{"id":5517,"date":"2023-11-29T07:54:46","date_gmt":"2023-11-29T07:54:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5517"},"modified":"2023-11-29T17:25:02","modified_gmt":"2023-11-29T17:25:02","slug":"bi-kip-xay-dung-thong-phan-phoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bi-kip-xay-dung-thong-phan-phoi.html","title":{"rendered":"\u201cB\u00ed k\u00edp\u201d x\u00e2y d\u1ef1ng H\u1ec7 Th\u1ed1ng Ph\u00e2n Ph\u1ed1i"},"content":{"rendered":"

C\u00e1c c\u00f4ng ty khi mu\u1ed1n th\u00e2m nh\u1eadp m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u00e0o \u0111\u00f3, th\u00f4ng th\u01b0\u1eddng h\u1ecd \u0111\u1ec1u tr\u1ea3i qu\u1ea3 b\u1ed1n b\u01b0\u1edbc c\u01a1 b\u1ea3n sau:<\/p>\n

1. \u0110i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n

C\u00f3 v\u1ebb nh\u01b0 kh\u00e2u n\u00e0y c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc th\u01b0\u1eddng b\u1ecf qua ho\u1eb7c l\u00e0m s\u01a1 s\u00e0i do qu\u00e1 ch\u1ee7 quan ho\u1eb7c thi\u1ebfu k\u1ef9 n\u0103ng th\u1ef1c hi\u1ec7n. C\u00f3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn b\u1eb1ng c\u00e1ch \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng mu\u1ed1n th\u00e2m nh\u1eadp t\u00ecm xem c\u00f3 bao nhi\u00eau nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 \u0111\u01b0a h\u00e0ng cho c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u1ea5y l\u00e0 xong.<\/p>\n

Trong khi c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Unilever, Nestl\u00e9, P&G, Pepsi, Coca-Cola \u0111\u1ec1u r\u1ea5t coi tr\u1ecdng vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00ec \u0111\u00e2y l\u00e0 kh\u00e2u \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. B\u1edfi c\u00f3 th\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty t\u1ed1t, c\u00f4ng t\u00e1c ti\u1ebfp th\u1ecb t\u1ed1t nh\u01b0ng x\u00e1c \u0111\u1ecbnh sai ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng d\u1eabn \u0111\u1ebfn \u0111\u01b0a ra k\u1ebf ho\u1ea1ch bao ph\u1ee7 sai v\u00e0 h\u1ec7 qu\u1ea3 \u0111\u01b0\u01a1ng nhi\u00ean l\u00e0 s\u1ef1 th\u1ea5t b\u1ea1i trong k\u1ebf ho\u1ea1ch th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\"c\u00e1ch<\/p>\n

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V\u00ed d\u1ee5, mu\u1ed1n chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng \u1edf B\u1ebfn Tre th\u00ec ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c tr\u1ecb gi\u00e1 th\u1ecb tr\u01b0\u1eddng n\u00e0y l\u00e0 bao nhi\u00eau v\u00ec c\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c bao nhi\u00eau th\u00ec m\u1edbi \u0111\u01b0a ra \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch, nh\u00e2n s\u1ef1, kinh ph\u00ed, th\u1eddi gian\u2026 t\u01b0\u01a1ng \u1ee9ng v\u1edbi quy m\u00f4 th\u1ecb tr\u01b0\u1eddng. N\u1ebfu x\u00e1c \u0111\u1ecbnh sai, ch\u1eb3ng h\u1ea1n tr\u1ecb gi\u00e1 th\u1ecb tr\u01b0\u1eddng 100 t\u1ec9 \u0111\u1ed3ng m\u00e0 x\u00e1c \u0111\u1ecbnh ch\u1ec9 c\u00f3 20 t\u1ec9, sau khi \u0111\u1ea7u t\u01b0 xong m\u1edbi v\u1ee1 l\u1ebd, mu\u1ed1n ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 n\u1eefa th\u00ec s\u1ebd m\u1ea5t c\u00f4ng s\u1ee9c v\u00e0 th\u1eddi gian. \u0110\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i m\u1ea5t kho\u1ea3ng m\u1ed9t ho\u1eb7c hai n\u0103m, t\u00e1i \u0111\u1ea7u t\u01b0 th\u00ec ph\u1ea3i t\u1ed1n th\u00eam m\u1ed9t hay hai n\u0103m n\u1eefa.<\/p>\n

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Ho\u1eb7c, ng\u01b0\u1ee3c l\u1ea1i c\u0169ng t\u1ed1n k\u00e9m v\u00e0 l\u00e3ng ph\u00ed n\u1ebfu x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng cao h\u01a1n tr\u1ecb gi\u00e1 th\u1ef1c c\u1ee7a n\u00f3, ch\u1eb3ng h\u1ea1n tr\u1ecb gi\u00e1 ch\u1ec9 c\u00f3 20 t\u1ec9 m\u00e0 x\u00e1c \u0111\u1ecbnh l\u00ean t\u1edbi 100 t\u1ec9. Nh\u01b0 v\u1eady, thay v\u00ec l\u1ebd ra ch\u1ec9 tuy\u1ec3n 5 nh\u00e2n vi\u00ean ta l\u1ea1i tuy\u1ec3n t\u1edbi 25 nh\u00e2n vi\u00ean, l\u1ebd ra ch\u1ec9 b\u1ecf ra kho\u1ea3n kinh ph\u00ed t\u01b0\u01a1ng \u1ee9ng v\u1edbi quy m\u00f4 th\u1ecb tr\u01b0\u1eddng gi\u00e1 20 t\u1ec9 ta l\u1ea1i ph\u1ea3i \u201coan u\u1ed5ng\u201d b\u1ecf ra kho\u1ea3n kinh ph\u00ed nhi\u1ec1u g\u1ea5p 5 l\u1ea7n so v\u1edbi nhu c\u1ea7u c\u1ea7n thi\u1ebft.<\/p>\n

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Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt, v\u00ec v\u1eady n\u00ean thu\u00ea c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p th\u1ef1c hi\u1ec7n. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 \u0111i\u1ec1u tra c\u1ee7a h\u1ecd c\u0169ng ch\u1ec9 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o, c\u00f2n l\u1ea1i ph\u1ea3i do ch\u00ednh doanh nghi\u1ec7p l\u00e0m v\u00e0 ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt t\u00ecnh h\u00ecnh bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch \u0111\u00f3, tr\u01b0\u1edbc khi c\u00f3 k\u1ebf ho\u1ea1ch bao ph\u1ee7, c\u00f3 c\u00f4ng ty \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch chi ti\u1ebft \u0111\u1ebfn m\u1ee9c bi\u1ebft \u0111\u01b0\u1ee3c doanh s\u1ed1 c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng t\u1ea1i khu v\u1ef1c mu\u1ed1n ti\u1ebfp c\u1eadn l\u00e0 bao nhi\u00eau. C\u00f3 nh\u01b0 v\u1eady m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch khai th\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p.<\/p>\n

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2. L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n

N\u1ebfu th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u00ec c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng ri\u00eang do c\u00f4ng ty qu\u1ea3n l\u00fd, nh\u1ecf th\u00ec c\u00f3 th\u1ec3 d\u00f9ng k\u00eanh ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb t\u1ef1 nhi\u00ean ho\u1eb7c m\u01b0\u1ee3n ngay k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a \u0111\u1ed1i th\u1ee7. \u1ee8ng v\u1edbi m\u1ed7i th\u1ecb tr\u01b0\u1eddng n\u00ean c\u00f3 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn ri\u00eang.<\/p>\n

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V\u00ed d\u1ee5, c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \u1edf C\u1ea7n Gi\u1edd ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 gi\u1ed1ng v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn nh\u01b0 \u1edf trung t\u00e2m TPHCM \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y c\u00f2n li\u00ean quan \u0111\u1ebfn c\u1ea3 v\u1ea5n \u0111\u1ec1 chi ph\u00ed \u0111\u1ea7u t\u01b0. Th\u00f4ng th\u01b0\u1eddng, chi ph\u00ed cho h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i gi\u1edbi h\u1ea1n trong ph\u1ea1m vi 10% tr\u00ean t\u1ed5ng tr\u1ecb gi\u00e1 th\u1ecb tr\u01b0\u1eddng (ti\u1ec1m n\u0103ng), trong \u0111\u00f3 chi ph\u00ed chuy\u00ean ch\u1edf chi\u1ebfm 3-4%. Nh\u01b0 v\u1eady, khi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \u1edf C\u1ea7n Gi\u1edd, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i c\u00e2n nh\u1eafc n\u00ean \u0111\u1ea7u t\u01b0 cho ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i n\u00e0o \u0111\u1ec3 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a. T\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t th\u1ea5u \u0111\u00e1o \u0111\u1ec3 c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3.<\/p>\n

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\"ti\u1ebfp<\/p>\n

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Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng kh\u00f4ng bao gi\u1edd c\u00f3 m\u1ed9t m\u1eabu s\u1ed1 chung cho t\u1ea5t c\u1ea3 m\u00e0 ph\u1ea3i lu\u00f4n lu\u00f4n s\u00e1ng t\u1ea1o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1eb7c t\u00ednh c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u1ee7a c\u00f4ng ty. V\u00ed d\u1ee5, h\u00ecnh \u1ea3nh ch\u1ecb ph\u1ee5 n\u1eef v\u1edbi th\u00f9ng h\u00e0ng tr\u00ean chi\u1ebfc xe \u0111\u1ea1p len l\u1ecfi \u0111\u01b0a h\u00e0ng ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c c\u00f9 lao mi\u1ec1n T\u00e2y l\u00e0 m\u1ed9t s\u00e1ng t\u1ea1o c\u1ee7a Unilever trong vi\u1ec7c chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng \u1edf \u0111\u00e2y. Trong khi \u0111\u00f3, \u1edf TPHCM c\u00f4ng ty l\u1ea1i c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c, b\u1eb1ng c\u00e1ch l\u1eadp ra c\u00e1c \u0111\u1ed9i b\u00e1n h\u00e0ng cho t\u1eebng nh\u00f3m nh\u00e3n h\u00e0ng ri\u00eang. Ho\u1eb7c \u0111\u1ed1i v\u1edbi nh\u00f3m nh\u00e3n h\u00e0ng ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p nh\u01b0 kem d\u01b0\u1ee1ng da, l\u0103n kh\u1eed m\u00f9i, n\u01b0\u1edbc hoa\u2026 th\u00ec \u0111\u1ed9i b\u00e1n h\u00e0ng g\u1ed3m nh\u1eefng c\u00f4 g\u00e1i \u0111\u1eb9p v\u00e0 \u0111\u01b0\u1ee3c trang \u0111i\u1ec3m l\u1ed9ng l\u1eaby \u0111\u1ec3 thu h\u00fat kh\u00e1ch.<\/p>\n

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3. Qu\u1ea3n l\u00fd sau khi thi\u1ebft l\u1eadp xong h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i<\/strong><\/h2>\n

Vi\u1ec7c qu\u1ea3n l\u00fd nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1eef v\u1eefng v\u00e0 ph\u00e1t huy hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i theo \u0111\u00fang k\u1ebf ho\u1ea1ch, \u00fd \u0111\u1ed3 m\u00e0 c\u00f4ng ty \u0111\u00e3 \u0111\u1ec1 ra c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c ta th\u1eafp l\u00ean ng\u1ecdn l\u1eeda nh\u01b0ng gi\u1eef cho ng\u1ecdn l\u1eeda ch\u00e1y m\u00e3i m\u1edbi kh\u00f3. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i th\u01b0\u1eddng c\u00f3 m\u1ed9t nguy\u00ean t\u1eafc v\u00e0ng l\u00e0 m\u1edf (h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i) \u0111\u1ebfn \u0111\u00e2u, gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd \u0111\u1ebfn \u0111\u00f3, \u0111i t\u1eebng b\u01b0\u1edbc an to\u00e0n, \u0111\u1eebng ch\u1ea1y nhanh qu\u00e1.<\/p>\n

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\"nghi\u00ean<\/p>\n

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Tr\u01b0\u1eddng h\u1ee3p c\u1ee7a C\u00f4ng ty A.H chuy\u00ean cung c\u1ea5p b\u00e1nh flan l\u00e0 m\u1ed9t v\u00ed d\u1ee5 s\u1ed1ng \u0111\u1ed9ng. C\u00e1ch \u0111\u00e2y 4-5 n\u0103m, A.H c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i tr\u1ea3i d\u00e0i t\u1eeb C\u1ea7n Th\u01a1 \u0111\u1ebfn H\u00e0 N\u1ed9i, h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp ch\u1ec9 trong v\u00f2ng s\u00e1u th\u00e1ng, mang l\u1ea1i doanh thu 1 t\u1ec9 \u0111\u1ed3ng\/th\u00e1ng. Th\u1ebf nh\u01b0ng, ch\u1ec9 m\u1ed9t th\u1eddi gian ng\u1eafn sau th\u00ec h\u1ec7 th\u1ed1ng bao ph\u1ee7 c\u1ee7a A.H ph\u1ea3i r\u00fat v\u1ec1 g\u1ea7n h\u1ebft. B\u00e0i h\u1ecdc x\u01b0\u01a1ng m\u00e1u \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 do h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ph\u00e1t tri\u1ec3n qu\u00e1 nhanh d\u1eabn \u0111\u1ebfn kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c. Nh\u00e2n vi\u00ean ngo\u00e0i th\u1ecb tr\u01b0\u1eddng h\u00e0ng ng\u00e0y c\u00f3 th\u1ef1c s\u1ef1 l\u00e0m vi\u1ec7c hay kh\u00f4ng? Gi\u00e1 b\u00e1n ra t\u1ea1i c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i th\u1ebf n\u00e0o? H\u00e0ng t\u1ed3n ngo\u00e0i th\u1ecb tr\u01b0\u1eddng ra sao?,.. A.H ho\u00e0n to\u00e0n kh\u00f4ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c. May m\u1eafn l\u00e0 sau \u0111\u1ea5y doanh nghi\u1ec7p \u0111\u00e3 k\u1ecbp th\u1eddi s\u1eeda sai. C\u00f3 th\u1eddi gian, s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd chi\u1ebfm th\u1ecb ph\u1ea7n 90% v\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 nh\u1edd s\u1edf h\u1eefu m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1ed1t.<\/p>\n

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\"qu\u1ea3n<\/p>\n

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\u0110\u1ec3 qu\u1ea3n l\u00fd t\u1ed1t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i sau thi\u1ebft l\u1eadp, c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i th\u01b0\u1eddng r\u1ea5t ch\u00fa tr\u1ecdng vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin t\u1ea1o n\u00ean chu\u1ed7i li\u00ean k\u1ebft xuy\u00ean su\u1ed1t t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u2013 nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ebfn c\u00e1c \u0111\u1ea1i l\u00fd, \u0111i\u1ec3m b\u00e1n, th\u1eadm ch\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. \u0110\u1ed1i v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1, nhu c\u1ea7u gi\u00e1m s\u00e1t qua ph\u1ea7n m\u1ec1m ng\u00e0y c\u00e0ng t\u0103ng cao thay th\u1ebf c\u00e1c ph\u01b0\u01a1ng th\u1ee9c \u201cgi\u00e1m s\u00e1t cho c\u00f3\u201d tr\u01b0\u1edbc kia.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i (DMS), ph\u1ea7n m\u1ec1m gi\u00e1m s\u00e1t nh\u00e2n vi\u00ean c\u0169ng d\u1ea7n l\u00ean ng\u00f4i thay th\u1ebf ho\u00e0n to\u00e0n ph\u01b0\u01a1ng th\u1ee9c l\u00e0m vi\u1ec7c truy\u1ec1n th\u1ed1ng. Kh\u00f4ng ch\u1ec9 gi\u00e1m s\u00e1t nh\u00e2n vi\u00ean, nh\u00e0 qu\u1ea3n l\u00fd c\u00f2n c\u00f3 th\u1ec3 theo d\u00f5i, qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed7i b\u1ed9 ph\u1eadn \u0111\u1ec3 t\u1eeb \u0111\u00f3 vi\u1ec7c qu\u1ea3n tr\u1ecb di\u1ec5n ra thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n

Tuy nhi\u00ean, c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i m\u1ea1nh l\u00e0 ch\u01b0a \u0111\u1ee7 v\u00ec \u0111\u1ec3 v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng n\u00f3 ph\u1ea3i c\u00f3 con ng\u01b0\u1eddi.<\/p>\n

 <\/p>\n

4. Hi\u1ec3n nhi\u00ean l\u00e0 ph\u1ea3i \u0111\u1ea7u t\u01b0 cho b\u1ed9 m\u00e1y nh\u00e2n s\u1ef1.<\/strong><\/h2>\n

M\u1ed9t s\u1ed1 c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i h\u00e0ng \u0111\u1ea7u v\u1ec1 ph\u00e2n ph\u1ed1i t\u1ea1i Vi\u1ec7t Nam m\u1ed7i n\u0103m \u0111\u1ec1u c\u00f3 ng\u00e2n s\u00e1ch \u0111\u1ec3 \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng cho nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb c\u1ea5p th\u1ea5p. C\u00f4ng ty h\u1ea7u nh\u01b0 kh\u00f4ng ti\u1ebfc ti\u1ec1n cho vi\u1ec7c \u0111\u1ea5y v\u00ec h\u1ecd hi\u1ec3u r\u1eb1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh tr\u00f4i ch\u1ea3y hay k\u00e9m hi\u1ec7u qu\u1ea3 ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o con ng\u01b0\u1eddi, c\u1ee5 th\u1ec3 l\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng.<\/p>\n

 <\/p>\n

\"nh\u00e2n<\/p>\n

 <\/p>\n

C\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i r\u1ea5t coi tr\u1ecdng ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng nh\u1eb1m t\u0103ng s\u1ee9c m\u1ea1nh cho h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i. \u0110\u1ec3 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng \u1edf c\u00e1c v\u00f9ng n\u00f4ng th\u00f4n, c\u00f3 c\u00f4ng ty c\u00f2n l\u1eadp h\u1eb3n m\u1ed9t b\u1ed9 ph\u1eadn ph\u1ee5c v\u1ee5 v\u1edbi 30 chi\u1ebfc xe t\u1ea3i v\u00e0 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1eb1ng h\u1ec7 th\u1ed1ng \u0111\u1ecbnh v\u1ecb to\u00e0n c\u1ea7u.<\/p>\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf h\u1ebft s\u1ee9c \u0111a d\u1ea1ng, s\u00e1ng t\u1ea1o. T\u00f9y theo t\u1eadp qu\u00e1n, \u0111\u1eb7c \u0111i\u1ec3m v\u0103n h\u00f3a mua h\u00e0ng c\u1ee7a t\u1eebng v\u00f9ng m\u00e0 c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, \u1edf m\u1ed9t s\u1ed1 v\u00f9ng thu\u1ed9c mi\u1ec1n B\u1eafc ng\u01b0\u1eddi d\u00e2n \u0111i ch\u1ee3 phi\u00ean gi\u1ed1ng nh\u01b0 \u0111i l\u1ec5 h\u1ed9i. Nh\u01b0 v\u1eady, ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng \u1edf \u0111\u00e2y n\u00ean c\u00f3 c\u00e1i g\u00ec \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi l\u1ec5 h\u1ed9i v\u00e0 t\u1ea5t nhi\u00ean kh\u00f4ng th\u1ec3 gi\u1ed1ng nh\u01b0 \u1edf TPHCM hay \u1edf c\u00e1c t\u1ec9nh mi\u1ec1n T\u00e2y \u0111\u01b0\u1ee3c.<\/p>\n

 <\/p>\n

\"nh\u00e2n<\/p>\n

 <\/p>\n

V\u1ec1 k\u1ef9 thu\u1eadt, kh\u00f4ng ch\u1ec9 \u0111em l\u1ea1i \u00edch l\u1ee3i v\u1ec1 m\u1eb7t gi\u00e1m s\u00e1t, m\u1ed9t ph\u1ea7n m\u1ec1m DMS c\u00f2n gi\u00fap h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng t\u00edch c\u1ef1c hi\u1ec7u qu\u1ea3 qua vi\u1ec7c \u0111\u1eb7t \u0111\u01a1n h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng hay c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn gi\u1eefa nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n,\u2026<\/p>\n

T\u00f3m l\u1ea1i, \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 \u0111i\u1ec1u h\u00e0nh t\u1ed1t m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i kh\u00f4ng ph\u1ea3i chuy\u1ec7n d\u1ec5, nh\u01b0ng chuy\u1ec7n kh\u00f3 \u0111\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t n\u1ebfu c\u00e1c c\u00f4ng ty tu\u00e2n th\u1ee7 theo 4 \u201cb\u00ed k\u00edp\u201d tr\u00ean. H\u00e3y l\u00e0 nh\u00e0 qu\u1ea3n l\u00fd th\u00f4ng minh, th\u1eadn tr\u1ecdng v\u00e0 kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o \u0111\u1ec3 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i l\u00e0 c\u00e1nh tay kh\u1ed5ng l\u1ed3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c c\u00f4ng ty khi mu\u1ed1n th\u00e2m nh\u1eadp m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u00e0o \u0111\u00f3, th\u00f4ng th\u01b0\u1eddng h\u1ecd \u0111\u1ec1u tr\u1ea3i qu\u1ea3 b\u1ed1n b\u01b0\u1edbc c\u01a1 b\u1ea3n sau: 1. \u0110i\u1ec1u tra v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng C\u00f3 v\u1ebb nh\u01b0 kh\u00e2u n\u00e0y c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc th\u01b0\u1eddng b\u1ecf qua ho\u1eb7c l\u00e0m s\u01a1 s\u00e0i do qu\u00e1 ch\u1ee7 quan ho\u1eb7c thi\u1ebfu k\u1ef9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5517"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5517"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5517\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}