{"id":55344,"date":"2023-12-20T14:14:46","date_gmt":"2023-12-20T07:14:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khai-thac-email-nho-giot-de-nuoi-khach-hang-tiem-nang.html"},"modified":"2023-12-20T14:14:46","modified_gmt":"2023-12-20T07:14:46","slug":"khai-thac-email-nho-giot-de-nuoi-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khai-thac-email-nho-giot-de-nuoi-khach-hang-tiem-nang.html","title":{"rendered":"Khai th\u00e1c Email \u201cnh\u1ecf gi\u1ecdt\u201d \u0111\u1ec3 nu\u00f4i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"
Trong nh\u1eefng n\u0103m v\u1eeba qua, email marketing ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn, d\u1ec5 s\u1eed d\u1ee5ng nh\u1ea5t \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 b\u00e1n h\u00e0ng, m\u1ed9t trong nh\u1eefng k\u00eanh quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u1edd kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a, nh\u1eefng chi\u1ebfn d\u1ecbch email marketing \u201cnh\u1ecf gi\u1ecdt\u201d (drip email marketing) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 sinh chuy\u1ec3n \u0111\u1ed5i. H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u th\u1ebf n\u00e0o l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch \u201cnh\u1ecf gi\u1ecdt\u201d c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

\"Th\u1ebf<\/p>\n

Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt drip campaign ?<\/p>\n<\/div>\n

Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt?<\/h2>\n

Chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt (drip campaign) l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch email \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng g\u1eedi m\u1ed9t email\/ l\u1ea7n, theo nhi\u1ec1u lu\u1ed3ng kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/p>\n

Khi th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt, h\u1ecd s\u1ebd kh\u00f4ng c\u00f2n ph\u1ea3i g\u1eedi t\u1eebng email m\u1ed9t c\u00e1ch th\u1ee7 c\u00f4ng b\u1edfi t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ef1 \u0111\u1ed9ng theo kho\u1ea3ng th\u1eddi gian \u0111\u00e3 thi\u1ebft l\u1eadp; kh\u00f4ng c\u00f2n c\u1ea7n theo d\u00f5i ai \u0111\u00e3 m\u1edf email, ai \u0111\u00e3 tr\u1ea3 l\u1eddi m\u00e0 c\u00e1c lu\u1ed3ng email s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c kh\u00e1ch h\u00e0ng m\u1edf\/ b\u1ecf qua t\u1ea5t c\u1ea3 c\u00e1c email \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

V\u00e0 vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 theo d\u00f5i s\u1ed1 li\u1ec7u, th\u1ed1ng k\u00ea, ho\u00e0n thi\u1ec7n c\u00e1c m\u1eabu email v\u00e0 \u0111o \u0111\u1ebfm k\u1ebft qu\u1ea3. X\u00e9t m\u1ed9t c\u00e1ch chung nh\u1ea5t, l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c drip campaign l\u00e0:<\/p>\n

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  • Ti\u1ebft ki\u1ec7m th\u1eddi gian: S\u1ebd ch\u1ec9 m\u1ea5t t\u1eeb \u200b\u200b15 ph\u00fat \u0111\u1ebfn m\u1ed9t gi\u1edd \u0111\u1ec3 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt cho c\u1ea3 th\u00e1ng, nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 s\u00e1ng t\u1ea1o c\u00e1c th\u00f4ng \u0111i\u1ec7p hay chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/li>\n
  • D\u1ec5 t\u1ea1o: Ch\u1ec9nh s\u1eeda c\u00e1c lu\u1ed3ng chi\u1ebfn d\u1ecbch d\u1ec5 d\u00e0ng v\u1edbi thao t\u00e1c k\u00e9o \u2013 th\u1ea3 n\u00ean b\u1ea5t k\u1ef3 ai ch\u01b0a c\u00f3 kinh nghi\u1ec7m c\u0169ng \u0111\u1ec1u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt.<\/li>\n
  • \u0110a ch\u1ee9c n\u0103ng: N\u1ebfu c\u00f4ng c\u1ee5 drip campaigns l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a n\u1ec1n t\u1ea3ng t\u00edch h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 ti\u1ec1n b\u1ea1c h\u01a1n khi c\u00f3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch. Ngay c\u1ea3 khi ch\u01b0a t\u00edch h\u1ee3p, c\u00f4ng c\u1ee5 chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt s\u1ebd gi\u00fap theo d\u00f5i c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/li>\n<\/ul>\n
    \"K\u1ebf<\/p>\n

    S\u01a1 \u0111\u1ed3 m\u1ed9t drip campaign \u0111i\u1ec3n h\u00ecnh<\/p>\n<\/div>\n

    Khai th\u00e1c c\u00e1c chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

    Cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u00e0 c\u01a1 h\u1ed9i \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng tham gia v\u00e0o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/p>\n

    Chia s\u1ebb n\u1ed9i dung c\u00f3 li\u00ean quan<\/i><\/strong><\/p>\n

    B\u00e0i vi\u1ebft, ebook hay file powerpoint ho\u1eb7c t\u1eadp h\u1ee3p chia s\u1ebb theo c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 nh\u1eefng n\u1ed9i dung n\u00ean \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

    T\u1ea1o m\u1ed9t lu\u1ed3ng email t\u1ef1 \u0111\u1ed9ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd quan t\u00e2m nh\u01b0ng l\u01b0u \u00fd \u0111\u1eebng c\u1ed1 g\u1eafng b\u00e1n ho\u1eb7c PR qu\u00e1 nhi\u1ec1u v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 trong nh\u1eefng email \u0111\u1ea7u ti\u00ean m\u00e0 m\u1ee5c ti\u00eau duy nh\u1ea5t l\u00e0 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    B\u1eb1ng c\u00e1ch n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ch\u1ee9ng minh r\u1eb1ng m\u00ecnh th\u1ef1c s\u1ef1 quan t\u00e2m v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, cung c\u1ea5p cho h\u1ecd t\u1ea5t c\u1ea3 th\u00f4ng tin h\u1ecd c\u1ea7n. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00ean t\u1ea1o m\u1edbi lu\u1ed3ng t\u1ef1 \u0111\u1ed9ng theo chu k\u1ef3 v\u00e0i th\u00e1ng m\u1ed9t l\u1ea7n v\u00e0 theo d\u00f5i, \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng tin khi c\u1ea7n thi\u1ebft.<\/p>\n

    Gi\u1ea3i ph\u00e1p ph\u00f2ng ng\u1eeba<\/i><\/strong><\/p>\n

    H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea7n m\u1ec1m d\u1ecbch v\u1ee5 SaaS \u0111\u00e3 chu\u1ea9n b\u1ecb c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng trong b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o h\u1ecd c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ki\u1ebfn \u200b\u200bth\u1ee9c, trang FAQ, v.v. tuy nhi\u00ean, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ho\u1eb7c m\u1eb9o tr\u01b0\u1edbc khi h\u1ecd g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1.<\/p>\n

    G\u1eedi cho kh\u00e1ch h\u00e0ng h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng g\u1eb7p ph\u1ea3i. Khi \u0111\u00f3, n\u1ebfu h\u1ecd c\u00f3 g\u1eb7p v\u1ea5n \u0111\u1ec1 c\u0169ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao th\u01b0\u01a1ng hi\u1ec7u khi ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p x\u1eed l\u00fd\/ ng\u0103n ch\u1eb7n c\u00e1c v\u1ea5n \u0111\u1ec1 thay v\u00ec ph\u1ea3i gi\u1ea3i quy\u1ebft khi n\u00f3 \u0111\u00e3 xu\u1ea5t hi\u1ec7n.<\/p>\n

    Chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y c\u00f3 th\u1ec3 kh\u00e1 gi\u1ed1ng c\u00e1c chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc nh\u01b0ng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng khi g\u1eedi h\u01b0\u1edbng d\u1eabn theo ch\u1ee7 \u0111\u1ec1 v\u00e0 bi\u1ebft ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0o l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t khi ki\u1ec3m tra l\u01b0\u1ee3ng m\u1edf email.<\/p>\n

    N\u1ebfu c\u00f3 th\u1ec3 n\u00ean tri\u1ec3n khai chi\u1ebfn d\u1ecbch email theo h\u00ecnh th\u1ee9c kh\u00f3a h\u1ecdc \u2013 m\u1ed7i tu\u1ea7n kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t danh s\u00e1ch c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng g\u1ea5p \u0111\u00f4i l\u01b0\u1ee3ng m\u1edf email c\u0169ng nh\u01b0 khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, gi\u1ea3i ph\u00e1p h\u01a1n.<\/p>\n

    Khi ng\u01b0\u1eddi nh\u1eadn click v\u00e0o li\u00ean k\u1ebft \u0111\u1ec3 \u0111\u1ed3ng \u00fd nh\u1eadn chi\u1ebfn d\u1ecbch n\u00e0y, chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt s\u1ebd t\u1ef1 \u0111\u1ed9ng g\u1eedi email.<\/p>\n

    \"Chi\u1ebfn<\/p>\n

    Chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua<\/p>\n<\/div>\n

    Ti\u1ebfp c\u1eadn l\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/i><\/strong><\/p>\n

    \u0110\u00f4i khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ecf qua c\u00e1c email b\u1ea1n g\u1eedi nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 ho\u00e0n to\u00e0n b\u00ecnh th\u01b0\u1eddng khi kh\u00f4ng m\u1ed9t chi\u1ebfn d\u1ecbch email marketing n\u00e0o c\u00f3 t\u1ef7 l\u1ec7 m\u1edf l\u00ean t\u1edbi 100%.<\/p>\n

    Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u n\u00ean chu\u1ea9n b\u1ecb c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c l\u1ea1i v\u00e0 n\u1ebfu ng\u01b0\u1eddi nh\u1eadn kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 t\u01b0\u01a1ng t\u00e1c n\u00e0o v\u1edbi hai chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng tr\u01b0\u1edbc \u0111\u00f3 th\u00ec c\u00f3 th\u1ec3 l\u00e0 h\u1ecd ch\u01b0a c\u00f3 nhu c\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/p>\n

    T\u00f9y thu\u1ed9c v\u00e0o giai \u0111o\u1ea1n m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang \u0111\u1ee9ng trong h\u00e0nh tr\u00ecnh mua s\u1eafm, h\u1ecd c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau:<\/p>\n

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    • Giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c<\/i><\/li>\n<\/ul>\n

      Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c \u0111ang t\u00ecm c\u00e1ch \u0111\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn, g\u1eedi ebook, b\u00e0i vi\u1ebft theo c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan v.v.<\/p>\n

        \n
      • Giai \u0111o\u1ea1n c\u00e2n nh\u1eafc<\/i><\/li>\n<\/ul>\n

        T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 bi\u1ebft m\u00ecnh c\u1ea7n g\u00ec nh\u01b0ng c\u1ea7n \u0111\u00e1nh gi\u00e1 l\u1ea1i v\u1ea5n \u0111\u1ec1 \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 m\u1ee9c \u0111\u1ed9 kh\u1ea9n c\u1ea5p c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn. \u0110\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd ti\u1ebfn xa h\u01a1n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, h\u00e3y \u0111\u1ec1 ngh\u1ecb h\u1ecd tham gia h\u1ed9i th\u1ea3o, tham kh\u1ea3o case study ho\u1eb7c n\u1ebfu c\u00f3 th\u1ec3, m\u1ed9t s\u1ed1 m\u1eabu th\u1eed.<\/p>\n

          \n
        • Giai \u0111o\u1ea1n ra quy\u1ebft \u0111\u1ecbnh<\/i><\/li>\n<\/ul>\n

          Giai \u0111o\u1ea1n n\u00e0y kh\u00e1 d\u1ec5 hi\u1ec3u khi lead s\u1eb5n s\u00e0ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea1n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng nhanh nh\u1ea5t c\u00f3 th\u1ec3 th\u00f4ng qua vi\u1ec7c cung c\u1ea5p b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, b\u1ea3n demo ho\u1eb7c chi\u1ebft kh\u1ea5u. B\u1eb1ng c\u00e1ch \u0111\u01b0a ra t\u1ea5t c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn, b\u1ea1n s\u1ebd t\u00ecm ra ch\u00ednh x\u00e1c v\u1ecb tr\u00ed m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang \u0111\u1ee9ng v\u00e0 ti\u1ebfp t\u1ee5c c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p.<\/p>\n

          Li\u1ec7u c\u00e1c chi\u1ebfn d\u1ecbch nh\u1ecf gi\u1ecdt c\u00f3 t\u1ed1t cho vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng?<\/h2>\n

          Ch\u1eafc ch\u1eafn l\u00e0 c\u00f3 r\u1ed3i! T\u1ef1 \u0111\u1ed9ng h\u00f3a email \u0111em \u0111\u1ebfn m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi \u0111\u1ec3 m\u1edf m\u1ed9t k\u00eanh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1c nh\u1eb1m t\u1ed1i \u0111a h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 t\u1ea1o th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tham gia v\u00e0o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Tr\u00ean th\u1ef1c t\u1ebf, 51% th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u1ee9ng d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 47% nh\u00e0 ti\u1ebfp th\u1ecb tin r\u1eb1ng n\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

          Ch\u1ec9 c\u1ea7n nh\u1edb r\u1eb1ng nu\u00f4i d\u01b0\u1ee1ng l\u00e0 \u0111\u1ec3 cung c\u1ea5p c\u00e0ng nhi\u1ec1u gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e0ng t\u1ed1t thay v\u00ec t\u1eadp trung \u0111em l\u1ea1i doanh s\u1ed1. S\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 n\u1ed9i dung gi\u00e1 tr\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 video, b\u1edfi theo Forrester, \u0111\u00ednh k\u00e8m video v\u00e0o email c\u00f3 th\u1ec3 gi\u00fap CTR t\u0103ng t\u1edbi 300%.<\/p>\n

          V\u1edbi nh\u1eefng l\u00fd do n\u00e0y ch\u1eafc \u0111\u00e1ng \u0111\u1ec3 th\u1eed, ph\u1ea3i kh\u00f4ng?<\/p>\n

          Theo Helen Holovach\u00a0<\/em><\/p>\n

          B\u00e0i li\u00ean quan:<\/em><\/p>\n

            \n
          • 5 chi\u1ebfn d\u1ecbch email marketing t\u1ef1 \u0111\u1ed9ng thi\u1ebft y\u1ebfu \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/li>\n
          • Ph\u00e2n nh\u00f3m Email v\u00e0 t\u00e1c \u0111\u1ed9ng t\u1edbi l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Nh\u1edd kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a, nh\u1eefng chi\u1ebfn d\u1ecbch email marketing \u201cnh\u1ecf gi\u1ecdt\u201d (drip email marketing) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 sinh chuy\u1ec3n \u0111\u1ed5i. H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u th\u1ebf n\u00e0o l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch \u201cnh\u1ecf gi\u1ecdt\u201d c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55344"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55344"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55344\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}