{"id":55300,"date":"2023-12-20T14:06:43","date_gmt":"2023-12-20T07:06:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-tao-quang-cao-bam-duoi-facebook-remarketing-sau-khi-chay-facebook-ads.html"},"modified":"2023-12-20T14:06:43","modified_gmt":"2023-12-20T07:06:43","slug":"cach-tao-quang-cao-bam-duoi-facebook-remarketing-sau-khi-chay-facebook-ads","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-tao-quang-cao-bam-duoi-facebook-remarketing-sau-khi-chay-facebook-ads.html","title":{"rendered":"C\u00e1ch t\u1ea1o qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i Facebook Remarketing sau khi ch\u1ea1y Facebook Ads"},"content":{"rendered":"<div id=\"test\">98% kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng mua h\u00e0ng c\u1ee7a b\u1ea1n trong l\u1ea7n \u0111\u1ea7u ti\u00ean nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o!<\/p>\n<p>Nh\u01b0ng r\u1ed3i h\u1ecd s\u1ebd nh\u00ecn th\u1ea5y l\u1ea7n 2, 3, 4.<\/p>\n<p>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng cho d\u00f9 kh\u00e1ch h\u00e0ng ch\u01b0a mua v\u00ec h\u1ebft ti\u1ec1n, b\u1eadn b\u1ecbu, s\u1ef1 c\u1ed1, nh\u01b0ng h\u1ecd v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c g\u1ee3i \u00fd v\u1ec1 m\u00f3n h\u00e0ng \u0111\u00e3 c\u00f3 l\u1ea7n xem qua.\u00a0Khi lang thang tr\u00ean internet hay l\u01b0\u1edbt newfeeds Facebook,\u00a0h\u1ecd \u0111\u1ec1u\u00a0v\u00f4 t\u00ecnh \u0111\u01b0\u1ee3c \u201cnh\u1eafc nh\u1edf\u201d v\u1ec1 m\u00f3n \u0111\u1ed3\u00a0\u0111ang ch\u1edd \u0111\u1ee3i thanh to\u00e1n.<\/p>\n<p>M\u1ed9t khi nhu c\u1ea7u \u0111\u00e3 xu\u1ea5t hi\u1ec7n, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd b\u00e1m \u0111u\u1ed5i v\u00e0 \u201cghim ch\u1eb7t\u201d v\u00e0o m\u1ecdi b\u01b0\u1edbc ch\u00e2n kh\u00e1ch h\u00e0ng. V\u00e0 ch\u1eafc ch\u1eafn s\u1ebd \u0111\u1ebfn l\u00fac h\u1ecd ph\u1ea3i click v\u00e0o n\u00fat MUA!<\/p>\n<p>Theo th\u1ed1ng k\u00ea, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 t\u0103ng t\u1edbi 6 l\u1ea7n nh\u1edd Remarketing! Trong b\u00e0i n\u00e0y, Masterskills s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u201c\u1ea3o thu\u1eadt\u201d n\u00e0y v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 \u0111\u00e1ng kinh ng\u1ea1c.<\/p>\n<p style=\"padding: 16px 14px 16px 14px;color: #000;background-color: #f0f5fe;border: #9EBDFA 1px solid\"><em>Ng\u00e0y 11\/01\/, Masterskills \u0111\u00e3 ra m\u1eaft\u00a0c\u00f4ng c\u1ee5 t\u1ea1o\u00a0pop up th\u00f4ng minh d\u1ef1 \u0111o\u00e1n \u00fd \u0111\u1ecbnh tho\u00e1t trang v\u00e0 t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng 2x-5x chuy\u1ec3n \u0111\u1ed5i cho website doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam b\u1eb1ng c\u00e1ch\u00a0truy c\u1eadp t\u1ea1i \u0111\u00e2y\u00a0ho\u1eb7c h\u1ecfi\u00a0t\u01b0 v\u1ea5n vi\u00ean.<\/em><\/p>\n<p><strong>B\u01b0\u1edbc 1. L\u1eadp t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Facebook\u00a0<\/strong><\/p>\n<p>Remarketing c\u0169ng l\u00e0 1 lo\u1ea1i qu\u1ea3ng c\u00e1o. V\u00ec v\u1eady, mu\u1ed1n b\u00e1m \u0111u\u1ed5i kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n l\u1eadp t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o d\u00e0nh cho doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify\"><strong>\u00a0 \u00a0 &gt; C\u00e1ch l\u1eadp t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Business t\u1eeb A-Z<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>\u00a0 \u00a0\u00a0&gt; C\u00e1ch t\u00edch h\u1ee3p Facebook Messenger v\u00e0o Website<\/strong><\/p>\n<p style=\"text-align: justify\"><strong>\u00a0 \u00a0\u00a0&gt; C\u00e1ch t\u0103ng t\u01b0\u01a1ng t\u00e1c Fanpage Facebook<\/strong><\/p>\n<p><strong>B\u01b0\u1edbc 2. D\u00e1n m\u00e3 Facebook Pixel v\u00e0o website \/ landing page.\u00a0<\/strong><\/p>\n<p>Sau khi \u0111\u00e3 c\u00f3 t\u00e0i kho\u1ea3n Business, b\u1ea1n s\u1ebd c\u1ea7n t\u1edbi Pixel. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 theo ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1o c\u00e1c event v\u1ec1 \u0111\u1ec3 b\u1ea1n theo d\u00f5i.<\/p>\n<p>\u2013 \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, b\u1ea1n ch\u1ecdn\u00a0<b>Pix<\/b><b>e<\/b><b>ls<\/b>\u00a0tab trong m\u1ee5c Event Manager.<\/p>\n<p>\u2013 Ch\u1ecdn <b>t\u1ea1o Pixel <\/b>\u0111\u1ec3 nh\u1eadn m\u00e3 Pixel. Copy \u0111o\u1ea1n m\u00e3 n\u00e0y \u0111\u1ec3 ch\u00e8n v\u00e0o th\u1ebb &lt;head&gt; tr\u00ean website. N\u1ebfu b\u1ea1n d\u00f9ng website\u00a0WordPress, b\u1ea1n c\u00e0i plugin Header &amp; Footer Code\u00a0\u0111\u1ec3 thu\u1eadn ti\u1ec7n ch\u00e8n m\u00e3 pixel v\u00e0o ph\u1ea7n header.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16688\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Untitled-3-1.png\" alt=\"Untitled (3)\" width=\"466\" height=\"600\" title=\"Untitled-3-1\"><\/p>\n<p>\u00a0<\/p>\n<p><strong>B\u01b0\u1edbc 3: T\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng s\u1ebd remarketing<\/strong><\/p>\n<p>Khi t\u1ea1o t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng, b\u1ea1n h\u00ecnh dung v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau lu\u00f4n cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. C\u00e1ch l\u00e0m nh\u01b0 sau:<\/p>\n<p>\u2013 T\u1ea1i ph\u1ea7n Ads Manager (Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o) -&gt; Ch\u1ecdn Audience (\u0110\u1ed1i t\u01b0\u1ee3ng)<\/p>\n<p>\u2013 Ch\u1ecdn Custom Audience (\u00a0\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh) -&gt;\u00a0Traffic web ( L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website) ho\u1eb7c Lead Ads\/ Fanpage.<\/p>\n<p>T\u1ea1i \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c t\u1ec7p sau:<\/p>\n<p style=\"padding-left: 60px\">&#8211; B\u1ea5t c\u1ee9 ai truy c\u1eadp website\/ fanpage c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"padding-left: 60px\">&#8211; Nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng truy c\u1eadp website trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p style=\"padding-left: 60px\">&#8211; Nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp trang c\u1ee5 th\u1ec3.<\/p>\n<p style=\"padding-left: 60px\">&#8211; Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i post tr\u00ean Fanpage\/ nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 inbox t\u1edbi Fanpage.<\/p>\n<p style=\"padding-left: 60px\">&#8211; Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111i\u1ec1n v\u00e0o Lead Ads.<\/p>\n<p>V\u00ed d\u1ee5 nh\u01b0 sau:<\/p>\n<p>\u2013 Chi\u1ebfn d\u1ecbch\u00a0Remarketing\u00a0A, \u0111\u1eb7t\u00a0<em>m\u1ee5c ti\u00eau<\/em>\u00a0\u0111\u1ea9y h\u00e0ng t\u1ed3n kho, ch\u1ecdn\u00a0<em>\u0111\u1ed1i t\u01b0\u1ee3ng<\/em>\u00a0l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 xem trang b\u00e1o gi\u00e1.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16691\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Custom-Audience-new-1-1.png\" alt=\"Custom Audience new (1) (1)\" width=\"600\" height=\"381\" title=\"Custom-Audience-new-1-1\"><\/p>\n<p>T\u1ea1o xong, b\u1ea1n \u0111\u1eb7t t\u00ean cho t\u1eadp Custom Audience ( \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh) sao cho d\u1ec5 ph\u00e2n bi\u1ec7t, sau \u0111\u00f3 l\u01b0u l\u1ea1i trong trong danh s\u00e1ch \u1edf th\u1ebb Audience (\u0110\u1ed1i t\u01b0\u1ee3ng). Khi t\u1ea1o qu\u1ea3ng c\u00e1o Remarketing, b\u1ea1n s\u1ebd ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng n\u1eb1m trong danh s\u00e1ch v\u1eeba t\u1ea1o xong, ph\u1ea7n c\u00f2n l\u1ea1i l\u00e0m nh\u01b0 c\u00e1c qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng.<\/p>\n<p>T\u1ea1i trang b\u00e1o gi\u00e1 \u1edf website, b\u1ea1n c\u00e0i c\u1eeda s\u1ed5 chat Masterskills. Vi\u1ec7c n\u00e0y c\u00f3 2 t\u00e1c d\u1ee5ng: 1 l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc k\u1ecbp th\u1eddi, t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng khi c\u00f3 nh\u00e2n vi\u00ean ch\u0103m s\u00f3c, 2 l\u00e0\u00a0s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng\u00a0tham gia chat, nh\u1eadn th\u00f4ng tin, g\u1eedi th\u00f4ng tin \u0111\u1ec1u \u0111\u01b0\u1ee3c Masterskills t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n qua Facebook Pixel, t\u1ea1o d\u00f2ng ch\u1ea3y th\u00f4ng su\u1ed1t v\u00e0 kh\u00e9p k\u00edn. \u0110\u1ec3 \u0111o \u0111\u1ebfm k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch, b\u1ea1n v\u1eabn theo d\u00f5i t\u1ea1i qua b\u00e1o c\u00e1o t\u1ea1i Facebook v\u00e0 Google Analytics nh\u01b0 c\u00e1c qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng.<\/p>\n<p>Ngo\u00e0i ra, n\u1ebfu website c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00e0i Masterskills, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 theo d\u00f5i tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qua m\u1ee5c Live c\u1ee7a Dashboard Masterskills. T\u1eeb m\u1ee5c n\u00e0y, b\u1ea1n l\u1ecdc ra \u0111\u01b0\u1ee3c s\u1ed1 kh\u00e1ch h\u00e0ng t\u1edbi qua Referral\/ Advertising ho\u1eb7c Google Adwords. \u0110\u00e2y l\u00e0 g\u1ee3i \u00fd \u0111\u1ec3 b\u1ea1n theo d\u00f5i chi\u1ebfn d\u1ecbch r\u00f5 h\u01a1n, ho\u1eb7c \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16689\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/live-new1-1.png\" alt=\"live new1 (1)\" width=\"600\" height=\"290\" title=\"live-new1-1\"><\/p>\n<p>\u00a0<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o nhi\u1ec1u chi\u1ebfn d\u1ecbch Remarketing kh\u00e1c nh\u1edd Pixel Facebook. L\u01b0u \u00fd r\u1eb1ng, v\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch,\u00a0b\u1ea1n\u00a0n\u00ean\u00a0t\u1ea1o nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o ri\u00eang v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau chuy\u00ean bi\u1ec7t \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p t\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, qua \u0111\u00f3 t\u1ed1i \u01b0u doanh s\u1ed1.<\/p>\n<p><em>B\u00e0i vi\u1ebft li\u00ean quan:\u00a0<\/em><\/p>\n<ul>\n<li><em>Facebook Messenger thay \u0111\u1ed5i ch\u00ednh s\u00e1ch inbox n\u0103m  v\u00e0 C\u00e1ch th\u00edch \u1ee9ng v\u1edbi lu\u1eadt m\u1edbi.\u00a0<\/em><\/li>\n<li><em>Kinh doanh online c\u1ea7n bao nhi\u1ec1u Facebook<\/em><\/li>\n<li><em>B\u00ed m\u1eadt Livestream c\u1ee7a ch\u1ee7 shop ngh\u00ecn\u00a0\u0111\u01a1n<\/em><\/li>\n<li><em>Masterskills ra m\u1eaft k\u00eanh Page Comment, ho\u00e0n thi\u1ec7n qu\u1ea3n tr\u1ecb Fanpage Facebook<\/em><\/li>\n<\/ul>\n<p><em>\u00a0<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u01b0ng r\u1ed3i h\u1ecd s\u1ebd nh\u00ecn th\u1ea5y l\u1ea7n 2, 3, 4.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55300"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55300"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55300\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}