{"id":55202,"date":"2023-12-20T13:46:37","date_gmt":"2023-12-20T06:46:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-de-tiep-thi-cong-nghe-toi-nhom-khach-hang-gia-tri-nhat-p1.html"},"modified":"2023-12-20T13:46:37","modified_gmt":"2023-12-20T06:46:37","slug":"cach-de-tiep-thi-cong-nghe-toi-nhom-khach-hang-gia-tri-nhat-p1","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-de-tiep-thi-cong-nghe-toi-nhom-khach-hang-gia-tri-nhat-p1.html","title":{"rendered":"C\u00e1ch \u0111\u1ec3 ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7 t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t (P1)"},"content":{"rendered":"
T\u01b0 duy truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng n\u00f3i r\u1eb1ng marketing ph\u1ee5 tr\u00e1ch \u0111em v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, sales ph\u1ee5 tr\u00e1ch c\u00e1c giao d\u1ecbch, t\u1ea1o doanh s\u1ed1 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u2013 \u0111\u00fang v\u1edbi t\u00ean g\u1ecdi, s\u1ebd ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Khi \u0111\u00f3, sau khi marketing chuy\u1ec3n danh s\u00e1ch leads ti\u1ec1m n\u0103ng cho sales, c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd ho\u00e0n th\u00e0nh. Nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00e0 ph\u1ea7n m\u1ec1m, t\u01b0 duy truy\u1ec1n th\u1ed1ng k\u1ec3 tr\u00ean kh\u00f4ng c\u00f2n nhi\u1ec1u \u00fd ngh\u0129a.<\/p>\n

Th\u00e0nh \u2013 b\u1ea1i c\u1ee7a m\u00f4 h\u00ecnh kinh doanh SaaS (ph\u1ea7n m\u1ec1m nh\u01b0 m\u1ed9t d\u1ea1ng d\u1ecbch v\u1ee5) ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 \u0111\u1eb7c bi\u1ec7t v\u1edbi kh\u00e1ch h\u00e0ng hay kh\u00f4ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1eb7t m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t m\u1edbi tr\u00ean con \u0111\u01b0\u1eddng ti\u1ebfp th\u1ecb: kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ea7n ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp th\u1ecb ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\"Ti\u1ebfp<\/p>\n

Ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7<\/p>\n<\/div>\n

Trong ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7, kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 Lead ti\u1ec1m n\u0103ng nh\u1ea5t<\/h2>\n

\u0110\u1eebng l\u00e3ng qu\u00ean kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i sau khi \u0111\u00e3 d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed \u0111\u1ec3 \u0111\u01b0a h\u1ecd v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n ban \u0111\u1ea7u kh\u00f3 kh\u0103n nh\u1ea5t: quy\u1ebft \u0111\u1ecbnh mua. \u0110\u1ed3ng th\u1eddi, nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng, t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng l\u1ee3i nhu\u1eadn t\u1edbi 25 \u0111\u1ebfn 95%.<\/p>\n

V\u00e0 quan tr\u1ecdng h\u01a1n c\u1ea3, x\u00e1c su\u1ea5t t\u1ea1o giao d\u1ecbch th\u00e0nh c\u00f4ng v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 60 \u0111\u1ebfn 70%, so v\u1edbi con s\u1ed1 khi\u00eam t\u1ed1n ch\u1ec9 5 \u0111\u1ebfn 20% \u0111\u1ed1i v\u1edbi m\u1ed9t lead m\u1edbi. V\u00ec l\u1ebd \u0111\u00f3, n\u1ebfu b\u1ea1n v\u1eabn l\u1ef1a ch\u1ecdn \u0111\u1ea9y h\u1ebft tr\u00e1ch nhi\u1ec7m cho b\u1ed9 ph\u1eadn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng sau khi \u0111\u00e3 ho\u00e0n th\u00e0nh giao d\u1ecbch th\u00ec c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n \u0111\u00e3 b\u1ecf qua c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t.<\/p>\n

Do \u0111\u00f3, ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7 n\u00ean lu\u00f4n lu\u00f4n ti\u1ebfp t\u1ee5c ngay c\u1ea3 giai \u0111o\u1ea1n sau b\u00e1n h\u00e0ng. V\u00e0 n\u1ebfu hi\u1ec7n t\u1ea1i b\u1ea1n ch\u01b0a chu\u1ea9n b\u1ecb m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb \u01b0u ti\u00ean vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh, th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh.<\/p>\n

\"X\u00e1c<\/p>\n

X\u00e1c \u0111\u1ecbnh t\u1eadp kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

C\u00e1ch x\u00e1c \u0111\u1ecbnh t\u1eadp kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 \u1edf b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m cho lead \u2013 nh\u1eb1m m\u1ee5c ti\u00eau lo\u1ea1i b\u1ecf nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a ti\u1ec1m n\u0103ng, \u01b0u ti\u00ean nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao, m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u1edf \u0111\u00e2y l\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m nhi\u1ec1u nh\u1ea5t, th\u1ef1c s\u1ef1 h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m v\u00e0 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

B\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t v\u00e0i ngu\u1ed3n c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n trong b\u01b0\u1edbc n\u00e0y:<\/p>\n

    \n
  • \u0110\u1ed9i sale<\/li>\n
  • B\u1ed9 ph\u1eadn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li>\n
  • S\u1ed1 li\u1ec7u ti\u1ebfp th\u1ecb<\/li>\n<\/ul>\n

    C\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean l\u00e0 ph\u1ea3i tr\u00f2 chuy\u1ec7n \u0111\u1ec3 khai th\u00e1c s\u00e2u h\u01a1n c\u00e1c th\u00f4ng s\u1ed1.<\/p>\n

    1. Tr\u00f2 chuy\u1ec7n v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c<\/span><\/h3>\n

    M\u1eb7c d\u00f9 ph\u00f2ng Ti\u1ebfp th\u1ecb s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u01b0ng h\u1ea7u h\u1ebft \u00edt c\u00f3 c\u01a1 h\u1ed9i tr\u1ef1c ti\u1ebfp g\u1eb7p g\u1ee1, tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 b\u1ed9 ph\u1eadn sales v\u00e0 ph\u00f2ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

    Khi \u0111\u00f3, vi\u1ec7c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng s\u1ebd gi\u00fap Marketing c\u00f3 th\u00eam nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi t\u1eeb vi\u1ec7c hi\u1ec3u s\u00e2u h\u01a1n c\u00e1c m\u1ed1i quan t\u00e2m \u0111\u1eb7c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ch\u00ednh x\u00e1c l\u1ee3i th\u1ebf n\u00e0o t\u1eeb s\u1ea3n ph\u1ea9m \u0111\u00e3 thu h\u00fat kh\u00e1ch h\u00e0ng thay v\u00ec ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n

    C\u00f9ng v\u1edbi \u0111\u00f3, nh\u00f3m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap Marketing c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, nh\u1eefng ph\u1ea3n h\u1ed3i ho\u1eb7c khi\u1ebfu n\u1ea1i n\u00e0o th\u01b0\u1eddng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng chia s\u1ebb(n\u1ebfu c\u00f3); kh\u00e1ch h\u00e0ng n\u00e0o th\u01b0\u1eddng xuy\u00ean li\u00ean h\u1ec7 nh\u1ea5t v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o l\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch s\u1ea3n ph\u1ea9m nh\u1ea5t ho\u1eb7c c\u00f3 th\u1ec3 s\u1eafp h\u1ee7y \u0111\u0103ng k\u00fd.<\/p>\n

    \"Tr\u00f2<\/p>\n

    Tr\u00f2 chuy\u1ec7n v\u1edbi c\u00e1c ph\u00f2ng ban ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 vai tr\u00f2 c\u1ee7a CRM<\/p>\n<\/div>\n

    Theo nghi\u00ean c\u1ee9u c\u1ee7a Salesforce, nh\u00f3m ti\u1ebfp th\u1ecb ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh v\u1edbi ph\u00f2ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 b\u1ed9 ph\u1eadn kinh doanh cao h\u01a1n g\u1ea7n 8 l\u1ea7n v\u00e0 kh\u1ea3 n\u0103ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00f3m kh\u00e1c cao h\u01a1n 17 l\u1ea7n. S\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do n\u00ean l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp h\u01a1n v\u1edbi c\u00e1c nh\u00f3m ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00f4ng ty nh\u01b0ng gia t\u0103ng ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 n\u00ean l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n

    Thi\u1ebft l\u1eadp c\u00e1c cu\u1ed9c h\u1ecdp v\u1edbi \u0111\u1ea1i di\u1ec7n \u1edf c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 ph\u00e1t tri\u1ec3n danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n

    Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i \u0111\u00f3. CRM c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 m\u00e0 nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng h\u1ecdc \u0111\u01b0\u1ee3c v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd tr\u1edf th\u00e0nh ki\u1ebfn \u200b\u200bth\u1ee9c \u0111\u01b0\u1ee3c chia s\u1ebb trong to\u00e0n c\u00f4ng ty. T\u1eadn d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3 v\u00e0 chia s\u1ebb th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi, c\u00e1c ph\u00f2ng ban.<\/p>\n

    Theo Kristen Hicks \u2013 Business to Community<\/i><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • 4 l\u1ed7i \u201cbu\u1ed9c ph\u1ea3i tr\u00e1nh\u201d trong truy\u1ec1n th\u00f4ng \u0111a k\u00eanh\u00a0<\/em><\/li>\n
    • T\u00edch h\u1ee3p Mobile Marketing trong chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Th\u00e0nh \u2013 b\u1ea1i c\u1ee7a m\u00f4 h\u00ecnh kinh doanh SaaS (ph\u1ea7n m\u1ec1m nh\u01b0 m\u1ed9t d\u1ea1ng d\u1ecbch v\u1ee5) ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 \u0111\u1eb7c bi\u1ec7t v\u1edbi kh\u00e1ch h\u00e0ng hay kh\u00f4ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1eb7t m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t m\u1edbi tr\u00ean con \u0111\u01b0\u1eddng ti\u1ebfp th\u1ecb: kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ea7n ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp th\u1ecb ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55202"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55202"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55202\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}