{"id":55129,"date":"2023-12-20T13:33:39","date_gmt":"2023-12-20T06:33:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tai-sao-pop-up-khong-hieu-qua-va-cach-khac-phuc.html"},"modified":"2023-12-20T13:33:39","modified_gmt":"2023-12-20T06:33:39","slug":"tai-sao-pop-up-khong-hieu-qua-va-cach-khac-phuc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tai-sao-pop-up-khong-hieu-qua-va-cach-khac-phuc.html","title":{"rendered":"T\u1ea1i sao Pop up kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c"},"content":{"rendered":"
\n

M\u1ed9t s\u1ef1 th\u1eadt \u0111\u1eafng cay v\u1ec1 Pop up: N\u00f3 l\u00e0 c\u00f4ng c\u1ee5 t\u0103ng chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd nh\u1ea5t, d\u1ec5 d\u00f9ng nh\u1ea5t, nh\u01b0ng c\u0169ng\u00a0b\u1ecb kh\u00e1ch h\u00e0ng\u00a0gh\u00e9t nh\u1ea5t tr\u00ean website!<\/p>\n

C\u1ea7n tr\u00e1nh \u0111i\u1ec1u g\u00ec khi d\u00f9ng Popup? Sai l\u1ea7m n\u00e0o khi\u00a0t\u1ea1o\u00a0pop up khi\u1ebfn b\u1ea1n kh\u00f4ng t\u0103ng chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd nh\u01b0 k\u00ec v\u1ecdng?\u00a0Trong b\u00e0i n\u00e0y Masterskills s\u1ebd gi\u1edbi thi\u1ec7u nh\u1eefng l\u1ed7i c\u01a1 b\u1ea3n th\u01b0\u1eddng g\u1eb7p v\u00e0\u00a0gi\u1ea3i ph\u00e1p\u00a0kh\u1eafc ph\u1ee5c.<\/p>\n

Ng\u00e0y 11\/01\/, Masterskills \u0111\u00e3 ra m\u1eaft\u00a0c\u00f4ng c\u1ee5 t\u1ea1o\u00a0pop up th\u00f4ng minh d\u1ef1 \u0111o\u00e1n \u00fd \u0111\u1ecbnh tho\u00e1t trang v\u00e0 t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng 2x-5x chuy\u1ec3n \u0111\u1ed5i cho website doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam b\u1eb1ng c\u00e1ch\u00a0truy c\u1eadp t\u1ea1i \u0111\u00e2y\u00a0ho\u1eb7c h\u1ecfi\u00a0t\u01b0 v\u1ea5n vi\u00ean.<\/em><\/p>\n

1,\u00a0Kh\u00f4ng \u0111\u1eb7t ra \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/h2>\n

Tr\u01b0\u1edbc khi d\u00f9ng pop up, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o pop up h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau\u00a0\u0111\u00f3.<\/p>\n

Th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng thanh to\u00e1n, n\u1ebfu b\u1ea1n \u0111\u01b0a ra m\u1ed9t pop up m\u1eddi \u0111\u0103ng k\u00ed nh\u1eadn b\u1ea3n tin, li\u1ec7u c\u00f3 ph\u00e1t huy t\u00e1c d\u1ee5ng? Th\u1ef1c t\u1ebf l\u00e0 b\u1ea1n \u0111\u00e3 ph\u00ed ho\u00e0i c\u00f4ng s\u1ee9c \u0111\u1ec3 \u0111\u01b0a m\u1ed9t\u00a0kh\u00e1ch h\u00e0ng \u1edf giai \u0111o\u1ea1n cu\u1ed1i ph\u1ec5u chuy\u1ec3n v\u1ec1 giai \u0111o\u1ea1n \u0111\u1ea7u ph\u1ec5u!<\/p>\n

T\u01b0\u01a1ng t\u1ef1, n\u1ebfu kh\u00e1ch h\u00e0ng m\u1edbi ch\u1ec9 \u0111ang \u0111\u1ecdc trang blog v\u00e0\u00a0ch\u01b0a c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng, vi\u1ec7c t\u1eb7ng m\u1ed9t voucher gi\u1ea3m gi\u00e1 cho l\u1ea7n mua sau ch\u1eb3ng c\u00f3 \u00fd ngh\u0129a g\u00ec v\u1edbi h\u1ecd.<\/p>\n

Tr\u1eeb phi\u00a0m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 l\u00e0m\u00a0branding, ch\u00fac m\u1eebng s\u1ef1 ki\u1ec7n (sinh nh\u1eadt c\u00f4ng ty, n\u0103m m\u1edbi, \u0103n m\u1eebng chi\u1ebfn th\u1eafng..), b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t m\u1eabu th\u00f4ng \u0111i\u1ec7p chung t\u1edbi t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng truy c\u1eadp. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, b\u1ea1n kh\u00f4ng th\u1ec3 g\u1eedi nh\u1eefng th\u00f4ng \u0111i\u1ec7p gi\u1ed1ng nhau t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u1edf giai \u0111o\u1ea1n mua kh\u00e1c nhau. B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh m\u1eabu th\u00f4ng \u0111i\u1ec7p t\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng v\u00ed d\u1ee5 nh\u01b0 sau:<\/p>\n

+\/ T\u1ea1o pop up t\u1eb7ng ebook t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1nh \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i nh\u01b0ng g\u1eedi \u01b0u \u0111\u00e3i\u00a0gi\u1ea3m gi\u00e1\u00a0t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng \u201cn\u00f3ng\u201d \u1edf giai \u0111o\u1ea1n cu\u1ed1i c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

+\/ M\u1eddi kh\u00e1ch h\u00e0ng nh\u1eadn khuy\u1ebfn m\u1ea1i \u0111\u00fang\u00a0s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang xem.\u00a0V\u00ed d\u1ee5: B\u1ea1n c\u00f3 c\u1eeda h\u00e0ng kinh doanh \u0111\u1ed3 \u0111i\u1ec7n, \u1edf trang b\u00e1n \u0111\u1ed3 \u0111i\u1ec7n t\u1eed b\u1ea1n c\u00f3 th\u1ec3 g\u1eafn pop up t\u1eb7ng \u1ed1p l\u01b0ng\u00a0mi\u1ec5n ph\u00ed cho m\u1ed7i \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, nh\u01b0ng \u1edf trang b\u00e1n \u0111\u1ed3 \u0111i\u1ec7n l\u1ea1nh\u00a0b\u1ea1n\u00a0c\u00e0i th\u00f4ng \u0111i\u1ec7p\u00a0t\u1eb7ng ch\u00e2n \u0111\u1ebf m\u00e1y gi\u1eb7t cho m\u1ed7i m\u00e1y gi\u1eb7t \u0111\u1eddi m\u1edbi\u2026T\u1ea1i Masterskills Pop up, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch\u00a0v\u00e0o \u00a0URL trang \u0111ang xem\/ \u0111\u00e3 xem.<\/p>\n

\"URLPop<\/p>\n

2, Sai th\u1eddi \u0111i\u1ec3m<\/h2>\n

55% kh\u00e1ch h\u00e0ng th\u1eeba nh\u1eadn h\u1ecd s\u1ebd di chu\u1ed9t \u0111\u1ec3 t\u1eaft trang\u00a0ngay khi nh\u00ecn th\u1ea5y c\u1eeda s\u1ed5 pop up hi\u1ec7n ra v\u00ec c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n. V\u00ec v\u1eady h\u1ea7u nh\u01b0 t\u1ea5t c\u1ea3 nh\u1eefng\u00a0m\u1eabu th\u00f4ng \u0111i\u1ec7p hi\u1ec7n ra c\u00f9ng l\u00fac v\u1edbi trang web \u0111\u1ec1u kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng click. \u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 cu\u1ed9c kh\u1ea3o s\u00e1t nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng gh\u00e9t nh\u1ea5t \u1edf Pop up m\u00e0 Chartbeat \u0111\u00e3 th\u1ef1c hi\u1ec7n<\/p>\n

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  • Xu\u1ea5t hi\u1ec7n ngay khi v\u1eeba truy c\u1eadp trang (88%)<\/li>\n
  • Cho\u00e1n to\u00e0n m\u00e0n h\u00ecnh v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c b\u1ecb spam (82%)<\/li>\n
  • Khi\u1ebfn tr\u1ea3i nghi\u1ec7m tr\u00ean trang tr\u1edf n\u00ean t\u1ec7 h\u1ea1i v\u00ec bu\u1ed9c ph\u1ea3i t\u1eaft pop up nhi\u1ec1u l\u1ea7n (78%)<\/li>\n<\/ul>\n

    Hi\u1ec3n th\u1ecb pop up qu\u00e1 s\u1edbm khi\u1ebfn kh\u00e1ch kh\u00f3 ch\u1ecbu nh\u01b0ng hi\u1ec3n th\u1ecb qu\u00e1 mu\u1ed9n l\u1ea1i m\u1ea5t kh\u00e1ch! \u0110\u1ec3 kh\u1eafc ph\u1ee5c, Masterskills \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd sau:<\/p>\n

      \n
    • S\u1eed d\u1ee5ng \u0111i\u1ec1u ki\u1ec7n th\u1eddi \u0111i\u1ec3m Exit Intent. Khi kh\u00e1ch h\u00e0ng c\u00f3 \u00fd \u0111\u1ecbnh tho\u00e1t trang, pop up s\u1ebd t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb.<\/li>\n
    • Theo d\u00f5i th\u1eddi gian kh\u00e1ch h\u00e0ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang v\u00e0 hi\u1ec3n th\u1ecb c\u1eeda s\u1ed5 pop up sau 5 gi\u00e2y ho\u1eb7c sau 30 gi\u00e2y.<\/li>\n
    • Theo d\u00f5i th\u1eddi gian kh\u00e1ch h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c t\u1ef7 l\u1ec7 cu\u1ed9n chu\u1ed9t \u0111\u1ec3 t\u00ecm ra th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n<\/ul>\n

      > Tham kh\u1ea3o th\u00eam c\u00e1ch ch\u1ecdn th\u1eddi \u0111i\u1ec3m hi\u1ec3n th\u1ecb Pop up ph\u00f9 h\u1ee3p<\/strong><\/p>\n

      3, L\u1ed7i thi\u1ebft k\u1ebf v\u00e0 n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p<\/h2>\n

      Thi\u1ebft k\u1ebf nh\u00e0m ch\u00e1n, cho\u00e1n ch\u1ed7 v\u00e0 n\u1ed9i dung kh\u00f4ng r\u00f5 r\u00e0ng c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn h\u01a1n 90% kh\u00e1ch h\u00e0ng gh\u00e9t \u0111i\u1ec1n v\u00e0o Pop up. (Theo Nielsen Norman Group)\"Design<\/p>\n

      \u0110\u1ec3 tr\u00e1nh c\u00e1c l\u1ed7i thi\u1ebft k\u1ebf n\u00e0y, b\u1ea1n n\u00ean d\u00f9ng c\u00f4ng c\u1ee5 t\u1ea1o\u00a0th\u00f4ng \u0111i\u1ec7p\u00a0chuy\u00ean nghi\u1ec7p v\u1edbi c\u00e1c template c\u00f3 s\u1eb5n \u0111\u1ec3 c\u00f3 th\u1ec3 xem tr\u01b0\u1edbc m\u1eabu pop up \u0111\u00e3 h\u1ee3p l\u00fd hay ch\u01b0a.<\/p>\n

      C\u00e2u CTA hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? Headline c\u1ee7a b\u1ea1n \u0111\u00e3 r\u00f5 r\u00e0ng hay ch\u01b0a? N\u00ean tr\u00e1nh c\u00e1c CTA\u00a0n\u00f3i v\u1ec1 th\u1ee9 kh\u00e1ch h\u00e0ng ph\u1ea3i cung c\u1ea5p, v\u00ed d\u1ee5 nh\u01b0\u00a0\u201c\u0110\u1ec3 l\u1ea1i email\u201d , \u201c\u0110\u1ec3 l\u1ea1i S\u1ed1 \u0111i\u1ec7n tho\u1ea1i\u201d, khi\u1ebfn kh\u00e1ch h\u00e0ng qu\u00ean m\u1ea5t : \u0110\u1ec3 l\u1ea1i \u0111\u1ec3 l\u00e0m g\u00ec? T\u1ea1i sao ph\u1ea3i \u0111\u1ec3 l\u1ea1i? v\u00e0 v\u00f4 h\u00ecnh chung khi\u1ebfn h\u1ecd ng\u1ea7n ng\u1ea1i th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i! Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 kh\u00e1ch h\u00e0ng gi\u00e0nh \u0111\u01b0\u1ee3c, v\u00ed d\u1ee5 nh\u01b0 CTA: \u201cNh\u1eadn ebook c\u1ee7a b\u1ea1n ngay!\u201d, \u201cNh\u1eadn voucher ngay!\u201d\"12\"<\/p>\n

      N\u1ed9i dung th\u00f4ng \u0111i\u1ec7p\u00a0ch\u00ednh l\u00e0\u00a0k\u1ecbch b\u1ea3n b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. V\u00ec v\u1eady h\u00e3y l\u01b0u \u00fd ch\u1ecdn Call To Action ph\u1ea3i r\u00f5 r\u00e0ng, nh\u1ea5t qu\u00e1n, ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung \u01b0u \u0111\u00e3i. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ecdn CTA \u201cMua ngay\u201d v\u1edbi Pop up m\u1eddi d\u00f9ng th\u1eed, ho\u1eb7c ch\u1ecdn CTA \u201cTham gia ngay h\u00f4m nay\u201d v\u1edbi Pop up m\u1eddi \u0111\u0103ng k\u00ed nh\u1eadn gi\u1ea3m gi\u00e1.\u201d..<\/p>\n

      4, \u0110\u00f2i h\u1ecfi qu\u00e1 nhi\u1ec1u th\u00f4ng tin tr\u00ean pop up<\/h2>\n

      Vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n n\u1eafm r\u00f5 th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 g\u1eedi nh\u1eefng th\u00f4ng \u0111i\u1ec7p mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a m\u1ea1nh m\u1ebd h\u01a1n cho h\u1ecd. Tuy nhi\u00ean y\u00eau c\u1ea7u qu\u00e1 nhi\u1ec1u th\u00f4ng tin c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng ng\u1ea7n ng\u1ea1i \u0111i\u1ec1n v\u00e0 r\u1ed3i n\u1ea3n l\u00f2ng b\u1ecf cu\u1ed9c.<\/p>\n

      B\u1ea3n ch\u1ea5t ng\u00e0nh kinh doanh c\u1ee7a b\u1ea1n ra sao c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1edbi s\u1ed1 l\u01b0\u1ee3ng tr\u01b0\u1eddng th\u00f4ng tin b\u1ea1n y\u00eau c\u1ea7u \u1edf c\u00e1c kh\u00e1ch h\u00e0ng tr\u00ean pop up. Nh\u01b0ng n\u00f3i chung con s\u1ed1 n\u00e0y s\u1ebd t\u1ef7 l\u1ec7 ngh\u1ecbch v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. C\u00e0ng \u00edt th\u00f4ng tin y\u00eau c\u1ea7u,\u00a0s\u1ed1 kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i\u00a0c\u00e0ng cao. Theo Omnisend, b\u1ea1n ch\u1ec9 c\u1ea7n ch\u1ecdn 2 trong 3 tr\u01b0\u1eddng th\u00f4ng tin\u00a0quan tr\u1ecdng\u00a0nh\u1ea5t l\u00e0 h\u1ecd t\u00ean, email v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i.\"5<\/p>\n

      5. T\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng qu\u00e1 d\u00e0y ho\u1eb7c qu\u00e1 th\u01b0a<\/h2>\n

      N\u1ebfu kh\u00e1ch h\u00e0ng ch\u01b0a click, b\u1ea1n s\u1ebd k\u00edch ho\u1ea1t pop up ch\u1ea1y th\u00eam bao nhi\u00eau l\u1ea7n n\u1eefa? Li\u1ec7u c\u00f3 ph\u1ea3i\u00a0th\u00f4ng \u0111i\u1ec7p\u00a0c\u00e0ng hi\u1ec7n ra nhi\u1ec1u l\u1ea7n th\u00ec t\u1ef7 l\u1ec7 kh\u00e1ch chuy\u1ec3n \u0111\u1ed5i s\u1ebd c\u00e0ng cao?<\/p>\n

      Ng\u01b0\u1ee3c l\u1ea1i, s\u1ed1 li\u1ec7u t\u1eeb Nielsen Norman Group cho th\u1ea5y c\u00e1c trang web s\u1eed d\u1ee5ng pop up v\u1edbi t\u1ea7n su\u1ea5t l\u1edbn l\u00e0m kh\u00e1ch h\u00e0ng th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 truy c\u1eadp tr\u1edf l\u1ea1i.\u00a0\u0110\u1eebng bao gi\u1edd kh\u1ee7ng b\u1ed1 kh\u00e1ch h\u00e0ng b\u1eb1ng\u00a0h\u00e0ng\u00a0lo\u1ea1t\u00a0th\u00f4ng \u0111i\u1ec7p\u00a0l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, thay v\u00e0o \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1ch\u00a0gi\u1edbi h\u1ea1n s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb b\u1eb1ng\u00a0ph\u1ea7n T\u1ea7n su\u1ea5t\u00a0tr\u00ean Masterskills Pop up. Con s\u1ed1 khuy\u00ean d\u00f9ng l\u00e0 kh\u00f4ng qu\u00e1 2 l\u1ea7n.<\/p>\n

      \"repeat<\/p>\n

      6, Kh\u00f4ng ki\u1ec3m nghi\u1ec7m\u00a0\u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 t\u00edch h\u1ee3p v\u00e0o CRM<\/h2>\n
      \n

      \u201cKh\u00f4ng th\u1ec3 t\u1ed1i \u01b0u, n\u1ebfu ch\u01b0a bi\u1ebft \u0111o l\u01b0\u1eddng\u201d (Peter Drucker, Nh\u00e0 qu\u1ea3n tr\u1ecb h\u1ecdc )<\/p>\n<\/blockquote>\n

      Pop up hi\u1ec7n ra ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u1ec3 \u201ccho vui\u201d. B\u1ea1n c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c ai \u0111\u00e3 nh\u1ea5p chu\u1ed9t v\u00e0o Pop up? Ch\u00e2n dung ng\u01b0\u1eddi \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o? G\u1eedi email cho c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i? So s\u00e1nh c\u00e1c k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch \u0111\u1ec3 xem m\u1eabu th\u00f4ng \u0111i\u1ec7p n\u00e0o hi\u1ec7u qu\u1ea3? m\u1eabu n\u00e0o kh\u00f4ng?<\/p>\n

      N\u1ebfu b\u1ea1n kh\u00f4ng \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i th\u00ec n\u1ed7 l\u1ef1c marketing b\u1eb1ng pop up l\u00e0 v\u00f4 \u00edch. N\u1ebfu kh\u00f4ng so s\u00e1nh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c chi\u1ebfn d\u1ecbch th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o t\u00ecm ra chi\u1ebfc ch\u00eca \u0111\u00fang m\u1edf kh\u00f3a tr\u00e1i tim t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng.<\/p>\n

      D\u0129 nhi\u00ean b\u1ea1n kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i mua th\u00eam m\u1ed9t c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0y, n\u1ebfu \u0111\u00e3 t\u00edch h\u1ee3p\u00a0Pop up, b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm chu tr\u00ecnh n\u00e0y to\u00e0n v\u1eb9n, t\u1ef1 \u0111\u1ed9ng v\u00e0 kh\u00f4ng m\u1ea5t ph\u00ed.<\/p>\n

        \n
      • B\u1eadt\u00a0t\u1ef1 \u0111\u1ed9ng g\u1eedi email\u00a0cho kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i (\u0111\u1ec3 l\u1ea1i th\u00f4ng tin ho\u1eb7c click v\u00e0o CTA).<\/li>\n
      • Theo d\u00f5i v\u00e0 so s\u00e1nh nhanh\u00a0c\u00e1c\u00a0chi\u1ebfn d\u1ecbch.<\/li>\n
      • Ph\u00e2n t\u00edch s\u00e2u h\u01a1n\u00a0t\u1eebng chi\u1ebfn d\u1ecbch Pop up v\u1edbi c\u00e1c b\u00e1o c\u00e1o s\u1ed1 l\u1ea7n th\u1ef1c thi, s\u1ed1 l\u1ea7n chuy\u1ec3n \u0111\u1ed5i, v\u1ecb tr\u1ecb \u0111\u1ecba l\u00fd v\u00e0 th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n

        Khi th\u01b0\u1eddng xuy\u00ean theo d\u00f5i, \u0111\u00e1nh gi\u00e1, b\u1ea1n s\u1ebd t\u00ecm ra c\u00e1c pop up ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 bi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 Inbound Marketing m\u1ea1nh m\u1ebd!<\/p>\n

        \"notification<\/p>\n

        K\u1ebft lu\u1eadn<\/h2>\n

        Pop up l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch t\u1ea1o ra b\u1ed1i c\u1ea3nh mua h\u00e0ng h\u1ea5p d\u1eabn. Theo c\u00e1c chuy\u00ean gia c\u1ee7a Marketing Land, nh\u1eefng pop up t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 thu h\u00fat t\u1edbi 10.8% chuy\u1ec3n \u0111\u1ed5i trong khi nh\u1eefng pop up trung b\u00ecnh \u0111\u1ea1t kho\u1ea3ng 3,5%. \u0110\u00e2u l\u00e0 con s\u1ed1 b\u1ea1n mong mu\u1ed1n h\u01b0\u1edbng t\u1edbi?<\/p>\n

        H\u00e3y r\u00e0 so\u00e1t l\u1ea1i nh\u1eefng th\u00f4ng \u0111i\u1ec7p b\u1ea1n \u0111ang s\u1eed d\u1ee5ng v\u00e0 l\u01b0u \u00fd t\u1edbi n\u0103m \u0111i\u1ec3m: \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, th\u1eddi \u0111i\u1ec3m xu\u1ea5t hi\u1ec7n, n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p, t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng v\u00e0 th\u1eed nghi\u1ec7m ph\u00e2n t\u00edch. \u0110\u00f3 l\u00e0 ch\u1ec9 d\u1eabn \u0111\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eefng chi\u1ebfn d\u1ecbch Pop up t\u1ed1t h\u01a1n trong t\u01b0\u01a1ng lai. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng !<\/p>\n

        * C\u00e1c h\u00ecnh \u1ea3nh trong b\u00e0i n\u1eb1m trong th\u01b0 vi\u1ec7n\u00a0Pop up Masterskills.\u00a0B\u1ea1n c\u00f3 th\u1ec3 th\u1eed t\u1ea1o mi\u1ec5n ph\u00ed\u00a0t\u1ea1i \u0111\u00e2y!<\/strong><\/em><\/p>\n

        B\u00e0i vi\u1ebft li\u00ean quan:\u00a0<\/strong><\/em><\/p>\n

          \n
        • C\u00e1ch d\u00f9ng CTA tr\u00ean Pop up<\/li>\n
        • C\u00e1c m\u1eabu k\u1ecbch b\u1ea3n Pop up hi\u1ec7u qu\u1ea3 trong n\u0103m <\/li>\n
        • N\u00ean hi\u1ec3n th\u1ecb Pop up v\u00e0o l\u00fac n\u00e0o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ?<\/li>\n
        • V\u00ec sao Pop up l\u00e0m t\u0103ng chuy\u1ec3n \u0111\u1ed5i<\/li>\n
        • C\u00f4ng c\u1ee5 t\u1ea1o Pop up t\u1ed1t ph\u1ea3i c\u00f3 t\u00ednh n\u0103ng g\u00ec<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          M\u1ed9t s\u1ef1 th\u1eadt \u0111\u1eafng cay v\u1ec1 Pop up: N\u00f3 l\u00e0 c\u00f4ng c\u1ee5 t\u0103ng chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd nh\u1ea5t, d\u1ec5 d\u00f9ng nh\u1ea5t, nh\u01b0ng c\u0169ng\u00a0b\u1ecb kh\u00e1ch h\u00e0ng\u00a0gh\u00e9t nh\u1ea5t tr\u00ean website!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55129"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55129"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55129\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}