{"id":55182,"date":"2023-12-20T13:42:47","date_gmt":"2023-12-20T06:42:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/se0-2020-va-nhung-thay-doi-quan-trong.html"},"modified":"2023-12-20T13:56:20","modified_gmt":"2023-12-20T06:56:20","slug":"se0-2020-va-nhung-thay-doi-quan-trong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/se0-2020-va-nhung-thay-doi-quan-trong.html","title":{"rendered":"SE0 v\u00e0 nh\u1eefng thay \u0111\u1ed5i quan tr\u1ecdng"},"content":{"rendered":"
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SEO thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o v\u00e0 Marketer ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi RankBrain? Trong b\u00e0i vi\u1ebft n\u00e0y,\u00a0Masterskills gi\u1edbi thi\u1ec7u 7 chi\u1ebfn thu\u1eadt\u00a0SEO v\u00e0 g\u1ee3i \u00fd th\u1ef1c hi\u1ec7n t\u1eeb c\u00e1c chuy\u00ean gia.<\/p>\n

* B\u00e0i vi\u1ebft \u0111\u00e3 c\u1eadp nh\u1eadt th\u00eam c\u00e1c thay \u0111\u1ed5i l\u00f5i c\u1ee7a Google c\u00f4ng b\u1ed1\u00a0th\u00e1ng 2\/.<\/em><\/p>\n

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1. Thu\u1eadt to\u00e1n SEO c\u1ee7a n\u0103m \u2013 BERT\u00a0<\/strong><\/h2>\n

Thu\u1eadt to\u00e1n BERT l\u00e0 g\u00ec? Theo \u00f4ng Pandu Nayak, chuy\u00ean gia t\u00ecm ki\u1ebfm Google\u00a0th\u00ec:<\/p>\n

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BERT l\u00e0 c\u00f4ng ngh\u1ec7 t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean d\u1ef1 \u0111o\u00e1n x\u1eed l\u00fd ng\u00f4n ng\u1eef 2 chi\u1ec1u ( Bidirectional Encoder Representations from Transformers) g\u1ecdi t\u1eaft l\u00e0 BERT, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi\u00a0hu\u1ea5n luy\u1ec7n h\u1ec7 th\u1ed1ng tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a ri\u00eang h\u1ecd\u2026<\/p>\n

BERT\u00a0s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o c\u1ea3\u00a0x\u1ebfp h\u1ea1ng th\u01b0\u1eddng v\u00e0 x\u1ebfp h\u1ea1ng \u0111o\u1ea1n tr\u00edch mi\u00eau t\u1ea3<\/p>\n<\/blockquote>\n

BERT l\u00e0 thu\u1eadt to\u00e1n SEO m\u1edbi nh\u1ea5t c\u1ee7a Google, n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01b0a ra nh\u1eefng k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean nhu c\u1ea7u ti\u1ec1m \u1ea9n c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e9t theo b\u1ed1i c\u1ea3nh, ng\u00f4n ng\u1eef, \u0111\u1ecba \u0111i\u1ec3m, th\u1eddi gian\u2026 m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm. V\u00ec v\u1eady b\u00e0i to\u00e1n th\u1ecfa m\u00e3n search intent- th\u1ecfa m\u00e3n nhu c\u1ea7u t\u00ecm hi\u1ec3u c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng b\u00e0i vi\u1ebft cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, ti\u00eau \u0111\u1ec1 ph\u00f9 h\u1ee3p, c\u00e0ng \u0111\u1eb7t ra c\u1ea5p thi\u1ebft v\u1edbi nh\u1eefng SEOer.<\/p>\n

C\u00e1ch n\u00e0o \u0111\u1ec3 SEO v\u1edbi BERT?\u00a0<\/strong><\/p>\n

Khi nghi\u00ean c\u1ee9u n\u1ed9i dung vi\u1ebft b\u00e0i, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng t\u1eeb kh\u00f3a ch\u00ednh, cu\u1ed9n chu\u1ed9t t\u1edbi m\u1ee5c\u201d M\u1ecdi ng\u01b0\u1eddi c\u0169ng h\u1ecfi\u201d (People also ask) v\u00e0 ghi l\u1ea1i nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3. \u1ede ph\u1ea7n cu\u1ed1i b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n, h\u00e3y tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3 th\u1eadt ch\u00ednh x\u00e1c. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u user intent, t\u0103ng c\u01a1 h\u1ed9i x\u1ebfp h\u1ea1ng tr\u00ean \u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt \u2013 Featured snippet.<\/p>\n

2. \u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt \u2013 C\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 SEO<\/strong><\/h2>\n

\u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt l\u00e0 g\u00ec? \u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt \u2013 Featured Snippet th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n ph\u00eda tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm organic \u0111\u1ea7u ti\u00ean, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 v\u1ecb tr\u00ed 0, v\u1edbi b\u1ed1 c\u1ee5c r\u00f5 r\u00e0ng, d\u1ec5 nh\u1eadn bi\u1ebft. Nh\u01b0 v\u1eady ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed s\u1ed1 1 th\u00ec b\u1ea1n v\u1eabn c\u00f3 c\u01a1 h\u1ed9i l\u1edbn gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3t click v\u01b0\u1ee3t tr\u1ed9i. Th\u00eam v\u00e0o \u0111\u00f3, n\u1ed9i dung xu\u1ea5t hi\u1ec7n tr\u00ean \u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt s\u1ebd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean hi\u1ec3n th\u1ecb cho t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i so v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t tr\u00edch d\u1eabn \u0111\u01b0\u1ee3c Google ch\u1ecdn hi\u1ec3n th\u1ecb.<\/p>\n

\"SEO<\/div>\n

\u00a0L\u00e0m sao \u0111\u1ec3 \u0111\u1ea9y Snippet l\u00ean \u0111\u1ea7u?<\/strong><\/h3>\n
\u00a0Ngo\u00e0i vi\u1ec7c chu\u1ea9n SEO b\u00e0i vi\u1ebft s\u1ebd\u00a0ph\u1ea3i th\u1ecfa m\u00e3n c\u00e1c ti\u00eau ch\u00ed sau:<\/div>\n

+\/ Ch\u1ee9a t\u1eeb kh\u00f3a m\u00e0 trang web \u0111ang gi\u1eef top. T\u1ee9c l\u00e0 trang web c\u1ee7a b\u1ea1n \u0111\u00e3 thu\u1ed9c top 5 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ed1i v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3.<\/p>\n

+\/ Ch\u1ee9a nguy\u00ean v\u0103n c\u00e2u h\u1ecfi t\u00ecm ki\u1ebfm v\u00e0 c\u00e2u tr\u1ea3 l\u1eddi m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm.<\/p>\n

+\/ \u0110\u01b0\u1ee3c vi\u1ebft d\u01b0\u1edbi d\u1ea1ng danh s\u00e1ch ho\u1eb7c \u0111\u01b0\u1ee3c cho v\u00e0o khung, b\u1ea3ng.<\/p>\n

+\/ Nh\u01b0 v\u1eady, v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a d\u1ea1ng c\u00e2u h\u1ecfi nh\u01b0 \u201d L\u00e0m sao \u0111\u1ec3\u201d, \u201cL\u00e0m th\u1ebf n\u00e0o\u201d, hay d\u1ea1ng list nh\u01b0 \u201c6 b\u00ed k\u00edp chi\u1ebfn th\u1eafng kh\u00e1ch h\u00e0ng..\u201d , b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 c\u00f3 c\u01a1 h\u1ed9i\u00a0l\u00ean\u00a0Featured Snippets.<\/p>\n

\u00a0Ki\u1ec3m tra tr\u00ean website c\u1ee7a b\u1ea1n<\/h3>\n

Google h\u1ed7 tr\u1ee3 ki\u1ec3m tra website c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o \u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt hay kh\u00f4ng t\u1ea1i \u0111\u1ecba ch\u1ec9 Rich Result Test\u00a0. B\u1ea1n ch\u1ec9 c\u1ea7n nh\u1eadp URL v\u00e0 ch\u1edd \u0111\u1ee3i k\u1ebft qu\u1ea3.<\/p>\n

\"r\u1ecbch<\/p>\n

3. SEO Video<\/strong><\/h2>\n

Video \u0111ang tr\u1edf th\u00e0nh \u0111\u1ecbnh d\u1ea1ng content \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t. \u0110\u1ec3 video tr\u00ean trang web c\u1ee7a b\u1ea1n l\u00ean Top Google, h\u00e3y ch\u00fa \u00fd nh\u1eefng \u0111i\u1ec3m sau:<\/p>\n

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+\/ Ti\u00eau \u0111\u1ec1: T\u1eeb kho\u00e1 ph\u1ea3i c\u00f3 m\u1eb7t trong ti\u00eau \u0111\u1ec1 video v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf ph\u1ea7n \u0111\u1ea7u. L\u01b0u \u00fd r\u1eb1ng Google\u00a0ch\u1ec9\u00a0hi\u1ec3n th\u1ecb 50 \u2013 60 k\u00fd t\u1ef1 \u0111\u1ea7u ti\u00ean.<\/p>\n

+\/ Ph\u1ea7n m\u00f4 t\u1ea3: T\u1eeb kh\u00f3a ph\u1ea3i xu\u1ea5t hi\u1ec7n\u00a0t\u1ea1i ph\u1ea7n m\u00f4 t\u1ea3, t\u1ed1t nh\u1ea5t l\u00e0\u00a0trong v\u00f2ng 25 t\u1eeb \u0111\u1ea7u ti\u00ean.<\/p>\n

+\/ N\u1ed9i dung\u00a0clip: Nh\u00e2n v\u1eadt trong video ph\u1ea3i c\u00f3 c\u00e2u tho\u1ea1i nh\u1eafc l\u1ea1i t\u1eeb kh\u00f3a, \u0111\u1ec3 video \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 li\u00ean quan t\u1edbi ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3.<\/p>\n

+\/ T\u00ean file: T\u00ean file c\u1ee7a video khi \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i c\u1ea7n ch\u1ee9a t\u1eeb kho\u00e1 v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u00fang n\u1ed9i dung video \u0111\u1ec1 c\u1eadp.<\/p>\n

+\/ L\u01b0\u1ee3ng comment, b\u00ecnh lu\u1eadn, chia s\u1ebb, theo d\u00f5i: C\u00e0ng ch\u0103m t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi xem, video c\u1ee7a b\u1ea1n c\u00e0ng t\u0103ng \u0111i\u1ec3m.<\/p>\n

Tips:\u00a0Ch\u00e8n video l\u00ean website qua c\u1eeda s\u1ed5 chat Masterskills\u00a0\u0111\u1ec3 truy\u1ec1n th\u00f4ng cho kh\u00e1ch h\u00e0ng. M\u1ed9t c\u00f4ng \u0111\u00f4i vi\u1ec7c, b\u1ea1n t\u0103ng l\u01b0\u1ee3t xem, t\u01b0\u01a1ng t\u00e1c cho video v\u00e0 gi\u1ea3m bounce rate cho trang web.<\/em><\/p>\n

\u00a0<\/p>\n

\"SEO<\/div>\n<\/div>\n<\/div>\n

4. CTR v\u00e0 Dwell Time quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng l\u00ean TOP<\/strong><\/h2>\n

CTR v\u00e0 Dwell Time l\u00e0 g\u00ec?<\/p>\n

CTR l\u00e0 t\u1ef7 l\u1ec7 click v\u00e0o b\u00e0i vi\u1ebft. Dwell Time l\u00e0 th\u1eddi gian ng\u01b0\u1eddi search google \u1edf tr\u00ean trang website c\u1ee7a b\u1ea1n.<\/p>\n

Thu\u1eadt to\u00e1n c\u1ee7a Google s\u1ebd \u01b0u ti\u00ean hi\u1ec3n th\u1ecb nh\u1eefng trang web gi\u1eef ch\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc th\u1eadt l\u00e2u, b\u1edfi c\u00f3 kh\u1ea3 n\u0103ng cao l\u00e0 h\u1ecd th\u00edch c\u00e1c b\u00e0i vi\u1ebft tr\u00ean trang \u0111\u00f3. Do \u0111\u01b0\u1ee3c Google \u01b0u ti\u00ean hi\u1ec3n th\u1ecb,\u00a0t\u1ef7 l\u1ec7 click v\u00e0o\u00a0trang l\u1ea1i c\u00e0ng cao h\u01a1n, v\u00e0 trang c\u00e0ng d\u1ec5 c\u01a1 h\u1ed9i leo l\u00ean top\u00a0\u0111\u1ea7u<\/p>\n<\/div>\n

\"MessagePlaceholder\"<\/div>\n

Theo SearchMetrics, Dwell Time trung b\u00ecnh c\u1ee7a top 10 k\u1ebft qu\u1ea3 search google l\u00e0 3 ph\u00fat 10 gi\u00e2y<\/strong>. \u0110\u1ec3 t\u0103ng Dwell Time, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n gi\u1ea3m bounce rate. H\u00e3y xem Masterskills gi\u00fap g\u00ec trong vi\u1ec7c n\u00e0y:<\/p>\n

+\/ C\u00e1ch 1: B\u1ea1n t\u1ea1o l\u1eddi ch\u00e0o thu h\u00fat kh\u00e1ch h\u00e0ng ngay tr\u00ean trang ch\u1ee7 khi\u1ebfn h\u1ecd n\u1ea5n n\u00e1 xem l\u00e2u h\u01a1n. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 video, \u1ea3nh \u0111\u1ed9ng, l\u1eddi ch\u00e0o m\u1eddi v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, ho\u1eb7c \u0111\u01b0\u1eddng d\u1eabn t\u1edbi Facebook\/ Zalo.<\/p>\n

+\/ C\u00e1ch 2: B\u1ea1n t\u1ea1o l\u1eddi ch\u00e0o c\u00e1 nh\u00e2n h\u00f3a h\u1ea5p d\u1eabn l\u00ean trang con c\u00f3 exit cao. L\u01b0u \u00fd l\u00f9i th\u1eddi gian automation b\u1eadt xu\u1ed1ng v\u00e0i gi\u00e2y \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u do ng\u01b0\u1eddi chat ch\u1ee9 kh\u00f4ng ph\u1ea3i do m\u00e1y t\u1ef1 \u0111\u1ed9ng g\u1eedi.<\/p>\n

Tips: \u0110\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c ki\u1ec3u ch\u00e0o:<\/em><\/p>\n

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  • \u00a0Nh\u1eafc l\u1ea1i t\u00ean kh\u00e1ch h\u00e0ng c\u0169<\/em><\/li>\n
  • \u00a0G\u1ee3i \u00fd\u00a0khuy\u1ebfn m\u1ea1i k\u1ecbp th\u1eddi \u1edf trang b\u00e1o gi\u00e1, ho\u1eb7c \u0111\u1ec1 ngh\u1ecb share ship t\u1ea1i trang v\u1eadn chuy\u1ec3n<\/em><\/li>\n
  • \u00a0G\u1eafn button chat Fanpage ho\u1eb7c Zalo v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 li\u00ean l\u1ea1c sau\u00a0<\/em><\/li>\n<\/ul>\n

    ( N\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft c\u00e1ch th\u1ef1c hi\u1ec7n, h\u00e3y li\u00ean l\u1ea1c v\u1edbi Masterskills Support Team \u0111\u1ec3 nh\u1eadn h\u01b0\u1edbng d\u1eabn).<\/em><\/p>\n

    5. UX di \u0111\u1ed9ng s\u1ebd x\u00e1c \u0111\u1ecbnh th\u1ee9 h\u1ea1ng<\/strong><\/h2>\n
    \n

    Theo c\u00f4ng b\u1ed1 c\u1ee7a Google Canada, c\u00f3 t\u1edbi 60% l\u01b0\u1ee3t t\u00ecm ki\u1ebfm hi\u1ec7n nay t\u1edbi t\u1eeb c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Google s\u1ebd d\u1ef1a tr\u00ean ti\u00eau ch\u00ed phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a website \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng website trong trang t\u00ecm ki\u1ebfm gi\u1ed1ng nh\u01b0 c\u00e1c ti\u00eau ch\u00ed x\u1ebfp h\u1ea1ng website th\u00f4ng th\u01b0\u1eddng kh\u00e1c.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 th\u00e2n thi\u1ec7n c\u1ee7a phi\u00ean b\u1ea3n mobile b\u1eb1ng c\u00f4ng c\u1ee5 c\u1ee7a Google t\u1ea1i\u00a0\u0111\u00e2y<\/strong>.<\/div>\n
    \"Ki\u1ec3m<\/div>\n<\/div>\n

    +\/ Nh\u1eefng trang b\u1ecb chuy\u1ec3n h\u01b0\u1edbng tr\u00ean di \u0111\u1ed9ng b\u1eb1ng c\u00e1ch xu\u1ea5t hi\u1ec7n \u0111\u1ecba ch\u1ec9 \u201cm\u201d ph\u00eda tr\u01b0\u1edbc URL khi truy c\u1eadp\u00a0 s\u1ebd\u00a0t\u1ee5t h\u1ea1ng so v\u1edbi nh\u1eefng trang kh\u00f4ng thay \u0111\u1ed5i hi\u1ec3n th\u1ecb tr\u00ean b\u1ea3n di \u0111\u1ed9ng.<\/p>\n

    +\/ C\u1ea7n \u0111\u1ea3m b\u1ea3o ti\u00eau \u0111\u1ec1 m\u00f4 t\u1ea3 v\u00e0 b\u1ea3n m\u00f4 t\u1ea3 tr\u00ean 2 b\u1ea3n desktop v\u00e0 mobile \u0111\u1ec1u gi\u1ed1ng nhau. H\u00ecnh \u1ea3nh c\u1ea7n r\u00f5 n\u00e9t v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao chu\u1ea9n HD.<\/p>\n

    +\/ V\u1edbi nh\u1eefng trang web c\u00f3 phi\u00ean b\u1ea3n di \u0111\u1ed9ng kh\u00f4ng chuy\u1ec3n h\u01b0\u1edbng nh\u01b0ng l\u1ea1i thi\u1ebfu th\u00f4ng tin so v\u1edbi b\u1ea3n desktop v\u00e0 kh\u00f3 s\u1eed d\u1ee5ng tr\u00ean mobile, c\u0169ng s\u1ebd b\u1ecb Google \u0111\u00e1nh gi\u00e1 th\u1ea5p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u SEO cho di \u0111\u1ed9ng theo h\u01b0\u1edbng d\u1eabn c\u1ee7a Google th\u00e1ng 2\/ t\u1ea1i \u0111\u00e2y.<\/p>\n

    \n
    \n

    6. T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i l\u00ean ng\u00f4i<\/strong><\/h2>\n
    Theo Google d\u1ef1 \u0111o\u00e1n, t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i s\u1ebd chi\u1ebfm t\u1edbi 47% trong s\u1ed1 nh\u1eefng l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u00e0o n\u0103m .<\/div>\n

    +\/ Nh\u1eefng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh vi n\u00e0y\u00a0th\u01b0\u1eddng mong mu\u1ed1n k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm hi\u1ec3n th\u1ecb th\u1eadt nhanh, do \u0111\u00f3 nh\u1eefng trang c\u00f3 t\u1ed1c \u0111\u1ed9\u00a0cao s\u1ebd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean hi\u1ec3n th\u1ecb. C\u1ee5 th\u1ec3 c\u00e1c trang SEO t\u1ed1t c\u00f3 t\u1ed1c \u0111\u1ed9 trung b\u00ecnh 4.6s, nhanh h\u01a1n 52% so v\u1edbi c\u00e1c website kh\u00e1c.<\/p>\n

    +\/ T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i (Voice Search)\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng\u00a0nguy\u00ean nh\u00e2n khi\u1ebfn c\u00e1c t\u1eeb kh\u00f3a d\u00e0i l\u00ean\u00a0 ng\u00f4i. Do t\u00ednh t\u00f9y bi\u1ebfn trong ng\u00f4n ng\u1eef n\u00f3i, ch\u1ec9 c\u00f3 1.71% t\u00ecm ki\u1ebfm\u00a0b\u1eb1ng gi\u1ecdng n\u00f3i hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3\u00a0l\u00e0\u00a0t\u1eeb kh\u00f3a\u00a0ch\u00ednh x\u00e1c trong ti\u00eau \u0111\u1ec1 t\u00ecm ki\u1ebfm. Do \u0111\u00f3 chi\u1ebfn l\u01b0\u1ee3c SEO s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c b\u00e0i vi\u1ebft d\u00e0i \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i \u201cb\u1eaft t\u1eeb kh\u00f3a\u201d.<\/p>\n

    Tips:\u00a0Web v\u1edbi giao th\u1ee9c Https \u0111\u01b0\u1ee3c \u01b0u ti\u00ean\u00a0hi\u1ec3n th\u1ecb, v\u1edbi 70.4% k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb\u00a0t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i\u00a0l\u00e0 t\u1eeb https (Ngu\u1ed3n: Backlinko)<\/em><\/p>\n

    \"Voice<\/p>\n<\/div>\n

    \n

    7. N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 nh\u1eefng b\u00e0i vi\u1ebft tr\u00ean 2000 t\u1eeb<\/strong><\/h2>\n

    N\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c coi l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao? C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt l\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u00edch \u0111\u1ecdc nh\u1eefng b\u00e0i vi\u00eat c\u00f3 t\u00ednh chuy\u00ean s\u00e2u. H\u1ecd mong mu\u1ed1n hi\u1ec3u v\u1ea5n \u0111\u1ec1 t\u1eeb m\u1ed9t ngu\u1ed3n duy nh\u1ea5t thay v\u00ec ph\u1ea3i lang thang c\u00f3p nh\u1eb7t th\u00f4ng tin c\u00f2n thi\u1ebfu \u1edf t\u1ea5t c\u1ea3 c\u00e1c trang. Do \u0111\u00f3 nh\u1eefng b\u00e0i vi\u1ebft \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin h\u1eefu \u00edch, tr\u00ecnh b\u00e0y d\u1ec5 hi\u1ec3u s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao, k\u1ec3 c\u1ea3 t\u1eeb ph\u00eda ng\u01b0\u1eddi \u0111\u1ecdc l\u1eabn Google.<\/p>\n

    +\/ D\u1ea1ng b\u00e0i d\u00e0i\u00a0t\u1eeb 2000 ch\u1eef tr\u1edf l\u00ean chi\u1ebfm \u01b0u th\u1ebf v\u1ec1 Dwell Time, v\u00e0 \u0111\u01b0\u1ee3c Google Canada x\u00e1c nh\u1eadn h\u1ecd s\u1ebd \u01b0u ti\u00ean hi\u1ec3n th\u1ecb.<\/p>\n

    +\/ B\u00e0i d\u00e0i \u0111\u1ed3ng ngh\u0129a v\u1edbi nhi\u1ec1u c\u01a1 h\u1ed9i t\u00ecm tr\u00fang t\u1eeb kh\u00f3a b\u1eb1ng gi\u1ecdng n\u00f3i h\u01a1n. Theo SearchMetrics, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb trung b\u00ecnh c\u1ee7a c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i l\u00e0 2.312 t\u1eeb.<\/p>\n

    +\/ C\u00e1c backlink v\u1eabn gi\u1eef v\u1ecb tr\u00ed quan tr\u1ecdng, nh\u01b0ng quan tr\u1ecdng h\u01a1n l\u00e0 h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n v\u00e0 n\u1ed9i dung. M\u1ed9t b\u00e0i vi\u1ebft d\u00e0i, k\u00e8m visual content h\u1ea5p d\u1eabn, ch\u1eafc ch\u1eafn s\u1ebd gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd quay l\u1ea1i nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

    Cho d\u00f9 b\u1ea1n \u0111ang kinh doanh l\u0129nh v\u1ef1c g\u00ec, SEO \u0111\u1ec1u chi\u1ebfm vai tr\u00f2 quan tr\u1ecdng. N\u0103m , Google s\u1ebd ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd trong vi\u1ec7c thay \u0111\u1ed5i \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho ng\u01b0\u1eddi d\u00f9ng,\u00a0v\u00e0\u00a0cu\u1ed9c chi\u1ebfn kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf backlink v\u00e0 t\u1eeb kh\u00f3a nh\u01b0 trong qu\u00e1 kh\u1ee9. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng v\u1edbi k\u1ebf ho\u1ea1ch SEO cho n\u0103m .\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em><\/p>\n

    \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Theo Google Blog v\u00e0 Backlinko<\/em><\/p>\n

    Ng\u00e0y 11\/01\/, Masterskills \u0111\u00e3 ra m\u1eaft c\u00f4ng c\u1ee5 t\u1ea1o pop up th\u00f4ng minh d\u1ef1 \u0111o\u00e1n \u00fd \u0111\u1ecbnh tho\u00e1t trang v\u00e0 t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng 2x-5x chuy\u1ec3n \u0111\u1ed5i cho website doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam b\u1eb1ng c\u00e1ch truy c\u1eadp t\u1ea1i \u0111\u00e2y ho\u1eb7c h\u1ecfi t\u01b0 v\u1ea5n vi\u00ean.<\/em><\/p>\n

    B\u00e0i vi\u1ebft li\u00ean quan:\u00a0<\/em><\/strong><\/div>\n
      \n
    • Nh\u1eefng xu h\u01b0\u1edbng Marketing n\u0103m b\u1ea1n c\u1ea7n bi\u1ebft<\/li>\n
    • Facebook Messenger thay \u0111\u1ed5i ch\u00ednh s\u00e1ch inbox n\u0103m v\u00e0 c\u00e1ch th\u00edch \u1ee9ng.<\/li>\n
    • Khai th\u00e1c qu\u1ea3ng c\u00e1o Google \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Omnichannel d\u1ecbp cu\u1ed1i n\u0103m<\/li>\n
    • T\u1ea1i sao Pop up l\u00e0m t\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean website?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      SEO thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o v\u00e0 Marketer ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi RankBrain? Trong b\u00e0i vi\u1ebft n\u00e0y,\u00a0Masterskills gi\u1edbi thi\u1ec7u 7 chi\u1ebfn thu\u1eadt\u00a0SEO v\u00e0 g\u1ee3i \u00fd th\u1ef1c hi\u1ec7n t\u1eeb c\u00e1c chuy\u00ean gia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55182"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55182"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55182\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}