{"id":55285,"date":"2023-12-20T14:02:39","date_gmt":"2023-12-20T07:02:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/3-sai-lam-pho-bien-ve-toi-uu-hoa-ty-le-chuyen-doi.html"},"modified":"2023-12-20T14:02:39","modified_gmt":"2023-12-20T07:02:39","slug":"3-sai-lam-pho-bien-ve-toi-uu-hoa-ty-le-chuyen-doi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-sai-lam-pho-bien-ve-toi-uu-hoa-ty-le-chuyen-doi.html","title":{"rendered":"3 sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 t\u1ed1i \u01b0u ho\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"
\u201cDoanh thu \u0111\u00e3 t\u0103ng 300% khi \u0111\u1ed5i m\u00e0u CTA Th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng t\u1eeb xanh l\u00e1 c\u00e2y sang m\u00e0u cam!\u201d<\/p>\n

Nh\u1eefng k\u1ebft lu\u1eadn ki\u1ec3u th\u1ebf n\u00e0y g\u1ea7n \u0111\u00e2y xu\u1ea5t hi\u1ec7n kh\u1eafp c\u00e1c b\u00e1o c\u00e1o, c\u00e1c chia s\u1ebb c\u1ee7a \u201cchuy\u00ean gia\u201d v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Tuy nhi\u00ean, \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 th\u00f4ng tin khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng do ch\u01b0a c\u00f3 \u0111\u01b0\u1ee3c g\u00f3c nh\u00ecn t\u1eeb b\u1ea3n ch\u1ea5t nh\u01b0ng l\u1ea1i ti\u1ebfn h\u00e0nh c\u00e1c th\u1eed nghi\u1ec7m v\u00f4 c\u0103n c\u1ee9.<\/p>\n

Trong nh\u1eadn \u0111\u1ecbnh \u1edf tr\u00ean, c\u00f3 kh\u00e1 nhi\u1ec1u th\u00f4ng tin khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc nh\u1ea7m l\u1eabn v\u1ec1 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u01b0\u1eddng hi\u1ec3u r\u1eb1ng: N\u1ebfu ch\u1ec9 \u0111\u1ed5i m\u1ed9t ti\u00eau \u0111\u1ec1 ho\u1eb7c thay m\u00e0u m\u1ed9t n\u00fat CTA hay \u201cs\u1eeda\u201d l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, doanh thu s\u1ebd t\u0103ng!<\/p>\n

Ho\u1eb7c, n\u1ebfu ch\u1ec9 ki\u1ec3m tra m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng v\u00e0 tin v\u00e0o k\u1ebft lu\u1eadn t\u1eeb c\u00e1c \u201cchuy\u00ean gia\u201d thay v\u00ec \u0111\u1eb7t ni\u1ec1m tin v\u00e0o ng\u01b0\u1eddi d\u00f9ng hay ph\u00e2n t\u00edch d\u1eef li\u1ec7u, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng bao gi\u1edd c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed1i \u01b0u c\u00f3 t\u0103ng tr\u01b0\u1edfng th\u1ef1c s\u1ef1.<\/p>\n

\"A\/B<\/p>\n

A\/B testing<\/p>\n<\/div>\n

Quan ni\u1ec7m sai l\u1ea7m 1: T\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ch\u00ednh l\u00e0 A\/B testing<\/h2>\n

M\u1eb7c d\u00f9 A\/B testing l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn v\u00e0 ch\u00fa \u00fd nhi\u1ec1u nh\u1ea5t, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 kh\u1edfi \u0111\u1ea7u hay k\u1ebft th\u00fac c\u1ee7a t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

\u0110\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ecnh hu\u1ed1ng m\u00e0 ch\u1ee7 c\u1eeda h\u00e0ng kh\u0103ng kh\u0103ng l\u00e0m A\/B testing m\u00e0u n\u00fat CTA v\u00e0 b\u00e1c b\u1ecf l\u00fd do t\u1eeb vi\u1ec7c thi\u1ebfu size \u00e1o \u2013 r\u1ea5t d\u1ec5 nh\u00ecn th\u1ea5y hay ch\u00ednh s\u00e1ch giao h\u00e0ng v\u00e0 ho\u00e0n ti\u1ec1n m\u1edbi l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh khi\u1ebfn kh\u00e1ch h\u00e0ng d\u00f9 \u0111\u00e3 cho s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf v\u1eabn r\u1eddi \u0111i.<\/p>\n

T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 t\u00ecm hi\u1ec3u c\u00e1c h\u00e0nh \u0111\u1ed9ng d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, v\u00ec v\u1eady b\u1ea1n ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch h\u1ecfi xem nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng hay ch\u01b0a. C\u00f3 c\u00f4ng m\u00e0i s\u1eaft c\u00f3 ng\u00e0y n\u00ean kim, th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra s\u1ebd ph\u00e1t hi\u1ec7n r\u1ea5t nhi\u1ec1u r\u00e0o c\u1ea3n d\u00f9 nh\u1ecf nh\u01b0ng l\u1ea1i l\u00e0 nguy\u00ean nh\u00e2n l\u1edbn ng\u0103n kh\u00e1ch truy c\u1eadp mua h\u00e0ng:<\/p>\n

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  • Ch\u1ee9c n\u0103ng<\/strong><\/li>\n<\/ul>\n

    Li\u1ec7u website \u0111\u00e3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00fang v\u00e0 d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o ch\u01b0a? Kh\u00e1ch truy c\u1eadp c\u00f3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y chi\u1ebfc \u00e1o \u0111\u00fang s\u1edf th\u00edch v\u1ec1 m\u00e0u s\u1eafc, ch\u1ea5t li\u1ec7u cho chuy\u1ebfn \u0111i leo n\u00fai s\u1eafp t\u1edbi khi v\u00e0o website?<\/p>\n

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    • T\u1ed1c \u0111\u1ed9 truy c\u1eadp<\/strong><\/li>\n<\/ul>\n

      H\u1ecd m\u1ea5t bao l\u00e2u \u0111\u1ec3 \u0111\u1ebfn v\u1ecb tr\u00ed mong mu\u1ed1n, nhanh hay ch\u1eadm? C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c ph\u00e2n chia theo danh m\u1ee5c r\u00f5 r\u00e0ng? Ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm c\u00f3 ti\u1ec7n s\u1eed d\u1ee5ng v\u00e0 k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 \u0111\u00e3 l\u00e0 th\u1ee9 kh\u00e1ch h\u00e0ng mong mu\u1ed1n?<\/p>\n

        \n
      • \u0110\u1ed9 ti\u1ec7n d\u1ee5ng<\/strong><\/li>\n<\/ul>\n

        C\u1ee1 ch\u1eef c\u00f3 d\u1ec5 \u0111\u1ecdc kh\u00f4ng? Ph\u1ea7n \u0111i\u1ec1u h\u01b0\u1edbng c\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 nh\u1eadn ra \u0111i\u1ec3m c\u1ea7n \u0111\u1ebfn? \u1ea2nh s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ph\u00f3ng to \u0111\u1ec3 nh\u00ecn r\u00f5 c\u00e1c chi ti\u1ebft hay kh\u00f4ng?<\/p>\n

          \n
        • T\u00ednh tr\u1ef1c quan<\/strong><\/li>\n<\/ul>\n

          B\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o c\u00e1c \u0111\u01b0\u1eddng link hay kh\u00f4ng? B\u1ea1n c\u00f3 \u0111ang b\u1eaft kh\u00e1ch h\u00e0ng th\u00edch nghi v\u1edbi h\u00ecnh th\u1ee9c mua m\u1edbi \u2013 ch\u1ec9 \u0111\u1ec3 mua h\u00e0ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?<\/p>\n

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          • M\u1ee9c \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady\u00a0<\/strong><\/li>\n<\/ul>\n

            N\u1ed9i dung, h\u00ecnh \u1ea3nh \u0111\u00e3 th\u1ed1ng nh\u1ea5t? Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00f3 h\u01b0\u1edbng \u0111\u1ebfn th\u1ee9 h\u1ecd mong mu\u1ed1n hay \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee9ng nh\u1eafc theo g\u00f3c nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u? B\u1ea1n c\u00f3 \u0111ang t\u1eadn d\u1ee5ng b\u00ecnh lu\u1eadn, review t\u1ed1t c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng ti\u1ebfp theo? Kh\u00e1ch h\u00e0ng c\u00f3 \u0111ang c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea5p b\u00e1ch ho\u1eb7c khan hi\u1ebfm \u0111\u1ec3 nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh?<\/p>\n

            Trong m\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng nh\u01b0 kh\u00f3 ti\u1ebfp c\u1eadn th\u00f4ng tin tr\u00ean trang s\u1ea3n ph\u1ea9m, vi\u1ec7c ki\u1ec3m tra \u2013 \u0111i\u1ec1u ch\u1ec9nh \u2013 th\u1eed nghi\u1ec7m li\u00ean t\u1ee5c s\u1ebd l\u00e0 h\u1ee3p l\u00fd nh\u1ea5t \u0111\u1ec3 d\u1ea7n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0m h\u00e0i l\u00f2ng h\u1ecd trong t\u01b0\u01a1ng lai g\u1ea7n. Quan tr\u1ecdng nh\u1ea5t v\u1eabn c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111i\u1ec3m chu\u1ea9n d\u1eef li\u1ec7u tr\u01b0\u1edbc v\u00e0 sau \u0111\u1ec3 so s\u00e1nh xem c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng ch\u00fa \u00fd n\u00e0o khi thay \u0111\u1ed5i hay kh\u00f4ng.<\/p>\n

            T\u1ea5t nhi\u00ean, ch\u00fang ta s\u1ebd kh\u00f4ng b\u1ecf qua A\/B testing m\u00e0 n\u00ean bi\u1ebft khi n\u00e0o th\u00ec ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u1ef1c hi\u1ec7n. Ch\u1eb3ng h\u1ea1n, khi n\u00f3i \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i l\u1edbn tr\u00ean c\u00e1c trang c\u00f3 t\u1ef7 l\u1ec7 c\u01b0\u1ee3c cao \u2013 nh\u01b0 \u0111\u1ed5i ti\u00eau \u0111\u1ec1 tr\u00ean trang ch\u1ee7 ho\u1eb7c c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau trong thi\u1ebft k\u1ebf ho\u1eb7c n\u1ed9i dung, h\u00e3y s\u1eed d\u1ee5ng th\u1eed A\/B testing \u0111\u1ec3 xem ph\u01b0\u01a1ng \u00e1n n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

            \"\u0110\u01a1n<\/p>\n

            Th\u1eed m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n kh\u00e1c thay v\u00ec c\u1ed1 vin v\u00e0o m\u1ed9t l\u1ef1a ch\u1ecdn<\/p>\n<\/div>\n

            Quan ni\u1ec7m sai l\u1ea7m 2: Th\u1eed nghi\u1ec7m kh\u00f4ng \u0111i \u0111\u1ebfn k\u1ebft lu\u1eadn n\u00ean b\u1ecf qua<\/h2>\n

            N\u1ebfu b\u1ea1n ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m sau khi \u0111\u00e3 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng nh\u01b0ng l\u1ea1i th\u1ea5t b\u1ea1i ho\u1eb7c ch\u01b0a \u0111\u01b0a ra \u0111\u01b0\u1ee3c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i th\u00ec n\u00ean th\u1eed l\u1ea1i \u1edf m\u1ed9t g\u00f3c nh\u00ecn ho\u00e0n to\u00e0n kh\u00e1c.<\/p>\n

            Ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd nh\u1eadn ra kh\u00f4ng ch\u1ec9 ti\u00eau \u0111\u1ec1 m\u00e0 logo c\u0169ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn trong quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0ng h\u00e3y nh\u00ecn v\u00e0o b\u00e0i ki\u1ec3m tra ti\u00eau \u0111\u1ec1 b\u1ea1n v\u1eeba l\u00e0m k\u1ef9 h\u01a1n m\u1ed9t ch\u00fat, v\u1ec1 c\u01a1 b\u1ea3n, c\u00f3 ph\u1ea3i \u00fd ngh\u0129a \u0111ang t\u01b0\u01a1ng t\u1ef1 ch\u1ec9 l\u00e0 c\u00e1ch di\u1ec5n \u0111\u1ea1t kh\u00e1c \u0111i m\u1ed9t ch\u00fat th\u00f4i sao?<\/p>\n

            C\u00e1c doanh nh\u00e2n c\u00f3 xu h\u01b0\u1edbng b\u1ecb kh\u00f3a v\u00e0o m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i v\u00e0 b\u1eaft \u0111\u1ea7u ch\u01a1i ch\u1eef, kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng s\u1ef1 k\u1ebft h\u1ee3p k\u1ef3 di\u1ec7u c\u1ee7a c\u00e1c nh\u00f3m t\u1eeb s\u1ebd gi\u00fap m\u1edf kho\u00e1 doanh thu. Nh\u01b0ng n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u1ea7u t\u01b0 th\u1eddi gian th\u00ec s\u1ebd nh\u1eadn ra ngay r\u1eb1ng m\u1ed9t th\u1eed nghi\u1ec7m v\u1edbi \u0111\u00e1nh gi\u00e1 c\u1ea3m quan v\u1ec1 ng\u1eef ngh\u0129a s\u1ebd kh\u00f4ng th\u1ef1c s\u1ef1 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. H\u00e3y t\u1ef1 gi\u1ea3i ph\u00f3ng m\u00ecnh \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a th\u00f4ng \u0111i\u1ec7p ho\u1eb7c th\u1eed m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n kh\u00e1c.<\/p>\n

            \"T\u1ed1i<\/p>\n

            T\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng ph\u1ea3i l\u00e0 ma thu\u1eadt<\/p>\n<\/div>\n

            Quan ni\u1ec7m sai l\u1ea7m 3: T\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 ma thu\u1eadt ch\u1ec9 chuy\u00ean gia m\u1edbi bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng<\/h2>\n

            M\u1eb7c d\u00f9 t\u1ea1i m\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m b\u1ea1n n\u00ean thu\u00ea m\u1ed9t chuy\u00ean gia \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u1eed nghi\u1ec7m d\u00e0i h\u1ea1n nh\u01b0ng r\u1ea5t nhi\u1ec1u qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1ea3n th\u00e2n b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 l\u00e0m \u0111\u01b0\u1ee3c khi t\u00ecm ra c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thay \u0111\u1ed5i trong d\u1eef li\u1ec7u v\u00e0 l\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch thay \u0111\u1ed5i ph\u00f9 h\u1ee3p.<\/p>\n

            Sean Ellis, founder c\u1ee7a Qualaroo \u0111\u00e3 chia s\u1ebb trong m\u1ed9t b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 T\u1ed1i \u01b0u ho\u00e1: B\u1ea1n n\u00ean nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra xem v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh t\u1eeb v\u1ecb tr\u00ed n\u00e0o, ch\u1eb3ng h\u1ea1n:<\/p>\n

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            • 5 trang c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao nh\u1ea5t<\/li>\n
            • 5 trang mang \u0111\u1ebfn gi\u00e1 tr\u1ecb cao nh\u1ea5t cho doanh nghi\u1ec7p<\/li>\n<\/ul>\n

              Trang c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao nh\u1ea5t ch\u1ee9ng t\u1ecf r\u1eb1ng kh\u00e1ch truy c\u1eadp \u0111\u00e3 v\u00e0o nh\u01b0ng l\u1ea1i kh\u00f4ng t\u00ecm th\u1ea5y th\u00f4ng tin h\u1ecd \u0111ang t\u00ecm ki\u1ebfm ho\u1eb7c th\u1ea5t v\u1ecdng v\u00ec kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng m\u00e0 h\u1ecd mu\u1ed1n. Sau \u0111\u00f3, \u00f4ng \u0111\u1ec1 xu\u1ea5t s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch truy c\u1eadp \u2013 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp m\u00e0 tri\u1ec3n khai c\u00e1c h\u00ecnh th\u1ee9c nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh kh\u00e1c \u0111\u1ec3 hi\u1ec3u l\u00fd do th\u1ef1c s\u1ef1 v\u00ec sao t\u1ea1i c\u00e1c trang n\u00e0y kh\u00e1ch h\u00e0ng b\u1ecb \u201cr\u00f2 r\u1ec9\u201d.<\/p>\n

              M\u1eb7c d\u00f9 n\u1ebfu g\u1eb7p \u0111\u00fang chuy\u00ean gia c\u00f3 th\u1ec3 h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m h\u01a1n, nh\u01b0ng \u0111\u00f4i khi gi\u1edbi h\u1ea1n chi ph\u00ed ho\u1eb7c kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u1ea7n t\u1edbi m\u1ed9t chuy\u00ean gia ch\u1ec9 \u0111\u1ec3 xem c\u00e1c b\u00e1o c\u00e1o v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i r\u1eddi \u0111i.<\/p>\n

              C\u00f3 r\u1ea5t nhi\u1ec1u quan ni\u1ec7m sai l\u1ea7m v\u1ec1 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, tuy nhi\u00ean, qu\u00e1 tr\u00ecnh t\u00ecm ra ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i n\u00ean c\u1ea7n nh\u1eefng c\u00e1i \u0111\u1ea7u l\u1ea1nh, th\u1ef1c t\u1ebf v\u00e0 d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u thay v\u00ec b\u1ecb lu m\u1edd b\u1edfi danh ti\u1ebfng c\u1ee7a c\u00e1c \u201cchuy\u00ean gia\u201d hay m\u1ed9t v\u00e0i thu\u1eadt ng\u1eef n\u00e0o \u0111\u00f3.<\/p>\n

              Theo Tommy Walker<\/em><\/p>\n

              B\u00e0i li\u00ean quan:<\/em><\/p>\n

                \n
              • T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed3ng th\u1eddi v\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/em><\/li>\n
              • S\u1eed d\u1ee5ng Masterskills l\u00e0m inbound marketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Nh\u1eefng k\u1ebft lu\u1eadn ki\u1ec3u th\u1ebf n\u00e0y g\u1ea7n \u0111\u00e2y xu\u1ea5t hi\u1ec7n kh\u1eafp c\u00e1c b\u00e1o c\u00e1o, c\u00e1c chia s\u1ebb c\u1ee7a \u201cchuy\u00ean gia\u201d v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Tuy nhi\u00ean, \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 th\u00f4ng tin khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng do ch\u01b0a c\u00f3 \u0111\u01b0\u1ee3c g\u00f3c nh\u00ecn t\u1eeb b\u1ea3n ch\u1ea5t nh\u01b0ng l\u1ea1i ti\u1ebfn h\u00e0nh c\u00e1c th\u1eed nghi\u1ec7m v\u00f4 c\u0103n c\u1ee9.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55285"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55285"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55285\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}