Nh\u1eefng ng\u01b0\u1eddi c\u00f3 ti\u1ec1n, c\u00f3 kinh nghi\u1ec7m, bi\u1ebft qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u00e0 c\u00f3 t\u00e2m huy\u1ebft kinh doanh s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta, ch\u00fang ta ch\u1ecdn h\u1ecd l\u00e0m nh\u00e0 ph\u00e2n ph\u1ed1i. H\u1ecd c\u00f3 th\u1ec3 \u0111ang ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m kh\u00e1c, c\u0169ng c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i ch\u00ednh s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. H\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng s\u1ed1ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang ta, nh\u01b0ng \u0111i\u1ec1u ch\u1eafc ch\u1eafn l\u00e0 h\u1ecd s\u1ed1ng v\u1edbi l\u1ee3i nhu\u1eadn do ch\u00fang ta mang l\u1ea1i. Nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 kho ch\u1ee9a h\u00e0ng, l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, t\u00e0i ch\u00ednh \u0111\u1ec3 l\u00e0m ph\u00e2n ph\u1ed1i n\u00ean h\u1ecd c\u0169ng c\u00f3 nh\u1eefng quy\u1ec1n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh. Do v\u1eady c\u00e1c doanh nghi\u1ec7p kh\u00f4n ngoan lu\u00f4n xem nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh, th\u1eadm ch\u00ed l\u00e0 \u201cc\u00e1nh tay\u201d \u0111\u1ec3 doanh nghi\u1ec7p v\u01b0\u01a1n t\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng ph\u1ea3i c\u01b0 x\u1eed v\u1edbi h\u1ecd nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng. V\u1ec1 b\u1ea3n ch\u1ea5t, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t gi\u1ea3i ph\u00e1p c\u00f3 l\u1ee3i cho c\u1ea3 doanh nghi\u1ec7p v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i. \u0110\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c, doanh nghi\u1ec7p v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i c\u1ea7n c\u00f3 chung m\u1ed9t m\u1ee5c ti\u00eau l\u00e2u d\u00e0i, s\u1ef1 chia s\u1ebb quy\u1ec1n l\u1ee3i v\u00e0 tr\u00e1ch nhi\u1ec7m.<\/p>\n
Ph\u1ea3i l\u01b0u \u00fd r\u1eb1ng nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi r\u1ea5t s\u00e1ng su\u1ed1t, bi\u1ebft t\u00ednh to\u00e1n cho quy\u1ec1n l\u1ee3i c\u1ee7a h\u1ecd. Do v\u1eady trong qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c, h\u1ecd c\u00f3 th\u1ec3 b\u1ecf doanh nghi\u1ec7p ch\u00fang ta b\u1ea5t c\u1ee9 l\u00fac n\u00e0o \u0111\u1ec3 \u0111\u1ebfn v\u1edbi m\u1ed9t doanh nghi\u1ec7p kh\u00e1c khi nh\u1eefng quy\u1ec1n l\u1ee3i c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n, khi \u0111\u00f3 hai b\u00ean \u0111\u00e0nh ph\u1ea3i \u201cli d\u1ecb\u201d nhau. Nh\u01b0 v\u1eady v\u1ec1 ph\u00eda doanh nghi\u1ec7p, c\u1ea7n c\u00f3 nh\u1eefng quan \u0111i\u1ec3m kinh doanh \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m nu\u00f4i s\u1ed1ng nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e2u d\u00e0i trong qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i.<\/p>\n
![\"\"](\"https:\/\/www.cask.vn\/wwwroot\/resources\/upload\/4%20Yeu%20to%20cot%20loi%20xay%20dung%20kenh%20phan%20phoi%20ben%20vung1.jpg\")
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Doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng m\u1ea1nh vi\u1ec7c thu ph\u1ee5c nh\u00e0 ph\u00e2n ph\u1ed1i c\u00e0ng d\u1ec5 d\u00e0ng, do \u0111\u00f3 \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a m\u1ea1nh, l\u00e0 doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 ch\u1ecdn l\u1ef1a nh\u1eefng nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 quy m\u00f4 ph\u00f9 h\u1ee3p v\u00e0 \u0111i t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1edbi. Ai c\u0169ng bi\u1ebft, khi ch\u1ecdn nh\u00e0 ph\u00e2n ph\u1ed1i ph\u1ea3i ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e0i ch\u00ednh t\u1ed1t v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng vi\u1ec7c kinh doanh, c\u00f3 tinh th\u1ea7n h\u1ee3p t\u00e1c th\u1ef1c hi\u1ec7n c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a c\u00f4ng ty, \u0111\u1ed3ng th\u1eddi c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00ed t\u1ed1t, \u1edf v\u1ecb tr\u00ed trung t\u00e2m c\u1ee7a khu v\u1ef1c ho\u1ea1t \u0111\u1ed9ng, \u01b0u ti\u00ean h\u01a1n n\u1ebfu nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng,.. nh\u01b0ng c\u1ea7n l\u01b0u \u00fd th\u00eam l\u00e0 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p trong t\u1eebng giai \u0111o\u1ea1n \u0111\u1ec3 c\u00f3 th\u1ec3 \u201cchung s\u1ed1ng\u201d l\u00e2u d\u00e0i.<\/p>\n
Trong m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i th\u00ec t\u00ednh ch\u1ee7 \u0111\u1ed9ng c\u1ea7n nghi\u00eang v\u1ec1 doanh nghi\u1ec7p. \u0110\u1ec3 \u0111i\u1ec1u n\u00e0y x\u1ea3y ra th\u00ec ch\u00ednh doanh nghi\u1ec7p ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u01b0a ra s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i. T\u1eeb \u0111\u00f3 nh\u00e0 ph\u00e2n ph\u1ed1i s\u1ebd ph\u00e1t huy h\u1ebft vai tr\u00f2 c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c c\u1eeda h\u00e0ng. \u0110\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng \u0111\u1ed3 s\u1ed9, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n nhi\u1ec1u \u0111\u1ed9ng t\u00e1c, trong \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t l\u00e0 x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u00e0 mang t\u00ednh c\u1ea1nh tranh cao.<\/p>\n
Ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i \u2013 c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/strong><\/h3>\nR\u1ea5t nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p hi\u1ec7n nay \u0111ang \u0111au \u0111\u1ea7u v\u00ec ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i kh\u00f4ng hi\u1ec7u qu\u1ea3 ngo\u00e0i th\u1ecb tr\u01b0\u1eddng. B\u1edfi n\u1ebfu \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng b\u1eb1ng ch\u00ednh s\u00e1ch chi\u1ebft kh\u1ea5u cao c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty. Trong khi ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh s\u1ef1 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i v\u00e0 ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i b\u1ec1n v\u1eefng, b\u1edfi h\u1ea7u h\u1ebft doanh nghi\u1ec7p cho r\u1eb1ng ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn 80% hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n
Trong ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p thi\u1ebft l\u1eadp c\u00f3 c\u1ea5u th\u00e0nh b\u1edfi c\u00e1c y\u1ebfu t\u1ed1: chi\u1ebft kh\u1ea5u tr\u00ean h\u00f3a \u0111\u01a1n, th\u01b0\u1edfng doanh s\u1ed1\/KPI (Key Performance Indicators), th\u01b0\u1edfng \u0111\u01a1n h\u00e0ng \u0111\u00fang ti\u1ebfn \u0111\u1ed9, l\u01b0\u01a1ng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, ch\u00ednh s\u00e1ch c\u00f4ng n\u1ee3, ch\u00ednh s\u00e1ch th\u01b0\u1edfng tr\u1ea3 \u0111\u00fang h\u1ea1n, ch\u00ednh s\u00e1ch cho \u0111\u1ea1i l\u00fd b\u00ean d\u01b0\u1edbi nh\u00e0 ph\u00e2n ph\u1ed1i. M\u1ed7i doanh nghi\u1ec7p t\u00f9y v\u00e0o t\u1eebng ng\u00e0nh h\u00e0ng, t\u1eebng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau s\u1ebd c\u00f3 nh\u1eefng chi\u1ebft kh\u1ea5u kh\u00e1c nhau, c\u00f3 c\u00f4ng ty chi\u1ebft kh\u1ea5u tr\u00ean h\u00f3a \u0111\u01a1n 1,5% nh\u01b0ng c\u0169ng c\u00f3 c\u00f4ng ty chi\u1ebft kh\u1ea5u \u0111\u1ebfn 9%, th\u1eadm ch\u00ed \u0111\u1ebfn 12%\u2026 c\u1ed9ng th\u00eam nh\u1eefng ch\u1ec9 ti\u00eau kh\u00e1c l\u00e0m cho ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i con s\u1ed1 t\u0103ng l\u00ean \u0111\u1ebfn 15%.<\/p>\n
Trong ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i c\u00f3 ch\u1ec9 ti\u00eau l\u01b0\u01a1ng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 ti\u00eau kh\u00e1 hay ph\u1ee5 thu\u1ed9c v\u00e0o quan \u0111i\u1ec3m c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. C\u00f3 doanh nghi\u1ec7p cho r\u1eb1ng, vi\u1ec7c tr\u1ea3 l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ea3i do nh\u00e0 ph\u00e2n ph\u1ed1i th\u1ef1c hi\u1ec7n v\u00ec nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd th\u00ec h\u1ecd tr\u1ea3 l\u01b0\u01a1ng, nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng doanh nghi\u1ec7p gi\u00e0nh l\u1ea5y vi\u1ec7c tr\u1ea3 l\u01b0\u01a1ng v\u00ec cho r\u1eb1ng, ai tr\u1ea3 l\u01b0\u01a1ng th\u00ec nh\u00e2n vi\u00ean s\u1ebd l\u00e0m cho ng\u01b0\u1eddi \u0111\u00f3. Doanh nghi\u1ec7p tr\u1ea3 l\u01b0\u01a1ng th\u00ec nh\u00e2n vi\u00ean l\u00e0m cho doanh nghi\u1ec7p, m\u1eb7c d\u00f9 m\u1ed7i ng\u00e0y g\u1eb7p g\u1ee1 nh\u00e0 ph\u00e2n ph\u1ed1i hay \u0111\u1ea1i l\u00fd, tuy nhi\u00ean nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0 \u0111\u1ed9i ng\u0169 t\u1ea1o ra s\u1ee9c \u00e9p (push) trong b\u00e1n h\u00e0ng v\u1edbi h\u1ec7 th\u1ed1ng. Hi\u1ec7n nay c\u00e1c c\u00f4ng ty nh\u01b0 Masan, ICP, Unza, Cholimex, Nestle\u2026 \u0111ang \u00e1p d\u1ee5ng tr\u1ea3 l\u01b0\u01a1ng cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/p>\n
![\"\"](\"https:\/\/www.cask.vn\/wwwroot\/resources\/upload\/4%20Yeu%20to%20cot%20loi%20xay%20dung%20kenh%20phan%20phoi%20ben%20vung2.jpg\")
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Song song v\u1edbi vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ch\u00ednh s\u00e1ch chi\u1ebft kh\u1ea5u, th\u01b0\u1edfng theo ch\u1ec9 ti\u00eau doanh thu\/KPI th\u00ec doanh nghi\u1ec7p \u0111\u00e3 n\u1ed7 l\u1ef1c trong vi\u1ec7c h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i,\u2026 g\u1ecdi chung l\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i (trade marketing). Ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn r\u1ea5t hay l\u00e0m trung gian cho ph\u00f2ng sales v\u00e0 ph\u00f2ng marketing c\u1ee7a doanh nghi\u1ec7p. Ph\u00f2ng Sales th\u00ec lo \u0111\u1ea9y h\u00e0ng t\u1eeb c\u00f4ng ty xu\u1ed1ng nh\u00e0 ph\u00e2n ph\u1ed1i, ph\u00f2ng marketing k\u00e9o ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn t\u00ecm mua. C\u00f2n ph\u00f2ng trade marketing th\u00ec th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m t\u1ea1i c\u1eeda h\u00e0ng t\u1ed1t nh\u1ea5t. \u0110\u1ed1i v\u1edbi ph\u00f2ng Sales, h\u00e0ng kh\u00f4ng c\u00f3 s\u1eb5n trong \u0111i\u1ec3m b\u00e1n th\u00ec kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c, nh\u01b0ng \u0111\u1ed1i v\u1edbi trade marketing th\u00ec h\u00e0ng c\u00f3 s\u1eb5n t\u1ea1i \u0111i\u1ec3m b\u00e1n nh\u01b0ng kh\u00f4ng s\u1eb5n s\u00e0ng tr\u01b0ng b\u00e0y cho kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn th\u00ec v\u1eabn kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c. Do v\u1eady c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u1edfng, tri\u1ec3n khai c\u00e1c v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o d\u00e0nh cho nh\u00e0 ph\u00e2n ph\u1ed1i hay c\u00e1c \u0111\u1ea1i l\u00fd l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a trade marketing.<\/p>\n
Ch\u00fang ta x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i trong \u0111\u00f3 th\u1ec3 hi\u1ec7n nhi\u1ec1u ch\u00ednh s\u00e1ch nh\u1ecf d\u00e0nh cho t\u1eebng k\u00eanh kh\u00e1c nhau (k\u00eanh tr\u1ef1c ti\u1ebfp, k\u00eanh gi\u00e1n ti\u1ebfp, k\u00eanh \u0111\u1ea1i l\u00fd, k\u00eanh b\u00e1n l\u1ebb\u2026). V\u1ea5n \u0111\u1ec1 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u00e1nh xung \u0111\u1ed9t tr\u00ean t\u1eebng k\u00eanh khi c\u00f3 \u00e1p d\u1ee5ng c\u00e1c ch\u00ednh s\u00e1ch kh\u00e1c nhau \u0111\u00f3.<\/p>\n
Xung \u0111\u1ed9t tr\u00ean k\u00eanh ph\u00e2n ph\u1ed1i \u2013 c\u01a1 s\u1edf c\u1ee7a s\u1ef1 t\u1ed5n h\u1ea1i th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\nHi\u1ec7n nay nhi\u1ec1u doanh nghi\u1ec7p d\u1ec7t may, da gi\u00e0y g\u1eb7p ph\u1ea3i nh\u1eefng xung \u0111\u1ed9t tr\u00ean k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1 th\u01b0\u1eddng xuy\u00ean. Nhi\u1ec1u doanh nghi\u1ec7p Tp.HCM ph\u00e1t hi\u1ec7n r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh b\u00e1n l\u1ebb t\u1ea1i H\u1ea3i Ph\u00f2ng c\u00f2n r\u1ebb h\u01a1n gi\u00e1 \u0111\u1ea1i l\u00fd t\u1ea1i Tp.HCM? Nh\u01b0 v\u1eady c\u0169ng c\u00f3 th\u1ec3 x\u1ea3y ra ngh\u1ecbch l\u00fd l\u00e0 kh\u00e1ch h\u00e0ng mang s\u1ea3n ph\u1ea9m t\u1eeb H\u1ea3i Ph\u00f2ng v\u00e0o b\u00e1n l\u1ea1i cho th\u1ecb tr\u01b0\u1eddng Tp.HCM (trong khi nh\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i Tp.HCM). Nguy\u00ean nh\u00e2n c\u1ee7a n\u00f3 l\u00e0 ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i c\u1ee7a doanh nghi\u1ec7p c\u00f3 v\u1ea5n \u0111\u1ec1, l\u00e0m n\u1ea3y sinh xung \u0111\u1ed9t gi\u1eefa c\u00e1c k\u00eanh b\u00e1n h\u00e0ng. Vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 cho t\u1eebng c\u1ea5p l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh n\u1ea3y sinh m\u1ecdi v\u1ea5n \u0111\u1ec1 xung \u0111\u1ed9t.<\/p>\n
Xung \u0111\u1ed9t tr\u00ean k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 c\u00e2u chuy\u1ec7n d\u00e0i t\u1eadp c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u00f3 k\u00eanh ph\u00e2n ph\u1ed1i thi\u1ebfu t\u00ednh ch\u1ee7 \u0111\u1ed9ng v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o nh\u1eefng nh\u00e0 ph\u00e2n ph\u00e2n ph\u1ed1i l\u1edbn. C\u00e1c doanh nghi\u1ec7p b\u00e1m theo k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng ph\u00e2n ph\u1ed1i qua c\u00e1c ch\u1ee3 \u0111\u1ea7u m\u1ed1i khi chuy\u1ec3n sang lo\u1ea1i h\u00ecnh ph\u00e2n ph\u1ed1i \u0111a k\u00eanh b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n xung \u0111\u1ed9t. Khi xung \u0111\u1ed9t x\u1ea3y ra l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y thi\u1ebfu nh\u1ea5t qu\u00e1n trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, trong th\u1ef1c t\u1ebf v\u1ea5n \u0111\u1ec1 xung \u0111\u1ed9t c\u00f2n th\u1ec3 hi\u1ec7n kh\u00f4ng \u00edt tr\u01b0\u1eddng h\u1ee3p c\u00e1c th\u00e0nh vi\u00ean trong h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i vi ph\u1ea1m cam k\u1ebft, ch\u1ea1y theo nh\u1eefng l\u1ee3i \u00edch c\u1ee5c b\u1ed9 g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u cho c\u1ea3 h\u1ec7 th\u1ed1ng. Th\u1ef1c tr\u1ea1ng c\u00e1c \u0111\u1ea1i l\u00fd t\u1ef1 \u00fd t\u0103ng gi\u00e1, ho\u1eb7c gi\u1ea3m gi\u00e1 l\u00e0 t\u00ecnh c\u1ea3nh chung trong m\u1ed9t s\u1ed1 ng\u00e0nh. D\u00f9 v\u1edbi c\u00e1ch th\u1ee9c n\u00e0o th\u00ec thi\u1ec7t h\u1ea1i l\u1edbn nh\u1ea5t v\u1eabn thu\u1ed9c v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 khi ni\u1ec1m tin c\u1ee7a h\u1ecd b\u1ecb gi\u1ea3m s\u00fat s\u1ebd k\u00e9o theo doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p b\u1ecb s\u1ee5t gi\u1ea3m.<\/p>\n
![\"\"](\"https:\/\/www.cask.vn\/wwwroot\/resources\/upload\/4%20Yeu%20to%20cot%20loi%20xay%20dung%20kenh%20phan%20phoi%20ben%20vung3.jpg\")
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Vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n ch\u1eb7t ch\u1ebd trong h\u1ee3p \u0111\u1ed3ng ph\u00e2n ph\u1ed1i c\u0169ng l\u00e0 c\u00e1c r\u00e0ng bu\u1ed9c ph\u00e1p l\u00fd \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u00e1p d\u1ee5ng. \u0110i\u1ec1u ki\u1ec7n c\u1ea7n \u0111\u1ec3 c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i m\u1ea1nh l\u00e0 s\u1ef1 c\u00e2n b\u1eb1ng l\u1ee3i \u00edch gi\u1eefa doanh nghi\u1ec7p, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean s\u1ef1 nh\u1ea1y b\u00e9n, th\u00edch \u1ee9ng linh ho\u1ea1t v\u1edbi th\u1ef1c t\u1ebf m\u1edbi l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7 cho s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n
Qu\u1ea3n tr\u1ecb k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3<\/strong><\/h3>\nM\u1ed7i c\u00f4ng ty, m\u1ed7i ng\u00e0nh h\u00e0ng c\u00f3 k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed: \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m, m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty, chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i v\u00e0 m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 v\u00e0o k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n
\u1ede k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng c\u00f3 3 m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i c\u01a1 b\u1ea3n:<\/strong><\/p>\n\n- Nh\u00e0 s\u1ea3n xu\u1ea5t (NSX) \u2013 Nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh \u2013 si\u00eau th\u1ecb\/c\u1eeda h\u00e0ng \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
- NSX- Si\u00eau th\u1ecb\/c\u1eeda h\u00e0ng \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng,<\/li>\n
- NSX \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n
K\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i c\u00f3 2 m\u00f4 h\u00ecnh v\u00e0 c\u00f3 c\u01a1 ch\u1ebf qu\u1ea3n l\u00fd kh\u00e1c nhau:<\/strong><\/p>\n\n- NSX- Nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh\u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
- NSX \u2013 Si\u00eau th\u1ecb\/c\u1eeda h\u00e0ng \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n
M\u00f4 h\u00ecnh th\u1ee9 2 y\u00eau c\u1ea7u \u00edt nh\u00e0 ph\u00e2n ph\u1ed1i h\u01a1n v\u00ec doanh nghi\u1ec7p ch\u1ec9 ph\u1ea3i qu\u1ea3n l\u00fd m\u1ed9t s\u1ed1 \u00edt c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh.<\/p>\n
Ti\u00eau ch\u00ed qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 k\u00eanh ph\u00e2n ph\u1ed1i bao g\u1ed3m 4 y\u1ebfu t\u1ed1 ch\u00ednh: \u0110\u1ed9i ng\u0169 kinh doanh, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed1i t\u00e1c, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n l\u00fd nh\u00e0 ph\u00e2n ph\u1ed1i. Qu\u1ea3n l\u00fd t\u1ed1t \u0111\u1ea3m b\u1ea3o 80% th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p.<\/p>\n
Trong \u0111\u00f3, v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m nh\u1ea5t hi\u1ec7n nay l\u00e0 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u00e0 l\u00e0m sao t\u00ecm nh\u00e2n vi\u00ean kinh doanh t\u1ed1t v\u00e0 gi\u1eef nh\u00e2n vi\u00ean g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi c\u00f4ng ty. Ph\u1ea3i x\u00e1c \u0111\u1ecbnh vai tr\u00f2, k\u1ebf ho\u1ea1ch v\u00e0 chi ph\u00ed \u0111\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng n\u00e0y. Hi\u1ec7n t\u1ea1i, m\u1ed9t s\u1ed1 c\u00f4ng ty ch\u1ecdn h\u00ecnh th\u1ee9c chuy\u1ec3n giao nh\u00e2n vi\u00ean kinh doanh cho \u0111\u1ed1i t\u00e1c. Bi\u1ec7n ph\u00e1p n\u00e0y tuy c\u00f3 \u0111i\u1ec3m y\u1ebfu l\u00e0 kh\u00f4ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean nh\u01b0ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c chi ph\u00ed. Ng\u01b0\u1ee3c l\u1ea1, n\u1ebfu doanh nghi\u1ec7p t\u1ef1 thu\u00ea v\u00e0 qu\u1ea3n l\u00fd lao \u0111\u1ed9ng th\u00ec chi ph\u00ed l\u1edbn, r\u1ee7i ro cao. Trong tr\u01b0\u1eddng h\u1ee3p nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c kh\u00f4ng hi\u1ec7u qu\u1ea3, kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng c\u00f4ng ty v\u1eabn ph\u1ea3i tr\u1ea3 l\u01b0\u01a1ng.<\/p>\n
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Vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean kinh doanh trong hai h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i c\u0169ng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u1ebfn nh\u00e0 ph\u00e2n ph\u1ed1i. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i c\u00f3 nhi\u1ec7m v\u1ee5 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, thuy\u1ebft ph\u1ee5c kh\u00e1ch mua h\u00e0ng. Th\u1eadm ch\u00ed, \u0111\u1ed1i v\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i, vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng chi\u1ebfm t\u1edbi 50-70% trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t v\u1edbi ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh nh\u01b0 b\u00e1nh k\u1eb9o, \u0111\u1ed3 u\u1ed1ng, r\u00e0o c\u1ea3n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng th\u1ea5p h\u01a1n c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c. Kh\u00e1ch h\u00e0ng ra ngo\u00e0i \u0111\u1ea1i l\u00fd, si\u00eau th\u1ecb, kh\u00f4ng c\u00f3 lo\u1ea1i b\u00e1nh, k\u1eb9o n\u00e0y h\u1ecd ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u1eb7t mua m\u1eb7t h\u00e0ng kh\u00e1c t\u01b0\u01a1ng t\u1ef1. Khi \u0111\u00f3, m\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng s\u1eb5n s\u00e0ng c\u00f3 m\u1eb7t t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c si\u00eau th\u1ecb, c\u1eeda h\u00e0ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, m\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ed9 bao ph\u1ee7 l\u1edbn, tr\u01b0ng b\u00e0y \u0111\u1eb9p m\u1eaft v\u00e0 chi\u1ebfm \u01b0u th\u1ebf v\u1eady coi nh\u01b0 b\u1ea1n \u0111\u00e3 nh\u01b0\u1eddng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n
\u0110\u1ec3 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u1edbi\u00a0ph\u1ea7n m\u1ec1m DMS. \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u01b0\u1ee3c c\u1ea5p cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111i k\u00e8m GPS v\u00e0 ph\u1ea7n m\u1ec1m\u00a0MobiWork DMS\u00a0\u0111\u1ec3 c\u00f4ng ty c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng ho\u1ea1t \u0111\u1ed9ng vi\u1ebfng th\u0103m kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ngo\u00e0i th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0\u00a0c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng h\u1eefu hi\u1ec7u gi\u00fap nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 theo d\u00f5i c\u00e1c tuy\u1ebfn \u0111\u00e3 \u0111i, c\u00f2n bao nhi\u00eau tuy\u1ebfn ph\u1ea3i vi\u1ebfng th\u0103m. C\u01a1 ch\u1ebf\u00a0t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng\u00a0b\u1eb1ng g\u1ee3i \u00fd \u0111\u01a1n h\u00e0ng th\u00f4ng minh, \u0111a ph\u01b0\u01a1ng th\u1ee9c gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n
M\u1ed9t v\u1ea5n \u0111\u1ec1 n\u1eefa m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1 quan t\u00e2m l\u00e0 l\u00e0m sao qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean. Ch\u00fang ta c\u1ea7n b\u00e1n \u1edf bao nhi\u00eau c\u1eeda h\u00e0ng? Chi ph\u00ed \u0111\u1ea7u t\u01b0 ra sao? M\u1ee5c ti\u00eau d\u00e0i h\u1ea1n hay ng\u1eafn h\u1ea1n? Hi\u1ec7n nay \u1edf Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 200.000 c\u1eeda h\u00e0ng l\u1edbn, v\u00e0 \u0111\u1ec3 qu\u1ea3n l\u00fd ch\u1eebng 50.000 c\u1eeda h\u00e0ng tr\u1ecdng \u0111i\u1ec3m trong m\u1ed9t th\u00e1ng \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 trung b\u00ecnh 280 nh\u00e2n vi\u00ean kinh doanh, m\u1ed7i nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 gh\u00e9 th\u0103m 30-35 c\u1eeda h\u00e0ng m\u1ed7i ng\u00e0y. Ph\u1ea7n l\u1edbn doanh nghi\u1ec7p kh\u00f3 \u0111\u1ea3m \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 l\u1edbn nh\u01b0 th\u1ebf n\u00e0y n\u1ebfu m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng \u1edf 64 t\u1ec9nh th\u00e0nh tr\u00ean c\u1ea3 n\u01b0\u1edbc. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac vi\u1ec7c \u00e1p d\u1ee5ng ph\u1ea7n m\u1ec1m\u00a0qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i\u00a0t\u1ecf ra \u01b0u vi\u1ec7t v\u00e0 c\u1ea7n thi\u1ebft h\u01a1n c\u1ea3. Vi\u1ec7c qu\u1ea3n l\u00fd b\u1ed7ng d\u01b0ng tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ed3ng th\u1eddi \u0111em l\u1ea1i l\u1ee3i \u00edch b\u1ea5t ng\u1edd cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u00f9y theo vai tr\u00f2 c\u00f4ng vi\u1ec7c ri\u00eang trong k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n
Tuy nhi\u00ean, kh\u00f4ng c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh k\u00eanh ph\u00e2n ph\u1ed1i th\u00edch h\u1ee3p m\u00e0 t\u00f9y v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng doanh nghi\u1ec7p c\u0169ng nh\u01b0 \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 c\u0169ng r\u1ea5t c\u1ea7n s\u1ef1 am hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau , th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 v\u0103n h\u00f3a mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Thi\u1ebft l\u1eadp k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u00e3 kh\u00f3, qu\u1ea3n l\u00fd sao cho k\u00eanh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh th\u1ee9c tr\u1edf th\u00e0nh \u201ccon g\u00e0 \u0111\u1ebb tr\u1eebng v\u00e0ng\u201d c\u1ee7a doanh nghi\u1ec7p l\u1ea1i c\u00e0ng kh\u00f3 h\u01a1n. Tuy nhi\u00ean, v\u1edbi n\u1ed7 l\u1ef1c thay \u0111\u1ed5i tri\u1ec7t \u0111\u1ec3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t, nh\u1ea5t l\u00e0 nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c trong vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o qu\u1ea3n l\u00fd, m\u1ecdi kh\u00f3 kh\u0103n d\u01b0\u1eddng nh\u01b0 \u0111ang tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u1ed7i khi n\u00f3i \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp k\u00eanh ph\u00e2n ph\u1ed1i, ch\u00fang ta nh\u1edb \u0111\u1ebfn c\u00e2u chuy\u1ec7n ph\u00e2n ph\u1ed1i b\u1ea5t th\u00e0nh Bia Laser c\u1ee7a c\u00f4ng ty T\u00e2n Hi\u1ec7p Ph\u00e1t, s\u1ef1 c\u1ea3n tr\u1edf trong qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1nh tan m\u1ecdi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. B\u1edfi v\u00ec khi x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5520"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5520"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5520\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\nHi\u1ec7n nay nhi\u1ec1u doanh nghi\u1ec7p d\u1ec7t may, da gi\u00e0y g\u1eb7p ph\u1ea3i nh\u1eefng xung \u0111\u1ed9t tr\u00ean k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1 th\u01b0\u1eddng xuy\u00ean. Nhi\u1ec1u doanh nghi\u1ec7p Tp.HCM ph\u00e1t hi\u1ec7n r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh b\u00e1n l\u1ebb t\u1ea1i H\u1ea3i Ph\u00f2ng c\u00f2n r\u1ebb h\u01a1n gi\u00e1 \u0111\u1ea1i l\u00fd t\u1ea1i Tp.HCM? Nh\u01b0 v\u1eady c\u0169ng c\u00f3 th\u1ec3 x\u1ea3y ra ngh\u1ecbch l\u00fd l\u00e0 kh\u00e1ch h\u00e0ng mang s\u1ea3n ph\u1ea9m t\u1eeb H\u1ea3i Ph\u00f2ng v\u00e0o b\u00e1n l\u1ea1i cho th\u1ecb tr\u01b0\u1eddng Tp.HCM (trong khi nh\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i Tp.HCM). Nguy\u00ean nh\u00e2n c\u1ee7a n\u00f3 l\u00e0 ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i c\u1ee7a doanh nghi\u1ec7p c\u00f3 v\u1ea5n \u0111\u1ec1, l\u00e0m n\u1ea3y sinh xung \u0111\u1ed9t gi\u1eefa c\u00e1c k\u00eanh b\u00e1n h\u00e0ng. Vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 cho t\u1eebng c\u1ea5p l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh n\u1ea3y sinh m\u1ecdi v\u1ea5n \u0111\u1ec1 xung \u0111\u1ed9t.<\/p>\n
Xung \u0111\u1ed9t tr\u00ean k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 c\u00e2u chuy\u1ec7n d\u00e0i t\u1eadp c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u00f3 k\u00eanh ph\u00e2n ph\u1ed1i thi\u1ebfu t\u00ednh ch\u1ee7 \u0111\u1ed9ng v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o nh\u1eefng nh\u00e0 ph\u00e2n ph\u00e2n ph\u1ed1i l\u1edbn. C\u00e1c doanh nghi\u1ec7p b\u00e1m theo k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng ph\u00e2n ph\u1ed1i qua c\u00e1c ch\u1ee3 \u0111\u1ea7u m\u1ed1i khi chuy\u1ec3n sang lo\u1ea1i h\u00ecnh ph\u00e2n ph\u1ed1i \u0111a k\u00eanh b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n xung \u0111\u1ed9t. Khi xung \u0111\u1ed9t x\u1ea3y ra l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y thi\u1ebfu nh\u1ea5t qu\u00e1n trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, trong th\u1ef1c t\u1ebf v\u1ea5n \u0111\u1ec1 xung \u0111\u1ed9t c\u00f2n th\u1ec3 hi\u1ec7n kh\u00f4ng \u00edt tr\u01b0\u1eddng h\u1ee3p c\u00e1c th\u00e0nh vi\u00ean trong h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i vi ph\u1ea1m cam k\u1ebft, ch\u1ea1y theo nh\u1eefng l\u1ee3i \u00edch c\u1ee5c b\u1ed9 g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u cho c\u1ea3 h\u1ec7 th\u1ed1ng. Th\u1ef1c tr\u1ea1ng c\u00e1c \u0111\u1ea1i l\u00fd t\u1ef1 \u00fd t\u0103ng gi\u00e1, ho\u1eb7c gi\u1ea3m gi\u00e1 l\u00e0 t\u00ecnh c\u1ea3nh chung trong m\u1ed9t s\u1ed1 ng\u00e0nh. D\u00f9 v\u1edbi c\u00e1ch th\u1ee9c n\u00e0o th\u00ec thi\u1ec7t h\u1ea1i l\u1edbn nh\u1ea5t v\u1eabn thu\u1ed9c v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 khi ni\u1ec1m tin c\u1ee7a h\u1ecd b\u1ecb gi\u1ea3m s\u00fat s\u1ebd k\u00e9o theo doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p b\u1ecb s\u1ee5t gi\u1ea3m.<\/p>\n
<\/p>\n
Vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n ch\u1eb7t ch\u1ebd trong h\u1ee3p \u0111\u1ed3ng ph\u00e2n ph\u1ed1i c\u0169ng l\u00e0 c\u00e1c r\u00e0ng bu\u1ed9c ph\u00e1p l\u00fd \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u00e1p d\u1ee5ng. \u0110i\u1ec1u ki\u1ec7n c\u1ea7n \u0111\u1ec3 c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i m\u1ea1nh l\u00e0 s\u1ef1 c\u00e2n b\u1eb1ng l\u1ee3i \u00edch gi\u1eefa doanh nghi\u1ec7p, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean s\u1ef1 nh\u1ea1y b\u00e9n, th\u00edch \u1ee9ng linh ho\u1ea1t v\u1edbi th\u1ef1c t\u1ebf m\u1edbi l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7 cho s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n
Qu\u1ea3n tr\u1ecb k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3<\/strong><\/h3>\nM\u1ed7i c\u00f4ng ty, m\u1ed7i ng\u00e0nh h\u00e0ng c\u00f3 k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed: \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m, m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty, chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i v\u00e0 m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 v\u00e0o k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n
\u1ede k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng c\u00f3 3 m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i c\u01a1 b\u1ea3n:<\/strong><\/p>\n\n- Nh\u00e0 s\u1ea3n xu\u1ea5t (NSX) \u2013 Nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh \u2013 si\u00eau th\u1ecb\/c\u1eeda h\u00e0ng \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
- NSX- Si\u00eau th\u1ecb\/c\u1eeda h\u00e0ng \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng,<\/li>\n
- NSX \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n
K\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i c\u00f3 2 m\u00f4 h\u00ecnh v\u00e0 c\u00f3 c\u01a1 ch\u1ebf qu\u1ea3n l\u00fd kh\u00e1c nhau:<\/strong><\/p>\n\n- NSX- Nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh\u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
- NSX \u2013 Si\u00eau th\u1ecb\/c\u1eeda h\u00e0ng \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n
M\u00f4 h\u00ecnh th\u1ee9 2 y\u00eau c\u1ea7u \u00edt nh\u00e0 ph\u00e2n ph\u1ed1i h\u01a1n v\u00ec doanh nghi\u1ec7p ch\u1ec9 ph\u1ea3i qu\u1ea3n l\u00fd m\u1ed9t s\u1ed1 \u00edt c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh.<\/p>\n
Ti\u00eau ch\u00ed qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 k\u00eanh ph\u00e2n ph\u1ed1i bao g\u1ed3m 4 y\u1ebfu t\u1ed1 ch\u00ednh: \u0110\u1ed9i ng\u0169 kinh doanh, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed1i t\u00e1c, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n l\u00fd nh\u00e0 ph\u00e2n ph\u1ed1i. Qu\u1ea3n l\u00fd t\u1ed1t \u0111\u1ea3m b\u1ea3o 80% th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p.<\/p>\n
Trong \u0111\u00f3, v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m nh\u1ea5t hi\u1ec7n nay l\u00e0 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u00e0 l\u00e0m sao t\u00ecm nh\u00e2n vi\u00ean kinh doanh t\u1ed1t v\u00e0 gi\u1eef nh\u00e2n vi\u00ean g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi c\u00f4ng ty. Ph\u1ea3i x\u00e1c \u0111\u1ecbnh vai tr\u00f2, k\u1ebf ho\u1ea1ch v\u00e0 chi ph\u00ed \u0111\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng n\u00e0y. Hi\u1ec7n t\u1ea1i, m\u1ed9t s\u1ed1 c\u00f4ng ty ch\u1ecdn h\u00ecnh th\u1ee9c chuy\u1ec3n giao nh\u00e2n vi\u00ean kinh doanh cho \u0111\u1ed1i t\u00e1c. Bi\u1ec7n ph\u00e1p n\u00e0y tuy c\u00f3 \u0111i\u1ec3m y\u1ebfu l\u00e0 kh\u00f4ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean nh\u01b0ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c chi ph\u00ed. Ng\u01b0\u1ee3c l\u1ea1, n\u1ebfu doanh nghi\u1ec7p t\u1ef1 thu\u00ea v\u00e0 qu\u1ea3n l\u00fd lao \u0111\u1ed9ng th\u00ec chi ph\u00ed l\u1edbn, r\u1ee7i ro cao. Trong tr\u01b0\u1eddng h\u1ee3p nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c kh\u00f4ng hi\u1ec7u qu\u1ea3, kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng c\u00f4ng ty v\u1eabn ph\u1ea3i tr\u1ea3 l\u01b0\u01a1ng.<\/p>\n
<\/p>\n
Vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean kinh doanh trong hai h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i c\u0169ng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u1ebfn nh\u00e0 ph\u00e2n ph\u1ed1i. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i c\u00f3 nhi\u1ec7m v\u1ee5 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, thuy\u1ebft ph\u1ee5c kh\u00e1ch mua h\u00e0ng. Th\u1eadm ch\u00ed, \u0111\u1ed1i v\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i, vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng chi\u1ebfm t\u1edbi 50-70% trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t v\u1edbi ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh nh\u01b0 b\u00e1nh k\u1eb9o, \u0111\u1ed3 u\u1ed1ng, r\u00e0o c\u1ea3n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng th\u1ea5p h\u01a1n c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c. Kh\u00e1ch h\u00e0ng ra ngo\u00e0i \u0111\u1ea1i l\u00fd, si\u00eau th\u1ecb, kh\u00f4ng c\u00f3 lo\u1ea1i b\u00e1nh, k\u1eb9o n\u00e0y h\u1ecd ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u1eb7t mua m\u1eb7t h\u00e0ng kh\u00e1c t\u01b0\u01a1ng t\u1ef1. Khi \u0111\u00f3, m\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng s\u1eb5n s\u00e0ng c\u00f3 m\u1eb7t t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c si\u00eau th\u1ecb, c\u1eeda h\u00e0ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, m\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ed9 bao ph\u1ee7 l\u1edbn, tr\u01b0ng b\u00e0y \u0111\u1eb9p m\u1eaft v\u00e0 chi\u1ebfm \u01b0u th\u1ebf v\u1eady coi nh\u01b0 b\u1ea1n \u0111\u00e3 nh\u01b0\u1eddng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n
\u0110\u1ec3 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u1edbi\u00a0ph\u1ea7n m\u1ec1m DMS. \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u01b0\u1ee3c c\u1ea5p cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111i k\u00e8m GPS v\u00e0 ph\u1ea7n m\u1ec1m\u00a0MobiWork DMS\u00a0\u0111\u1ec3 c\u00f4ng ty c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng ho\u1ea1t \u0111\u1ed9ng vi\u1ebfng th\u0103m kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ngo\u00e0i th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0\u00a0c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng h\u1eefu hi\u1ec7u gi\u00fap nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 theo d\u00f5i c\u00e1c tuy\u1ebfn \u0111\u00e3 \u0111i, c\u00f2n bao nhi\u00eau tuy\u1ebfn ph\u1ea3i vi\u1ebfng th\u0103m. C\u01a1 ch\u1ebf\u00a0t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng\u00a0b\u1eb1ng g\u1ee3i \u00fd \u0111\u01a1n h\u00e0ng th\u00f4ng minh, \u0111a ph\u01b0\u01a1ng th\u1ee9c gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n
M\u1ed9t v\u1ea5n \u0111\u1ec1 n\u1eefa m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1 quan t\u00e2m l\u00e0 l\u00e0m sao qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean. Ch\u00fang ta c\u1ea7n b\u00e1n \u1edf bao nhi\u00eau c\u1eeda h\u00e0ng? Chi ph\u00ed \u0111\u1ea7u t\u01b0 ra sao? M\u1ee5c ti\u00eau d\u00e0i h\u1ea1n hay ng\u1eafn h\u1ea1n? Hi\u1ec7n nay \u1edf Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 200.000 c\u1eeda h\u00e0ng l\u1edbn, v\u00e0 \u0111\u1ec3 qu\u1ea3n l\u00fd ch\u1eebng 50.000 c\u1eeda h\u00e0ng tr\u1ecdng \u0111i\u1ec3m trong m\u1ed9t th\u00e1ng \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 trung b\u00ecnh 280 nh\u00e2n vi\u00ean kinh doanh, m\u1ed7i nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 gh\u00e9 th\u0103m 30-35 c\u1eeda h\u00e0ng m\u1ed7i ng\u00e0y. Ph\u1ea7n l\u1edbn doanh nghi\u1ec7p kh\u00f3 \u0111\u1ea3m \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 l\u1edbn nh\u01b0 th\u1ebf n\u00e0y n\u1ebfu m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng \u1edf 64 t\u1ec9nh th\u00e0nh tr\u00ean c\u1ea3 n\u01b0\u1edbc. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac vi\u1ec7c \u00e1p d\u1ee5ng ph\u1ea7n m\u1ec1m\u00a0qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i\u00a0t\u1ecf ra \u01b0u vi\u1ec7t v\u00e0 c\u1ea7n thi\u1ebft h\u01a1n c\u1ea3. Vi\u1ec7c qu\u1ea3n l\u00fd b\u1ed7ng d\u01b0ng tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ed3ng th\u1eddi \u0111em l\u1ea1i l\u1ee3i \u00edch b\u1ea5t ng\u1edd cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u00f9y theo vai tr\u00f2 c\u00f4ng vi\u1ec7c ri\u00eang trong k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n
Tuy nhi\u00ean, kh\u00f4ng c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh k\u00eanh ph\u00e2n ph\u1ed1i th\u00edch h\u1ee3p m\u00e0 t\u00f9y v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng doanh nghi\u1ec7p c\u0169ng nh\u01b0 \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 c\u0169ng r\u1ea5t c\u1ea7n s\u1ef1 am hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau , th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 v\u0103n h\u00f3a mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Thi\u1ebft l\u1eadp k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u00e3 kh\u00f3, qu\u1ea3n l\u00fd sao cho k\u00eanh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh th\u1ee9c tr\u1edf th\u00e0nh \u201ccon g\u00e0 \u0111\u1ebb tr\u1eebng v\u00e0ng\u201d c\u1ee7a doanh nghi\u1ec7p l\u1ea1i c\u00e0ng kh\u00f3 h\u01a1n. Tuy nhi\u00ean, v\u1edbi n\u1ed7 l\u1ef1c thay \u0111\u1ed5i tri\u1ec7t \u0111\u1ec3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t, nh\u1ea5t l\u00e0 nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c trong vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o qu\u1ea3n l\u00fd, m\u1ecdi kh\u00f3 kh\u0103n d\u01b0\u1eddng nh\u01b0 \u0111ang tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u1ed7i khi n\u00f3i \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp k\u00eanh ph\u00e2n ph\u1ed1i, ch\u00fang ta nh\u1edb \u0111\u1ebfn c\u00e2u chuy\u1ec7n ph\u00e2n ph\u1ed1i b\u1ea5t th\u00e0nh Bia Laser c\u1ee7a c\u00f4ng ty T\u00e2n Hi\u1ec7p Ph\u00e1t, s\u1ef1 c\u1ea3n tr\u1edf trong qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1nh tan m\u1ecdi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. B\u1edfi v\u00ec khi x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5520"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5520"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5520\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- \n
- Nh\u00e0 s\u1ea3n xu\u1ea5t (NSX) \u2013 Nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh \u2013 si\u00eau th\u1ecb\/c\u1eeda h\u00e0ng \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
- NSX- Si\u00eau th\u1ecb\/c\u1eeda h\u00e0ng \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng,<\/li>\n
- NSX \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n
K\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i c\u00f3 2 m\u00f4 h\u00ecnh v\u00e0 c\u00f3 c\u01a1 ch\u1ebf qu\u1ea3n l\u00fd kh\u00e1c nhau:<\/strong><\/p>\n
- \n
- NSX- Nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh\u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
- NSX \u2013 Si\u00eau th\u1ecb\/c\u1eeda h\u00e0ng \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n
M\u00f4 h\u00ecnh th\u1ee9 2 y\u00eau c\u1ea7u \u00edt nh\u00e0 ph\u00e2n ph\u1ed1i h\u01a1n v\u00ec doanh nghi\u1ec7p ch\u1ec9 ph\u1ea3i qu\u1ea3n l\u00fd m\u1ed9t s\u1ed1 \u00edt c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh.<\/p>\n
Ti\u00eau ch\u00ed qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 k\u00eanh ph\u00e2n ph\u1ed1i bao g\u1ed3m 4 y\u1ebfu t\u1ed1 ch\u00ednh: \u0110\u1ed9i ng\u0169 kinh doanh, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed1i t\u00e1c, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n l\u00fd nh\u00e0 ph\u00e2n ph\u1ed1i. Qu\u1ea3n l\u00fd t\u1ed1t \u0111\u1ea3m b\u1ea3o 80% th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p.<\/p>\n
Trong \u0111\u00f3, v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m nh\u1ea5t hi\u1ec7n nay l\u00e0 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u00e0 l\u00e0m sao t\u00ecm nh\u00e2n vi\u00ean kinh doanh t\u1ed1t v\u00e0 gi\u1eef nh\u00e2n vi\u00ean g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi c\u00f4ng ty. Ph\u1ea3i x\u00e1c \u0111\u1ecbnh vai tr\u00f2, k\u1ebf ho\u1ea1ch v\u00e0 chi ph\u00ed \u0111\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng n\u00e0y. Hi\u1ec7n t\u1ea1i, m\u1ed9t s\u1ed1 c\u00f4ng ty ch\u1ecdn h\u00ecnh th\u1ee9c chuy\u1ec3n giao nh\u00e2n vi\u00ean kinh doanh cho \u0111\u1ed1i t\u00e1c. Bi\u1ec7n ph\u00e1p n\u00e0y tuy c\u00f3 \u0111i\u1ec3m y\u1ebfu l\u00e0 kh\u00f4ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean nh\u01b0ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c chi ph\u00ed. Ng\u01b0\u1ee3c l\u1ea1, n\u1ebfu doanh nghi\u1ec7p t\u1ef1 thu\u00ea v\u00e0 qu\u1ea3n l\u00fd lao \u0111\u1ed9ng th\u00ec chi ph\u00ed l\u1edbn, r\u1ee7i ro cao. Trong tr\u01b0\u1eddng h\u1ee3p nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c kh\u00f4ng hi\u1ec7u qu\u1ea3, kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng c\u00f4ng ty v\u1eabn ph\u1ea3i tr\u1ea3 l\u01b0\u01a1ng.<\/p>\n
<\/p>\nVai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean kinh doanh trong hai h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i c\u0169ng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u1ebfn nh\u00e0 ph\u00e2n ph\u1ed1i. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i c\u00f3 nhi\u1ec7m v\u1ee5 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, thuy\u1ebft ph\u1ee5c kh\u00e1ch mua h\u00e0ng. Th\u1eadm ch\u00ed, \u0111\u1ed1i v\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i, vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng chi\u1ebfm t\u1edbi 50-70% trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t v\u1edbi ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh nh\u01b0 b\u00e1nh k\u1eb9o, \u0111\u1ed3 u\u1ed1ng, r\u00e0o c\u1ea3n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng th\u1ea5p h\u01a1n c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c. Kh\u00e1ch h\u00e0ng ra ngo\u00e0i \u0111\u1ea1i l\u00fd, si\u00eau th\u1ecb, kh\u00f4ng c\u00f3 lo\u1ea1i b\u00e1nh, k\u1eb9o n\u00e0y h\u1ecd ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u1eb7t mua m\u1eb7t h\u00e0ng kh\u00e1c t\u01b0\u01a1ng t\u1ef1. Khi \u0111\u00f3, m\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng s\u1eb5n s\u00e0ng c\u00f3 m\u1eb7t t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c si\u00eau th\u1ecb, c\u1eeda h\u00e0ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, m\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ed9 bao ph\u1ee7 l\u1edbn, tr\u01b0ng b\u00e0y \u0111\u1eb9p m\u1eaft v\u00e0 chi\u1ebfm \u01b0u th\u1ebf v\u1eady coi nh\u01b0 b\u1ea1n \u0111\u00e3 nh\u01b0\u1eddng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n
\u0110\u1ec3 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u1edbi\u00a0ph\u1ea7n m\u1ec1m DMS. \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u01b0\u1ee3c c\u1ea5p cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111i k\u00e8m GPS v\u00e0 ph\u1ea7n m\u1ec1m\u00a0MobiWork DMS\u00a0\u0111\u1ec3 c\u00f4ng ty c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng ho\u1ea1t \u0111\u1ed9ng vi\u1ebfng th\u0103m kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ngo\u00e0i th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0\u00a0c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng h\u1eefu hi\u1ec7u gi\u00fap nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 theo d\u00f5i c\u00e1c tuy\u1ebfn \u0111\u00e3 \u0111i, c\u00f2n bao nhi\u00eau tuy\u1ebfn ph\u1ea3i vi\u1ebfng th\u0103m. C\u01a1 ch\u1ebf\u00a0t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng\u00a0b\u1eb1ng g\u1ee3i \u00fd \u0111\u01a1n h\u00e0ng th\u00f4ng minh, \u0111a ph\u01b0\u01a1ng th\u1ee9c gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n
M\u1ed9t v\u1ea5n \u0111\u1ec1 n\u1eefa m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1 quan t\u00e2m l\u00e0 l\u00e0m sao qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean. Ch\u00fang ta c\u1ea7n b\u00e1n \u1edf bao nhi\u00eau c\u1eeda h\u00e0ng? Chi ph\u00ed \u0111\u1ea7u t\u01b0 ra sao? M\u1ee5c ti\u00eau d\u00e0i h\u1ea1n hay ng\u1eafn h\u1ea1n? Hi\u1ec7n nay \u1edf Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 200.000 c\u1eeda h\u00e0ng l\u1edbn, v\u00e0 \u0111\u1ec3 qu\u1ea3n l\u00fd ch\u1eebng 50.000 c\u1eeda h\u00e0ng tr\u1ecdng \u0111i\u1ec3m trong m\u1ed9t th\u00e1ng \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 trung b\u00ecnh 280 nh\u00e2n vi\u00ean kinh doanh, m\u1ed7i nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 gh\u00e9 th\u0103m 30-35 c\u1eeda h\u00e0ng m\u1ed7i ng\u00e0y. Ph\u1ea7n l\u1edbn doanh nghi\u1ec7p kh\u00f3 \u0111\u1ea3m \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 l\u1edbn nh\u01b0 th\u1ebf n\u00e0y n\u1ebfu m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng \u1edf 64 t\u1ec9nh th\u00e0nh tr\u00ean c\u1ea3 n\u01b0\u1edbc. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac vi\u1ec7c \u00e1p d\u1ee5ng ph\u1ea7n m\u1ec1m\u00a0qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i\u00a0t\u1ecf ra \u01b0u vi\u1ec7t v\u00e0 c\u1ea7n thi\u1ebft h\u01a1n c\u1ea3. Vi\u1ec7c qu\u1ea3n l\u00fd b\u1ed7ng d\u01b0ng tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ed3ng th\u1eddi \u0111em l\u1ea1i l\u1ee3i \u00edch b\u1ea5t ng\u1edd cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u00f9y theo vai tr\u00f2 c\u00f4ng vi\u1ec7c ri\u00eang trong k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n
Tuy nhi\u00ean, kh\u00f4ng c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh k\u00eanh ph\u00e2n ph\u1ed1i th\u00edch h\u1ee3p m\u00e0 t\u00f9y v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng doanh nghi\u1ec7p c\u0169ng nh\u01b0 \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 c\u0169ng r\u1ea5t c\u1ea7n s\u1ef1 am hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau , th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 v\u0103n h\u00f3a mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Thi\u1ebft l\u1eadp k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u00e3 kh\u00f3, qu\u1ea3n l\u00fd sao cho k\u00eanh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh th\u1ee9c tr\u1edf th\u00e0nh \u201ccon g\u00e0 \u0111\u1ebb tr\u1eebng v\u00e0ng\u201d c\u1ee7a doanh nghi\u1ec7p l\u1ea1i c\u00e0ng kh\u00f3 h\u01a1n. Tuy nhi\u00ean, v\u1edbi n\u1ed7 l\u1ef1c thay \u0111\u1ed5i tri\u1ec7t \u0111\u1ec3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t, nh\u1ea5t l\u00e0 nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c trong vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o qu\u1ea3n l\u00fd, m\u1ecdi kh\u00f3 kh\u0103n d\u01b0\u1eddng nh\u01b0 \u0111ang tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u1ed7i khi n\u00f3i \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp k\u00eanh ph\u00e2n ph\u1ed1i, ch\u00fang ta nh\u1edb \u0111\u1ebfn c\u00e2u chuy\u1ec7n ph\u00e2n ph\u1ed1i b\u1ea5t th\u00e0nh Bia Laser c\u1ee7a c\u00f4ng ty T\u00e2n Hi\u1ec7p Ph\u00e1t, s\u1ef1 c\u1ea3n tr\u1edf trong qu\u00e1 tr\u00ecnh ph\u00e2n ph\u1ed1i c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1nh tan m\u1ecdi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. B\u1edfi v\u00ec khi x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5520"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5520"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5520\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}