{"id":55197,"date":"2023-12-20T13:45:56","date_gmt":"2023-12-20T06:45:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xu-huong-truyen-thong-tren-mang-xa-hoi-nam-2020.html"},"modified":"2023-12-20T13:54:49","modified_gmt":"2023-12-20T06:54:49","slug":"xu-huong-truyen-thong-tren-mang-xa-hoi-nam-2020","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xu-huong-truyen-thong-tren-mang-xa-hoi-nam-2020.html","title":{"rendered":"Xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"
N\u0103m \u0111ang \u0111\u1ebfn r\u1ea5t g\u1ea7n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u v\u00e0 s\u1eb5n s\u00e0ng \u0111\u00f3n s\u00f3ng c\u00e1c xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd th\u1ed1ng tr\u1ecb trong n\u0103m t\u1edbi t\u1eeb nh\u1eefng chia s\u1ebb t\u1eeb Convince & Convert \u2013 agency t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n
\"M\u1ea1ng<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd tr\u1edf v\u1ec1 v\u1edbi vai tr\u00f2 k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi<\/p>\n<\/div>\n

Xu h\u01b0\u1edbng 1: M\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd quay tr\u1edf l\u1ea1i vai tr\u00f2 k\u1ebft n\u1ed1i<\/h2>\n

C\u00e1c chuy\u00ean gia truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Convince & Convert cho r\u1eb1ng: m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd quay tr\u1edf l\u1ea1i v\u1edbi vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u00ecnh l\u00e0 k\u1ebft n\u1ed1i con ng\u01b0\u1eddi theo nh\u1eefng c\u00e1ch c\u00e1 nh\u00e2n h\u01a1n v\u00e0 d\u1ea7n xa r\u1eddi m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang. Tr\u00ean th\u1ef1c t\u1ebf, Evan Spiegel, founder c\u1ee7a Snapchat c\u0169ng \u0111\u00e3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n r\u1eb1ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y s\u1ebd v\u1ec1 \u0111\u00fang vai tr\u00f2 c\u1ee7a m\u00ecnh sau kho\u1ea3ng b\u1ed1n n\u0103m.<\/p>\n

Th\u00f4ng tin n\u00e0y th\u1ef1c s\u1ef1 r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd khi m\u00e0 gi\u1edd \u0111\u00e2y m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong c\u1ed7 m\u00e1y qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n \u00fd ngh\u0129a, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eafn tin nh\u00f3m.<\/p>\n

D\u1ea7n d\u1ea7n, nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp ng\u00e0y c\u00e0ng \u00edt \u0111i trong khi c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 c\u00f4ng khai, khi \u0111\u00f3 vai tr\u00f2 c\u1ee7a Messenger, Instagram, What\u2019s App v\u00e0 nhi\u1ec1u \u1ee9ng d\u1ee5ng kh\u00e1c c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n

\u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do n\u0103m \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n: xu h\u01b0\u1edbng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn ti\u1ebfp t\u1ee5c t\u0103ng m\u1eb7c d\u00f9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng n\u00f3 theo nh\u1eefng c\u00e1ch \u00edt c\u00f4ng khai h\u01a1n.<\/p>\n

\"Th\u00f4ng<\/p>\n

Th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chia s\u1ebb c\u1ea7n ch\u00e2n th\u1eadt h\u01a1n<\/p>\n<\/div>\n

Xu h\u01b0\u1edbng 2: Th\u00f4ng tin \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng chia s\u1ebb c\u1ea7n ch\u00e2n th\u1eadt h\u01a1n<\/h2>\n

M\u1eb7c d\u00f9 nh\u1eefng KOLs tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ng\u00e0y c\u00e0ng ch\u1ee9ng t\u1ecf vai tr\u00f2, m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 trong qu\u1ea3ng b\u00e1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1edbi m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung nh\u01b0ng t\u00ednh ch\u00e2n th\u1ef1c c\u1ee7a th\u00f4ng tin ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 ti\u00ean quy\u1ebft.<\/p>\n

N\u1ebfu ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ed1 g\u1eafng gi\u1ea3 m\u1ea1o ho\u1eb7c thi\u1ebfu tinh t\u1ebf \u0111\u1ec3 l\u1ed9 cho ng\u01b0\u1eddi d\u00f9ng th\u1ea5y s\u1ef1 \u00e9p bu\u1ed9c (\u0111\u1ed9ng l\u1ef1c) trong n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb, chi\u1ebfn d\u1ecbch kh\u00f3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng v\u00ec kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y ni\u1ec1m tin c\u1ee7a m\u00ecnh b\u1ecb b\u00e1n r\u1ebb v\u00e0 ngay l\u1eadp t\u1ee9c xa l\u00e1nh.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c, trong n\u0103m , n\u1ebfu ch\u1ec9 n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00ec c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i th\u00ec m\u1edbi ch\u1ec9 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n ch\u1ee9 ch\u01b0a \u0111\u1ea3m b\u1ea3o c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i th\u00e0nh c\u00f4ng ngay l\u1eadp t\u1ee9c.<\/p>\n

T\u1eeb b\u00e1o c\u00e1o c\u1ee7a Bazaarvoice cho bi\u1ebft, kho\u1ea3ng 47% kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u1edbi n\u1ed9i dung kh\u00f4ng trung th\u1ef1c cho d\u00f9 62% kh\u00e1ch h\u00e0ng v\u1eabn \u0111\u1ed3ng \u00fd r\u1eb1ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u1ebd t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf t\u1eeb kh\u1ea3 n\u0103ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Xu h\u01b0\u1edbng 3: Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n mang \u201ct\u00ednh ng\u01b0\u1eddi\u201d h\u01a1n<\/h2>\n

M\u1ed7i ng\u00e0y b\u1ea1n \u0111\u1ec1u ph\u1ea3i \u0111\u01b0a ra r\u1ea5t nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p c\u1ea1nh tranh, quy\u1ebft \u0111\u1ecbnh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady, n\u1ebfu c\u1ee9 l\u00e0m vi\u1ec7c nh\u01b0 nh\u1eefng c\u00e1i m\u00e1y b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng qu\u00ean \u0111i nh\u1eefng g\u00ec \u0111\u00e3 khi\u1ebfn kh\u00e1ch h\u00e0ng y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m t\u1eeb nh\u1eefng \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean. H\u00e3y ch\u1eafc ch\u1eafn gi\u1ecdng n\u00f3i, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 xu\u1ea5t hi\u1ec7n trong nh\u1eefng h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n qua c\u00e1ch b\u1ea1n ph\u1ea3n h\u1ed3i, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, v.v.<\/p>\n

Quay tr\u1edf l\u1ea1i nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng tr\u01b0\u1edbc \u0111\u00e2y \u2013 t\u1eadp trung v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n v\u00e0 con ng\u01b0\u1eddi s\u1ebd khi\u1ebfn kh\u00e1n gi\u1ea3 h\u00e0i l\u00f2ng v\u00e0 \u1edf l\u1ea1i l\u00e2u v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, \u0111\u1ec3 nh\u00e2n c\u00e1ch h\u00f3a t\u00e0i kho\u1ea3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, kh\u00f4ng nh\u1ea5t thi\u1ebft trong t\u1ea5t c\u1ea3 c\u00e1c tr\u01b0\u1eddng h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u ph\u1ea3i tr\u1edf n\u00ean trang tr\u1ecdng m\u1edbi ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c s\u1ef1 chuy\u00ean nghi\u1ec7p.<\/p>\n

\"Truy\u1ec1n<\/p>\n

Truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi<\/p>\n<\/div>\n

Xu h\u01b0\u1edbng 4: Truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang tr\u1edf th\u00e0nh c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi<\/h2>\n

Trong h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 v\u1eeba qua, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng trong th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, n\u00f3 ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 gi\u1ea3i tr\u00ed gi\u1eefa nh\u1eefng kho\u1ea3ng th\u1eddi gian l\u00e0m vi\u1ec7c c\u0103ng th\u1eb3ng th\u00ec nay, kinh doanh \u0111ang \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh qua m\u1ea1ng x\u00e3 h\u1ed9i, v\u1edbi nh\u1eefng \u201cc\u1eeda h\u00e0ng\u201d kh\u00f4ng ch\u1ec9 c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn m\u00e0 c\u00f2n c\u1ee7a c\u00e1c h\u1ed9 kinh doanh nh\u1ecf, l\u1ebb.<\/p>\n

Song h\u00e0nh v\u1edbi s\u1ef1 \u0111\u1ed9t ph\u00e1 c\u1ee7a c\u00f4ng ngh\u1ec7, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 chuy\u1ec3n t\u1eeb k\u1ef7 nguy\u00ean c\u1ee7a s\u1ef1 l\u00e0m quen, t\u00f2 m\u00f2 kh\u00e1m ph\u00e1 sang th\u1eddi \u0111\u1ea1i th\u00e0nh th\u1ea1o truy\u1ec1n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng vi\u1ec7c c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

L\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p, c\u00e1c nh\u00e2n vi\u00ean c\u0169ng \u0111\u1ed3ng th\u1eddi l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng tuy\u1ec7t v\u1eddi qua m\u1ea1ng x\u00e3 h\u1ed9i. B\u00ean c\u1ea1nh \u0111\u00f3, 45% kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd t\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u1ebfu m\u1ed9t nh\u00e2n vi\u00ean c\u1ee5 th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u chia s\u1ebb.<\/p>\n

T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u01b0\u1ee3t xa tr\u00f2 c\u1ee7a b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng v\u00e0 m\u1eb7c d\u00f9 tuy kh\u00f4ng b\u1eaft bu\u1ed9c nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t c\u1ea7n b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 sales chia s\u1ebb th\u00f4ng tin, lan to\u1ea3 gi\u00e1 tr\u1ecb t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Ngay c\u1ea3 v\u1edbi nh\u1eefng vai tr\u00f2 ch\u01b0a c\u00f3 s\u1ef1 r\u00e0ng bu\u1ed9c tr\u1ef1c ti\u1ebfp \u0111\u1ebfn n\u1ed9i dung, thi\u1ebft k\u1ebf, th\u00f4ng \u0111i\u1ec7p, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5, nh\u00e2n vi\u00ean c\u0169ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n th\u00f4ng qua vi\u1ec7c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng n\u1ed7 l\u1ef1c h\u1ed7 tr\u1ee3. Kh\u00f4ng nh\u1eefng th\u1ebf, vi\u1ec7c v\u1eadn d\u1ee5ng t\u1ed1i \u0111a, h\u1ed7 tr\u1ee3 ngu\u1ed3n l\u1ef1c t\u1eeb nh\u00e2n vi\u00ean trong n\u0103m s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng h\u00e0ng \u0111\u1ea7u, nh\u1ea5t l\u00e0 khi c\u00e1c nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 nh\u00e2n c\u00e1ch h\u00f3a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 ho\u1eb7c khu\u1ebfch \u0111\u1ea1i c\u00e2u chuy\u1ec7n \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n

M\u1eb7t kh\u00e1c, c\u00e1c doanh nghi\u1ec7p n\u00ean c\u00f3 ch\u00ednh s\u00e1ch ho\u1eb7c h\u01b0\u1edbng d\u1eabn nh\u00e2n vi\u00ean l\u00e0m truy\u1ec1n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y ch\u00ednh s\u1ef1 h\u1ed7 tr\u1ee3 tuy\u1ec7t v\u1eddi \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 c\u00e1c k\u1ef9 n\u0103ng trong b\u1ed1i c\u1ea3nh kinh doanh \u0111ang hi\u1ec7n h\u1eefu tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u h\u01a1n nh\u1eefng k\u00eanh truy\u1ec1n th\u1ed1ng kh\u00e1c nh\u01b0 email.<\/p>\n

Xu h\u01b0\u1edbng s\u1ed1 5: M\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u trong ti\u1ebfp th\u1ecb B2B<\/h2>\n

\u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, k\u00eanh ph\u00e2n ph\u1ed1i v\u1ec1 n\u1ed9i dung c\u1ee7a B2B \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u0169ng theo d\u1ef1 \u0111o\u00e1n, xu h\u01b0\u1edbng n\u00e0y ch\u01b0a c\u00f3 b\u1ea5t c\u1ee9 d\u1ea5u hi\u1ec7u n\u00e0o ch\u1ee9ng t\u1ecf s\u1ebd h\u1ea1 nhi\u1ec7t. Thay v\u00e0o \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c nghi\u00eam t\u00fac h\u01a1n, kh\u00e1c bi\u1ec7t h\u01a1n v\u00e0 t\u1eadp trung h\u01a1n v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t nh\u01b0 B2B, chuy\u1ec7n m\u1ed9t k\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng ch\u01b0a khi n\u00e0o x\u1ea3y ra.<\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n<\/p>\n<\/div>\n

Xu h\u01b0\u1edbng s\u1ed1 6: \u1ee8ng d\u1ee5ng nh\u1eafn tin s\u1ebd li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n<\/h2>\n

Nh\u01b0 \u0111\u00e3 d\u1ef1 \u0111o\u00e1n, vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u00f4ng khai s\u1ebd c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m nh\u01b0ng xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. \u1ee8ng d\u1ee5ng nh\u1eafn tin n\u00e0y bao g\u1ed3m Messenger, Snapchat, What\u2019s App v\u00e0 nh\u1eefng \u1ee9ng d\u1ee5ng kh\u00e1c. Trong n\u0103m , c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y s\u1ebd \u0111em \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c h\u01a1n cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u khi h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng nh\u1eafn tin \u0111ang ho\u1ea1t \u0111\u1ed9ng bao g\u1ed3m Th\u1ebf h\u1ec7 Y v\u00e0 th\u1ebf h\u1ec7 Z.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i \u0111ang thay \u0111\u1ed5i t\u1eebng ng\u00e0y, kh\u00f4ng c\u00f2n gi\u1ed1ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. Ch\u00ednh v\u00ec l\u1ebd \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i c\u1ea7n c\u00f3 s\u1ef1 b\u1eaft nh\u1ecbp v\u00e0 chuy\u1ec3n m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 khai th\u00e1c th\u1ebf m\u1ea1nh \u0111\u1eb7c bi\u1ec7t c\u1ee7a h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng n\u00e0y, h\u01b0\u1edbng \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Theo\u00a0Jerrard Jonson<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Nh\u1eefng th\u00f3i quen c\u1ea7n bi\u1ebft c\u1ee7a th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng \u201cm\u1ea1ng x\u00e3 h\u1ed9i\u201d<\/em><\/li>\n
  • \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Marketing tr\u00ean M\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng Google Analytics<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    N\u0103m \u0111ang \u0111\u1ebfn r\u1ea5t g\u1ea7n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u v\u00e0 s\u1eb5n s\u00e0ng \u0111\u00f3n s\u00f3ng c\u00e1c xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd th\u1ed1ng tr\u1ecb trong n\u0103m t\u1edbi t\u1eeb nh\u1eefng chia s\u1ebb t\u1eeb Convince & Convert \u2013 agency t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. M\u1ea1ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55197"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55197"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55197\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}