{"id":55351,"date":"2023-12-20T14:16:47","date_gmt":"2023-12-20T07:16:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tim-kiem-khach-hang-moi-va-tang-sales-ben-vung.html"},"modified":"2023-12-20T14:16:47","modified_gmt":"2023-12-20T07:16:47","slug":"tim-kiem-khach-hang-moi-va-tang-sales-ben-vung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tim-kiem-khach-hang-moi-va-tang-sales-ben-vung.html","title":{"rendered":"T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng sales b\u1ec1n v\u1eefng"},"content":{"rendered":"
Theo m\u1ed9t c\u00e1ch l\u00fd t\u01b0\u1edfng nh\u1ea5t, ai c\u0169ng mong m\u00ecnh s\u1edf h\u1eefu m\u1ed9t ng\u00e2n s\u00e1ch kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ec3 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb – t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi\u00a0v\u00e0 t\u0103ng doanh s\u1ed1. Khi \u0111\u00f3, nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o online v\u00e0 offline, \u0111i b\u00e0i PR hay khuy\u1ebfn m\u00e3i \u0111\u1ec3 t\u0103ng t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u ch\u1eafc ch\u1eafn s\u1ebd \u0111\u00f3ng g\u00f3p kh\u00f4ng nh\u1ecf trong vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng sales.<\/p>\n

Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p nh\u1ecf, th\u1eadm ch\u00ed nhi\u1ec1u c\u00f4ng ty c\u1ee1 v\u1eeba c\u00f3 l\u1ea1i s\u1edf h\u1eefu r\u1ea5t nhi\u1ec1u \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, khai th\u00e1c v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch.<\/p>\n

V\u1eady n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u \u0111\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng?<\/p>\n

C\u00e1ch l\u00e0m c\u00f3 th\u1ec3 r\u1ea5t nhi\u1ec1u, ph\u1ee5 thu\u1ed9c v\u00e0o kinh nghi\u1ec7m, m\u1ee9c \u0111\u1ed9 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Trong khu\u00f4n kh\u1ed5 b\u00e0i vi\u1ebft n\u00e0y, Masterskills s\u1ebd c\u00f9ng c\u00e1c b\u1ea1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd; x\u00e1c \u0111\u1ecbnh k\u1ef9 thu\u1eadt t\u1ea1o Leads n\u00e0o ph\u00f9 h\u1ee3p c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c bi\u1ebfn kh\u00e1ch h\u00e0ng c\u0169 th\u00e0nh kh\u00e1ch h\u00e0ng m\u1edbi, trung th\u00e0nh h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"Hi\u1ec3u<\/p>\n

Hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi c\u00f3 th\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n

1. Hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h2>\n

Tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng doanh s\u1ed1, vi\u1ec7c \u0111\u1ea7u ti\u00ean c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai? S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i gi\u00e1 tr\u1ecb g\u00ec cho kh\u00e1ch h\u00e0ng? \u0110\u1ed1i th\u1ee7 hi\u1ec7n \u0111ang cung c\u1ea5p g\u00ec tr\u00ean th\u1ecb tr\u01b0\u1eddng? Hay n\u00f3i c\u00e1ch kh\u00e1c, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u2013 cho d\u00f9 \u0111i thu\u00ea hay t\u1ef1 l\u00e0m \u0111\u1ec3 hi\u1ec3u k\u1ebft n\u1ed1i c\u01a1 b\u1ea3n gi\u1eefa \u0111\u1ed9ng l\u1ef1c trong vi\u1ec7c t\u0103ng doanh s\u1ed1 v\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u201cThu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, v\u1ec1 b\u1ea3n ch\u1ea5t l\u00e0 l\u1eafng nghe nhu c\u1ea7u c\u1ee7a h\u1ecd, kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cho m\u1ed9t v\u1ea5n \u0111\u1ec1. \u0110\u1ed3ng th\u1eddi, c\u00f3 r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 t\u1ed3n t\u1ea1i ngo\u00e0i kia c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n ngay.\u201d \u2013 Paige Arnof-Fenn, CEO c\u1ee7a m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb chi\u1ebfn l\u01b0\u1ee3c chia s\u1ebb.<\/p>\n

2. Ch\u00e2n dung kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u2013 h\u1ecd l\u00e0 ai?<\/h2>\n

\u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 ti\u1ec1n \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a h\u1ecd l\u00e0 g\u00ec? H\u1ecd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng n\u00ean th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u1eeb nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh r\u1ea5t \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng chuy\u00ean s\u00e2u. Ch\u1eb3ng h\u1ea1n, g\u1eedi kh\u1ea3o s\u00e1t cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1eb1ng m\u1ed9t trong nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn hay t\u00ecm hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch xem c\u00e1c ngu\u1ed3n th\u00f4ng tin hi\u1ec7n c\u00f3 \u2013 t\u1eeb T\u1ed5ng c\u1ee5c D\u00e2n s\u1ed1 ho\u1eb7c c\u00e1c hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c t\u00e0i li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ee9 ba. T\u00f9y thu\u1ed9c v\u00e0o c\u00e1c c\u00e2u h\u1ecfi b\u1ea1n \u0111ang c\u1ed1 g\u1eafng tr\u1ea3 l\u1eddi v\u00e0 ng\u00e2n s\u00e1ch, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n r\u1ed9ng h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng hay nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u1ec1 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/p>\n

M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1eb7c th\u00f9 c\u00f3 th\u1ec3 ch\u1ec9 thu h\u00fat m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng, v\u00ec v\u1eady hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo nhi\u1ec1u c\u00e1ch, nh\u01b0ng n\u00ean bao g\u1ed3m:<\/p>\n

    \n
  • Nh\u00e2n kh\u1ea9u h\u1ecdc \u2013 th\u1ed1ng k\u00ea kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ee9c thu nh\u1eadp, \u0111\u1ed9 tu\u1ed5i, v.v<\/li>\n
  • T\u00e2m l\u00fd h\u1ecdc \u2013 th\u00e1i \u0111\u1ed9 v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a m\u1ed9t nh\u00e2n kh\u1ea9u h\u1ecdc nh\u1ea5t \u0111\u1ecbnh<\/li>\n
  • D\u00e2n t\u1ed9c h\u1ecdc \u2013 ki\u1ec3m tra c\u00e1c n\u1ec1n v\u0103n h\u00f3a c\u1ee5 th\u1ec3<\/li>\n
  • Th\u00f3i quen mua h\u00e0ng \u2013 l\u00e0m th\u1ebf n\u00e0o, qua c\u00f4ng c\u1ee5 n\u00e0o v\u00e0 v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng mua<\/li>\n<\/ul>\n
    \"T\u00ecm<\/p>\n

    T\u00ecm c\u00e1c v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo t\u1eebng ph\u00e2n kh\u00fac<\/p>\n<\/div>\n

    3. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h2>\n

    S\u1eed d\u1ee5ng th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 ph\u00e1t tri\u1ec3n ch\u00e2n dung \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng doanh s\u1ed1. B\u00ean c\u1ea1nh nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn, th\u01b0\u1eddng s\u1ebd c\u00f3 nh\u1eefng th\u1ecb tr\u01b0\u1eddng kh\u00e1c c\u0169ng r\u1ea5t quan tr\u1ecdng v\u00e0 \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n bi\u1ebft ai l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng, ai l\u00e0 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh b\u1edfi r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n ph\u1ea3i b\u00e1n cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i. Ch\u1eb3ng h\u1ea1n, \u0111\u1ed1i v\u1edbi c\u00e1c kho\u00e1 h\u1ecdc Ti\u1ebfng Anh cho tr\u1ebb em, cha m\u1eb9 l\u00e0 ng\u01b0\u1eddi t\u00ecm hi\u1ec3u kho\u00e1 h\u1ecdc cho con, nh\u01b0ng \u0111\u00f4i khi vi\u1ec7c con th\u00edch hay kh\u00f4ng c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh xu\u1ed1ng ti\u1ec1n c\u1ee7a c\u00e1c b\u1eadc ph\u1ee5 huynh.<\/p>\n

    X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p ch\u00ednh, t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch mang l\u1ea1i cho kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng. Ch\u1ec9 r\u00f5 cho kh\u00e1ch h\u00e0ng th\u1ea5y c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i \u2013 theo nh\u1eefng c\u00e1ch r\u00f5 r\u00e0ng, r\u00e0nh m\u1ea1ch nh\u1ea5t. \u0110\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng gh\u00e9 qua c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, b\u1ea1n ph\u1ea3i t\u00ecm \u00edt nh\u1ea5t m\u1ed9t l\u00fd do t\u1ea1i sao h\u1ecd mu\u1ed1n \u0111\u1ebfn v\u1edbi b\u1ea1n.<\/p>\n

    Ti\u1ebfp theo, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u00ecm ra c\u00e1c v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo t\u1eebng ph\u00e2n kh\u00fac v\u00e0 c\u00e2n nh\u1eafc xem c\u00f3 n\u00ean chu\u1ea9n b\u1ecb m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb ho\u1eb7c qu\u1ea3ng c\u00e1o \u0111i k\u00e8m hay kh\u00f4ng.<\/p>\n

    4. T\u1ea1o Lead \u201cch\u1ea5t\u201d<\/h2>\n

    C\u00f3 nhi\u1ec1u k\u1ef9 thu\u1eadt l\u00e2u \u0111\u1eddi c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi h\u01a1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng doanh s\u1ed1. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 hi\u1ec3u ph\u1ea1m vi l\u1ef1a ch\u1ecdn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u1ea3i ph\u00e1p n\u00e0o gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1t nh\u1ea5t. M\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 t\u1edbi nh\u01b0:<\/p>\n

      \n
    • Telesales:<\/em> Li\u00ean h\u1ec7 v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi trong tay ch\u01b0a c\u00f3 qu\u00e1 nhi\u1ec1u th\u00f4ng tin v\u1ec1 h\u1ecd, \u0111\u1ed3ng th\u1eddi, kh\u00e1ch h\u00e0ng c\u0169ng kh\u00f4ng mong ch\u1edd (b\u1ea5t ng\u1edd) nh\u1eefng cu\u1ed9c g\u1ecdi t\u1eeb ph\u00eda th\u01b0\u01a1ng hi\u1ec7u. T\u1eadp kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u1ea3o s\u00e1t, ph\u00e1t t\u1edd r\u01a1i, danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ecb lo\u1ea1i b\u1ecf b\u1edfi b\u00ean th\u1ee9 ba v.v. M\u1ecdi ng\u01b0\u1eddi lu\u00f4n c\u00f3 xu h\u01b0\u1edbng do d\u1ef1 v\u1ec1 vi\u1ec7c g\u1ecdi \u0111i\u1ec7n ho\u1eb7c n\u00f3i chuy\u1ec7n v\u1edbi ai \u0111\u00f3 m\u00e0 h\u1ecd kh\u00f4ng bi\u1ebft, v\u00ec v\u1eady, h\u00e3y h\u01b0\u1edbng d\u1eabn nh\u00e2n vi\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau v\u1ec1 s\u1ed1 ng\u01b0\u1eddi m\u1edbi h\u1ecd s\u1ebd n\u00f3i chuy\u1ec7n trong h\u00f4m nay hay theo tu\u1ea7n.<\/li>\n
    • Networking:<\/em> H\u00ecnh th\u1ee9c n\u00e0y \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb l\u00e2u, v\u1edbi vi\u1ec7c k\u1ebft n\u1ed1i, tham gia v\u00e0o c\u00e1c t\u1ed5 ch\u1ee9c c\u1ed9ng \u0111\u1ed3ng, s\u1ef1 ki\u1ec7n ng\u00e0nh hay c\u00e1c tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i v.v \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng hay \u0111\u1ed1i t\u00e1c m\u1edbi. V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a LinkedIn, Facebook, nhi\u1ec1u doanh nghi\u1ec7p th\u1ea5y r\u1eb1ng li\u00ean l\u1ea1c th\u00f4ng qua b\u1ea1n b\u00e8 ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p c\u0169 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ngu\u1ed3n ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n<\/ul>\n
      \"Ti\u1ebfp<\/p>\n

      Ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng<\/p>\n<\/div>\n

        \n
      • Kh\u00e1ch h\u00e0ng c\u0169 gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi (ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng):<\/em> S\u1eed d\u1ee5ng m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 nh\u1edd h\u1ecd gi\u1edbi thi\u1ec7u kh\u00e1ch m\u1edbi ho\u1eb7c vi\u1ebft b\u00e0i chia s\u1ebb. H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd d\u1eef li\u1ec7u hay th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n cho ng\u01b0\u1eddi kh\u00e1c.<\/li>\n
      • Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate marketing):<\/em> T\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111ang kh\u00f4ng c\u1ea1nh tranh nh\u01b0ng l\u1ea1i ti\u1ebfp c\u1eadn c\u00f9ng m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng \u0111\u1ec3 xem li\u1ec7u c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c, h\u1ed7 tr\u1ee3 l\u1eabn nhau trong vi\u1ec7c chia s\u1ebb b\u1ea3n tin, email hay c\u00e1c c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ed5 tr\u1ee3 v\u00e0 n\u00e2ng nhau l\u00ean, kh\u00e1ch h\u00e0ng s\u1ebd y\u00ean t\u00e2m h\u01a1n khi l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
      • Khai th\u00e1c website:<\/em> C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn website. T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) \u2013 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt kh\u00e1c \u0111\u1ec3 l\u00e0m cho website xu\u1ea5t hi\u1ec7n tr\u00ean trang \u0111\u1ea7u ti\u00ean tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u li\u00ean t\u1ee5c c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n v\u00ec v\u1eady ph\u1ea3i theo d\u00f5i website th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi b\u1ea1n, \u0111\u1ed3ng th\u1eddi, li\u00ean t\u1ee5c c\u1eadp nh\u1eadt n\u1ed9i dung m\u1edbi \u0111\u1ec3 kh\u00e1ch h\u00e0ng khi quay l\u1ea1i kh\u00f4ng b\u1ecb nh\u00e0m ch\u00e1n.<\/li>\n
      • Qu\u1ea3ng c\u00e1o:<\/em> Th\u00f4ng th\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch d\u00e0nh 3 \u2013 5% doanh thu cho qu\u1ea3ng c\u00e1o, nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y h\u00e3y h\u1ecfi kh\u00e1ch h\u00e0ng n\u01a1i h\u1ecd t\u00ecm ki\u1ebfm v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng nh\u1eefng v\u1ecb tr\u00ed\/ k\u00eanh hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, c\u0169ng c\u1ea9n th\u1eadn khi ch\u1ecdn th\u1ecb tr\u01b0\u1eddng nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ebd ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. N\u1ebfu b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn tu\u1ed5i h\u01a1n, qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u01b0ng v\u1edbi th\u1ebf h\u1ec7 X ho\u1eb7c Y c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ho\u1eb7c tr\u00ean Youtube s\u1ebd t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n

        5. B\u00e1n nhi\u1ec1u h\u01a1n cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/h2>\n

        \u0110\u1ec3 t\u0103ng doanh s\u1ed1, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00e1ch duy nh\u1ea5t l\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, nh\u01b0ng c\u00e1c chuy\u00ean gia l\u1ea1i cho r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 ch\u01b0a \u0111\u1ee7 khi \u0111\u00e3 b\u1ecf l\u1ee1 m\u1ed9t ngu\u1ed3n r\u1ea5t ti\u1ec1m n\u0103ng. S\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u \u0111\u1ec3 thuy\u1ebft ph\u1ee5c m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ti\u1ebfp t\u1ee5c mua thay v\u00ec thuy\u1ebft ph\u1ee5c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. N\u1ebfu mu\u1ed1n m\u1edf r\u1ed9ng doanh s\u1ed1, v\u1ecb tr\u00ed s\u1ed1 m\u1ed9t l\u00e0 t\u1eadp trung v\u00e0o c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tin t\u01b0\u1edfng b\u1ea1n.<\/p>\n

          \n
        • Combo s\u1ea3n ph\u1ea9m:<\/em> K\u1ebft h\u1ee3p m\u1ed9t v\u00e0i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi gi\u00e1 \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i tr\u1ea3i nghi\u1ec7m m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 kh\u00e1c<\/li>\n
        • B\u00e1n gia t\u0103ng:<\/em> Quay l\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 c\u1ed1 g\u1eafng b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 li\u00ean quan t\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111ang s\u1eed d\u1ee5ng, ch\u1eb3ng h\u1ea1n nh\u01b0 g\u00f3i b\u1ea3o h\u00e0nh hay d\u1ecbch v\u1ee5 l\u00e0m m\u1edbi \u0111\u1ed3.<\/li>\n
        • Cung c\u1ea5p th\u00f4ng tin \u201cm\u1eadt\u201d:<\/em> N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1ec3 m\u1eaft \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m nh\u01b0ng s\u1eafp \u0111\u1eb7t n\u00f3 tr\u1edf l\u1ea1i k\u1ec7, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng h\u1ecd bi\u1ebft s\u1ea3n ph\u1ea9m s\u1ebd gi\u1ea3m gi\u00e1 v\u00e0o \u0111\u1ea7u tu\u1ea7n sau. Ho\u1eb7c c\u00f3 th\u1ec3 email cho kh\u00e1ch h\u00e0ng ch\u01b0a thanh to\u00e1n v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 m\u1edbi nh\u1ea5t \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd ho\u00e0n th\u00e0nh giao d\u1ecbch.<\/li>\n<\/ul>\n
          \"Tri\u1ec3n<\/p>\n

          Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/p>\n<\/div>\n

            \n
          • Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft:<\/em> Kh\u00f4ng c\u00f3 l\u00fd do g\u00ec m\u1ed9t doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng th\u1ec3 c\u1ea3m \u01a1n nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, ch\u1eb3ng h\u1ea1n, t\u1eb7ng m\u00e3 gi\u1ea3m gi\u00e1 v\u00e0o ng\u00e0y sinh nh\u1eadt c\u1ee7a h\u1ecd ho\u1eb7c c\u1ee9 sau 10 l\u1ea7n mua h\u00e3y t\u1eb7ng h\u1ecd m\u1ed9t phi\u1ebfu mua h\u00e0ng.<\/li>\n
          • T\u1eb7ng m\u1eabu d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed:<\/em> T\u1eb7ng m\u1eabu d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng doanh s\u1ed1 nh\u1ea5t l\u00e0 khi t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, d\u1ec5 d\u00e0ng thuy\u1ebft ph\u1ee5c h\u1ecd t\u1eb7ng m\u1eabu th\u1eed (n\u1ebfu \u00fd ngh\u0129a) cho b\u1ea1n b\u00e8 ho\u1eb7c th\u00e0nh vi\u00ean gia \u0111\u00ecnh ho\u1eb7c thuy\u1ebft ph\u1ee5c h\u1ecd mua kem tay m\u1edbi nh\u1ea5t c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

            \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng sales l\u00e0 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u2013 h\u1ecd l\u00e0 ai, quan t\u00e2m \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec c\u0169ng nh\u01b0 xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u. T\u1eeb \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u1ea7n t\u1eadp trung, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn l\u00e0 g\u00ec. V\u00e0 d\u00f9 th\u1ebf n\u00e0o \u0111i ch\u0103ng n\u1eefa c\u0169ng \u0111\u1eebng b\u1ecf qua danh s\u00e1ch nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u2013 ng\u01b0\u1eddi \u0111\u00e3 tin t\u01b0\u1edfng v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u!<\/p>\n

            Theo Inc.com<\/i><\/p>\n

            B\u00e0i li\u00ean quan:<\/em><\/p>\n

              \n
            • Chi\u1ebfn thu\u1eadt t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng khi t\u1ef1 kinh doanh<\/li>\n
            • Doanh nghi\u1ec7p nh\u1ecf, gi\u1ea3i b\u00e0i to\u00e1n m\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p nh\u1ecf, th\u1eadm ch\u00ed nhi\u1ec1u c\u00f4ng ty c\u1ee1 v\u1eeba c\u00f3 l\u1ea1i s\u1edf h\u1eefu r\u1ea5t nhi\u1ec1u \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, khai th\u00e1c v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55351"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55351"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55351\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}