{"id":55298,"date":"2023-12-20T14:05:49","date_gmt":"2023-12-20T07:05:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lam-sao-de-tang-doanh-so-ban-hang-them-30.html"},"modified":"2023-12-20T14:05:49","modified_gmt":"2023-12-20T07:05:49","slug":"lam-sao-de-tang-doanh-so-ban-hang-them-30","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lam-sao-de-tang-doanh-so-ban-hang-them-30.html","title":{"rendered":"L\u00e0m sao \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng th\u00eam 30%?"},"content":{"rendered":"
T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 kinh doanh. \u0110\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau n\u00e0y c\u0169ng c\u00f3 v\u00f4 v\u00e0n c\u00e1ch ti\u1ebfp c\u1eadn, sau \u0111\u00e2y l\u00e0\u00a0m\u1ed9t s\u1ed1 c\u00e1ch l\u00e0m th\u00fa v\u1ecb:<\/p>\n

1. T\u0103ng doanh s\u1ed1 nh\u1edd r\u00fat ng\u1eafn v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/strong><\/p>\n

M\u1ed9t h\u00e3ng x\u00e0 ph\u00f2ng X \u0111\u00e3 chi\u1ebfm th\u1ecb ph\u1ea7n h\u00e0ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, v\u1ecb gi\u00e1m \u0111\u1ed1c nh\u00e3n h\u00e0ng nh\u1eadn ch\u1ec9 ti\u00eau c\u1ea7n t\u0103ng g\u1ea5p \u0111\u00f4i doanh s\u1ed1. L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 \u1ed5n \u0111\u1ecbnh, \u0111\u1ec1u l\u00e0 kh\u00e1ch quen. V\u1eady l\u00e0m sao \u0111\u1ec3 h\u1ecd mua nhi\u1ec1u h\u01a1n n\u1eefa? \u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m c\u1ee7a marketer :<\/p>\n

\u2013\u00a0 \u00a0M\u1ed7i ng\u01b0\u1eddi d\u00f9ng x\u00e0 ph\u00f2ng th\u01b0\u1eddng nh\u1ea5n 1 pump. Ng\u01b0\u1eddi ta ch\u1ec9 quen r\u1eeda tay v\u1edbi x\u00e0 ph\u00f2ng sau khi v\u00e0o WC, c\u00f2n l\u1ea1i l\u00e0 ch\u1ec9 r\u1eeda tay b\u1eb1ng n\u01b0\u1edbc s\u1ea1ch.<\/p>\n

\u2013\u00a0 H\u00e3ng b\u00e1n l\u00e0m k\u00edch th\u01b0\u1edbc \u1ed1ng pump to h\u01a1n 1 ch\u00fat, l\u01b0\u1ee3ng x\u00e0 ph\u00f2ng t\u0103ng l\u00ean<\/p>\n

\u2013\u00a0 \u0110\u1ed3ng th\u1eddi tuy\u00ean truy\u1ec1n chi\u1ebfn d\u1ecbch r\u1eeda tay v\u1edbi x\u00e0 ph\u00f2ng s\u1ebd ch\u1ed1ng l\u00e2y nhi\u1ec5m \u0111\u1ee7 lo\u1ea1i b\u1ec7nh. Ng\u01b0\u1ee3c l\u1ea1i r\u1eeda v\u1edbi x\u00e0 ph\u00f2ng X ch\u1ec9 m\u1ea5t 5-10 gi\u00e2y nh\u01b0ng b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe an to\u00e0n.<\/p>\n

Gi\u1edd \u0111\u00e2y, tr\u1ebb em \u0111i ch\u01a1i v\u1ec1 \u2013 nh\u1ea5t \u0111\u1ecbnh d\u00f9ng X v\u1ec7 sinh s\u1ea1ch s\u1ebd, ch\u1ea1y xe v\u1ec1 nh\u00e0 \u2013\u00a0 r\u1eeda tay \u0111\u1ea7u ti\u00ean, tr\u01b0\u1edbc khi v\u00e0o ph\u00f2ng \u2013 c\u0169ng ph\u1ea3i r\u1eeda tay. Nghi\u1ec5m nhi\u00ean, t\u1eeb ch\u1ed7 r\u1eeda tay 1 \u2013 2 l\u1ea7n h\u00e0ng ng\u00e0y, nay kh\u00e1ch h\u00e0ng quen r\u1eeda tay li\u00ean t\u1ee5c t\u1edbi 5-6 l\u1ea7n, m\u1ed7i l\u1ea7n r\u1eeda l\u01b0\u1ee3ng x\u00e0 ph\u00f2ng t\u0103ng l\u00ean. Kh\u00e1ch quen\u00a0d\u00f9ng nhi\u1ec1u h\u01a1n, nhanh h\u1ebft l\u1ecd, nhanh ph\u1ea3i thay l\u1ecd m\u1edbi.<\/p>\n

Doanh thu t\u0103ng v\u01b0\u1ee3t d\u1ef1 ki\u1ebfn nh\u1edd chi\u1ebfn l\u01b0\u1ee3c r\u00fat ng\u1eafn v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. M\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng vang d\u1ed9i.<\/p>\n

Nh\u01b0ng n\u1ebfu ta l\u00e0 nh\u00e3n m\u1edbi, c\u00f2n ch\u01b0a c\u00f3 kh\u00e1ch quen th\u00ec sao? C\u00e1c \u00f4ng th\u1ea7y v\u00e0 kh\u00f3a h\u1ecdc chi\u1ebfn l\u01b0\u1ee3c\u00a0 ra r\u1ea3: ph\u1ea3i t\u00ecm USP s\u1ea3n ph\u1ea9m, nh\u01b0ng n\u1ebfu s\u1ea3n ph\u1ea9m ta \u0111\u1ebfn sau th\u1ecb tr\u01b0\u1eddng, v\u00e0 c\u0169ng ch\u1eb3ng c\u00f3 \u0111i\u1ec3m g\u00ec n\u1ed5i tr\u1ed9i, th\u00ec chi\u1ebfn \u0111\u1ea5u b\u1eb1ng g\u00ec \u0111\u00e2y?<\/p>\n

2, T\u0103ng doanh s\u1ed1 online nh\u1edd\u00a0tinh t\u1ebf h\u01a1n \u0111\u1ed1i th\u1ee7<\/strong><\/p>\n

C\u00f3 l\u1ea7n t\u00f4i lang thang t\u00ecm g\u00f3i tour du l\u1ecbch ph\u00f9 h\u1ee3p cho k\u00ec ngh\u1ec9 c\u1ee7a gia \u0111\u00ecnh, v\u00e0 c\u0169ng ch\u01b0a bi\u1ebft \u0111i \u0111\u00e2u.\u00a0 ( Tranh th\u1ee7 gi\u1edd l\u00e0m n\u00ean t\u00f4i kh\u00f4ng mu\u1ed1n g\u1ecdi, ph\u1ea7n v\u00ec ng\u1ea1i ti\u1ebfng\u00a0chu\u00f4ng l\u00e0m\u00a0phi\u1ec1n, ph\u1ea7n th\u00ec\u00a0ng\u1ea1i h\u1ecfi nhi\u1ec1u qu\u00e1 m\u00e0 ch\u1ed1t kh\u00f4ng mua tour th\u1ec3 n\u00e0o c\u0169ng b\u1ecb ph\u00e0n n\u00e0n)<\/p>\n

T\u00f4i l\u1ea1c v\u00e0o m\u1ed9t website kh\u00f4ng y\u00eau c\u1ea7u \u0111i\u1ec1n v\u00e0o c\u00e1i form\u00a0cung c\u1ea5p s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 email\u00a0phi\u1ec1n ph\u1ee9c\u00a0th\u01b0\u1eddng th\u1ea5y, ng\u01b0\u1ee3c l\u1ea1i khi quay \u0111i quay l\u1ea1i \u1edf 2 \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch \u01b0a th\u00edch th\u00ec\u00a0t\u00f4i b\u1ea5t ng\u1edd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u n\u00f3i n\u00e0y:<\/p>\n

\u2013 T\u01b0 v\u1ea5n vi\u00ean Iron Man :\u201d \u01a0n gi\u1eddi, ch\u1ecb \u0111\u00e3 quay l\u1ea1i v\u1edbi ch\u00fang em!\u201d<\/p>\n

N\u1ebfu mu\u1ed1n tho\u00e1t kh\u1ecfi s\u01b0\u01a1ng m\u1edd kh\u00f3i b\u1ee5i c\u1ee7a H\u00e0 N\u1ed9i \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng\u00a0\u00e1nh\u00a0n\u1eafng chan h\u00f2a, ch\u1ecb \u0111\u1eebng \u0111i t\u1edbi A v\u00e0o l\u00fac n\u00e0y ch\u1ecb nh\u00e9\u201d<\/p>\n

\u2013 Wow, qu\u1ea3 th\u1eadt kh\u00f4ng ki\u1ec1m ch\u1ebf \u0111\u01b0\u1ee3c t\u00f2 m\u00f2 t\u00f4i bu\u1ed9c ph\u1ea3i nh\u1ea5n ph\u00edm \u201d T\u1ea1i sao em?\u201d<\/p>\n

Cu\u1ed9c tr\u00f2 chuy\u1ec7n ti\u1ebfp di\u1ec5n v\u1edbi h\u00e0ng tr\u0103m \u0111i\u1ec1u c\u1ea7n h\u1ecfi tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh l\u00ean \u0111\u01b0\u1eddng. T\u00f4i ho\u00e0n to\u00e0n tho\u1ea3i m\u00e1i tr\u01b0\u1edbc m\u1ed9t ng\u01b0\u1eddi la khi kh\u00f4ng lo b\u1ecb l\u1ed9 danh t\u00ednh v\u00e0 nh\u1eadn ra m\u00ecnh \u0111\u00e3 coi Iron Man l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u2013 chuy\u00ean gia du l\u1ecbch. B\u1eaft \u0111\u1ea7u\u00a0ch\u1ec9 l\u00e0 t\u00f2 m\u00f2, nh\u01b0ng ti\u1ebfp theo l\u00e0 s\u1ef1 tin t\u01b0\u1edfng v\u00e0 ch\u1ed1t l\u1ea1i gia \u0111\u00ecnh t\u00f4i \u0111\u00e3 c\u00f3 chuy\u1ebfn du l\u1ecbch H\u00e0n Qu\u1ed1c r\u1ea5t h\u00e0i l\u00f2ng c\u00f9ng \u0111\u01a1n v\u1ecb n\u00e0y. H\u1ecd \u0111\u00e3 tinh t\u1ebf h\u01a1n nhi\u1ec1u\u00a0\u0111\u1ed1i th\u1ee7 s\u1eebng s\u1ecf trong ng\u00e0nh:<\/p>\n

\u2013 Bi\u1ebft \u0111\u01b0\u1ee3c t\u00f4i \u0111\u00e3 quay l\u1ea1i l\u1ea7n 2 v\u00e0 ch\u00e0o t\u00f4i b\u1eb1ng Ch\u1ecb, ch\u1ee9 kh\u00f4ng ph\u1ea3i anh\/ch\u1ecb<\/p>\n

\u2013 Bi\u1ebft \u0111\u01b0\u01a1c t\u00f4i \u0111ang ch\u1ecbu kh\u00f3i b\u1ee5i v\u00e0 \u00f4 nhi\u1ec5m \u1edf H\u00e0 N\u1ed9i<\/p>\n

\u2013 G\u1eedi m\u1ed9t c\u00e2u th\u0103m h\u1ecfi r\u1ea5t th\u00f4ng minh khi\u1ebfn t\u00f4i kh\u00f4ng th\u1ec3 k\u00ecm ch\u1ebf t\u00f2 m\u00f2.<\/p>\n

Khi th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 ph\u1ea7n ch\u1eadt ch\u1ed9i, s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 g\u00ec ho\u00e0n to\u00e0n n\u1ed5i b\u1eadt, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng doanh s\u1ed1 l\u00e0 c\u1ea3m x\u00fac \u0111em t\u1edbi cho kh\u00e1ch h\u00e0ng.\u00a0D\u0129 nhi\u00ean, c\u1ea3m x\u00fac kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb ti\u1ec1n x\u00e2y d\u1ef1ng b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u hay qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9. M\u1ecdi l\u1eddi n\u00f3i hoa m\u0129 ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m, ch\u00ednh s\u1ef1 tinh t\u1ebf c\u1ee7a nh\u00e2n vi\u00ean ch\u0103m s\u00f3c m\u1edbi l\u00e0 ng\u01b0\u1eddi k\u00edch ho\u1ea1t c\u00f4ng t\u1eafc mua c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"T\u0103ng<\/p>\n

T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng nh\u1edd tinh t\u1ebf h\u01a1n \u0111\u1ed1i th\u1ee7<\/p>\n<\/div>\n

\u00a0<\/p>\n

3, Nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u<\/strong><\/p>\n

Tr\u00ean k\u00eanh online, d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 g\u00ec l\u00e0 t\u00ecnh c\u1edd.\u00a0T\u00f4i ngh\u0129 m\u00ecnh \u0111\u00e3 \u0111o\u00e1n ra v\u00e0i b\u00ed m\u1eadt c\u1ee7a \u0111\u01a1n v\u1ecb du l\u1ecbch n\u1ecd.<\/p>\n

1, Yandex Metrica \u2013\u00a0 tool gi\u00fap b\u1ea1n theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean Website. T\u00ednh n\u0103ng click map (b\u1ea3n \u0111\u1ed3 click) v\u00e0 scroll map (b\u1ea3n \u0111\u1ed3 cu\u1ed9n chu\u1ed9t)\u00a0s\u1ebd t\u1ed5ng h\u1ee3p xem khu v\u1ef1c n\u00e0o tr\u00ean trang \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng click ho\u1eb7c cu\u1ed9n chu\u1ed9t \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t. T\u00ednh n\u0103ng\u00a0th\u1ee9 2 l\u00e0 Session Replay( xem l\u1ea1i phi\u00ean truy c\u1eadp), gi\u00fap b\u1ea1n ghi h\u00ecnh l\u1ea1i to\u00e0n b\u1ed9 1 phi\u00ean truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c thao t\u00e1c nh\u01b0 r\u00ea chu\u1ed9t, cu\u1ed9n chu\u1ed9t \u0111\u1ebfn click chu\u1ed9t. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb t\u1ed1i \u01b0u n\u1ed9i dung cho ph\u00f9 h\u1ee3p,\u00a0tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p\u00a0t\u00e1c gi\u1ea3 ngh\u0129 l\u00e0 hay th\u00ec ng\u01b0\u1eddi ta kh\u00f4ng th\u00e8m \u0111\u1ecdc, c\u00f2n n\u1ed9i dung b\u00ecnh th\u01b0\u1eddng kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t quan t\u00e2m.<\/p>\n

2,\u00a0Sniply\u00a0cho ph\u00e9p b\u1ea1n g\u1eafn n\u00fat Call to action v\u00e0o b\u1ea5t c\u1ee9 n\u1ed9i dung g\u00ec b\u1ea1n chia s\u1ebb. N\u00f3 gi\u00fap b\u1ea1n g\u1eafn m\u1ed9t n\u00fat quay l\u1ea1i\/k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u00e0o m\u1ed9t h\u1ed9p tho\u1ea1i b\u00ean g\u00f3c tr\u00e1i m\u00e0n h\u00ecnh \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i website c\u1ee7a b\u1ea1n.<\/p>\n

3, Masterskills Livechat, cho ph\u00e9p xem kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111ang xem trang n\u00e0o, hi\u1ec7n \u0111ang \u1edf \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0o, \u0111\u00e3 t\u1eebng truy c\u1eadp v\u00e0o trang n\u00e0o tr\u00ean website, facebook, \u0111\u00e3 quay l\u1ea1i website bao l\u1ea7n. Masterskills t\u1ea1o c\u1eeda s\u1ed5 ch\u00e0o t\u1ef1 \u0111\u1ed9ng, t\u00f9y ch\u1ec9nh l\u1eddi ch\u00e0o v\u00e0 g\u1eedi l\u1eddi ch\u00e0o c\u00e1 nh\u00e2n h\u00f3a \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t v\u00e0o \u0111\u00fang l\u00fac b\u1ea1n nh\u1eadn th\u1ea5y kh\u00e1ch h\u00e0ng \u0111ang b\u0103n kho\u0103n. C\u00f4ng c\u1ee5 n\u00e0y c\u0169ng cho cung c\u1ea5p CRM to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ecdi k\u00eanh k\u1ebft n\u1ed1i, t\u1ef1 \u0111\u1ed9ng email s\u0103n s\u00f3c kh\u00e1ch h\u00e0ng sau m\u1ed7i s\u1ef1 ki\u1ec7n export d\u1eef li\u1ec7u qua Google Analytics v\u00e0 ra b\u00e1o c\u00e1o v\u1ec1 performance c\u1ee7a sales. M\u1ed9t trong nh\u1eefng t\u00e1c d\u1ee5ng l\u1edbn nh\u1ea5t c\u1ee7a\u00a0Masterskills trong vi\u1ec7c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00e0 gi\u00fap sales hi\u1ec3u v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 t\u01b0 v\u1ea5n xu\u1ea5t s\u1eafc nh\u01b0 \u0111ang tr\u1ef1c ti\u1ebfp g\u1eb7p kh\u00e1ch m\u1eb7t \u0111\u1ed1i m\u1eb7t.<\/p>\n

C\u00f3 nhi\u1ec1u l\u00fd thuy\u1ebft \u0111\u1ec3 t\u0103ng doanh s\u1ed1, v\u00e0 th\u01b0\u1eddng quy v\u1ec1 2 m\u1ea3ng: t\u0103ng market size hay gi\u00e0nh market share t\u1eeb tay \u0111\u1ed1i th\u1ee7. Tuy nhi\u00ean v\u1edbi SME th\u00ec suy ngh\u0129 kh\u00e1c bi\u1ec7t \u0111\u00f4i khi l\u1ea1i l\u00e0 ch\u00eca kh\u00f3a gi\u1ea3i b\u00e0i to\u00e1n n\u00e0y. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng v\u1edbi k\u1ebf ho\u1ea1ch t\u0103ng doanh s\u1ed1 c\u1ee7a ri\u00eang m\u00ecnh!<\/p>\n

> B\u00e0i li\u00ean quan:\u00a0B\u00ed quy\u1ebft t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/em><\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0B\u00ed m\u1eadt Livestream c\u1ee7a ch\u1ee7 shop ngh\u00ecn \u0111\u01a1n<\/em><\/p>\n

\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

1. T\u0103ng doanh s\u1ed1 nh\u1edd r\u00fat ng\u1eafn v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55298"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55298"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55298\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}