{"id":55106,"date":"2023-12-20T13:29:52","date_gmt":"2023-12-20T06:29:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dung-pop-up-nhu-the-nao-cho-hieu-qua.html"},"modified":"2023-12-20T13:29:52","modified_gmt":"2023-12-20T06:29:52","slug":"dung-pop-up-nhu-the-nao-cho-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dung-pop-up-nhu-the-nao-cho-hieu-qua.html","title":{"rendered":"D\u00f9ng pop up nh\u01b0 th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"
\n

M\u1ed9t\u00a0c\u1eeda h\u00e0ng c\u1eaft t\u00f3c B\u00a0v\u1eeba khai tr\u01b0\u01a1ng \u0111\u1ea7u ph\u1ed1, nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 r\u1ea5t nhi\u1ec7t t\u00ecnh, kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c g\u1ed9i \u0111\u1ea7u mi\u1ec5n ph\u00ed. Nh\u01b0ng ch\u1eb3ng may ng\u00e0y h\u00f4m \u0111\u00f3, m\u00e1i t\u00f3c c\u1ee7a ch\u1ecb Minh Anh b\u1ecb c\u1eaft ng\u1eafn qu\u00e1 m\u1ee9c. Ph\u1ea7n \u0111u\u00f4i t\u00f3c l\u1edfm ch\u1edfm c\u0169n c\u1ee1n khi\u1ebfn Minh Anh r\u1ea5t kh\u00f3 ch\u1ecbu v\u00e0 ch\u1ecb b\u1eaft \u0111\u1ea7u ph\u00e0n n\u00e0n. L\u00fang t\u00fang\u00a0kh\u00f4ng bi\u1ebft x\u1eed l\u00fd ra sao, qu\u1ea3n l\u00fd c\u1eeda ti\u1ec7m ch\u1ec9 bi\u1ebft nh\u1eafc l\u1ea1i \u01b0u \u0111\u00e3i m\u00e0 anh v\u1eabn d\u00e0nh cho c\u00e1c v\u1ecb kh\u00e1ch c\u1eaft t\u00f3c trong th\u00e1ng 2: gi\u1ea3m gi\u00e1 10% n\u1ebfu kh\u00e1ch h\u00e0ng check in tr\u00ean Facebook.<\/p>\n

Ch\u1eb3ng c\u1ea7n n\u00f3i ch\u1eafc b\u1ea1n c\u0169ng \u0111o\u00e1n \u0111\u01b0\u1ee3c, \u01b0u \u0111\u00e3i ki\u1ec3u n\u00e0y ch\u1ec9 t\u1ed5 khi\u1ebfn\u00a0ch\u1ecb Minh Anh\u00a0c\u00e0ng th\u00eam c\u00e1u!<\/p>\n

C\u1ee7a cho kh\u00f4ng b\u1eb1ng c\u00e1ch cho, c\u0169ng nh\u01b0 \u201cContent is King, Context is God\u201d (Gary Venychard). \u01afu \u0111\u00e3i h\u1ea5p d\u1eabn nh\u01b0ng ho\u00e0n c\u1ea3nh t\u1ea1o ra \u01b0u \u0111\u00e3i c\u00f2n quan tr\u1ecdng h\u01a1n. Khi marketing tr\u00ean m\u00f4i tr\u01b0\u1eddng online,\u00a0th\u1eddi \u0111i\u1ec3m v\u00e0 ho\u00e0n c\u1ea3nh ph\u00f9 h\u1ee3p ch\u00ednh l\u00e0 b\u00ed quy\u1ebft s\u1eed d\u1ee5ng pop up cho hi\u1ec7u qu\u1ea3.<\/p>\n

Ng\u00e0y 11\/01\/, Masterskills \u0111\u00e3 ra m\u1eaft\u00a0c\u00f4ng c\u1ee5 t\u1ea1o\u00a0pop up th\u00f4ng minh d\u1ef1 \u0111o\u00e1n \u00fd \u0111\u1ecbnh tho\u00e1t trang v\u00e0 t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng 2x-5x chuy\u1ec3n \u0111\u1ed5i cho website doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam b\u1eb1ng c\u00e1ch\u00a0truy c\u1eadp t\u1ea1i \u0111\u00e2y\u00a0ho\u1eb7c h\u1ecfi\u00a0t\u01b0 v\u1ea5n vi\u00ean.<\/em><\/p>\n

Quy t\u1eafc 1: Kh\u00f4ng n\u00ean d\u00f9ng pop up gi\u1ed1ng nhau cho nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/h2>\n

B\u1ea1n c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng? Ch\u1ecb Huy\u1ec1n, s\u1ed1ng t\u1ea1i H\u00e0 N\u1ed9i, d\u00f9ng m\u00e1y t\u00ednh b\u00e0n v\u00e0o trang\u00a0 3 l\u1ea7n, trong \u0111\u00f3 c\u00f3 trang b\u00e1o gi\u00e1 v\u00e0 thanh to\u00e1n, c\u00f3 gi\u1ed1ng v\u1edbi anh Huy, s\u1ed1ng t\u1ea1i TP H\u1ed3 Ch\u00ed Minh, l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o web, truy c\u1eadp b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i?<\/p>\n

N\u1ebfu ch\u00e2n dung c\u1ee7a h\u1ecd kh\u00e1c nhau, d\u0129 nhi\u00ean th\u00f4ng \u0111i\u1ec7p g\u1eedi t\u1edbi h\u1ecd c\u0169ng kh\u00f4ng n\u00ean gi\u1ed1ng h\u1ec7t nhau. Nh\u1eefng pop up th\u00e0nh c\u00f4ng s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u \u0111\u00e3i ch\u1ec9 d\u00e0nh ri\u00eang cho b\u1ea3n th\u00e2n m\u00ecnh.<\/p>\n

– Kh\u00e1ch \u1edf H\u00e0 N\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i kh\u00e1c v\u1edbi kh\u00e1ch \u1edf TP HCM<\/p>\n

– Kh\u00e1ch \u0111\u00e3 xem v\u00e0i l\u1ea7n tr\u00ean trang s\u1ebd nh\u1eadn th\u00f4ng \u0111i\u1ec7p kh\u00e1c so v\u1edbi kh\u00e1ch m\u1edbi..<\/p>\n

– Kh\u00e1ch xem trang n\u00e0o s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i trang \u0111\u00f3<\/p>\n

– Kh\u00e1ch t\u1eeb c\u00e1c ngu\u1ed3n qu\u1ea3ng c\u00e1o kh\u00e1c nhau nh\u1eadn \u01b0u \u0111\u00e3i kh\u00e1c nhau<\/p>\n

– Kh\u00e1ch truy c\u1eadp b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i hay m\u00e1y t\u00ednh c\u0169ng nh\u1eadn \u01b0u \u0111\u00e3i kh\u00e1c nhau..<\/p>\n

Quy t\u1eafc 2: Khi kh\u00e1ch h\u00e0ng \u0111\u1ecbnh tho\u00e1t trang c\u0169ng l\u00e0 l\u00fac n\u00ean h\u00e0nh \u0111\u1ed9ng.<\/h2>\n

Khi m\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 m\u1ed9t s\u1ef1 tr\u1ea3i nghi\u1ec7m n\u00e0o \u0111\u00f3, h\u1ecd th\u01b0\u1eddng s\u1ebd qu\u00ean ho\u1eb7c b\u1ecf qua lu\u00f4n th\u1eddi gian tr\u1ea3i qua ch\u00fang. Thay v\u00e0o \u0111\u00f3 h\u1ecd s\u1ebd \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh th\u00f4ng qua hai kho\u1ea3nh kh\u1eafc ch\u1ee7 ch\u1ed1t:<\/p>\n

\u00a0\u2013 M\u1ed9t l\u00e0 kho\u1ea3nh kh\u1eafc tuy\u1ec7t nh\u1ea5t ho\u1eb7c t\u1ec7 nh\u1ea5t,<\/p>\n

\u00a0\u2013 Hai l\u00e0 l\u00fac k\u1ebft th\u00fac tr\u1ea3i nghi\u1ec7m.<\/p>\n

Th\u1eadt kh\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh khi n\u00e0o kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tuy\u1ec7t nh\u1ea5t tr\u00ean m\u00f4i tr\u01b0\u1eddng online, nh\u01b0ng ch\u1eafc ch\u1eafn, khi c\u1ea3m th\u1ea5y t\u1ec7 nh\u1ea5t, h\u1ecd s\u1ebd k\u1ebft th\u00fac tr\u1ea3i nghi\u1ec7m b\u1eb1ng c\u00e1ch t\u1eaft trang.\u00a0N\u1ebfu\u00a0d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m tho\u00e1t trang v\u00e0 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c t\u00ecnh th\u1ebf v\u00e0 gi\u1eef l\u1ea1i th\u00eam kh\u00e1ch h\u00e0ng!<\/p>\n

\"Mask<\/p>\n

Exit Intent g\u1ea7n nh\u01b0 l\u00e0 lo\u1ea1i thu\u1eadt to\u00e1n lu\u00f4n \u0111\u00fang v\u1edbi m\u1ecdi t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.\u00a0L\u00fac n\u00e0y \u0111i\u1ec1u\u00a0\u0111\u00e1ng quan t\u00e2m s\u1ebd l\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ee7 \u1ea5n t\u01b0\u1ee3ng hay ch\u01b0a:<\/p>\n

N\u1ebfu n\u1ed9i dung hi\u1ec7n ra \u0111\u01a1n gi\u1ea3n v\u1eabn ch\u1ec9 l\u00e0 : Khuy\u1ebfn m\u1ea1i X ph\u1ea7n tr\u0103m, th\u00ec qu\u00e1 quen thu\u1ed9c.<\/p>\n

Nh\u01b0ng n\u1ebfu n\u1ed9i dung th\u1ec3 hi\u1ec7n \u0111\u1eb7c bi\u1ec7t h\u01a1n: Khoan \u0111\u00e3!, Ch\u1edd ch\u00fat!, T\u00f4i c\u00f3 c\u00e1i n\u00e0y cho b\u1ea1n.. th\u00ec\u00a0kh\u00e1ch h\u00e0ng ch\u1eafc h\u1eb3n s\u1ebd \u0111\u1ecdc th\u00eam m\u1ed9t c\u00e2u, r\u1ed3i m\u1ed9t c\u00e2u n\u1eefa\u2026 cho t\u1edbi khi h\u1ecd nh\u1ea5p v\u00e0o CTA!.T\u00f4i ch\u1eafc r\u1eb1ng b\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng ngo\u00e1i l\u1ea1i khi m\u1ed9t ai \u0111\u00f3 \u0111\u00e3 c\u1ea5t ti\u1ebfng m\u1eddi \u1edf l\u1ea1i, pop up Exit Intent c\u0169ng \u0111\u00f3ng vai tr\u00f2 t\u01b0\u01a1ng t\u1ef1!<\/p>\n

Quy t\u1eafc 3: T\u0103ng chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng y\u1ebfu t\u1ed1 t\u00e2m l\u00fd.<\/h2>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 m\u1ed9t l\u1ea7n mua h\u00e0ng tr\u00ean Amazon, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd th\u1ea5y 2 m\u1ee9c gi\u00e1: gi\u00e1 ni\u00eam y\u1ebft, gi\u00e1 ph\u1ea3i tr\u1ea3 v\u00e0 con s\u1ed1 b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c. Amazon \u0111\u00e3 t\u1ea1o ra b\u1ed1i c\u1ea3nh \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y h\u1ecd \u0111ang \u0111\u1ee9ng t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd v\u00e0 mua \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1t h\u01a1n nh\u1edd mua \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n

Tr\u00ean c\u00e1c trang website, pop up\u00a0c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra b\u1ed1i c\u1ea3nh k\u00edch th\u00edch t\u00e2m l\u00fd b\u1eb1ng gi\u00e1 b\u00e1n ho\u1eb7c th\u1eddi gian \u01b0u \u0111\u00e3i c\u00f3 h\u1ea1n.\u00a0T\u00f4i \u0111\u00e3 kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a m\u1ed9t m\u00f3n h\u00e0ng USB\u00a0gi\u00e1 300.000, t\u1eb7ng k\u00e8m 100 cu\u1ed1n s\u00e1ch n\u00f3i tr\u1ecb gi\u00e1 200.000 k\u00e8m 2 video tr\u1ecb gi\u00e1 200.000. Ch\u1ec9 sau 1 tu\u1ea7n l\u01b0\u1edbt m\u1ea1ng, t\u00f4i kh\u00e1m ph\u00e1 ra chi ph\u00ed nh\u1eefng m\u00f3n h\u00e0ng t\u1eb7ng k\u00e8m n\u00e0y g\u1ea7n nh\u01b0 b\u1eb1ng 0. Nh\u01b0ng th\u1eddi \u0111i\u1ec3m \u0111\u1ecdc pop up, t\u00f4i \u0111\u00e3 b\u1ecb cu\u1ed1n v\u00e0o \u01b0u \u0111\u00e3i v\u00e0 kh\u00f4ng m\u00e0ng so s\u00e1nh v\u1edbi gi\u00e1 c\u1ea3 nh\u1eefng \u0111\u01a1n v\u1ecb kh\u00e1c. \u0110\u00f3 l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 doanh nghi\u1ec7p t\u1ea1o ra b\u1ed1i c\u1ea3nh mua h\u00e0ng d\u00f9 gi\u00e1 b\u00e1n cao h\u01a1n \u0111\u1ed1i th\u1ee7!<\/p>\n

\"s\u1eed<\/p>\n

Pop up \u0111\u1ebfm ng\u01b0\u1ee3c t\u1ea1o hi\u1ec7u \u1ee9ng khan hi\u1ebfm t\u00e1c \u0111\u1ed9ng t\u1edbi t\u00e2m l\u00fd mua h\u00e0ng<\/p>\n<\/div>\n

M\u1ed9t c\u00e1ch kh\u00e1c l\u00e0 s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 khan hi\u1ebfm. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 b\u1ecb b\u1ecf l\u1ea1i c\u1ee7a con ng\u01b0\u1eddi (FOMO) b\u1eb1ng c\u00e1ch thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng r\u1eb1ng \u01b0u \u0111\u00e3i ch\u1ec9 c\u00f3 h\u1ea1n v\u00e0 h\u1ecd c\u1ea7n mua h\u00e0ng c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n h\u00e3y\u00a0d\u00f9ng\u00a0pop up v\u1edbi c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 \u201cCh\u1ec9 c\u00f2n m\u1ed9t\u201d, \u201d \u01afu \u0111\u00e3i ch\u1ec9 c\u00f2n trong 30 ph\u00fat n\u1eefa\u201d\u2026<\/p>\n

Kh\u00f4ng c\u00f3 b\u1ed1i c\u1ea3nh, kh\u00e1ch kh\u00f4ng ph\u00e1t sinh nhu c\u1ea7u mua h\u00e0ng. Nh\u1eefng pop up quen thu\u1ed9c s\u1ebd kh\u00f4ng th\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng click trong khi \u0111\u00f3 nh\u1eefng b\u1ed1i c\u1ea3nh l\u00fd t\u01b0\u1edfng tr\u00ean online c\u00f3 th\u1ec3 \u0111em v\u1ec1 m\u1ee9c chuy\u1ec3n \u0111\u1ed5i t\u1ed1i \u0111a l\u00ean t\u1edbi 33%!<\/p>\n

Quy t\u1eafc 4:\u00a0R\u00f5 r\u00e0ng v\u00e0 r\u00f5 r\u00e0ng h\u01a1n n\u1eefa.<\/h2>\n

Ch\u1ec9 c\u00f3 3 gi\u00e2y \u0111\u1ec3 doanh nghi\u1ec7p thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng l\u01b0u l\u1ea1i tr\u00ean pop up. Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian suy ngh\u0129 v\u1ec1 \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o nh\u1eefng c\u1ee5m ti\u00eau \u0111\u1ec1 v\u00e0 CTA \u0111\u01b0a ra \u0111\u00e3 \u0111\u1ee7 r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn:<\/p>\n

1. \u01afu \u0111\u00e3i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c trong 5-10 gi\u00e2y kh\u00f4ng?<\/p>\n

2. B\u1ea1n \u0111\u00e3 n\u00eau r\u00f5 h\u00e0nh \u0111\u1ed9ng c\u1ea7n l\u00e0m ch\u01b0a?<\/p>\n

3. Call To Action c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung \u01b0u \u0111\u00e3i hay kh\u00f4ng?. \u0110\u1eebng ch\u1ecdn CTA \u201cMua ngay\u201d song h\u00e0nh v\u1edbi Pop up m\u1eddi d\u00f9ng th\u1eed, d\u00f9ng CTA \u201cTham gia ngay h\u00f4m nay\u201d k\u00e8m v\u1edbi Pop up m\u1eddi \u0111\u0103ng k\u00ed nh\u1eadn gi\u1ea3m gi\u00e1!\"s\u1eed<\/p>\n

4. B\u1ea1n c\u00f3 n\u00f3i r\u00f5 kh\u00e1ch truy c\u1eadp s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec sau khi click v\u00e0o CTA c\u1ee7a b\u1ea1n?<\/p>\n

– N\u1ebfu \u01b0u \u0111\u00e3i l\u00e0 voucher gi\u1ea3m gi\u00e1, b\u1ea1n \u0111\u00e3 vi\u1ebft d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m ho\u1eb7c tr\u1eeb \u0111i ch\u00ednh x\u00e1c s\u1ed1 ti\u1ec1n l\u00e0 bao nhi\u00eau?<\/p>\n

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    \n
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    M\u1ed9t\u00a0c\u1eeda h\u00e0ng c\u1eaft t\u00f3c B\u00a0v\u1eeba khai tr\u01b0\u01a1ng \u0111\u1ea7u ph\u1ed1, nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 r\u1ea5t nhi\u1ec7t t\u00ecnh, kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c g\u1ed9i \u0111\u1ea7u mi\u1ec5n ph\u00ed. Nh\u01b0ng ch\u1eb3ng may ng\u00e0y h\u00f4m \u0111\u00f3, m\u00e1i t\u00f3c c\u1ee7a ch\u1ecb Minh Anh b\u1ecb c\u1eaft ng\u1eafn qu\u00e1 m\u1ee9c. Ph\u1ea7n \u0111u\u00f4i t\u00f3c l\u1edfm ch\u1edfm c\u0169n c\u1ee1n khi\u1ebfn Minh Anh r\u1ea5t kh\u00f3 ch\u1ecbu v\u00e0 ch\u1ecb b\u1eaft \u0111\u1ea7u ph\u00e0n n\u00e0n. L\u00fang t\u00fang\u00a0kh\u00f4ng bi\u1ebft x\u1eed l\u00fd ra sao, qu\u1ea3n l\u00fd c\u1eeda ti\u1ec7m ch\u1ec9 bi\u1ebft nh\u1eafc l\u1ea1i \u01b0u \u0111\u00e3i m\u00e0 anh v\u1eabn d\u00e0nh cho c\u00e1c v\u1ecb kh\u00e1ch c\u1eaft t\u00f3c trong th\u00e1ng 2: gi\u1ea3m gi\u00e1 10% n\u1ebfu kh\u00e1ch h\u00e0ng check in tr\u00ean Facebook.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55106"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55106"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55106\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}