{"id":55234,"date":"2023-12-20T13:53:56","date_gmt":"2023-12-20T06:53:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khai-thac-quang-cao-google-de-xay-dung-chien-luoc-omnichannel-dip-cuoi-nam.html"},"modified":"2023-12-20T13:53:56","modified_gmt":"2023-12-20T06:53:56","slug":"khai-thac-quang-cao-google-de-xay-dung-chien-luoc-omnichannel-dip-cuoi-nam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khai-thac-quang-cao-google-de-xay-dung-chien-luoc-omnichannel-dip-cuoi-nam.html","title":{"rendered":"Khai th\u00e1c qu\u1ea3ng c\u00e1o Google \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Omnichannel d\u1ecbp cu\u1ed1i n\u0103m"},"content":{"rendered":"<div id=\"test\">Ng\u00e0y nay, kh\u00e1ch h\u00e0ng c\u00f3 th\u00f3i quen t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ea1i th\u1eddi \u0111i\u1ec3m ch\u00ednh x\u00e1c h\u1ecd c\u1ea7n tr\u00ean c\u1ea3 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn l\u1eabn ngo\u1ea1i tuy\u1ebfn, Zack Bailey, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u00e1c gi\u1ea3i ph\u00e1p Omnichannel t\u1ea1i Google cho bi\u1ebft.<\/p>\n<p>C\u0169ng theo th\u1ed1ng k\u00ea c\u1ee7a Google, 76% ng\u01b0\u1eddi mua trong d\u1ecbp l\u1ec5 h\u1ed9i cu\u1ed1i n\u0103m s\u1ebd t\u00ecm ki\u1ebfm \u00edt nh\u1ea5t t\u1eeb ba k\u00eanh tr\u1edf l\u00ean (ch\u1eb3ng h\u1ea1n nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed) tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng trong chi\u1ebfn d\u1ecbch mua s\u1eafm l\u1edbn nh\u1ea5t trong n\u0103m s\u1eafp di\u1ec5n ra, Bailey v\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng c\u1ea5p c\u1ee7a m\u00ecnh v\u1ec1 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i Google, Erkaya s\u1ebd \u0111\u01b0a ra m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean t\u1ed1t nh\u1ea5t cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch Omni-channel v\u1edbi ba ch\u1ee7 \u0111\u1ec1: qu\u1ea3ng c\u00e1o mua s\u1eafm m\u1edf r\u1ed9ng, m\u1eb9o \u0111\u1ec3 t\u1ed1i \u0111a l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng t\u1edbi c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd.<\/p>\n<div id=\"attachment_17289\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17289 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/quang-cao.png\" alt=\"Google h\u00ecnh \u1ea3nh\" width=\"800\" height=\"654\" title=\"quang-cao\"><\/p>\n<p class=\"wp-caption-text\">T\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh<\/p>\n<\/div>\n<p><strong><i>Google t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh \u2013 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng m\u1edbi hi\u1ec7u qu\u1ea3\u00a0<\/i><\/strong><\/p>\n<p>Google \u0111\u00e3 gi\u1edbi thi\u1ec7u Qu\u1ea3ng c\u00e1o mua s\u1eafm tr\u00ean Google T\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh m\u1ed9t v\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y. Gi\u1edd \u0111\u00e2y, Qu\u1ea3ng c\u00e1o mua s\u1eafm tr\u01b0ng b\u00e0y \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean Google Images l\u1ea1i m\u1ed9t s\u1ed1 qu\u1ed1c gia. Bailey chia s\u1ebb r\u1eb1ng ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng Hoa K\u1ef3 s\u1eed d\u1ee5ng Google Images \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c nh\u00e3n hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi, v\u1edbi 50% ng\u01b0\u1eddi mua n\u00f3i r\u1eb1ng h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p>\u201cD\u1ef1a tr\u00ean hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng Google h\u00ecnh \u1ea3nh \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 mua s\u1eafm, vi\u1ec7c m\u1edf r\u1ed9ng Qu\u1ea3ng c\u00e1o mua s\u1eafm tr\u01b0ng b\u00e0y (SSA) sang Google H\u00ecnh \u1ea3nh l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfp theo t\u1ef1 nhi\u00ean\u201d, Bail Bailey chia s\u1ebb.<\/p>\n<p>SSA hi\u1ec3n th\u1ecb m\u1ed9t nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan khi ng\u01b0\u1eddi mua t\u00ecm ki\u1ebfm c\u00e1c c\u1ee5m t\u1eeb r\u1ed9ng, nh\u01b0 makeup cho m\u00f9a l\u1ec5 h\u1ed9i ng\u00e0y l\u1ec5. C\u00e1c h\u00ecnh \u1ea3nh tr\u1ea3 ph\u00ed khi ng\u01b0\u1eddi d\u00f9ng di chu\u1ed9t qua s\u1ebd c\u00f3 th\u00eam th\u00f4ng tin th\u01b0\u01a1ng hi\u1ec7u, m\u1ee9c gi\u00e1 v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, v.v.<\/p>\n<p><strong><i>Qu\u1ea3ng c\u00e1o mua s\u1eafm tr\u00ean YouTube<\/i><\/strong><\/p>\n<p>Bailey c\u0169ng cho bi\u1ebft Google s\u1ebd m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o Mua s\u1eafm sang YouTube v\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean YouTube. \u201c\u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi kh\u00e1c \u0111\u1ec3 hi\u1ec3n th\u1ecb n\u1ed9i dung li\u00ean quan v\u1edbi kh\u00e1ch h\u00e0ng t\u1ea1i v\u1ecb tr\u00ed h\u1ecd \u0111\u00e3 d\u1eebng l\u1ea1i tr\u01b0\u1edbc \u0111\u00f3\u201d, Bailey gi\u1ea3i th\u00edch th\u00eam.<\/p>\n<h2 id=\"1-toi-da-hoa-roi-truc-tuyen-va-ngoai-tuyen\">T\u1ed1i \u0111a h\u00f3a ROI tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn<\/h2>\n<p>Google l\u1ea7n \u0111\u1ea7u ti\u00ean ra m\u1eaft L\u01b0\u1ee3t truy c\u1eadp c\u1eeda h\u00e0ng b\u1ed1n n\u0103m tr\u01b0\u1edbc \u0111\u1ec3 gi\u00fap Nh\u00e0 qu\u1ea3ng c\u00e1o \u0111o l\u01b0\u1eddng to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. Trong n\u0103m v\u1eeba qua, Erkaya cho bi\u1ebft Google \u201c\u0111\u00e3 t\u0103ng g\u1ea7n g\u1ea5p \u0111\u00f4i s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ea5y b\u00e1o c\u00e1o L\u01b0\u1ee3t truy c\u1eadp c\u1eeda h\u00e0ng trong Qu\u1ea3ng c\u00e1o Google\u201d. Khi nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o quen thu\u1ed9c v\u1edbi c\u00e1c ph\u00e9p \u0111o L\u01b0\u1ee3t truy c\u1eadp c\u1eeda h\u00e0ng, t\u00ednh n\u0103ng n\u00e0y hi\u1ec7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh \u0111\u1ec3 \u0111\u1ebfm l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1eeda h\u00e0ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i tr\u1ef1c tuy\u1ebfn trong c\u00f9ng t\u00e0i kho\u1ea3n. S\u1eafp t\u1edbi, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd s\u1edbm c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p L\u01b0\u1ee3t truy c\u1eadp C\u1eeda h\u00e0ng trong c\u00e1c chi\u1ebfn d\u1ecbch Mua s\u1eafm \u0111\u00e3 ch\u1ecdn.<\/p>\n<div id=\"attachment_17288\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17288\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/thu-hut-khach-hang-toi-mua-sam-tai-cua-hang.jpg\" alt=\"Thu h\u00fat kh\u00e1ch h\u00e0ng t\u1edbi mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng\" width=\"800\" height=\"565\" title=\"thu-hut-khach-hang-toi-mua-sam-tai-cua-hang\"><\/p>\n<p class=\"wp-caption-text\">Thu h\u00fat kh\u00e1ch h\u00e0ng t\u1edbi mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng<\/p>\n<\/div>\n<h2 id=\"2-thuc-day-khach-hang-den-cua-hang-vat-ly\">Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng v\u1eadt l\u00fd<\/h2>\n<p>\u201cOmnichannel \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 th\u00ec \u0111\u00f4i khi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n r\u1ea5t \u0111\u01a1n gi\u1ea3n: \u0111\u01b0a m\u1ecdi ng\u01b0\u1eddi t\u1edbi c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh\u201d, Bailey n\u00f3i. Khi xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd, Google \u0111\u00e3 th\u1ea5y 78% ng\u01b0\u1eddi mua trong m\u00f9a l\u1ec5 h\u1ed9i s\u1ebd c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi \u0111\u1ebfn c\u1eeda h\u00e0ng.<\/p>\n<p><strong><i>T\u1ed1i \u01b0u h\u00f3a h\u00e0nh \u0111\u1ed9ng.<\/i><\/strong>Chi\u1ebfn d\u1ecbch \u0110\u1ecba ph\u01b0\u01a1ng (Local campaigns \u2013 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u n\u0103m ngo\u00e1i) cung c\u1ea5p kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean Google T\u00ecm ki\u1ebfm, Google Maps, qu\u1ea3ng c\u00e1o Hi\u1ec3n th\u1ecb v\u00e0 YouTube th\u00f4ng qua m\u1ed9t chi\u1ebfn d\u1ecbch \u0111a k\u00eanh, \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd. S\u1eafp t\u1edbi, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a theo ph\u1ea1m vi r\u1ed9ng h\u01a1n c\u1ee7a c\u00e1c lo\u1ea1i chuy\u1ec3n \u0111\u1ed5i \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u1ec9 \u0111\u01b0\u1eddng ho\u1eb7c \u0111i\u1ec1u h\u01b0\u1edbng cu\u1ed9c g\u1ecdi.<\/p>\n<p><strong><i>\u0110i\u1ec1u h\u01b0\u1edbng qu\u1ea3ng c\u00e1o. <\/i><\/strong>C\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng gi\u1edd c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u v\u1ecb tr\u00ed c\u1eeda h\u00e0ng \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng nh\u1eadn ch\u1ec9 \u0111\u01b0\u1eddng v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho l\u1ed9 tr\u00ecnh c\u1ee7a h\u1ecd. Ch\u1ec9 trong m\u1ed9t v\u00e0i thao t\u00e1c, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u00eam \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec3m d\u1eebng ch\u00e2n thu\u1eadn ti\u1ec7n tr\u00ean h\u00e0nh tr\u00ecnh mua s\u1eafm cho d\u1ecbp Gi\u00e1ng sinh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u00eam logo d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 d\u1ec5 \u0111\u1ecdc \u1edf \u0111\u1ecbnh d\u1ea1ng nh\u1ecf \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi mua h\u00e0ng t\u00ecm ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ed d\u1ee5: doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ed5 sung m\u00e0u s\u1eafc, bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 logo \u0111\u1ec3 t\u1ea1o h\u00ecnh \u1ea3nh d\u1ec5 nh\u1eadn bi\u1ebft h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/p>\n<div id=\"attachment_17286\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17286\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/nhom-vi-tri.jpg\" alt=\"Nh\u00f3m v\u1ecb tr\u00ed\" width=\"800\" height=\"533\" title=\"nhom-vi-tri\"><\/p>\n<p class=\"wp-caption-text\">Nh\u00f3m v\u1ecb tr\u00ed<\/p>\n<\/div>\n<p><strong><i>Nh\u00f3m v\u1ecb tr\u00ed.<\/i><\/strong> \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng cung c\u1ea5p qu\u1ea3ng c\u00e1o kh\u00e1c nhau t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau \u2013 ho\u1eb7c cho nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i t\u00f9y theo \u0111\u1ecba \u0111i\u1ec3m \u2013 Bailey \u0111\u1ec1 xu\u1ea5t s\u1eed d\u1ee5ng c\u00e1c nh\u00f3m V\u1ecb tr\u00ed \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t v\u1ecb tr\u00ed\u00a0 c\u1ee5 th\u1ec3.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, \u0111\u1ea1i l\u00fd \u00f4 t\u00f4 s\u1ebd d\u1ec5 d\u00e0ng t\u1eadp trung qu\u1ea3ng c\u00e1o v\u00e0o c\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 doanh s\u1ed1 th\u1ea5p h\u01a1n \u0111ang c\u1ea7n ph\u1ea3i lo\u1ea1i b\u1ecf h\u00e0ng t\u1ed3n kho n\u0103m nay. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u1eeda ch\u1eb7n \u1edf c\u00e1c th\u00e0nh ph\u1ed1 \u0111\u01b0\u1ee3c ch\u1ecdn \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3.<\/p>\n<p><strong><i>B\u00e1o c\u00e1o s\u00e1ng t\u1ea1o.<\/i><\/strong> C\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua h\u00e0ng tr\u00ean m\u1ed9t lo\u1ea1t c\u00e1c t\u00e0i s\u1ea3n c\u1ee7a Google (nh\u01b0 T\u00ecm ki\u1ebfm, YouTube v\u00e0 Google Maps), nh\u01b0ng qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 n\u1ed5i b\u1eadt h\u01a1n \u0111\u1ed1i th\u1ee7.<\/p>\n<p>Bailey \u0111\u1ec1 xu\u1ea5t x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c t\u00e0i s\u1ea3n s\u00e1ng t\u1ea1o (ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3, CTA) \u0111\u1ec3 cho ph\u00e9p Qu\u1ea3ng c\u00e1o Google ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. \u0110\u1ec3 gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o tinh ch\u1ec9nh t\u00e0i s\u1ea3n s\u00e1ng t\u1ea1o, Google \u0111\u00e3 th\u00eam m\u1ed9t c\u1ed9t hi\u1ec7u su\u1ea5t v\u00e0o b\u00e1o c\u00e1o t\u00e0i s\u1ea3n x\u1ebfp h\u1ea1ng t\u00e0i s\u1ea3n s\u00e1ng t\u1ea1o so v\u1edbi c\u00e1c t\u00e0i s\u1ea3n kh\u00e1c c\u00f9ng lo\u1ea1i.<\/p>\n<p>Bailey c\u0169ng gi\u1ea3i th\u00edch r\u1eb1ng b\u00e1o c\u00e1o m\u1edbi c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh v\u00e0 video n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t v\u00e0 nh\u1eefng g\u00ec c\u1ea7n thay \u0111\u1ed5i. M\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb m\u1edbi n\u00e0y, \u00f4ng n\u00f3i th\u00eam, c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u00ecm th\u1ea5y nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c cho c\u00e1c ng\u00e0y l\u1ec5.<\/p>\n<p style=\"text-align: right\"><em>Theo Taylor Peterson<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>K\u00edch th\u00edch c\u1ea3m x\u00fac mua s\u1eafm: B\u00e0i h\u1ecdc t\u1eeb c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng\u00a0<\/em><\/li>\n<li style=\"text-align: left\"><em>B\u00ed k\u00edp x\u00e2y d\u1ef1ng m\u1ed9t website kinh doanh hi\u1ec7u qu\u1ea3<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u0169ng theo th\u1ed1ng k\u00ea c\u1ee7a Google, 76% ng\u01b0\u1eddi mua trong d\u1ecbp l\u1ec5 h\u1ed9i cu\u1ed1i n\u0103m s\u1ebd t\u00ecm ki\u1ebfm \u00edt nh\u1ea5t t\u1eeb ba k\u00eanh tr\u1edf l\u00ean (ch\u1eb3ng h\u1ea1n nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed) tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55234"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55234"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55234\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}