{"id":55189,"date":"2023-12-20T13:43:41","date_gmt":"2023-12-20T06:43:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-xu-huong-marketing-nam-2020-ban-can-biet.html"},"modified":"2023-12-20T13:56:07","modified_gmt":"2023-12-20T06:56:07","slug":"nhung-xu-huong-marketing-nam-2020-ban-can-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-xu-huong-marketing-nam-2020-ban-can-biet.html","title":{"rendered":"Nh\u1eefng xu h\u01b0\u1edbng Marketing b\u1ea1n c\u1ea7n bi\u1ebft"},"content":{"rendered":"
\n

Cu\u1ed1i n\u0103m l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ch\u00fang ta c\u00f9ng nh\u00ecn l\u1ea1i v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong n\u0103m c\u0169. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 l\u00fac c\u00e1c marketer c\u1ea7n quan t\u00e2m t\u00e2m \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn xu h\u01b0\u1edbng Marketing m\u1edbi trong n\u0103m . B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p th\u00eam c\u00e1c g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb cho n\u0103m .<\/p>\n

1. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 c\u1ed1t l\u00f5i<\/strong><\/p>\n

N\u0103m ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t n\u0103m c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ec kh\u00e1ch h\u00e0ng v\u00e0 quy\u1ebft \u0111\u1ecbnh n\u1eb1m trong tay kh\u00e1ch h\u00e0ng. Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, kh\u00e1ch c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh t\u00ecm hi\u1ec3u, xem x\u00e9t gi\u00e1 c\u1ea3 v\u00e0 r\u1ea5t nhi\u1ec1u c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u00ecnh \u0111\u1ecbnh mua. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1edd \u0111\u1ee3i b\u1ea1n \u0111\u1ec3 cho h\u1ecd bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf n\u00e0o. Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd t\u1ef1 \u0111i t\u00ecm hi\u1ec3u v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c so s\u00e1nh ri\u00eang c\u1ee7a m\u00ecnh.<\/p>\n

Ch\u00ednh v\u00ec \u0111i\u1ec1u n\u00e0y m\u00e0 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111ang ng\u00e0y c\u00e0ng h\u01b0\u1edbng v\u1ec1 l\u1ee3i \u00edch v\u00e0 l\u00e0m m\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Kh\u00f4ng c\u00f2n nh\u1eefng l\u1eddi thuy\u1ebft ph\u1ee5c, ch\u00e0o m\u1eddi v\u1ec1 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, thay v\u00e0o \u0111\u00f3 l\u00e0 h\u01b0\u1edbng t\u1edbi cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi t\u1ea1i t\u1ea5t c\u1ea3 \u0111i\u1ec3m ch\u1ea1m tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng s\u1ebd khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi quay tr\u1edf l\u1ea1i mua s\u1eafm nhi\u1ec1u h\u01a1n.<\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ( Customer experience \u2013 CX ) \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng \u0111\u1ed1i v\u1edbi c\u00e1c marketer, nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y. 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng tr\u1ea3i nghi\u1ec7m khi mua h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, nh\u01b0ng ch\u1ec9 c\u00f3 49% kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u00e3 cung c\u1ea5p cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t. V\u1eady ch\u00ednh x\u00e1c \u0111i\u1ec1u g\u00ec l\u00e0m n\u00ean m\u1ed9t CX tuy\u1ec7t v\u1eddi ?<\/p>\n

Hi\u1ec7u qu\u1ea3, ti\u1ec7n l\u1ee3i, d\u1ecbch v\u1ee5 t\u1eadn t\u00ecnh, th\u00e2n thi\u1ec7n c\u00f9ng c\u00e1c t\u00f9y ch\u1ecdn thanh to\u00e1n d\u1ec5 d\u00e0ng l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao trong tr\u1ea3i nghi\u1ec7m mua h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7, c\u00e1 nh\u00e2n h\u00f3a, tr\u1ea3i nghi\u1ec7m d\u1ec5 d\u00e0ng tr\u00ean di \u0111\u1ed9ng, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c thi\u1ebft k\u1ebf \u0111\u1ec1u b\u1ed5 sung v\u00e0o tr\u1ea3i nghi\u1ec7m chung c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3i c\u00e1ch kh\u00e1c, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. M\u1ee5c ti\u00eau l\u00e0 cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, h\u1ea5p d\u1eabn v\u00e0 cung c\u1ea5p n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng. S\u1ebd kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi th\u1ea5y nhi\u1ec1u ch\u1ee9c n\u0103ng CX ( Customer experience ) s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0 trong n\u0103m .<\/p>\n

Ng\u00e0y 11\/01\/, Masterskills \u0111\u00e3 ra m\u1eaft c\u00f4ng c\u1ee5 t\u1ea1o pop up th\u00f4ng minh d\u1ef1 \u0111o\u00e1n \u00fd \u0111\u1ecbnh tho\u00e1t trang v\u00e0 t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng 2x-5x chuy\u1ec3n \u0111\u1ed5i cho website doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam b\u1eb1ng c\u00e1ch truy c\u1eadp t\u1ea1i \u0111\u00e2y ho\u1eb7c h\u1ecfi t\u01b0 v\u1ea5n vi\u00ean.<\/em><\/p>\n

\"4-tr\u1ea3i-nghi\u1ec7m-kh\u00e1ch-h\u00e0ng-compressor\"<\/p>\n

Cung c\u1ea5p CX t\u1ed1t h\u01a1n kh\u00f4ng ch\u1ec9 t\u1ed1t cho kh\u00e1ch h\u00e0ng, n\u00f3 c\u0169ng t\u1ed1t cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1eefa<\/p>\n<\/div>\n

2. N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean<\/strong><\/p>\n

N\u1ebfu d\u1ecbch v\u1ee5 hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e2n thi\u1ec7n l\u00e0 n\u1ec1n t\u1ea3ng t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p v\u00e0 duy tr\u00ec d\u1ecbch v\u1ee5 n\u00e0y. C\u00e2u tr\u1ea3 l\u1eddi t\u1ea5t nhi\u00ean l\u00e0 \u1edf nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n. Nhi\u1ec1u nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng, c\u00f3 \u0111\u1ebfn 46% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u1eeb b\u1ecf m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu nh\u00e2n vi\u00ean kh\u00f4ng am hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 th\u00e1i \u0111\u1ed9 t\u1ed3i trong qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/p>\n

Cho d\u00f9 b\u1ea1n c\u00f3 \u0111\u01b0a ra nhi\u1ec1u chi\u1ebfn d\u1ecbch thu h\u00fat kh\u00e1ch h\u00e0ng nh\u01b0ng \u0111\u1ebfn cu\u1ed1i c\u00f9ng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp ti\u1ebfp x\u00fac v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 nh\u00e2n vi\u00ean ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1ea1n. Hay n\u00f3i c\u00e1ch kh\u00e1c nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a c\u1ea3 doanh nghi\u1ec7p v\u00ec v\u1eady t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u1eefng nh\u00e2n vi\u00ean gi\u1ecfi, n\u00e2ng cao tr\u00ecnh \u0111\u1ed9 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. Kh\u00f4ng ph\u1ea3i t\u1ef1 nhi\u00ean m\u00e0 nh\u1eefng doanh nghi\u1ec7p l\u1edbn lu\u00f4n ch\u00fa tr\u1ecdng trong vi\u1ec7c \u0111\u00e0o t\u1ea1o v\u00e0 mang \u0111\u1ebfn nh\u1eefng ch\u00ednh s\u00e1ch \u0111\u00e3i ng\u1ed9 t\u1ed1t cho nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd. B\u1ea1n kh\u00f4ng th\u1ec3 mong \u0111\u1ee3i nh\u00e2n vi\u00ean quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng n\u1ebfu ch\u00ednh b\u1ea3n th\u00e2n h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng trong c\u00f4ng vi\u1ec7c v\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 tin v\u00e0o nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m cho h\u1ecd. Ch\u00eca kh\u00f3a cho vi\u1ec7c n\u00e0y l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u1ec1 s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea3m \u0111\u1ea3m b\u1ea3o m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u hi\u1ec3u v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

3. T\u1eadp trung v\u00e0o h\u00ecnh \u1ea3nh<\/strong><\/p>\n

M\u1eb7c d\u00f9 nh\u1eefng ti\u1ebfn b\u1ed9 trong t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i ch\u1eafc ch\u1eafn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ch\u00fang ta s\u00e1ng t\u1ea1o n\u1ed9i dung trong hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai, b\u1ea1n c\u0169ng kh\u00f4ng n\u00ean b\u1ecf qua vi\u1ec7c t\u1eadp trung v\u00e0o h\u00ecnh \u1ea3nh. Nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi th\u00edch \u0111\u1ecdc m\u1ed9t n\u1ed9i dung c\u00f3 h\u00ecnh \u1ea3nh \u0111i k\u00e8m h\u01a1n l\u00e0 m\u1ed9t v\u0103n b\u1ea3n thu\u1ea7n t\u00fay. B\u1ea1n ch\u1ec9 c\u1ea7n nh\u00ecn v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng t\u1eadp trung v\u00e0o h\u00ecnh \u1ea3nh nh\u01b0 Pinterest hay Instagram \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u00ecnh \u1ea3nh \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

T\u00ecm ki\u1ebfm b\u1eb1ng h\u00ecnh \u1ea3nh c\u0169ng \u0111ang b\u01b0\u1edbc \u0111\u1ea7u \u0111\u01b0\u1ee3c c\u1ea5t c\u00e1nh. Google, Pinterest v\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u00e1c c\u0169ng \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 t\u00ecm ki\u1ebfm b\u1eb1ng h\u00ecnh \u1ea3nh. Google tri\u1ec3n khai t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm \u1ea3nh ng\u01b0\u1ee3c ( gi\u00fap ng\u01b0\u1eddi d\u00f9ng truy ra nh\u1eefng b\u1ee9c \u1ea3nh t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn b\u1ee9c \u1ea3nh \u0111\u00f3 ). Pinterest gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng \u201c Lens feature \u201d v\u00e0o \u0111\u1ea7u v\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y cho bi\u1ebft h\u00e0ng th\u00e1ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd ti\u1ebfn h\u00e0nh 600 tri\u1ec7u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u1edbi t\u00ednh n\u0103ng n\u00e0y.
\nH\u00ecnh \u1ea3nh lu\u00f4n d\u1ec5 nh\u1edb h\u01a1n n\u1ed9i dung b\u1eb1ng v\u0103n b\u1ea3n. Th\u00eam h\u00ecnh \u1ea3nh d\u1eef li\u1ec7u, infographics, video v\u00e0o v\u0103n b\u1ea3n c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0m cho n\u1ed9i dung th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn h\u01a1n m\u00e0 c\u00f2n gi\u00fap cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng ghi nh\u1edb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

4. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

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\u201c Khi d\u00f9ng \u0111\u00fang n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 Marketing l\u00ean \u0111\u1ebfn 15% v\u00e0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 30% ng\u00e2n s\u00e1ch \u2013 Harvard Business Review \u201d<\/p>\n<\/blockquote>\n

S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ( Facebook, Zalo, Instagram \u2026 )\u00a0khi\u1ebfn cho ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng nh\u01b0 TVC, b\u00e1o ch\u00ed, bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u2026 ng\u00e0y c\u00e0ng m\u1ea5t \u0111i hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng c\u0169ng ph\u00e2n m\u1ea3nh th\u00e0nh nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho c\u00e1c marketer ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay tr\u00e0n ng\u1eadp c\u00e1c th\u00f4ng tin ti\u1ebfp th\u1ecb \u0111\u1ebfn t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau. H\u1ecd ch\u1ee7 \u0111\u1ed9ng l\u1ef1a ch\u1ecdn th\u00f4ng tin mu\u1ed1n ti\u1ebfp c\u1eadn v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng th\u00f4ng tin kh\u00f4ng c\u1ea7n thi\u1ebft, mang t\u00ednh ch\u1ea5t l\u00e0m phi\u1ec1n. V\u00ec v\u1eady, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c coi l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu \u0111\u1ec3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i ti\u1ebfp t\u1ee5c ch\u00fa tr\u1ecdng trong n\u0103m .<\/p>\n

\"placeholder-compressor<\/p>\n

S\u1eed d\u1ee5ng c\u1eeda s\u1ed5 chat Masterskills \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a d\u00e0nh cho kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

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\u201c 80% kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd mua h\u00e0ng \u0111\u1ebfn t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p nhi\u1ec1u tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a \u201d<\/p>\n<\/blockquote>\n

Chi\u1ebfn d\u1ecbch \u201c Share A Coke \u201d \u0111\u01b0\u1ee3c Coca-Cola th\u1ef1c hi\u1ec7n t\u1ea1i Australia n\u0103m 2011 v\u00e0 sau \u0111\u00f3 l\u00e0 t\u1ea1i M\u1ef9 v\u00e0o n\u0103m 2014 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u00e1p d\u1ee5ng marketing c\u00e1 nh\u00e2n h\u00f3a. Coca \u2013 Cola \u0111\u00e3 kh\u00f4ng b\u1ecf qu\u00ean nh\u1eefng kh\u00e1ch h\u00e0ng tr\u1ebb khi ti\u1ebfn h\u00e0nh in m\u1ed9t s\u1ed1 t\u00ean ph\u1ed5 bi\u1ebfn tr\u00ean v\u1ecf lon v\u00e0 chai n\u01b0\u1edbc c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi, h\u00e3ng c\u0169ng t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c thi ch\u1ee5p \u1ea3nh v\u1edbi t\u00ean g\u1ecdi \u201c T\u1ef1 s\u01b0\u1edbng v\u1edbi v\u1ecf lon c\u00f3 t\u00ean c\u1ee7a m\u00ecnh \u201d, \u201c B\u1ea3n \u0111\u1ed3 t\u00ean g\u1ecdi s\u1ebd \u0111\u01b0\u1ee3c in tr\u00ean v\u1ecf chai Coca \u2013 Cola \u201d. Ch\u00ednh chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 n\u00e2ng t\u1ea7m marketing c\u1ee7a h\u00e3ng v\u00e0 bi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ea5t ng\u1edd v\u00e0 h\u1ee9ng th\u00fa. Th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh, t\u1ea5t c\u1ea3 nh\u1eefng \u00fd t\u01b0\u1edfng trong chi\u1ebfn d\u1ecbch n\u00e0y c\u1ee7a Coca \u2013 Cola \u0111\u1ec1u mang \u0111\u1eadm d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, trong \u0111\u00f3 c\u00f3 c\u1ea3 Vi\u1ec7t Nam.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u1ef1 \u0111\u1ed9ng g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng khi g\u1eedi email, tin nh\u1eafn \u2026 V\u1edbi nh\u1eefng c\u1ea3i ti\u1ebfn trong c\u00f4ng ngh\u1ec7 nh\u01b0 AI k\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau gi\u00fap ch\u00fang ta c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a m\u1ecdi th\u1ee9 t\u1eeb n\u1ed9i dung thi\u1ebft k\u1ebf \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 nhi\u1ec1u h\u01a1n th\u1ebf n\u1eefa.<\/p>\n

5. Chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/p>\n

Khi b\u1ea1n \u0111ang \u0111\u1ecdc v\u1ec1 c\u00e1c xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb s\u1eafp t\u1edbi trong n\u0103m t\u1ea1i b\u00e0i vi\u1ebft n\u00e0y, th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 ngh\u0129 r\u1eb1ng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb nh\u1edd v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n danh s\u00e1ch c\u00e1c c\u00e1ch l\u00e0m th\u1ef1c ti\u1ec5n t\u1ed1t v\u00e0 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t. Tuy nhi\u00ean, vi\u1ec7c kinh doanh ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p. \u0110\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng trong n\u0103m , b\u1ea1n c\u1ea7n ph\u1ea3i ngh\u0129 xa h\u01a1n nh\u1eefng g\u00ec m\u00ecnh \u0111ang l\u00e0m v\u00e0 li\u00ean k\u1ebft m\u1ecdi th\u1ee9 l\u1ea1i th\u1eadt ch\u1eb7t ch\u1ebd. M\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u201c Chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u201d l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 vi\u1ec7c thay \u0111\u1ed5i c\u00e1c quy tr\u00ecnh c\u01a1 b\u1ea3n c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1edbi. Tr\u1ea3i qua m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, n\u00e2ng cao uy t\u00edn, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n

C\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh qu\u1ea3 th\u00f4ng qua vi\u1ec7c k\u1ebft h\u1ee3p thu th\u1eadp d\u1eef li\u1ec7u, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn, xu\u1ea5t b\u1ea3n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ecdi b\u1ed9 ph\u1eadn v\u00e0 nh\u00e2n vi\u00ean trong c\u00f4ng ty, kh\u00f4ng ch\u1ec9 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n

K\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng bao g\u1ed3m ti\u1ebfp th\u1ecb n\u1ed9i dung, SEO, email, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb ngo\u1ea1i tuy\u1ebfn. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u01b0a \u0111\u1ebfn m\u1ed9t k\u1ebf ho\u1ea1ch cho m\u1ecdi b\u1ed9 ph\u1eadn c\u1ee7a t\u1ed5 ch\u1ee9c s\u1ebd tham gia v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1edbi n\u00e0y nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb hay c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o. Chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ecbp th\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng uy t\u00edn c\u1ee7a doanh nghi\u1ec7p, m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

6. \u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt<\/strong><\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u00ecm ki\u1ebfm tr\u00ean di \u0111\u1ed9ng v\u00e0 gi\u1ecdng n\u00f3i, m\u1ecdi ng\u01b0\u1eddi \u0111ang thay \u0111\u1ed5i c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google. Tr\u1edf th\u00e0nh s\u1ed1 m\u1ed9t trong c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng c\u00f2n l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh m\u00e0 doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi. H\u00e0nh vi t\u00ecm ki\u1ebfm \u0111ang d\u1ea7n thay \u0111\u1ed5i v\u00e0 th\u1ef1c t\u1ebf l\u00e0 b\u1ea1n s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin xu\u1ea5t hi\u1ec7n nhanh nh\u1ea5t. V\u1edbi nh\u1eefng \u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt \u0111i k\u00e8m m\u1ed9t s\u1ed1 th\u00f4ng tin gi\u00fap b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u1ea5n v\u00e0o trang web \u0111\u1ec3 nh\u1eadn th\u00f4ng tin b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm n\u1eefa v\u00ec n\u00f3 \u0111\u00e3 hi\u1ec7n \u1edf ngay trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/p>\n

\"hgfjhgjh-compressor\"<\/p>\n

Th\u00f4ng tin c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n \u1edf nhi\u1ec1u n\u01a1i, nh\u01b0ng v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t n\u1eb1m \u1edf \u0111\u1ea7u trang, tr\u01b0\u1edbc danh s\u00e1ch c\u00e1c trang kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed. V\u1ecb tr\u00ed n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c v\u1ecb tr\u00ed c\u1ee7a nh\u1eefng ng\u01b0\u1eddi x\u1ebfp th\u1ee9 0\u201d . V\u00ec n\u00f3 th\u01b0\u1eddng l\u00e0 th\u00f4ng tin duy nh\u1ea5t m\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ebd xem v\u00e0 l\u00e0 m\u1ee5c ti\u00eau m\u00e0 m\u1ecdi doanh nghi\u1ec7p lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn \u0111ang c\u1ed1 g\u1eafng t\u00ecm ra c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed s\u1ed1 0 v\u00e0 n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea9y b\u00e0i vi\u1ebft c\u1ee7a doanh nghi\u1ec7p l\u00ean v\u1ecb tr\u00ed n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 l\u1ee3i th\u1ebf r\u1ea5t l\u1edbn so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

7. T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i<\/strong><\/p>\n

T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u d\u1eebng l\u1ea1i. \u0110\u00e2y s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. Theo d\u1ef1 \u0111o\u00e1n, t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i s\u1ebd chi\u1ebfm 47% trong s\u1ed1 nh\u1eefng l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u00e0o n\u0103m . Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng hy v\u1ecdng s\u1ebd s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i nhi\u1ec1u h\u01a1n trong t\u01b0\u01a1ng lai v\u1edbi 61% nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 25-64 \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, loa th\u00f4ng minh \u2026 c\u00f3 \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng n\u00f3 nhi\u1ec1u h\u01a1n khi \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i.<\/p>\n

B\u00ean c\u1ea1nh nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi th\u00ec t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i c\u0169ng \u0111em \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i th\u00fa v\u1ecb. Th\u01b0\u01a1ng hi\u1ec7u Tequila Patr\u00f3n \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi Amazon Alexa ( tr\u1ee3 l\u00fd \u1ea3o \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Amazon ) gi\u00fap ng\u01b0\u1eddi d\u00f9ng khi t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u. C\u1ee5 th\u1ec3, khi t\u00ecm ki\u1ebfm c\u00f4ng th\u1ee9c pha ch\u1ebf cocktail, Amazon Alexa s\u1ebd cung c\u1ea5p c\u00e1c c\u00f4ng th\u1ee9c pha ch\u1ebf \u0111\u1ebfn t\u1eeb Tequila Patr\u00f3n \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0 l\u00e0m theo. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng nh\u1eadn th\u1ee9c v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng mua s\u1eafm s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb.<\/p>\n

Ngay c\u1ea3 khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u01b0a s\u1eb5n s\u00e0ng cho vi\u1ec7c t\u00edch h\u1ee3p b\u1eb1ng t\u00ecm ki\u1ebfm gi\u1ecdng n\u00f3i, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i. Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a d\u00e0i h\u01a1n, nhi\u1ec1u h\u01a1n, do \u0111\u00f3 b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o c\u00e1c b\u00e0i vi\u1ebft d\u00e0i, tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 gi\u00fap b\u00e0i vi\u1ebft d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y g\u00f3p ph\u1ea7n gi\u00fap b\u00e0i vi\u1ebft c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0m \u0111o\u1ea1n tr\u00edch d\u1eabn n\u1ed5i b\u1eadt hay v\u1ecb tr\u00ed s\u1ed1 0 tr\u00ean Google.<\/p>\n

8. AI \/ T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong><\/p>\n

N\u0103m s\u1ebd l\u00e0 n\u0103m tr\u1ed7i d\u1eady c\u1ee7a robot?<\/p>\n

Ch\u00fang ta \u0111\u00e3 th\u1ea5y nh\u1eefng ti\u1ebfn b\u1ed9 to l\u1edbn c\u1ee7a AI trong v\u00e0i n\u0103m qua c\u0169ng nh\u01b0 s\u1ef1 gia t\u0103ng l\u1edbn v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. AI l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ngh\u1ec7 ch\u00ednh \u0111\u1eb1ng sau t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 tr\u1ee3 l\u00fd th\u00f4ng minh. N\u00f3 c\u0169ng l\u00e0m cho c\u00e1c chatbot tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 xu\u1ea5t hi\u1ec7n tr\u00ean r\u1ea5t nhi\u1ec1u trang web. C\u00f4ng ngh\u1ec7 AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111ang gi\u00fap lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n trong ti\u1ebfp th\u1ecb \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi.<\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng, con ng\u01b0\u1eddi lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, b\u1ea1n ch\u1ec9 n\u00ean coi vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u01b0 m\u1ed9t ph\u1ea7n gi\u00fap vi\u1ec7c ti\u1ebfp th\u1ecb tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n thay th\u1ebf ho\u00e0n to\u00e0n c\u00f4ng vi\u1ec7c c\u1ee7a con ng\u01b0\u1eddi. Nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 ph\u00e2n t\u00edch b\u1edfi AI c\u0169ng \u0111ang gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00e2n dung v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean t\u1eebng \u0111i\u1ec3m ch\u1ea1m.<\/p>\n

9. T\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ( CX ) \u0111ang di\u1ec5n ra v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, thay v\u00ec ch\u1ec9 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

\"AdobeStock_81602587-compressor\"<\/p>\n

M\u1ed7i kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac s\u1ebd l\u00e0 m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/div>\n

Kh\u00e1ch h\u00e0ng c\u0169 lu\u00f4n mang \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n kh\u00e1ch h\u00e0ng m\u1edbi. Chi ph\u00ed \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi g\u1ea5p n\u0103m l\u1ea7n so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169. Kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u0169ng gi\u00fap t\u0103ng danh ti\u1ebfng v\u00e0 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u khi h\u1ecd lu\u00f4n n\u00f3i v\u1ec1 doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh.<\/p>\n

10. Video tr\u1ef1c ti\u1ebfp<\/strong><\/p>\n

Video tr\u1ef1c ti\u1ebfp v\u00f4 c\u00f9ng ph\u1ed5 bi\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n 70 t\u1ef7 $ v\u00e0o . Trung b\u00ecnh m\u1ecdi ng\u01b0\u1eddi d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 xem video tr\u1ef1c ti\u1ebfp, g\u1ea5p 3 l\u1ea7n th\u1eddi gian xem so v\u1edbi video \u0111\u01b0\u1ee3c ghi h\u00ecnh tr\u01b0\u1edbc. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c cho l\u00e0 c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. V\u1eady nguy\u00ean nh\u00e2n t\u1ea1i sao video tr\u1ef1c ti\u1ebfp l\u1ea1i \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u0111\u1ebfn v\u1eady ?<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, khi y\u1ebfu t\u1ed1 tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c th\u00eam v\u00e0o video khi\u1ebfn cho video h\u1ea5p d\u1eabn h\u01a1n v\u00ec ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n trong \u0111\u00f3 v\u00e0 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u1ed9i dung thay v\u00ec ch\u1ec9 ng\u1ed3i xem m\u1ed9t c\u00e1ch th\u1ee5 \u0111\u1ed9ng. Video tr\u1ef1c ti\u1ebfp l\u00e0 ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook ho\u1eb7c Instagram. Nh\u1eefng lo\u1ea1i video n\u00e0y r\u1ea5t h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem b\u1edfi \u0111\u1ed9 tin c\u1eady cao, s\u1ef1 t\u01b0\u01a1ng t\u00e1c li\u00ean t\u1ee5c v\u00e0 \u0111\u1eb7c bi\u1ec7t \u0111\u00e1nh tr\u00fang v\u00e0o t\u00e2m l\u00fd \u201c s\u1ee3 b\u1ecf l\u1ee1 \u201d. Khi b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn li\u1ec7u video tr\u1ef1c ti\u1ebfp \u0111\u00f3 c\u00f3 ch\u1ee9a nh\u1eefng th\u00f4ng tin m\u00e0 b\u1ea1n \u0111ang quan t\u00e2m kh\u00f4ng, ho\u1eb7c nh\u1eefng c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn ch\u1ec9 xu\u1ea5t hi\u1ec7n trong th\u1eddi gian ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a b\u1ea1n ph\u1ea3i l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi xem \u0111\u1ea7u ti\u00ean n\u1ebfu nh\u01b0 kh\u00f4ng mu\u1ed1n b\u1ecf l\u1ee1 nh\u1eefng th\u00f4ng tin m\u00e0 m\u00ecnh quan t\u00e2m.<\/p>\n

> B\u00ed m\u1eadt livestream c\u1ee7a ch\u1ee7 shop ngh\u00ecn \u0111\u01a1n <\/p>\n

B\u00e2y gi\u1edd l\u00e0 l\u00fac \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u n\u0103m m\u1edbi v\u1edbi m\u1ed9t k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng v\u1ec1 m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3. C\u00f9ng 10 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb m\u00e0 Masterskills mang \u0111\u1ebfn, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ho\u00e0n h\u1ea3o cho n\u0103m ?<\/p>\n

T\u00ecm hi\u1ec3u th\u00eam nh\u1eefng b\u00e0i vi\u1ebft m\u1edbi<\/em><\/p>\n

    \n
  • Masterskills App Mobile 2.0 \u2013 B\u1ea3n C\u1eadp Nh\u1eadt M\u1edbi D\u00e0nh Cho Di \u0110\u1ed9ng<\/li>\n
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    Cu\u1ed1i n\u0103m l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ch\u00fang ta c\u00f9ng nh\u00ecn l\u1ea1i v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong n\u0103m c\u0169. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 l\u00fac c\u00e1c marketer c\u1ea7n quan t\u00e2m t\u00e2m \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn xu h\u01b0\u1edbng Marketing m\u1edbi trong n\u0103m . B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p th\u00eam c\u00e1c g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb cho n\u0103m .<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55189"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55189"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55189\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}