{"id":55170,"date":"2023-12-20T13:40:03","date_gmt":"2023-12-20T06:40:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-de-tiep-thi-cong-nghe-toi-nhom-khach-hang-gia-tri-nhat-p2.html"},"modified":"2023-12-20T13:40:03","modified_gmt":"2023-12-20T06:40:03","slug":"cach-de-tiep-thi-cong-nghe-toi-nhom-khach-hang-gia-tri-nhat-p2","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-de-tiep-thi-cong-nghe-toi-nhom-khach-hang-gia-tri-nhat-p2.html","title":{"rendered":"C\u00e1ch \u0111\u1ec3 ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7 t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t (P2)"},"content":{"rendered":"
\u1ede ph\u1ea7n 1 c\u1ee7a b\u00e0i vi\u1ebft v\u1ec1 c\u00e1ch \u0111\u1ec3 ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7 t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, Masterskills \u0111\u00e3 c\u00f9ng c\u00e1c b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u1edbi l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cao, kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n. \u0110\u1ed3ng th\u1eddi, ch\u00fang ta c\u0169ng \u0111\u00e3 c\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c t\u1ea1i sao Marketing l\u1ea1i c\u1ea7n k\u1ebft h\u1ee3p \u0103n \u00fd v\u1edbi nh\u1eefng b\u1ed9 ph\u1eadn ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u2013 sales v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

Trong ph\u1ea7n 2 c\u1ee7a b\u00e0i vi\u1ebft, h\u00e3y tham kh\u1ea3o th\u00eam c\u00e1ch \u0111\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb s\u1ed1 li\u1ec7u v\u00e0 k\u1ebft h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t n\u00e0y \u0111\u1ec3 s\u00e1ng t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb sao cho hi\u1ec7u qu\u1ea3 nh\u1ea5t!<\/p>\n

Tham kh\u1ea3o ph\u1ea7n 1:\u00a0C\u00e1ch \u0111\u1ec3 ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7 t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t (P1)<\/em><\/strong><\/p>\n

\"Khai<\/p>\n

Khai th\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb\u00a0<\/p>\n<\/div>\n

2. H\u1ecdc t\u1eeb s\u1ed1 li\u1ec7u<\/h2>\n

V\u1edbi r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111ang di\u1ec5n ra tr\u00ean c\u00e1c k\u00eanh s\u1ed1, b\u1ea1n c\u00f3 th\u1ec3 thu v\u1ec1 m\u1ed9t l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u00e1ng k\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu ph\u00e2n t\u00edch s\u00e2u h\u01a1n v\u1ec1 d\u1eef li\u1ec7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u00ec b\u1ea1n th\u1eadm ch\u00ed c\u00f2n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch h\u01a1n v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 s\u00e1ng t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty ng\u00e0y nay \u0111\u1ec1u kh\u00f4ng kh\u00f3 \u0111\u1ec3 c\u00f3 d\u1eef li\u1ec7u nh\u01b0ng quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u00ecm ra c\u00e1ch ph\u00e2n t\u00edch v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u sao cho hi\u1ec7u qu\u1ea3 m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n ch\u00fa \u00fd. C\u00f3 m\u1ed9t v\u00e0i s\u1ed1 li\u1ec7u v\u00e0 ngu\u1ed3n th\u00f4ng tin s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t nh\u01b0 sau:<\/p>\n

Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV)<\/i><\/h3>\n

Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00f3ng g\u00f3p cho th\u01b0\u01a1ng hi\u1ec7u trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd. So s\u00e1nh gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed \u0111\u1ec3 c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 m\u1ed9t \u0111i\u1ec1u ph\u1ea3i l\u00e0m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng b\u1ecb b\u1ed9i chi trong vi\u1ec7c thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

Nh\u01b0ng ngo\u00e0i ra, t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi s\u1ebd cho th\u1ea5y gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o. Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o phi\u00ean b\u1ea3n \u0111\u1eaft nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c n\u00e2ng c\u1ea5p phi\u00ean b\u1ea3n s\u1ebd gi\u00fap c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng l\u00e2u d\u00e0i h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 chi tr\u1ea3 cho phi\u00ean b\u1ea3n chi ph\u00ed th\u1ea5p nh\u1ea5t ho\u1eb7c h\u1ee7y \u0111\u0103ng k\u00fd sau m\u1ed9t n\u0103m.<\/p>\n

Ch\u1ec9 s\u1ed1 CLV \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ec3 gi\u00fap b\u1ea1n th\u1ea5y r\u00f5 kh\u00e1ch h\u00e0ng n\u00e0o \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/i><\/h3>\n

D\u1eef li\u1ec7u s\u1eed d\u1ee5ng s\u1ebd cho th\u1ea5y t\u1ea7n su\u1ea5t kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea7n su\u1ea5t n\u00e0y c\u0169ng s\u1ebd kh\u00e1c nhau t\u00f9y theo lo\u1ea1i s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p nh\u01b0ng nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u0103ng nh\u1eadp v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u01b0\u1eddng xuy\u00ean nh\u1ea5t s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 s\u1ebd c\u00f3 k\u1ebf ho\u1ea1ch g\u1eafn b\u00f3 l\u00e2u d\u00e0i h\u01a1n.<\/p>\n

T\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng c\u1ee5 th\u1ec3<\/i><\/h3>\n

M\u1ed9t th\u00f4ng s\u1ed1 kh\u00e1c t\u1eeb d\u1eef li\u1ec7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ea7n quan t\u00e2m ch\u00ednh l\u00e0 th\u1eddi gian s\u1eed d\u1ee5ng m\u1ed7i t\u00ednh n\u0103ng \u2013 t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n hi\u1ec3u c\u00e1c ph\u1ea7n c\u1ee5 th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m h\u1eefu \u00edch nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng. S\u1ed1 li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i d\u1ef1a tr\u00ean c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, nh\u1eefng g\u00ec h\u1ecd th\u00edch nh\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c t\u00ednh n\u0103ng \u0111ang ch\u01b0a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang m\u1ee9c \u0111\u1ed9 ti\u1ec1m n\u0103ng.<\/p>\n

T\u1ef7 l\u1ec7 r\u1eddi \u0111i Churn rate\u00a0<\/i><\/h3>\n

Churn \u2013 th\u01b0\u1edbc \u0111o s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u1ee7y \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng \u0111em \u0111\u1ebfn nhi\u1ec1u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a b\u1ea1n nh\u01b0ng cho b\u1ea1n bi\u1ebft \u0111i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng t\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng ch\u01b0a v\u00e0o danh s\u00e1ch nh\u1eefng ng\u01b0\u1eddi gi\u00e1 tr\u1ecb nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 ph\u1ea3i h\u1ecd ch\u1ee7 y\u1ebfu thu\u1ed9c nh\u00f3m nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00ednh c\u00e1ch X n\u00e0o \u0111\u00f3? C\u00f3 ph\u1ea3i h\u1ecd kh\u00f4ng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng Y m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t s\u1eed d\u1ee5ng h\u00e0ng ng\u00e0y?<\/p>\n

Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng b\u1ea1n \u0111\u00e3 r\u1eddi \u0111i c\u00f3 th\u1ec3 gi\u00fap t\u00ecm ra ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb t\u1ed1t \u0111\u1ec3 c\u1ee9u nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111ang g\u1eb7p r\u1ee7i ro ho\u1eb7c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng x\u1ee9ng \u0111\u00e1ng v\u1edbi t\u00e0i nguy\u00ean b\u1ea1n \u0111ang s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd .<\/p>\n

Review v\u00e0 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/i><\/h3>\n

S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 l\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 theo d\u00f5i c\u00e1ch kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u1ea7u h\u1ebft c\u00e1c s\u1ed1 li\u1ec7u trong ph\u1ea7n n\u00e0y cho b\u1ea1n bi\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u1ec1 h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea1n n\u00ean ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c nh\u1eefng h\u00e0nh \u0111\u1ed9ng (ti\u00eau c\u1ef1c) trong qu\u00e1 tr\u00ecnh chia s\u1ebb c\u1ee7a h\u1ecd.<\/p>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang khen ng\u1ee3i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u00ean c\u00e1ch k\u00eanh tr\u1ef1c tuy\u1ebfn ch\u1eafc ch\u1eafn l\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t. V\u00e0 ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ph\u00e0n n\u00e0n th\u00ec c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 xoay chuy\u1ec3n t\u00ecnh hu\u1ed1ng \u2013 n\u1ebfu ph\u1ea3n \u1ee9ng \u0111\u00fang. \u0110\u00f4i khi nh\u1eefng kh\u00e1ch h\u00e0ng ph\u00e0n n\u00e0n l\u00e0 nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch s\u1ea3n ph\u1ea9m nh\u1ea5t nh\u01b0ng h\u00e0i l\u00f2ng 100% th\u00f4i. N\u1ebfu b\u1ea1n l\u1eafng nghe v\u00e0 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng, cu\u1ed1i c\u00f9ng h\u1ecd c\u00f3 th\u1ec3 s\u1ebd n\u1eb1m trong danh s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n

\"C\u00e1<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a trong c\u00e1c b\u01b0\u1edbc ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

3. T\u1ea1o t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7 nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb\u00a0<\/span><\/h2>\n

Sau khi b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a m\u00ecnh b\u1ea1n n\u00ean chu\u1ea9n b\u1ecb cho m\u00ecnh\u00a0 t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3. H\u1ea7u h\u1ebft th\u00f4ng tin b\u1ea1n thu th\u1eadp \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n

V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u1eb1ng h\u1ecd s\u1eed d\u1ee5ng ph\u1ea7n l\u1eadp h\u00f3a \u0111\u01a1n c\u1ee7a ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n m\u1ed7i th\u00e1ng nh\u01b0ng kh\u00f4ng t\u1eadn d\u1ee5ng template c\u00f3 s\u1eb5n \u0111\u1ec3 gi\u00fap qu\u00e1 tr\u00ecnh n\u00e0y d\u1ec5 d\u00e0ng h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi c\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb l\u00e0m n\u1ed5i b\u1eadt ph\u1ea7n c\u1ee5 th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n bi\u1ebft s\u1ebd h\u1eefu \u00edch cho h\u1ecd.<\/p>\n

N\u1ebfu d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n cho b\u1ea1n th\u1ea5y r\u1eb1ng m\u1ed9t kh\u00e1ch h\u00e0ng ph\u1ea3i l\u00ean l\u1ecbch b\u00e0i post Facebook th\u1ee7 c\u00f4ng, h\u00e3y g\u1eedi cho h\u1ecd h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1ec3 chia s\u1ebb tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i mi\u1ec5n ph\u00ed.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a r\u1ea5t quan tr\u1ecdng \u1edf t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n c\u1ee7a quy tr\u00ecnh ti\u1ebfp th\u1ecb, nh\u01b0ng v\u1edbi kh\u00e1ch h\u00e0ng b\u1ea1n \u0111\u00e3 c\u00f3 th\u00f4ng tin l\u1ea1i c\u00e0ng c\u1ea7n l\u00e0m t\u1ed1t, v\u1edbi nh\u1eefng b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c v\u1ec1 vi\u1ec7c h\u1ecd \u0111\u00e3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 khuy\u1ebfn kh\u00edch m\u1ea1nh m\u1ebd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n hi\u1ec3u \u0111\u00fang.<\/p>\n

4. Ti\u1ebfp c\u1eadn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb<\/h2>\n

Ngo\u00e0i vi\u1ec7c l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u1eefu \u00edch \u0111\u1ec3 gia h\u1ea1n v\u00e0 mua th\u00eam theo th\u1eddi gian, kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 \u0111\u1ec3 cung c\u1ea5p b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. Khi b\u1ea1n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 y\u00eau th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u00e3y li\u00ean h\u1ec7 v\u1edbi h\u1ecd v\u00e0 nh\u1edd h\u1ecd gi\u00fap m\u00ecnh chia s\u1ebb th\u00f4ng tin.<\/p>\n

\"Nh\u1edd<\/p>\n

Nh\u1edd kh\u00e1ch h\u00e0ng chia s\u1ebb<\/p>\n<\/div>\n

Kh\u00e1ch h\u00e0ng nhi\u1ec7t t\u00ecnh l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho c\u00e1c l\u1eddi ch\u1ee9ng th\u1ef1c trang web, review tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 m\u1eddi h\u1ecd chia s\u1ebb t\u1ea1i c\u00e1c h\u1ed9i th\u1ea3o, \u0111i\u1ec1u n\u00e0y s\u1ebd nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c tr\u01b0\u1edbc nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f2n \u0111ang b\u0103n kho\u0103n.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 m\u1eddi h\u1ecd \u0111\u1ec3 vi\u1ebft b\u00e0i chia s\u1ebb tr\u00ean blog ho\u1eb7c \u0111\u00f3ng vai ch\u00ednh trong c\u00e1c video chia s\u1ebb th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Nghe \u00fd ki\u1ebfn \u200b\u200bt\u1eeb ch\u00ednh c\u00e1c kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m hay vai tr\u00f2 quan tr\u1ecdng c\u1ee7a s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 nh\u1eefng th\u00f4ng tin v\u00f4 c\u00f9ng gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3i t\u00f3m l\u1ea1i, \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1eefng ch\u1ee7 th\u1ec3 v\u00e0 \u0111\u1ed3ng s\u00e1ng t\u1ea1o quan tr\u1ecdng trong m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra.<\/p>\n

Khi nh\u00f3m ti\u1ebfp th\u1ecb th\u1eeba nh\u1eadn vai tr\u00f2 v\u00e0 m\u1edf r\u1ed9ng n\u1ed7 l\u1ef1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp h\u01a1n v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng hay tr\u1ef1c ti\u1ebfp c\u00f9ng nh\u1eefng kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb s\u00e1ng t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ebd mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

Theo Kristen Hicks \u2013 Business to Community\u00a0<\/i><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng t\u1eeb vi\u1ec7c khai th\u00e1c th\u00f4ng tin hi\u1ec7u qu\u1ea3<\/em><\/li>\n
  • Marketing \u0111a k\u00eanh \u2013 Xu h\u01b0\u1edbng gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Trong ph\u1ea7n 2 c\u1ee7a b\u00e0i vi\u1ebft, h\u00e3y tham kh\u1ea3o th\u00eam c\u00e1ch \u0111\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb s\u1ed1 li\u1ec7u v\u00e0 k\u1ebft h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t n\u00e0y \u0111\u1ec3 s\u00e1ng t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb sao cho hi\u1ec7u qu\u1ea3 nh\u1ea5t!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55170"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55170"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55170\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}