{"id":55267,"date":"2023-12-20T13:59:49","date_gmt":"2023-12-20T06:59:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-tich-du-lieu-de-ca-nhan-hoa-chien-dich-email-marketing.html"},"modified":"2023-12-20T13:59:49","modified_gmt":"2023-12-20T06:59:49","slug":"phan-tich-du-lieu-de-ca-nhan-hoa-chien-dich-email-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-tich-du-lieu-de-ca-nhan-hoa-chien-dich-email-marketing.html","title":{"rendered":"Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 c\u00e1 nh\u00e2n ho\u00e1 chi\u1ebfn d\u1ecbch Email marketing"},"content":{"rendered":"
40% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ed3ng \u00fd r\u1eb1ng b\u1ea3n tin g\u1eedi qua email \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung t\u1ed5ng th\u1ec3.<\/p>\n

Email marketing kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n m\u00e0 c\u00f2n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. Th\u1ed1ng k\u00ea c\u0169ng cho th\u1ea5y, c\u1ee9 m\u1ed7i 1$ chi ti\u00eau, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng thu v\u1ec1 l\u1ee3i nhu\u1eadn trung b\u00ecnh l\u00e0 32$. Tuy nhi\u00ean, Email marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u01a1i v\u00e0 kh\u00f4ng ph\u1ea3i ai m\u1edbi th\u1eed s\u1ee9c c\u0169ng th\u00e0nh c\u00f4ng ngay l\u1eadp t\u1ee9c.<\/p>\n

B\u1ea1n c\u1ea7n theo d\u00f5i t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 nhi\u1ec1u th\u00f4ng s\u1ed1 kh\u00e1c n\u1eefa \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 thay \u0111\u1ed5i. V\u00e0 ch\u1ec9 c\u00f3 ph\u00e2n t\u00edch, \u0111\u00e0o s\u00e2u v\u00e0o d\u1eef li\u1ec7u trong c\u00e1c chi\u1ebfn d\u1ecbch Email marketing th\u00ec m\u1edbi c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 v\u00e0 \u0111\u1ee9ng \u0111\u1ea7u tr\u00f2 ch\u01a1i ti\u1ebfp th\u1ecb qua email c\u1ee7a m\u00ecnh.<\/p>\n

Nghe c\u00f3 v\u1ebb ph\u1ee9c t\u1ea1p, nh\u01b0ng n\u1ebfu bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec, th\u00ec c\u0169ng kh\u00f4ng qu\u00e1 kh\u00f3. Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1t nh\u1ea5t cho c\u00e1c chi\u1ebfn d\u1ecbch Email marketing c\u1ee7a m\u00ecnh.<\/p>\n

\"Email<\/p>\n

D\u1ef1 \u0111o\u00e1n th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 g\u1eedi email nh\u1eafm m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

1. D\u1ef1 \u0111o\u00e1n th\u1eddi \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 g\u1eedi email nh\u1eafm m\u1ee5c ti\u00eau<\/h2>\n

C\u00e1 nh\u00e2n h\u00f3a l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 tri\u1ec3n khai nh\u1eefng chi\u1ebfn d\u1ecbch Email marketing th\u00e0nh c\u00f4ng. N\u1ebfu g\u1eedi email th\u00f4ng b\u00e1o \u01b0u \u0111\u00e3i cho m\u1eabu qu\u1ea7n short m\u1edbi ngay khi kh\u00e1ch h\u00e0ng \u0111ang l\u00ean k\u1ebf ho\u1ea1ch cho k\u1ef3 ngh\u1ec9 b\u00ean b\u1edd bi\u1ec3n, kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n \u0111\u00fang kh\u00f4ng?<\/p>\n

Ho\u1eb7c c\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00eam m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng sau \u0111\u00f3 l\u1ea1i b\u1ecf gi\u1ecf nh\u01b0ng b\u1ea1n l\u1ea1i g\u1eedi email follow up \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111ang c\u1ea7n, kh\u1ea3 n\u0103ng c\u00f3 th\u00eam m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n d\u1ec5 hi\u1ec3u.<\/p>\n

Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p tr\u00ean, ph\u00e2n t\u00edch s\u00e2u v\u00e0o d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng g\u1eedi nh\u1eefng email \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u00fang m\u1ee5c ti\u00eau.<\/p>\n

Kh\u00f4ng nh\u1eefng th\u1ebf, t\u1eeb vi\u1ec7c t\u00ecm hi\u1ec3u l\u1ecbch s\u1eed mua h\u00e0ng \u0111\u1ec3 ph\u00e2n t\u00edch th\u00f3i quen mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00ean l\u1ecbch email follow up ho\u1eb7c l\u1eddi nh\u1eafc cho h\u1ecd b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n

Ngo\u00e0i ra, ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u0169ng gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh th\u1eddi gian s\u1eed d\u1ee5ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m. Sephora s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng mua l\u1ea1i v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 doanh s\u1ed1 c\u1ee7a h\u1ecd nh\u01b0 sau: Sephora gi\u1eef m\u1ed9t tab v\u1ec1 l\u1ecbch s\u1eed mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eafc h\u1ecd v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 cho v\u00e0o gi\u1ecf; \u0111\u1ec1 c\u1eadp ch\u00ednh s\u00e1ch t\u00edch \u0111i\u1ec3m, gi\u1ea3m gi\u00e1, mi\u1ec5n ph\u00ed d\u00f9ng th\u1eed v\u00e0 c\u00e1c l\u1ee3i \u00edch kh\u00e1c khi kh\u00e1ch h\u00e0ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n. M\u1ed7i khi kh\u00e1ch h\u00e0ng mua m\u1ed9t s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ec1u l\u01b0u l\u1ea1i ng\u00e0y mua v\u00e0 d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 \u01b0\u1edbc t\u00ednh s\u1ebd m\u1ea5t bao l\u00e2u kh\u00e1ch h\u00e0ng s\u1ebd s\u1eed d\u1ee5ng h\u1ebft.<\/p>\n

N\u1ebfu m\u1ed9t s\u1ea3n ph\u1ea9m th\u1eddi gian s\u1eed d\u1ee5ng trung b\u00ecnh 3 th\u00e1ng th\u00ec g\u1ea7n \u0111\u1ebfn ng\u00e0y h\u1ebft, Sephora s\u1ebd g\u1eedi email cho kh\u00e1ch h\u00e0ng v\u1edbi \u01b0u \u0111\u00e3i c\u00f3 li\u00ean quan t\u1edbi s\u1ea3n ph\u1ea9m, combo c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee9c gi\u1ea3m \u0111\u1eb7c bi\u1ec7t n\u1ebfu mua lu\u00f4n. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 mua l\u1ea1i.<\/p>\n

G\u1eafn UTM \u0111\u1ec3 \"ki\u1ec3m tra\" kh\u00e1ch h\u00e0ng<\/p>\n

G\u1eafn UTM \u0111\u1ec3 \u201cki\u1ec3m tra\u201d kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

2. D\u00f9ng UTM \u0111\u1ec3 \u201cki\u1ec3m tra\u201d kh\u00e1ch h\u00e0ng<\/h2>\n

R\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch email c\u00f3 th\u1ec3 gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh theo t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p. Nh\u01b0ng n\u1ebfu mu\u1ed1n t\u00ecm hi\u1ec3u, ph\u00e2n lo\u1ea1i data khi c\u00e1c ngu\u1ed3n \u201cb\u1ecb\u201d t\u1ed5ng h\u1ee3p th\u00ec sao?<\/p>\n

V\u1edbi m\u00e3 UTM, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi website sau khi h\u1ecd \u0111\u00e3 click t\u1eeb email, xem c\u00e1c website m\u00e0 h\u1ecd \u0111\u00e3 truy c\u1eadp c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 mua. T\u1eeb d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u nh\u1eefng g\u00ec m\u00ecnh \u0111ang l\u00e0m l\u00e0 ph\u00f9 h\u1ee3p v\u00e0 c\u00e1ch c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Email marketing c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai.<\/p>\n

M\u00e3 UTM c\u0169ng s\u1ebd gi\u00fap Google Analytics x\u00e1c \u0111\u1ecbnh gi\u00fap b\u1ea1n ngu\u1ed3n kh\u00e1ch truy c\u1eadp trang web khi h\u1ecd v\u00e0o t\u1eeb Facebook ho\u1eb7c Twitter. Tuy nhi\u00ean, v\u1edbi email n\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng m\u00e3 UTM, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb l\u00e0 ngu\u1ed3n Tr\u1ef1c ti\u1ebfp. \u0110\u1ec3 tr\u00e1nh \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n th\u00eam m\u00e3 UTM v\u00e0o c\u00e1c li\u00ean k\u1ebft trong email c\u1ee7a m\u00ecnh.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, tham s\u1ed1 ho\u1eb7c m\u00e3 UTM ch\u1ec9 l\u00e0 n\u1ed9i dung m\u00e0 b\u1ea1n th\u00eam v\u00e0o cu\u1ed1i URL \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website c\u1ee7a m\u00ecnh \u0111\u1ebfn t\u1eeb \u0111\u00e2u, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e2n t\u00edch y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng v\u00e0 \u1ee9ng d\u1ee5ng v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch Email marketing ti\u1ebfp theo c\u1ee7a b\u1ea1n.<\/p>\n

\"AB<\/p>\n

AB test<\/p>\n<\/div>\n

3. T\u1eadn d\u1ee5ng A\/B test \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh thi\u1ebft k\u1ebf v\u00e0 n\u1ed9i dung email<\/h2>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng y\u00eau th\u00edch l\u00e0 th\u00f4ng qua th\u1eed nghi\u1ec7m A\/B test. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n t\u1ea1o hai phi\u00ean b\u1ea3n email.<\/p>\n

M\u1ed9t n\u1eeda nh\u00f3m th\u1eed nghi\u1ec7m s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1eabu 1 trong khi n\u1eeda c\u00f2n l\u1ea1i nh\u1eadn \u0111\u01b0\u1ee3c m\u1eabu 2. Cu\u1ed1i c\u00f9ng, b\u1ea1n so s\u00e1nh phi\u00ean b\u1ea3n n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 t\u1ef7 l\u1ec7 m\u1edf v\u00e0 nh\u1ea5p v\u00e0o email. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u m\u1eabu email n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng A\/B test cho c\u00e1c d\u00f2ng ch\u1ee7 \u0111\u1ec1, n\u1ed9i dung email, CTA, k\u00edch th\u01b0\u1edbc ph\u00f4ng ch\u1eef, m\u00e0u s\u1eafc, v.v. Khi b\u1ea1n \u0111\u00e3 g\u1eedi c\u1ea3 hai phi\u00ean b\u1ea3n email c\u1ee7a m\u00ecnh, h\u00e3y theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 tho\u00e1t, t\u1ef7 l\u1ec7 m\u1edf v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 c\u0103n c\u1ee9 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb email c\u1ee7a m\u00ecnh.<\/p>\n

\"S\u1eed<\/p>\n

S\u1eed d\u1ee5ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/p>\n<\/div>\n

4. S\u1eed d\u1ee5ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd<\/h2>\n

S\u1eed d\u1ee5ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u00f3ng nh\u1ea5t trong truy\u1ec1n th\u00f4ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. N\u1ebfu c\u00f3 th\u1ec3 m\u1eddi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 ti\u1ebfp th\u1ecb qua email.<\/p>\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 t\u00ecm nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh: ki\u1ec3m tra c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 l\u01b0\u1ee3t xem b\u00e0i \u0111\u0103ng, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, l\u01b0\u1ee3t chia s\u1ebb, l\u01b0\u1ee3t ti\u1ebfp c\u1eadn, l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i v\u00e0 t\u1ed5ng s\u1ed1 b\u00e0i \u0111\u01b0\u1ee3c \u0111\u0103ng. C\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea.<\/p>\n

Sau khi Influencer \u0111\u00e3 chia s\u1ebb n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng n\u1ed9i dung n\u00e0y trong email theo h\u00ecnh th\u1ee9c m\u1ed9t l\u1eddi ch\u1ee9ng th\u1ef1c, l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh h\u01a1n. Kh\u00f4ng nh\u1eefng th\u1ebf, n\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch t\u0103ng l\u01b0\u1ee3ng data, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch.<\/p>\n

Ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch email marketing th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i k\u1ef9 l\u01b0\u1ee1ng v\u1edbi c\u00e1c ph\u00e2n t\u00edch. Nh\u01b0ng \u0111\u1ec3 v\u01b0\u1ee3t l\u00ean \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n n\u00ean t\u1eadp trung ph\u00e2n t\u00edch d\u1eef li\u1ec7u, g\u1eafn m\u00e3 UTM ho\u1eb7c s\u1eed d\u1ee5ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng A\/B test \u0111\u1ec3 t\u00ecm ra y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 trong t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c c\u0169ng nh\u01b0 d\u1ec5 hi\u1ec3u h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 Google Analytics, MailChimp hay HubSpot.<\/p>\n

Theo Shane Barker\u00a0<\/i><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • D\u00f9ng Google Search \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • Gi\u1ea3m t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng: C\u00f3 c\u00f2n l\u00e0 b\u00e0i to\u00e1n h\u00f3c b\u00faa?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Email marketing kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n m\u00e0 c\u00f2n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. Th\u1ed1ng k\u00ea c\u0169ng cho th\u1ea5y, c\u1ee9 m\u1ed7i 1$ chi ti\u00eau, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng thu v\u1ec1 l\u1ee3i nhu\u1eadn trung b\u00ecnh l\u00e0 32$. Tuy nhi\u00ean, Email marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u01a1i v\u00e0 kh\u00f4ng ph\u1ea3i ai m\u1edbi th\u1eed s\u1ee9c c\u0169ng th\u00e0nh c\u00f4ng ngay l\u1eadp t\u1ee9c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55267"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55267"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55267\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}