{"id":55340,"date":"2023-12-20T14:13:39","date_gmt":"2023-12-20T07:13:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dish-network-da-ung-dung-marketing-automation-the-nao.html"},"modified":"2023-12-20T14:13:39","modified_gmt":"2023-12-20T07:13:39","slug":"dish-network-da-ung-dung-marketing-automation-the-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dish-network-da-ung-dung-marketing-automation-the-nao.html","title":{"rendered":"Dish Network \u0111\u00e3 \u1ee9ng d\u1ee5ng Marketing Automation th\u1ebf n\u00e0o?"},"content":{"rendered":"<div id=\"test\">Trong b\u00e0i vi\u1ebft h\u00f4m nay, Masterskills gi\u1edbi thi\u1ec7u v\u1ec1 \u1ee8ng d\u1ee5ng Automation Maketing t\u1eeb Jay Roth, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb Dish Network (nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ph\u00ed l\u1edbn th\u1ee9 hai t\u1ea1i M\u1ef9) chia s\u1ebb g\u00f3c nh\u00ecn v\u1ec1 t\u1ef7 l\u1ec7 thu\u1eadn gi\u1eefa Marketing Automation v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o nh\u00e9:<\/p>\n<p>Ch\u00fang t\u00f4i l\u00e0m kinh doanh trong l\u0129nh v\u1ef1c truy\u1ec1n h\u00ecnh, l\u0129nh v\u1ef1c m\u00e0 kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n r\u00f5 nhu c\u1ea7u v\u1ec1 c\u00e1ch th\u1ee9c, th\u1eddi gian v\u00e0 mong mu\u1ed1n n\u1ed9i dung \u1edf v\u1ecb tr\u00ed h\u1ecd quan t\u00e2m. \u0110\u1ed3ng th\u1eddi, n\u1ebfu nhu c\u1ea7u kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, h\u1ecd s\u1ebd ng\u1eebng tr\u1ea3 ph\u00ed ho\u1eb7c ngay l\u1eadp t\u1ee9c t\u00ecm \u0111\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, ch\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng, m\u00ecnh c\u1ea7n ph\u1ea3i xem l\u1ea1i c\u00e1c m\u1ee5c ti\u00eau, \u01b0u ti\u00ean ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 n\u1ebfu mu\u1ed1n c\u00f3 b\u1ea5t k\u1ef3 c\u01a1 h\u1ed9i gia t\u0103ng l\u01b0\u1ee3ng thu\u00ea bao c\u0169ng nh\u01b0 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n ba thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng:<\/p>\n<div id=\"attachment_16248\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16248\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Marketing-Automation.jpg\" alt=\"\u1ee8ng d\u1ee5ng Marketing Automation \u0111\u00e3 gi\u00fap t\u0103ng doanh thu\" width=\"550\" height=\"309\" title=\"Marketing-Automation\"><\/p>\n<p class=\"wp-caption-text\">\u1ee8ng d\u1ee5ng Marketing Automation \u0111\u00e3 gi\u00fap Dish Network t\u0103ng doanh thu<\/p>\n<\/div>\n<h2 id=\"1-1-tuy-bien-hoat-dong-tiep-thi-theo-chi-so-tang-truong\">1. Tu\u1ef3 bi\u1ebfn ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb theo ch\u1ec9 s\u1ed1 t\u0103ng tr\u01b0\u1edfng<\/h2>\n<p>Dish Network l\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111a k\u00eanh. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean nh\u1eefng k\u00eanh ngo\u1ea1i tuy\u1ebfn, tr\u1ef1c tuy\u1ebfn, thi\u1ebft b\u1ecb di \u0111\u1ed9ng hay t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c tr\u00ean. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ch\u00fang t\u00f4i ph\u1ea3i k\u1ebft h\u1ee3p th\u1eadt \u0103n \u00fd gi\u1eefa k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 t\u1ea5t c\u1ea3 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb di\u1ec5n ra hi\u1ec7u qu\u1ea3 \u2013 kh\u00f4ng ch\u1ec9 \u1edf t\u1eebng k\u00eanh.<\/p>\n<p>Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai, ch\u00fang t\u00f4i ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi hai th\u00e1ch th\u1ee9c: \u0110\u1ea3m b\u1ea3o vi\u1ec7c li\u00ean k\u1ebft c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u1ef1c tuy\u1ebfn, ngo\u1ea1i tuy\u1ebfn v\u00e0 ho\u1ea1t \u0111\u1ed9ng sinh chuy\u1ec3n \u0111\u1ed5i \u0103n kh\u1edbp v\u1edbi nhau. \u0110\u1ed3ng th\u1eddi, x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u, quy tr\u00ecnh khai th\u00e1c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1edbm nh\u1ea5t c\u01a1 h\u1ed9i sinh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>\u0110i\u1ec1u duy nh\u1ea5t t\u1ea1o kh\u00e1c bi\u1ec7t l\u00e0 ch\u00fang t\u00f4i khai th\u00e1c d\u1eef li\u1ec7u t\u1eeb ngu\u1ed3n telesales \u0111\u1ec3 chu\u1ea9n b\u1ecb t\u1ed1t nh\u1ea5t, khai th\u00e1c t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 t\u1eeb ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c k\u00eanh s\u1ed1. Ch\u00fang t\u00f4i \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a telesales \u0111\u1ec3 c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi, ngay c\u1ea3 khi h\u1ecd b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh mua h\u00e0ng qua k\u00eanh online. \u0110\u1ed3ng th\u1eddi, con s\u1ed1 h\u01a1n 50% thu\u00ea bao m\u1edbi \u0111\u1ec1u \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c qua \u0111i\u1ec7n tho\u1ea1i tr\u01b0\u1edbc khi \u0111\u0103ng k\u00fd c\u0169ng l\u00e0 m\u1ed9t l\u00fd do ch\u1eafc ch\u1eafn.<\/p>\n<p>V\u00ec ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, ch\u00fang t\u00f4i \u0111\u00e3 t\u00edch h\u1ee3p d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i cu\u1ed9c g\u1ecdi v\u00e0o t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed \u0111\u1ec3 c\u00f3 th\u00eam nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. Tr\u00ean qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, m\u1ecdi ng\u01b0\u1eddi c\u0169ng d\u1ec5 d\u00e0ng click g\u1ecdi cho ch\u00fang t\u00f4i nh\u1edd ti\u1ec7n \u00edch m\u1edf r\u1ed9ng. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do, ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cu\u1ed9c g\u1ecdi hi\u1ec7n chi\u1ebfm 1\/3 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a Dish Network.<\/p>\n<div id=\"attachment_16251\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16251\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/marketing-automation-CLV.png\" alt=\"Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV)\" width=\"550\" height=\"259\" title=\"marketing-automation-CLV\"><\/p>\n<p class=\"wp-caption-text\">Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV)<\/p>\n<\/div>\n<h2 id=\"2-2-thay-doi-quan-diem-ve-clv-va-sang-tao-chien-luoc-tiep-can-khach-hang\">2. Thay \u0111\u1ed5i quan \u0111i\u1ec3m v\u1ec1 CLV v\u00e0 s\u00e1ng t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/h2>\n<p>Ch\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u1ec1u gi\u1ed1ng nhau. M\u1ed9t s\u1ed1 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb g\u1ea5p 5 l\u1ea7n so v\u1edbi trung b\u00ecnh ho\u1eb7c m\u1ed9t s\u1ed1 c\u1ea7n h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt nhi\u1ec1u h\u01a1n. Hi\u1ec3u c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i x\u1eed v\u1edbi h\u1ecd theo nh\u1eefng c\u00e1ch c\u00e1 nh\u00e2n ho\u00e1 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n<p>Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c ch\u00e2n l\u00fd \u0111\u01a1n gi\u1ea3n n\u00e0y c\u0169ng l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh. G\u1ea7n \u0111\u00e2y nh\u1ea5t, ch\u00fang t\u00f4i thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV) trong t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean k\u00eanh s\u1ed1. Ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng theo c\u00e1c k\u00eanh ri\u00eang r\u1ebd nh\u01b0 TV, radio ho\u1eb7c k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p, thay v\u00e0o \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh s\u1ebd gi\u00fap ph\u00e2n bi\u1ec7t v\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t.<\/p>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 \u0111\u1ea3m b\u1ea3o hi\u1ec3u s\u00e2u s\u1eafc thu\u1ed9c t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cao, sau \u0111\u00f3, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n, n\u1ebfu c\u00e1c thay \u0111\u1ed5i c\u1ee5 th\u1ec3 c\u00f3 t\u01b0\u01a1ng quan cao v\u1edbi gia t\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i s\u1ebd chuy\u1ec3n d\u1eef li\u1ec7u \u0111\u00f3 tr\u1edf l\u1ea1i Qu\u1ea3ng c\u00e1o Google \u0111\u1ec3 t\u1ed1i \u01b0u v\u00e0 ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n<p>K\u1ebft qu\u1ea3 cho th\u1ea5y, ch\u1ec9 s\u1ed1 l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 t\u0103ng 43% k\u1ec3 t\u1eeb khi \u0111\u1ea7u n\u0103m nay, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean l\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o.<\/p>\n<div id=\"attachment_16250\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16250\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Machine-Learning-in-Digital-Marketing.png\" alt=\"Vai tr\u00f2 c\u1ee7a Machine Learning trong Digital Marketing l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn\" width=\"550\" height=\"275\" title=\"Machine-Learning-in-Digital-Marketing\"><\/p>\n<p class=\"wp-caption-text\">Vai tr\u00f2 c\u1ee7a Machine Learning trong Digital Marketing l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn<\/p>\n<\/div>\n<h2 id=\"3-3-vai-tro-cua-machine-learning-la-khong-the-phu-nhan\">3. Vai tr\u00f2 c\u1ee7a Machine Learning l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn<\/h2>\n<p>M\u00e1y h\u1ecdc (machine learning) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ec3 hi\u1ec7n nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3, nh\u1eefng g\u00ec c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh c\u0169ng nh\u01b0 n\u00ean m\u1edf r\u1ed9ng quy m\u00f4 \u1edf \u0111\u00e2u. T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb marketing automation l\u1ea1i khi\u1ebfn nh\u1eefng k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb tr\u1edf n\u00ean th\u1ef1c t\u1ebf h\u01a1n v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng minh h\u01a1n v\u1edbi m\u1ed7i \u0111\u1ed3ng chi ti\u00eau ra.<\/p>\n<p>N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y ch\u00fang t\u00f4i th\u01b0\u1eddng \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng cho c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 tr\u00ean Google Search th\u00ec gi\u1edd \u0111\u00e2y nh\u1edd t\u00ednh n\u0103ng \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh c\u1ee7a Google (Google\u2019s Smart Bidding), ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi ng\u1eef c\u1ea3nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ch\u00fang t\u00f4i c\u0169ng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u ngo\u1ea1i tuy\u1ebfn v\u1edbi c\u00e1c kho\u1ea3n chi ti\u00eau k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t. C\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi n\u00e0y \u0111\u00e3 gi\u00fap t\u0103ng 15 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean 60%.<\/p>\n<p>M\u00e1y h\u1ecdc c\u0169ng gi\u00fap ch\u00fang ta t\u1ed1n \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u0169ng nh\u01b0 c\u00f3 nh\u1eefng thay \u0111\u1ed5i ph\u00f9 h\u1ee3p. Tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang t\u00f4i c\u1ea7n \u0111\u1ee3i cho \u0111\u1ebfn khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac, \u0111\u00f4i khi l\u00e0 v\u00e0i th\u00e1ng \u0111\u1ec3 c\u00f3 th\u1ec3 ki\u1ec3m \u0111\u1ebfm k\u1ebft qu\u1ea3 v\u00e0 thay \u0111\u1ed5i h\u00e0nh \u0111\u1ed9ng ti\u1ebfp th\u1ecb. Nh\u01b0ng v\u1edbi h\u1ecdc m\u00e1y, ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft t\u01b0\u01a1ng t\u1ef1 v\u00e0o bu\u1ed5i chi\u1ec1u, th\u1eadm ch\u00ed c\u00f2n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3 tr\u01b0\u1edbc khi di\u1ec5n ra v\u00e0 t\u0103ng ho\u1eb7c gi\u1ea3m c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh khi c\u1ea7n thi\u1ebft. Nh\u1edd h\u1ecdc m\u00e1y, vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo quy m\u00f4 kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf n\u00ean th\u1ef1c t\u1ebf h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p style=\"text-align: right\"><em>Theo Think with Google\u00a0<\/em><\/p>\n<p><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>C\u00f3 g\u00ec kh\u00e1c bi\u1ec7t khi k\u1ebft h\u1ee3p Marketing Automation v\u1edbi CRM?\u00a0<\/em><\/li>\n<li><em>Chatbot: \u201cV\u0169 kh\u00ed b\u00ed m\u1eadt\u201d c\u1ee7a Maketing Automation<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00fang t\u00f4i l\u00e0m kinh doanh trong l\u0129nh v\u1ef1c truy\u1ec1n h\u00ecnh, l\u0129nh v\u1ef1c m\u00e0 kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n r\u00f5 nhu c\u1ea7u v\u1ec1 c\u00e1ch th\u1ee9c, th\u1eddi gian v\u00e0 mong mu\u1ed1n n\u1ed9i dung \u1edf v\u1ecb tr\u00ed h\u1ecd quan t\u00e2m. \u0110\u1ed3ng th\u1eddi, n\u1ebfu nhu c\u1ea7u kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, h\u1ecd s\u1ebd ng\u1eebng tr\u1ea3 ph\u00ed ho\u1eb7c ngay l\u1eadp t\u1ee9c t\u00ecm \u0111\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55340"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55340"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55340\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}