{"id":55226,"date":"2023-12-20T13:52:02","date_gmt":"2023-12-20T06:52:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-cach-hieu-qua-de-tang-chuyen-doi-tren-trang-thanh-toan-p2.html"},"modified":"2023-12-20T13:52:02","modified_gmt":"2023-12-20T06:52:02","slug":"5-cach-hieu-qua-de-tang-chuyen-doi-tren-trang-thanh-toan-p2","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-cach-hieu-qua-de-tang-chuyen-doi-tren-trang-thanh-toan-p2.html","title":{"rendered":"5 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang thanh to\u00e1n \u2013 P2"},"content":{"rendered":"
Trong Ph\u1ea7n 1 c\u1ee7a chu\u1ed7i b\u00e0i vi\u1ebft, Masterskills \u0111\u00e3 chia s\u1ebb hai l\u00fd do h\u00e0ng \u0111\u1ea7u, ghi nh\u1eadn m\u1ee9c b\u1ecf gi\u1ecf h\u00e0ng l\u00ean t\u1edbi 30% \u0111\u00f3 ch\u00ednh l\u00e0 ph\u00ed v\u1eadn chuy\u1ec3n qu\u00e1 cao c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng bu\u1ed9c ph\u1ea3i \u0111\u0103ng k\u00fd th\u00f4ng tin tr\u01b0\u1edbc khi thanh to\u00e1n.<\/p>\n

Ph\u1ea7n 1:<\/em><\/strong>\u00a05 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang thanh to\u00e1n \u2013 P1<\/em><\/strong><\/p>\n

\u1ede ph\u1ea7n 2 n\u00e0y, h\u00e3y c\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 ba nguy\u00ean nh\u00e2n quan tr\u1ecdng kh\u00f4ng k\u00e9m: CTA thi\u1ebfu s\u1ef1 th\u00f4i th\u00fac h\u00e0nh \u0111\u1ed9ng, qu\u00e1 nhi\u1ec1u r\u00e0o c\u1ea3n, thi\u1ebfu s\u1ef1 logic \u1edf trang thanh to\u00e1n v\u00e0 l\u00fd do cu\u1ed1i c\u00f9ng, kh\u00e1ch h\u00e0ng ph\u1ea3i chia s\u1ebb qu\u00e1 nhi\u1ec1u th\u00f4ng tin c\u00e1 nh\u00e2n khi ch\u01b0a r\u00f5 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

3. CTA thi\u1ebfu r\u00f5 r\u00e0ng v\u00e0 th\u00f4i th\u00fac h\u00e0nh \u0111\u1ed9ng<\/h2>\n

\u0110\u1eebng khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i b\u1ed1i r\u1ed1i khi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng. H\u00e3y n\u00f3i v\u1edbi h\u1ecd ch\u00ednh x\u00e1c nh\u1eefng g\u00ec c\u1ea7n l\u00e0m b\u1eb1ng m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. \u0110\u1ed3ng th\u1eddi c\u0169ng n\u00ean l\u01b0u \u00fd, m\u1ed9t s\u1ed1 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 r\u00f5 r\u00e0ng v\u1edbi b\u1ea1n ho\u1eb7c ng\u01b0\u1eddi thi\u1ebft k\u1ebf (ng\u01b0\u1eddi trong cu\u1ed9c) nh\u01b0ng c\u00f3 th\u1ec3 l\u1ea1i kh\u00f4ng r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u00edt am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7.<\/p>\n

Ho\u1eb7c n\u1ebfu b\u1ea1n c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i, v\u1ed1n \u00edt \u0111\u1ec3 \u00fd t\u1edbi c\u00f4ng ngh\u1ec7 h\u01a1n nh\u1eefng ng\u01b0\u1eddi d\u00f9ng tr\u1ebb th\u00ec vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c nh\u00e3n v\u00e0 CTA r\u00f5 r\u00e0ng th\u1eadm ch\u00ed n\u00ean \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c l\u01b0u t\u00e2m.<\/p>\n

V\u00ed d\u1ee5: tr\u00ean website c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111ang \u0111\u1ec3 nh\u1eefng CTA nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

    \n
  • Ti\u1ebfn h\u00e0nh<\/li>\n
  • \u0110i<\/li>\n
  • Tr\u1edf l\u1ea1i<\/li>\n<\/ul>\n

    V\u1edbi \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng, c\u00e1c CTA n\u00e0y r\u1ea5t chung chung, ch\u1eb3ng h\u1ea1n \u201c\u0110i\u201d l\u00e0 \u0111i t\u1edbi \u0111\u00e2u, c\u00f3 ph\u1ea3i t\u1edbi ph\u1ea7n \u0111i\u1ec1n th\u00f4ng tin t\u00e0i kho\u1ea3n v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ch\u1ecdn thanh to\u00e1n qua h\u00ecnh th\u1ee9c chuy\u1ec3n kho\u1ea3n hay kh\u00f4ng?<\/p>\n

    H\u00e3y c\u1ee5 th\u1ec3 v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0m ti\u1ebfp theo. V\u00ed d\u1ee5: khi ai \u0111\u00f3 th\u00eam m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng, h\u00e3y \u0111\u01b0a ra \u0111i\u1ec1u h\u01b0\u1edbng r\u00f5 r\u00e0ng r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 Thanh to\u00e1n ngay ho\u1eb7c Ti\u1ebfp t\u1ee5c mua s\u1eafm. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n tr\u00e1nh c\u00e1c CTA m\u01a1 h\u1ed3 v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu nh\u01b0 \u201cTi\u1ebfp t\u1ee5c\u201d.<\/p>\n

    Zalando \u0111\u00e3 \u0111\u01b0a ra c\u00e1c CTA r\u00f5 r\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi thao t\u00e1c, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng trong h\u00e0nh tr\u00ecnh mua s\u1eafm:<\/p>\n

    \"Trang<\/p>\n

    Trang thanh to\u00e1n c\u1ee7a Zalando v\u1edbi CTA \u0111i\u1ec1u h\u01b0\u1edbng r\u00f5 r\u00e0ng<\/p>\n<\/div>\n

    CTA th\u1eadm ch\u00ed c\u00f2n nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n khi \u0111\u01b0\u1ee3c d\u00f9ng v\u1edbi m\u1ec7nh \u0111\u1ec1 kh\u1eb3ng \u0111\u1ecbnh, ng\u00f4i th\u1ee9 nh\u1ea5t:<\/p>\n

    \"CTA<\/p>\n

    CTA \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo ng\u00f4i th\u1ee9 nh\u1ea5t<\/p>\n<\/div>\n

    4. Lo\u1ea1i b\u1ecf t\u1ea5t c\u1ea3 r\u00e0o c\u1ea3n kh\u1ecfi trang thanh to\u00e1n<\/h2>\n

    Trang thanh to\u00e1n l\u00e0 n\u01a1i qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng th\u1ef1c s\u1ef1 x\u1ea3y ra. B\u1ea1n \u0111\u00e3 n\u1ed7 l\u1ef1c r\u1ea5t nhi\u1ec1u \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch truy c\u1eadp ti\u1ebfn \u0111\u1ebfn v\u00e0 \u1edf l\u1ea1i trang n\u00e0y, v\u00ec v\u1eady ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng mu\u1ed1n h\u1ecd b\u1ecb ph\u00e2n t\u00e2m b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u00fang kh\u00f4ng?<\/p>\n

    Trang thanh to\u00e1n c\u1ee7a Adidas l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 \u0111i\u1ec1u n\u00e0y. H\u1ecd gi\u1eef cho ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung khi lo\u1ea1i b\u1ecf Menu ph\u00eda tr\u00ean:<\/p>\n

    \"Trang<\/p>\n

    Trang thanh to\u00e1n kh\u00f4ng c\u00f3 Menu ph\u00eda tr\u00ean c\u1ee7a Adidas<\/p>\n<\/div>\n

    Amazon c\u0169ng l\u00e0m t\u01b0\u01a1ng t\u1ef1. Ngay khi b\u1ea1n t\u1edbi trang thanh to\u00e1n, menu s\u1ebd bi\u1ebfn m\u1ea5t. C\u00e1c li\u00ean k\u1ebft duy nh\u1ea5t l\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng b\u1eaft bu\u1ed9c v\u1edbi Ch\u00ednh s\u00e1ch quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 \u0110i\u1ec1u kho\u1ea3n d\u1ecbch v\u1ee5.<\/p>\n

    H\u00e3y nh\u1edb r\u1eb1ng trang thanh to\u00e1n c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh thay v\u00ec b\u1ecb ph\u00e2n t\u00e2m b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. Kh\u00f4ng cung c\u1ea5p b\u1ea5t k\u1ef3 \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 ho\u1eb7c b\u1ea5t k\u1ef3 popup th\u00f4ng tin n\u00e0o kh\u00e1c khi kh\u00e1ch h\u00e0ng \u0111\u00e3 \u1edf giai \u0111o\u1ea1n cu\u1ed1i c\u1ee7a vi\u1ec7c b\u1ea5m n\u00fat thanh to\u00e1n. H\u00e3y gi\u00fap h\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c ho\u00e0n th\u00e0nh giao d\u1ecbch.<\/p>\n

    5. Ch\u1ec9 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng chia s\u1ebb th\u00f4ng tin c\u1ea7n thi\u1ebft<\/h2>\n

    M\u1ed7i tr\u01b0\u1eddng b\u1ea1n th\u00eam v\u00e0o quy tr\u00ecnh thanh to\u00e1n \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Ng\u01b0\u1eddi d\u00f9ng gh\u00e9t ph\u1ea3i \u0111i\u1ec1n nh\u1eefng th\u00f4ng tin kh\u00f4ng c\u1ea7n thi\u1ebft khi mua h\u00e0ng.<\/p>\n

    B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c Forrester chia s\u1ebb \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng 11% ng\u01b0\u1eddi M\u1ef9 tr\u01b0\u1edfng th\u00e0nh \u0111\u00e3 b\u1ecf vi\u1ec7c mua h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00ec h\u1ecd kh\u00f4ng mu\u1ed1n \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean ho\u1eb7c v\u00ec trang web y\u00eau c\u1ea7u qu\u00e1 nhi\u1ec1u th\u00f4ng tin. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, t\u1ed1i \u01b0u form \u0111i\u1ec1n th\u00f4ng tin s\u1ebd gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

    V\u00ed d\u1ee5, Expedia \u2013 doanh nghi\u1ec7p du l\u1ecbch tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi ch\u1ec9 b\u1ecf m\u1ed9t tr\u01b0\u1eddng duy nh\u1ea5t \u2013 T\u00ean c\u00f4ng ty trong ph\u1ea7n thanh to\u00e1n \u0111\u00e3 ghi nh\u1eadn m\u1ee9c l\u1ee3i nhu\u1eadn t\u0103ng t\u1edbi 12 tri\u1ec7u \u0111\u00f4 la.<\/p>\n

    Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n b\u1ed5 sung m\u1ed9t tr\u01b0\u1eddng nh\u01b0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, h\u00e3y ch\u00fa th\u00edch l\u00fd do t\u1ea1i sao n\u00f3 c\u1ea7n thi\u1ebft v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 l\u00e0m g\u00ec, ch\u1eb3ng h\u1ea1n \u0111\u1ec3 \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n ti\u1ec7n li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    Ngo\u00e0i ra, t\u1ed1t nh\u1ea5t n\u00ean \u0111\u1ec1 c\u1eadp\/ kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng bao gi\u1edd chia s\u1ebb b\u1ea5t k\u1ef3 th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c b\u00ean th\u1ee9 ba. \u0110i\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m gi\u00e1c an t\u00e2m h\u01a1n khi chia s\u1ebb c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n.<\/p>\n

    C\u00f3 nhi\u1ec1u c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u1edf trang thanh to\u00e1n, tuy nhi\u00ean, vi\u1ec7c l\u00e0m n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o, ch\u0103m ch\u1ec9 v\u00e0 \u0111\u1ea7u t\u01b0. Th\u1eadt may, vi\u1ec7c c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website: b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 khi c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trang thanh to\u00e1n t\u1eeb 1 \u0111\u1ebfn 2% thay v\u00ec ph\u1ea3i t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a m\u00ecnh th\u00eam 100%.<\/p>\n

    H\u00e3y th\u1eed c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean v\u00e0 theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd. V\u00e0 ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean khi th\u1ea5y nh\u1eefng thay \u0111\u1ed5i d\u00f9 nh\u1ecf n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn cho th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

    Theo Khalid Saleh<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • 6 nhu c\u1ea7u \u0111\u1ecbnh h\u00ecnh th\u00f3i quen t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/li>\n
    • D\u00f9ng Google Search \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Ph\u1ea7n 1:<\/em><\/strong>\u00a05 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang thanh to\u00e1n \u2013 P1<\/em><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55226"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55226"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55226\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}