1ebft h\u1ee3p c\u00f9ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u00e0 khai th\u00e1c to\u00e0n di\u1ec7n vai tr\u00f2 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Trong v\u00f2ng n\u0103m n\u0103m, c\u00f4ng ty n\u1ec7m Purple \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n v\u01b0\u1ee3t b\u1eadc t\u1eeb m\u1ed9t chi\u1ebfn d\u1ecbch khai tr\u01b0\u01a1ng \u0111\u1ec3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng \u0111\u1eb1ng sau c\u00e1c video y\u00eau th\u00edch nh\u1ea5t tr\u00ean Internet v\u1ec1 n\u1ec7m. K\u1ec3 t\u1eeb , chu\u1ed7i c\u00e1c tr\u00f2 ch\u01a1i th\u00f4ng tin gi\u1ea3i tr\u00ed tr\u00ean m\u1ea1ng c\u1ee7a Purple \u0111\u00e3 thu \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 \u0111\u1ea9y doanh s\u1ed1 t\u0103ng \u0111\u00e1ng k\u1ec3.<\/p>\n

Nh\u01b0ng Purple kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng viral th\u00f4ng th\u01b0\u1eddng v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a n\u00f3 th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i do \u0103n may. Ngay t\u1eeb \u0111\u1ea7u, c\u00f4ng ty \u0111\u00e3 t\u1eadp trung v\u00e0o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 th\u00f4ng minh gi\u00fap ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi, \u0111\u1ed3ng th\u1eddi, t\u0103ng l\u01b0\u1ee3ng fan v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o, m\u1ea1nh m\u1ebd v\u00e0 c\u00e1 t\u00ednh.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3 ph\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eadp trung v\u00e0o nh\u1eefng kho\u1ea3nh kh\u1eafc trong cu\u1ed9c s\u1ed1ng m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u1ea3i qu\u1ea3 \u2013 b\u1eaft \u0111\u1ea7u h\u1ecdc \u0111\u1ea1i h\u1ecdc, chuy\u1ec3n nh\u00e0, k\u1ebft h\u00f4n \u2013\u00a0 t\u1ea5t c\u1ea3 nh\u1eefng s\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c c\u1ea7n ph\u1ea3i mua m\u1ed9t t\u1ea5m n\u1ec7m m\u1edbi.<\/p>\n

S\u1ef1 vui nh\u1ed9n trong c\u00e1ch khai th\u00e1c t\u00ecnh hu\u1ed1ng v\u00e0 \u0111\u00e1nh \u0111\u00fang insight c\u1ee7a Purple \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng th\u1ec3 kh\u00f4ng chia s\u1ebb. \u0110\u1ed3ng th\u1eddi, khi m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb video, Purple ti\u1ebfp t\u1ee5c \u0111\u1ea9y th\u00eam qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n

D\u00f9 \u1edf b\u1ea5t k\u1ec3 quy m\u00f4, ng\u00e0nh c\u00f4ng nghi\u1ec7p ho\u1eb7c s\u1edf h\u1eefu ngu\u1ed3n t\u00e0i nguy\u00ean \u1edf m\u1ee9c n\u00e0o, t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 \u1ee9ng d\u1ee5ng m\u1ed9t trong nh\u1eefng g\u1ee3i \u00fd \u1edf tr\u00ean c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n tr\u1ef1c ti\u1ebfp t\u1edbi tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Hy v\u1ecdng trong th\u1eddi gian ng\u1eafn s\u1eafp t\u1edbi, Masterskills s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c chia s\u1ebb v\u1ec1 nh\u1eefng \u0111\u1ed9t ph\u00e1 trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u h\u01a1n n\u1eefa!<\/p>\n

Theo\u00a0Sheryl Goldstein \u2013 Ph\u00f3 ch\u1ee7 t\u1ecbch cao c\u1ea5p c\u1ee7a C\u1ee5c qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Vun \u0111\u1eafp t\u00ecnh c\u1ea3m gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p<\/em><\/li>\n
  • L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nguy\u00ean t\u1eafc t\u1ea1o d\u1ef1ng l\u00f2ng tin kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Tin t\u1ed1t cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c m\u1ecdi quy m\u00f4 ch\u00ednh l\u00e0 kh\u00f4ng c\u1ea7n s\u1edf h\u1eefu t\u00e0i nguy\u00ean v\u00f4 h\u1ea1n ho\u1eb7c c\u00f3 trong tay ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb qu\u00e1 l\u1edbn m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 thu v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ed9t ph\u00e1. B\u1edfi, c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang l\u00e0m d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng c\u0169ng nh\u01b0 \u0111\u1ed9t ph\u00e1 trong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55078"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55078"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55078\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}