{"id":55272,"date":"2023-12-20T14:00:41","date_gmt":"2023-12-20T07:00:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dung-google-search-de-du-doan-nhu-cau-cua-khach-hang.html"},"modified":"2023-12-20T14:00:41","modified_gmt":"2023-12-20T07:00:41","slug":"dung-google-search-de-du-doan-nhu-cau-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dung-google-search-de-du-doan-nhu-cau-cua-khach-hang.html","title":{"rendered":"D\u00f9ng Google Search \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u ng\u00e2n s\u00e1ch, th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c nh\u1eb1m gi\u1ea3i m\u00e3 v\u00e0 d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u00eca kh\u00f3a \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 ch\u00ednh l\u00e0 t\u00ecm ra \u0111\u01b0\u1ee3c nhu c\u1ea7u ti\u1ec1m \u1ea9n th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng b\u01b0\u1edbc ti\u1ebfp c\u1eadn ban \u0111\u1ea7u.<\/p>\n

T\u00ecm ki\u1ebfm (Search) d\u01b0\u1eddng nh\u01b0 l\u00e0 ch\u00eca kho\u00e1 kh\u00e1 r\u00f5 r\u00e0ng \u0111\u1ec3 hi\u1ec3u insight c\u1ee7a kh\u00e1ch h\u00e0ng khi m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng g\u00f5 nhu c\u1ea7u c\u1ee7a m\u00ecnh v\u00e0o \u00f4 T\u00ecm ki\u1ebfm. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Google l\u1ea1i h\u1ee3p t\u00e1c v\u1edbi Kantar \u0111\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t tr\u00ean h\u01a1n 4.000 ng\u01b0\u1eddi \u1edf M\u1ef9 \u0111\u1ec3 t\u00ecm hi\u1ec3u m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 m\u00e0 t\u00ecm ra tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac \u0111\u1eb1ng sau v\u00e0 xem li\u1ec7u c\u00e1ch th\u1ee9c, h\u00e0nh vi t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan \u0111\u1ebfn s\u00e1u nhu c\u1ea7u kinh \u0111i\u1ec3n: Khi\u1ebfn t\u00f4i ng\u1ea1c nhi\u00ean, H\u1ed7 tr\u1ee3 t\u00f4i, Gi\u00fap t\u00f4i an t\u00e2m h\u01a1n, Gi\u00e1o d\u1ee5c t\u00f4i, T\u1ea1o \u1ea5n t\u01b0\u1ee3ng cho t\u00f4i v\u00e0 \u0110e d\u1ecda t\u00f4i<\/em> hay kh\u00f4ng.<\/p>\n

\"6<\/p>\n

6 nhu c\u1ea7u c\u1ea3m x\u00fac c\u01a1 b\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng: H\u00e0nh vi t\u00ecm ki\u1ebfm th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n b\u1edfi s\u00e1u nhu c\u1ea7u k\u1ec3 tr\u00ean. Ch\u01b0a h\u1ebft, \u0111\u1ed9ng l\u1ef1c c\u1ea3m x\u00fac th\u00fac \u0111\u1ea9y m\u1ed9t t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh kh\u00f4ng ch\u1ec9 t\u1eeb s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang t\u00ecm ki\u1ebfm m\u00e0 c\u00f2n l\u00e0 v\u1ecb tr\u00ed h\u1ecd \u0111ang \u0111\u1ee9ng trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ec v\u1eady, Google \u0111\u00e3 \u0111\u00e0o s\u00e2u h\u01a1n \u0111\u1ec3 t\u00ecm ra xem nhu c\u1ea7u v\u00e0 c\u1ea3m x\u00fac \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, ngo\u00e0i Kantar, h\u1ecd \u0111\u00e3 b\u1ed5 sung th\u00eam m\u1ed9t \u0111\u1ed1i t\u00e1c m\u1edbi l\u00e0 Verto Analytics \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi khi h\u1ecd d\u1ea7n ti\u1ebfn t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u th\u00eam qua hai v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n

Nhu c\u1ea7u v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ed9c nh\u1ea5t<\/h2>\n

\u201cNgay g\u1ea7n t\u00f4i\u201d l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb ph\u1ed5 bi\u1ebfn xu\u1ea5t hi\u1ec7n trong c\u00e1c danh m\u1ee5c t\u00ecm ki\u1ebfm. D\u00f9 \u1edf nh\u00e0 hay \u0111ang \u0111i du l\u1ecbch, mua s\u1eafm m\u1ed9t v\u1eadt d\u1ee5ng g\u00ec nh\u1ecf hay l\u1edbn, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn c\u00e1c l\u1ef1a ch\u1ecdn \u1edf kho\u1ea3ng c\u00e1ch g\u1ea7n nh\u1ea5t cho \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng, c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 c\u1eeda h\u00e0ng.<\/p>\n

H\u00e3y xem hai kh\u00e1ch h\u00e0ng n\u1eef \u1edf \u0111\u1ed9 tu\u1ed5i 50 d\u01b0\u1edbi \u0111\u00e2y, \u0111ang ch\u1ecdn mua c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau, m\u1ed9t ng\u01b0\u1eddi v\u1ec1 du l\u1ecbch v\u00e0 m\u1ed9t ng\u01b0\u1eddi mua oto nh\u01b0ng c\u1ea3 hai \u0111\u1ec1u s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm \u201cG\u1ea7n t\u00f4i\u201d s\u1ebd nh\u01b0 th\u1ebf n\u00e0o nh\u00e9!<\/p>\n

\"T\u00ecm<\/p>\n

T\u00ecm ki\u1ebfm Google<\/p>\n<\/div>\n

H\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m du l\u1ecbch c\u1ee7a Beth<\/h2>\n

Beth l\u00e0 \u0111ang t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 v\u1ec1 ch\u1ee7 \u0111\u1ec1 du l\u1ecbch v\u00e0 \u0111\u00e3 c\u00f3 m\u1ed9t h\u00e0nh tr\u00ecnh v\u1edbi h\u01a1n 2.000 \u0111i\u1ec3m ch\u1ea1m. Nh\u01b0ng h\u00e3y ch\u1ec9 t\u1eadp trung v\u00e0o h\u00e0nh tr\u00ecnh li\u00ean quan t\u1edbi chuy\u1ebfn \u0111i \u0111\u1ebfn th\u00e1c Niagara c\u1ee7a Beth b\u1edfi \u1edf \u0111\u00e2y \u0111\u00e3 xu\u1ea5t hi\u1ec7n nh\u1eefng h\u00e0nh vi t\u00ecm ki\u1ebfm th\u00fa v\u1ecb sau khi c\u00f4 \u1ea5y t\u1edbi \u0111\u01b0\u1ee3c Niagara.<\/p>\n

S\u00e1u th\u00e1ng tr\u01b0\u1edbc chuy\u1ebfn \u0111i, Beth b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Search \u0111\u1ec3 nghi\u00ean c\u1ee9u c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi review tr\u01b0\u1edbc \u0111\u00f3. Tuy nhi\u00ean, khi \u0111ang \u1edf th\u00e1c Niagara, c\u00f4 \u1ea5y \u0111\u00e3 t\u00ecm ki\u1ebfm \u201cnh\u1eefng th\u1ee9 c\u1ea7n l\u00e0m h\u00f4m nay \u1edf g\u1ea7n t\u00f4i\u201d. \u0110\u00e2y l\u00e0 h\u00e0nh vi t\u00ecm ki\u1ebfm \u1edf tr\u1ea1ng th\u00e1i \u201ckhi\u1ebfn t\u00f4i h\u1ed3i h\u1ed9p\u201d v\u00e0 nghi\u00ean c\u1ee9u cho th\u1ea5y nh\u1eefng t\u00ecm ki\u1ebfm \u1edf tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac n\u00e0y th\u01b0\u1eddng r\u00f5 r\u00e0ng, s\u1eed d\u1ee5ng m\u1ed9t l\u01b0\u1ee3ng t\u1eeb ng\u1eafn c\u0169ng nh\u01b0 t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng n\u00fat quay l\u1ea1i kh\u00e1 th\u1ea5p.<\/p>\n

C\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn du l\u1ecbch, trong tr\u1ea1ng th\u00e1i h\u1ed3i h\u1ed9p c\u00f3 nhi\u1ec1u t\u1ef7 l\u1ec7 l\u1edbn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Tr\u00ean th\u1ef1c t\u1ebf, trong m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c v\u1ec1 du l\u1ecbch, Google c\u0169ng \u0111\u00e3 c\u00f4ng b\u1ed1 r\u1eb1ng g\u1ea7n m\u1ed9t n\u1eeda tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng \u2013 48% \u2013 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi kh\u00e1ch du l\u1ecbch \u0111\u00e3 t\u1edbi \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a h\u1ecd v\u00e0 ph\u1ea7n l\u1edbn c\u00e1c t\u00ecm ki\u1ebfm t\u1ea1i \u0111i\u1ec3m \u0111\u1ebfn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

H\u00e0nh tr\u00ecnh mua xe c\u1ee7a Mary<\/h2>\n

Kh\u00e1c v\u1edbi Beth, Mary \u0111ang s\u0103n l\u00f9ng chi\u1ebfc SUV m\u1edbi. C\u00f4 \u1ea5y \u0111\u00e3 l\u00e0m ti\u1ebfn h\u00e0nh m\u1ed9t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u00e1ng k\u1ec3: trong m\u1ed9t ng\u00e0y, c\u00f4 nghi\u00ean c\u1ee9u t\u1edbi b\u1ea3y th\u01b0\u01a1ng hi\u1ec7u SUV. Sau khi \u0111\u00e3 ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3, c\u00f4 \u1ea5y \u0111\u00e3 g\u1eedi y\u00eau c\u1ea7u k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t \u0111\u1ea1i l\u00fd \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u00ecm gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

Mary c\u0169ng \u0111\u00e3 s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm \u201cG\u1ea7n t\u00f4i\u201d trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u201cc\u00e1c \u0111\u1ea1i l\u00fd xe h\u01a1i m\u1edf c\u1eeda v\u00e0o Ch\u1ee7 Nh\u1eadt g\u1ea7n t\u00f4i\u201d.<\/p>\n

Th\u1eadt th\u00fa v\u1ecb, \u0111\u00e2y l\u00e0 m\u1ed9t d\u1ea1ng t\u00ecm ki\u1ebfm \u1edf g\u1ea7n cu\u1ed1i ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i nh\u01b0ng l\u1ea1i x\u1ea3y ra g\u1ea7n s\u00e1u th\u00e1ng tr\u01b0\u1edbc khi Mary g\u1eedi y\u00eau c\u1ea7u k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ea1i l\u00fd \u0111\u1ecba ph\u01b0\u01a1ng. Nhu c\u1ea7u \u0111\u1eb1ng sau cu\u1ed9c t\u00ecm ki\u1ebfm \u201cG\u1ea7n t\u00f4i\u201d n\u00e0y r\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o c\u1ea3m x\u00fac \u201cgi\u00fap t\u00f4i an t\u00e2m h\u01a1n\u201d khi Mary mu\u1ed1n ch\u1eafc ch\u1eafn r\u1eb1ng m\u1ed9t \u0111\u1ea1i l\u00fd s\u1ebd m\u1edf c\u1eeda khi c\u00f4 \u1ea5y c\u1ea7n.<\/p>\n

\"Li\u1ec7u<\/p>\n

Li\u1ec7u ch\u00fang ta \u0111\u00e3 th\u1eadt s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng?<\/p>\n<\/div>\n

N\u00f3 \u0111\u1ed3ng th\u1eddi c\u0169ng ch\u1ec9 ra r\u1eb1ng, \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u mua \u00f4 t\u00f4, vi\u1ec7c gh\u00e9 th\u0103m \u0111\u1ea1i l\u00fd kh\u00f4ng ph\u1ea3i l\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u1edf cu\u1ed1i ph\u1ec5u m\u00e0 nh\u1eefng chuy\u1ebfn th\u0103m n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra trong su\u1ed1t h\u00e0nh tr\u00ecnh. M\u1ed9t th\u00f4ng tin \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 62% ng\u01b0\u1eddi mua xe ti\u1ebfp t\u1ee5c nghi\u00ean c\u1ee9u k\u1ec3 c\u1ea3 khi h\u1ecd \u0111\u00e3 \u1edf showroom.<\/p>\n

Tr\u00e1nh nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h2>\n

Hai kh\u00e1ch h\u00e0ng \u1edf tr\u00ean kh\u00f4ng th\u1ef1c s\u1ef1 qu\u00e1 \u0111\u1eb7c bi\u1ec7t hay ch\u1ec9 x\u1ea3y ra theo m\u1ed9t nh\u00f3m nh\u1ecf. B\u00ean ngo\u00e0i hai h\u00e0nh tr\u00ecnh c\u1ee5 th\u1ec3 n\u00e0y, d\u1eef li\u1ec7u NeedScope c\u0169ng cho th\u1ea5y t\u00ecm ki\u1ebfm theo ch\u1ee7 \u0111\u1ec1 du l\u1ecbch bao g\u1ed3m c\u1ee5m t\u1eeb \u201c\u1ede g\u1ea7n t\u00f4i\u201d c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng li\u00ean quan \u0111\u1ebfn tr\u1ea1ng th\u00e1i c\u1ea7n c\u1ea3m gi\u00e1c m\u1ea1nh (\u0111e do\u1ea1 t\u00f4i), trong khi \u0111\u00f3, t\u00ecm ki\u1ebfm \u201c\u1ede g\u1ea7n t\u00f4i\u201d v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u mua xe oto c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u1ea3m gi\u00e1c mu\u1ed1n y\u00ean t\u00e2m h\u01a1n.<\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong t\u1eebng giai \u0111o\u1ea1n. Ch\u1eb3ng h\u1ea1n nh\u01b0, th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u1ec1 th\u1ecb tr\u01b0\u1eddng du l\u1ecbch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm \u201c\u1ede g\u1ea7n t\u00f4i\u201d \u2013 \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n b\u1edfi m\u1ed9t tr\u1ea1ng th\u00e1i c\u1ea7n c\u1ea3m gi\u00e1c m\u1ea1nh n\u00ean kh\u00e1c v\u1edbi n\u1ed9i dung s\u1ebd nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eefng ng\u01b0\u1eddi \u0111ang trong giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i, v\u1ed1n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi tr\u1ea1ng th\u00e1i c\u1ea7n \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c.<\/p>\n

Trong khi kh\u00e1ch h\u00e0ng mua oto t\u00ean Mary \u1edf tr\u00ean mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ea5n an th\u00ec theo nghi\u00ean c\u1ee9u, c\u00f3 t\u1edbi 16% l\u00e1i xe h\u01b0\u1edbng t\u1edbi nhu c\u1ea7u gi\u00fap t\u00f4i t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 31% th\u1ea5y c\u1ea7n \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c. M\u1ed7i nhu c\u1ea7u n\u00e0y l\u1ea1i \u0111\u00f2i h\u1ecfi m\u1ed9t lo\u1ea1i th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau.<\/p>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ch\u00fa tr\u1ecdng vi\u1ec7c nghi\u00ean c\u1ee9u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u1ebfn h\u00ecnh \u1ea3nh xu\u1ea5t hi\u1ec7n trong c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p. Thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean Search, c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a Olay \u0111\u00e3 tr\u1ef1c ti\u1ebfp gi\u1ea3i quy\u1ebft nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn m\u1ed9t trang cung c\u1ea5p th\u00f4ng tin v\u00e0 gi\u1ea3i ph\u00e1p chi ti\u1ebft. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 b\u00ed quy\u1ebft t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Olay \u2013 kh\u00f4ng \u0111\u01a1n thu\u1ea7n s\u1ea3n xu\u1ea5t c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o h\u00e0ng lo\u1ea1t m\u00e0 t\u1eadp trung \u0111\u01b0a ra nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/p>\n

Kh\u00f4ng nh\u1eefng th\u1ebf, th\u01b0\u01a1ng hi\u1ec7u n\u00ean m\u1edf r\u1ed9ng m\u1ee9c \u0111\u1ed9 t\u1eadp trung ngo\u00e0i c\u00e1c thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay nh\u1eefng thu\u1eadt ng\u1eef ch\u1ec9 g\u1eafn li\u1ec1n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m. Sau khi nh\u1eadn bi\u1ebft c\u00e1c tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac c\u1ea7n thi\u1ebft, nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean suy ngh\u0129 t\u1edbi nh\u1eefng t\u1eeb kh\u00f3a s\u1ebd b\u00e1o hi\u1ec7u tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac v\u1ec1 danh m\u1ee5c c\u1ee7a m\u00ecnh sau \u0111\u00f3 s\u00e1ng t\u1ea1o nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch \u0111\u1ec3 xem c\u00e1i n\u00e0o \u0111em \u0111\u1ebfn qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n

Ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng n\u00ean nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u1eebng b\u01b0\u1edbc tr\u00ean h\u00e0nh tr\u00ecnh, v\u00ec th\u1ebf, m\u1ed9t n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi nhu c\u1ea7u v\u00e0 chung chung ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 \u2013 v\u1ec1 l\u00e2u v\u1ec1 d\u00e0i. Ch\u1ec9 b\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng c\u1ea3m x\u00fac th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb m\u1edbi c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nhu c\u1ea7u n\u00e0o \u0111\u00e3 khi\u1ebfn kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh T\u00ecm ki\u1ebfm v\u00e0 v\u00e0 gi\u1ea3i quy\u1ebft ch\u00fang.<\/p>\n

Theo Nina Taniguchi<\/i><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • 6 nhu c\u1ea7u \u0111\u1ecbnh h\u00ecnh th\u00f3i quen t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/li>\n
  • 5 c\u00e1ch \u0111\u1ec3 \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    T\u00ecm ki\u1ebfm (Search) d\u01b0\u1eddng nh\u01b0 l\u00e0 ch\u00eca kho\u00e1 kh\u00e1 r\u00f5 r\u00e0ng \u0111\u1ec3 hi\u1ec3u insight c\u1ee7a kh\u00e1ch h\u00e0ng khi m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng g\u00f5 nhu c\u1ea7u c\u1ee7a m\u00ecnh v\u00e0o \u00f4 T\u00ecm ki\u1ebfm. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Google l\u1ea1i h\u1ee3p t\u00e1c v\u1edbi Kantar \u0111\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t tr\u00ean h\u01a1n 4.000 ng\u01b0\u1eddi \u1edf M\u1ef9 \u0111\u1ec3 t\u00ecm hi\u1ec3u m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 m\u00e0 t\u00ecm ra tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac \u0111\u1eb1ng sau v\u00e0 xem li\u1ec7u c\u00e1ch th\u1ee9c, h\u00e0nh vi t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan \u0111\u1ebfn s\u00e1u nhu c\u1ea7u kinh \u0111i\u1ec3n: Khi\u1ebfn t\u00f4i ng\u1ea1c nhi\u00ean, H\u1ed7 tr\u1ee3 t\u00f4i, Gi\u00fap t\u00f4i an t\u00e2m h\u01a1n, Gi\u00e1o d\u1ee5c t\u00f4i, T\u1ea1o \u1ea5n t\u01b0\u1ee3ng cho t\u00f4i v\u00e0 \u0110e d\u1ecda t\u00f4i<\/em> hay kh\u00f4ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55272"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55272"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55272\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}