{"id":55194,"date":"2023-12-20T13:44:46","date_gmt":"2023-12-20T06:44:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/3-cach-de-thu-hut-cac-tin-do-cong-nghe-dip-cuoi-nam.html"},"modified":"2023-12-20T13:44:46","modified_gmt":"2023-12-20T06:44:46","slug":"3-cach-de-thu-hut-cac-tin-do-cong-nghe-dip-cuoi-nam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-cach-de-thu-hut-cac-tin-do-cong-nghe-dip-cuoi-nam.html","title":{"rendered":"3 c\u00e1ch \u0111\u1ec3 thu h\u00fat c\u00e1c t\u00edn \u0111\u1ed3 c\u00f4ng ngh\u1ec7 d\u1ecbp cu\u1ed1i n\u0103m"},"content":{"rendered":"
Trong m\u1ed9t th\u1ebf gi\u1edbi k\u1ebft n\u1ed1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng c\u00f3 v\u00f4 s\u1ed1 c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m. Nh\u1ea5t l\u00e0 khi c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 lu\u00f4n \u0111\u1ee9ng \u0111\u1ea7u b\u1ea3ng trong danh s\u00e1ch qu\u00e0 t\u1eb7ng, l\u00e0 m\u1ed9t trong n\u0103m lo\u1ea1i qu\u00e0 \u0111\u01b0\u1ee3c mua t\u1eb7ng nhi\u1ec1u nh\u1ea5t trong hai n\u0103m qua.<\/p>\n

\u0110\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, Google \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty nghi\u00ean c\u1ee9u LRWGreenberg \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f4ng ngh\u1ec7 ng\u00e0y nay v\u00e0 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

Nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, n\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n t\u1eed mu\u1ed1n tr\u1edf th\u00e0nh Top of Mind c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec h\u1ecd kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1edfi, kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t m\u00f3n \u0111\u1ed3 c\u00f4ng ngh\u1ec7 \u0111\u00e3 d\u00e0nh t\u1edbi 74% th\u1eddi gian nghi\u00ean c\u1ee9u tr\u00ean k\u00eanh online v\u00e0 26% th\u1eddi gian t\u00ecm hi\u1ec3u t\u1ea1i c\u1eeda h\u00e0ng. Do \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u00f3 m\u1eb7t v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba c\u00e1ch \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 hi\u1ec7n th\u1ef1c mong mu\u1ed1n \u0111\u00f3:<\/p>\n

\"\u1ea2nh<\/p>\n

\u1ea2nh h\u01b0\u1edfng t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean trong h\u00e0nh tr\u00ecnh<\/p>\n<\/div>\n

T\u1ea1o \u1ea3nh h\u01b0\u1edfng t\u1eeb nh\u1eefng \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean<\/h2>\n

M\u1eb7c d\u00f9 c\u00e1c k\u00eanh s\u1ed1 gi\u00fap quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ec5 h\u01a1n \u1edf nh\u1eefng ng\u00e0y cu\u1ed1i trong \u0111\u1ee3t b\u00e1n h\u00e0ng nh\u01b0ng d\u1eef li\u1ec7u cho th\u1ea5y kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u mua s\u1eafm ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u d\u1ecbp ngh\u1ec9 l\u1ec5. Tr\u00ean th\u1ef1c t\u1ebf, n\u0103m ngo\u00e1i, g\u1ea7n 40% kh\u00e1ch h\u00e0ng chu\u1ea9n b\u1ecb mua s\u1eafm v\u00e0o th\u00e1ng 10 v\u1edbi g\u1ea7n m\u1ed9t n\u1eeda l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a qu\u00fd IV di\u1ec5n ra tr\u01b0\u1edbc L\u1ec5 T\u1ea1 \u01a1n.<\/p>\n

Kh\u00f4ng ch\u1ec9 v\u1eady, g\u1ea7n 50% s\u1ed1 ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a m\u00ecnh t\u1eeb th\u1eddi \u0111i\u1ec3m quy\u1ebft \u0111\u1ecbnh s\u1ebd mua c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean c\u1ea7n c\u00e2n nh\u1eafc t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc d\u1ecbp Black Friday.<\/p>\n

T\u1ea1o \u1ea3nh h\u01b0\u1edfng th\u01b0\u1eddng xuy\u00ean<\/h2>\n

53% ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng d\u1ec5 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, ngo\u00e0i th\u01b0\u01a1ng hi\u1ec7u h\u1ecd \u0111\u00e3 mua. Kh\u00f4ng nh\u1eefng th\u1ebf, n\u1ebfu so v\u1edbi n\u0103m 2015 th\u00ec \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, m\u1ecdi ng\u01b0\u1eddi \u0111ang m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u2013 ch\u00ednh x\u00e1c l\u00e0 l\u00e2u h\u01a1n so v\u1edbi trung b\u00ecnh t\u1edbi ch\u00edn ng\u00e0y. T\u1ea1i sao? H\u00e0nh tr\u00ecnh mua s\u1eafm \u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 tuy\u1ebfn t\u00ednh v\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng x\u00e1c nh\u1eadn l\u1ea1i th\u00f4ng tin m\u00e0 h\u1ecd \u0111\u00e3 tra c\u1ee9u v\u00e0i tu\u1ea7n tr\u01b0\u1edbc.<\/p>\n

Gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c coi l\u00e0 l\u00fd do h\u00e0ng \u0111\u1ea7u gi\u1ea3i th\u00edch t\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ea1i d\u1eebng vi\u1ec7c t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu thi\u1ebfu s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u00f3 nguy c\u01a1 \u0111\u1ec3 cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1 trong ng\u00e0y Th\u1ee9 S\u00e1u \u0110en quy\u1ebft \u0111\u1ecbnh t\u1edbi vi\u1ec7c mua h\u00e0ng.<\/p>\n

\u0110\u1ec3 tr\u00e1nh \u0111i\u1ec1u n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u n\u00ean xem x\u00e9t m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c cho ph\u00e9p m\u00ecnh x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u khi ai \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh h\u1ecd mua h\u00e0ng. GoPro \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. \u201cM\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 gi\u1eef cho th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n tr\u1edf th\u00e0nh Top of Mind trong su\u1ed1t m\u00f9a l\u1ec5 h\u1ed9i. V\u00ec v\u1eady, tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m \u0111\u00f3 ch\u00fang t\u00f4i \u0111\u00e3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean YouTube. N\u0103m ngo\u00e1i, n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i t\u1ea1o ra s\u1ef1 ph\u1ea5n kh\u00edch v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng \u00fd \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng\u201d, CMO c\u1ee7a GoPro Todd Ballard chia s\u1ebb.<\/p>\n

\"Khai<\/p>\n

Khai th\u00e1c insight \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi n\u01a1i<\/p>\n<\/div>\n

T\u1ea1o \u1ea3nh h\u01b0\u1edfng \u1edf m\u1ecdi n\u01a1i<\/h2>\n

M\u1eb7c d\u00f9 vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi s\u1edbm v\u00e0 th\u01b0\u1eddng xuy\u00ean l\u00e0 r\u1ea5t quan tr\u1ecdng nh\u01b0ng l\u00e0m nh\u1eefng vi\u1ec7c n\u00e0y \u1edf \u0111\u00e2u v\u00e0 l\u00e0m th\u1ebf n\u00e0o c\u00f2n quan tr\u1ecdng h\u01a1n.<\/p>\n

Ch\u1eb3ng h\u1ea1n, t\u00edn \u0111\u1ed3 c\u00f4ng ngh\u1ec7 d\u00f9 mua t\u1ea1i c\u1eeda h\u00e0ng nh\u01b0ng l\u1ea1i d\u00e0nh 68% th\u1eddi gian nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn v\u00e0 57% th\u1eddi gian \u0111\u00f3 l\u00e0 tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi tr\u1ea3i nghi\u1ec7m \u1ea5n t\u01b0\u1ee3ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u2013 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh, CTA k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 t\u1ed1i gi\u1ea3n c\u00e1c b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd n\u1eafm ch\u1eafc th\u00e0nh c\u00f4ng. Ngo\u00e0i ra, c\u00e1c t\u00ednh n\u0103ng nh\u01b0 checkout d\u01b0\u1edbi d\u1ea1ng kh\u00e1ch truy c\u1eadp ho\u1eb7c t\u1ef1 \u0111i\u1ec1n th\u00f4ng tin c\u0169ng gi\u00fap t\u0103ng \u0111i\u1ec3m \u0111\u00e1ng k\u1ec3 trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

Thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 nghi\u00ean c\u1ee9u m\u00e0 c\u00e0ng ng\u00e0y c\u00e0ng ch\u1ee9ng t\u1ecf \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c mua h\u00e0ng v\u1edbi s\u1ed1 l\u1ea7n mua s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u0103ng h\u01a1n 3 l\u1ea7n n\u1ebfu so s\u00e1nh gi\u1eefa n\u0103m nay (24%) so v\u1edbi n\u0103m 2015 (7%). Loa th\u00f4ng minh, \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh, tai nghe kh\u00f4ng d\u00e2y v\u00e0 loa kh\u00f4ng d\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c mua nhi\u1ec1u nh\u1ea5t tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi m\u00e1y ch\u01a1i game, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 TV th\u00f4ng minh v\u1eabn th\u01b0\u1eddng \u0111\u01b0\u1ee3c mua t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng.<\/p>\n

Video tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ea1o \u1ea3nh h\u01b0\u1edfng, thu h\u00fat nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cao. C\u00f9ng v\u1edbi c\u00e1c website review v\u1ec1 c\u00f4ng ngh\u1ec7, video tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t trong h\u00e0nh tr\u00ecnh mua s\u1eafm thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed.<\/p>\n

C\u00e1c t\u00edn \u0111\u1ed3 c\u00f4ng ngh\u1ec7 s\u1eed d\u1ee5ng video tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u201cth\u00f4ng b\u00e1o\u201d m\u1ee9c chi ti\u00eau c\u1ee7a h\u1ecd, cao h\u01a1n trung b\u00ecnh t\u1edbi 21% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng s\u1eed d\u1ee5ng video tr\u1ef1c tuy\u1ebfn. \u0110\u1eb7c bi\u1ec7t h\u01a1n, video tr\u1ef1c tuy\u1ebfn c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u trong su\u1ed1t h\u00e0nh tr\u00ecnh mua h\u00e0ng, v\u1edbi 50% ng\u01b0\u1eddi mua h\u00e0ng n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y trong khi mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n

M\u00f9a mua s\u1eafm cu\u1ed1i n\u0103m lu\u00f4n l\u00e0 th\u1eddi \u0111i\u1ec3m l\u1edbn nh\u1ea5t trong n\u0103m \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u00e2y \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng theo t\u1eebng ng\u00e0y. \u0110\u1ed3ng th\u1eddi, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u ch\u00fa tr\u1ecdng vi\u1ec7c t\u1ea1o \u1ea3nh h\u01b0\u1edfng s\u1edbm v\u00e0 th\u01b0\u1eddng xuy\u00ean s\u1ebd t\u0103ng c\u01a1 h\u1ed9i sinh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Theo Lori Sobel<\/i><\/p>\n

\u00a0<\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Ph\u1ee5 n\u1eef v\u00e0 Nam gi\u1edbi: kh\u00e1c bi\u1ec7t khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/em><\/li>\n
  • Tham kh\u1ea3o 6 h\u01b0\u1edbng d\u1eabn khi thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1eeb Clover<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, Google \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty nghi\u00ean c\u1ee9u LRWGreenberg \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f4ng ngh\u1ec7 ng\u00e0y nay v\u00e0 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55194"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55194"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55194\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}