{"id":55356,"date":"2023-12-20T14:17:40","date_gmt":"2023-12-20T07:17:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lap-ke-hoach-cho-chien-dich-tiep-thi-theo-mua-hieu-qua.html"},"modified":"2023-12-20T14:17:40","modified_gmt":"2023-12-20T07:17:40","slug":"lap-ke-hoach-cho-chien-dich-tiep-thi-theo-mua-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lap-ke-hoach-cho-chien-dich-tiep-thi-theo-mua-hieu-qua.html","title":{"rendered":"L\u1eadp k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb theo m\u00f9a hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\u1ea1i m\u1ed9t m\u00f9a h\u00e8 n\u1eefa \u0111\u00e3 \u0111\u1ebfn, th\u00e1ng cao \u0111i\u1ec3m cho c\u00e1c c\u00f4ng ty du l\u1ecbch, l\u1eef h\u00e0nh \u201c\u0103n n\u00ean l\u00e0m ra\u201d. C\u0169ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi c\u00e1c d\u1ecbp L\u1ec5 h\u1ed9i v\u00e0 k\u1ef7 ni\u1ec7m kh\u00e1c trong n\u0103m, \u0111\u1ed1i v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, c\u01a1 h\u1ed9i \u201cl\u00e0m \u0103n theo m\u00f9a\u201d l\u00e0 r\u1ea5t l\u1edbn v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t v\u1ec1 m\u1eb7t th\u01b0\u01a1ng m\u1ea1i trong n\u0103m.<\/p>\n

Nh\u01b0ng vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb theo m\u00f9a hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u cao v\u1ec1 ngu\u1ed3n l\u1ef1c m\u00e0 c\u00f2n t\u1ed1n kh\u00f4ng \u00edt th\u1eddi gian. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng b\u1ecf l\u1ee1 ho\u1eb7c ch\u01b0a t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/p>\n

Thay v\u00ec b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, h\u00e3y c\u00f9ng Masterskills tham kh\u1ea3o m\u1ed9t s\u1ed1 tips trong 5 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 ho\u00e0n thi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb theo m\u00f9a c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 khai th\u00e1c t\u1ed1i \u0111a l\u1ee3i th\u1ebf c\u1ee7a m\u1ed9t trong nh\u1eefng c\u01a1 h\u1ed9i quan tr\u1ecdng trong n\u0103m.<\/p>\n

\"Ti\u1ebfp<\/p>\n

C\u01a1 h\u1ed9i \u201cl\u00e0m \u0103n theo m\u00f9a\u201d l\u00e0 r\u1ea5t l\u1edbn, nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9<\/p>\n<\/div>\n

B\u01b0\u1edbc #1: Ch\u1ecdn th\u1eddi \u0111i\u1ec3m<\/h2>\n

M\u1ed9t trong nh\u1eefng con \u0111\u01b0\u1eddng quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb theo m\u00f9a ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. N\u1ebfu kh\u00e1ch h\u00e0ng \u00edt t\u01b0\u01a1ng t\u00e1c hay h\u00e0o h\u1ee9ng v\u1edbi th\u1eddi \u0111i\u1ec3m \u0111\u00f3 th\u00ec ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 mong \u0111\u1ee3i m\u1ed9t k\u1ebft qu\u1ea3 kh\u1ea3 quan t\u1eeb chi\u1ebfn d\u1ecbch xoay quanh n\u00f3.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00ec ch\u1eafc ch\u1eafn \u0111\u00e3 hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0ph\u1ea3n \u1ee9ng th\u1ebf n\u00e0o v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n theo m\u00f9a, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p, s\u00e1ng t\u1ea1o ra nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

H\u1ecdc h\u1ecfi t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb theo m\u00f9a hi\u1ec7u qu\u1ea3<\/i><\/strong><\/p>\n

Khi tham kh\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng tr\u01b0\u1edbc \u0111\u00f3, h\u00e3y d\u00e0nh th\u1eddi gian t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch xem m\u1ed7i \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung, ph\u00e2n ph\u1ed1i, th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u1ea3m x\u00fac m\u00e0 m\u1ed7i chi\u1ebfn d\u1ecbch \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi c\u00f3 th\u1ec3 h\u1eefu \u00edch, ch\u1eb3ng h\u1ea1n:<\/p>\n

    \n
  • L\u00e0m th\u1ebf n\u00e0o giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111a d\u1ea1ng h\u00ecnh th\u1ee9c n\u1ed9i dung v\u00e0 n\u1ec1n t\u1ea3ng ph\u00e2n ph\u1ed1i?<\/li>\n
  • Th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 r\u00f5 r\u00e0ng ch\u01b0a v\u00e0 n\u1ebfu v\u1eady, n\u00f3 l\u00e0 g\u00ec?<\/li>\n
  • Chi\u1ebfn d\u1ecbch n\u00e0y g\u1ee3i l\u00ean c\u1ea3m x\u00fac g\u00ec \u1edf ng\u01b0\u1eddi d\u00f9ng?<\/li>\n<\/ul>\n

    Ph\u00e2n t\u00edch theo h\u00ecnh th\u1ee9c n\u00e0y s\u1ebd gi\u00fap d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c t\u00ecm ra c\u00e1c m\u1eabu s\u1ed1 chung, \u00fd t\u01b0\u1edfng truy\u1ec1n c\u1ea3m h\u1ee9ng cho chi\u1ebfn d\u1ecbch c\u1ee7a ri\u00eang b\u1ea1n ngay t\u1eeb trong qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch.<\/p>\n

    Tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb c\u00e1c ngu\u1ed3n \u0111\u1ed9c l\u1eadp<\/i><\/strong><\/p>\n

    N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi ngo\u00e0i cu\u1ed9c, h\u00e3y th\u1eed ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c nh\u00e0 b\u00e1o ho\u1eb7c c\u00e1c \u1ea5n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch b\u1ea1n \u0111\u00e3 t\u00ecm hi\u1ec3u \u1edf tr\u00ean.<\/p>\n

    Ngo\u00e0i ra, vi\u1ec7c xin c\u1ea3m nh\u1eadn t\u1eeb nh\u1eefng ng\u01b0\u1eddi am hi\u1ec3u v\u1ec1 h\u00ecnh th\u1ee9c n\u1ed9i dung n\u00e0o ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi m\u00f9a b\u1ea1n \u0111\u00e3 c\u0169ng l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m c\u00f3 gi\u00e1 tr\u1ecb. Tuy nhi\u00ean, b\u1ea1n \u0111\u1ed3ng th\u1eddi c\u0169ng n\u00ean \u201cg\u1ea1n \u0111\u1ee5c kh\u01a1i trong\u201d, nh\u1ea5t l\u00e0 khi \u0111ang l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb theo m\u00f9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    \"S\u00e1ng<\/p>\n

    S\u00e1ng t\u1ea1o trong \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

    B\u01b0\u1edbc #2: \u0110i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p<\/h2>\n

    T\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u00e0o, th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch theo m\u00f9a r\u1ea5t quan tr\u1ecdng. B\u1ea1n n\u00ean l\u00e0m r\u00f5:<\/p>\n

      \n
    • H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 c\u00e2u chuy\u1ec7n mu\u1ed1n k\u1ec3<\/li>\n
    • C\u1ea3m x\u00fac b\u1ea1n mu\u1ed1n g\u1ee3i l\u00ean trong l\u00f2ng kh\u00e1n gi\u1ea3<\/li>\n
    • H\u00e0nh \u0111\u1ed9ng ho\u1eb7c c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n<\/li>\n<\/ul>\n

      N\u0103m 2013, MegaRed \u2013 m\u1ed9t c\u00f4ng ty b\u00e1n th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng cho tim \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t chi\u1ebfn d\u1ecbch Valentine\u2019s Day \u0111\u00e1ng nh\u1edb.<\/p>\n

      Chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t c\u00e2u h\u1ecfi r\u1ea5t \u0111\u01a1n gi\u1ea3n: \u201cTr\u00e1i tim b\u1ea1n y\u00eau ai?\u201d v\u1edbi m\u1ed9t \u0111o\u1ea1n video k\u00eau g\u1ecdi ng\u01b0\u1eddi xem t\u1eb7ng tr\u00e1i tim kh\u1ecfe m\u1ea1nh cho ng\u01b0\u1eddi m\u00e0 h\u1ecd y\u00eau qu\u00fd v\u00e0o Ng\u00e0y Valentine qua Facebook. \u0110\u1ec3 \u0111\u00e1p l\u1ea1i, MegaRed c\u0169ng s\u1ebd g\u1eedi t\u1eb7ng ng\u01b0\u1eddi d\u00f9ng m\u1ed9t m\u1eabu th\u1eed mi\u1ec5n ph\u00ed. Kh\u00f4ng nh\u1eefng th\u1ebf, MegaRed c\u0169ng cam k\u1ebft khi ch\u1ea1m m\u1ed1c \u0111\u0103ng k\u00fd 100.000 m\u1eabu th\u1eed, h\u1ecd s\u1ebd quy\u00ean g\u00f3p 100.000$ cho Li\u00ean minh Qu\u1ed1c gia cho Ph\u1ee5 n\u1eef b\u1ecb b\u1ec7nh Tim.<\/p>\n

      \u0110\u1eb7c bi\u1ec7t, x\u00e9t v\u1ec1 th\u00f4ng \u0111i\u1ec7p, chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 \u0111\u00e1p \u1ee9ng tr\u1ecdn v\u1eb9n c\u00e1c \u0111i\u1ec3m \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean:<\/p>\n

        \n
      • H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 c\u00e2u chuy\u1ec7n mu\u1ed1n k\u1ec3: Th\u00f4ng \u0111i\u1ec7p t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 \u0111\u1ea9y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c quan t\u00e2m t\u1edbi s\u1ee9c kh\u1ecfe l\u00ean cao.<\/li>\n
      • Nh\u1eefng c\u1ea3m x\u00fac b\u1ea1n mu\u1ed1n g\u1ee3i l\u00ean trong kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh: Trong chi\u1ebfn d\u1ecbch n\u00e0y, \u0111\u00f3 ch\u00ednh l\u00e0 t\u00ecnh y\u00eau. MegaRed qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch k\u00eau g\u1ecdi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i gi\u00fap ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd ch\u0103m s\u00f3c b\u1ea3n th\u00e2n h\u1ecd t\u1ed1t h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00e1i tim c\u1ee7a h\u1ecd.<\/li>\n
      • K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ho\u1eb7c c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo b\u1ea1n mu\u1ed1n khuy\u1ebfn kh\u00edch: \u0110\u0103ng k\u00fd nh\u1eadn m\u1eabu th\u1eed.<\/li>\n<\/ul>\n

        B\u01b0\u1edbc #3: Ho\u00e0n thi\u1ec7n k\u1ebf ho\u1ea1ch chi ti\u1ebft<\/h2>\n

        V\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch theo m\u00f9a, th\u1eddi gian l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. Khi \u0111\u00f3, kh\u00f4ng ch\u1ec9 s\u1eafp x\u1ebfp th\u1eddi gian l\u00ean k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n m\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n theo t\u1eebng giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn d\u1ecbch sao cho \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng.<\/p>\n

        M\u1ed7i nh\u00e0 b\u00e1o, bi\u00ean t\u1eadp vi\u00ean hay ch\u1ee7 s\u1edf h\u1eefu trang th\u00f4ng tin l\u1edbn m\u1ed7i ng\u00e0y h\u1ecd \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m n\u1ed9i dung v\u00e0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, \u0111\u1ed3ng th\u1eddi, v\u00e0o m\u00f9a cao \u0111i\u1ec3m, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng n\u1ed9i dung h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. V\u00ec l\u1ebd \u0111\u00f3, vi\u1ec7c chu\u1ea9n b\u1ecb, l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 ho\u00e0n thi\u1ec7n n\u1ed9i dung \u0111\u1ec3 s\u1eb5n s\u00e0ng g\u1eedi t\u1edbi c\u00e1c trang PR \u00edt nh\u1ea5t hai th\u00e1ng tr\u01b0\u1edbc khi s\u1ef1 ki\u1ec7n c\u1ea7n \u0111\u01b0\u1ee3c qu\u00e1n tri\u1ec7t.<\/p>\n

        Ho\u00e0n thi\u1ec7n l\u1ecbch t\u1eebng ng\u00e0y c\u0169ng nh\u01b0 c\u00f4ng vi\u1ec7c chi ti\u1ebft cho t\u1eebng ng\u00e0y \u0111\u00f3 v\u00e0 \u0111\u1eebng qu\u00ean theo d\u00f5i s\u00e1t sao m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Th\u1eddi \u0111i\u1ec3m n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t \u0111\u1ec3 li\u00ean h\u1ec7 v\u1edbi h\u1ecd? Khi n\u00e0o h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng nh\u1ea5t \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng?<\/p>\n

        \"Ho\u00e0n<\/p>\n

        Ho\u00e0n thi\u1ec7n k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb theo m\u00f9a<\/p>\n<\/div>\n

        B\u01b0\u1edbc #4: T\u00edch h\u1ee3p nh\u1eefng ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3<\/h2>\n

        Vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau trong chi\u1ebfn d\u1ecbch n\u1ed9i dung theo m\u00f9a \u2013 Email marketing, m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e0i PR, b\u00e0i blog, b\u00e0i SEO khi l\u1eadp k\u1ebf ho\u1ea1ch s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t lu\u1ed3ng n\u1ed9i dung hi\u1ec7u qu\u1ea3, t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u0169ng nh\u01b0 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/p>\n

        M\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch theo m\u00f9a th\u00e0nh c\u00f4ng nh\u1ea5t ph\u1ea3i k\u1ec3 t\u1edbi AO.com, m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb chuy\u00ean v\u1ec1 \u0111\u1ed3 gia d\u1ee5ng. \u00dd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n \u2013 \u201cH\u01b0\u1edbng d\u1eabn chu\u1ea9n b\u1ecb m\u1ed9t b\u1eefa t\u1ed1i Gi\u00e1ng sinh \u1ea5m c\u00fang\u201d \u00a0\u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n th\u1ec3 th\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng, v\u1edbi s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng v\u00e0 n\u1ec1n t\u1ea3ng n\u1ed9i dung kh\u00e1c nhau.<\/p>\n

        Trung t\u00e2m c\u1ee7a chi\u1ebfn d\u1ecbch ch\u00ednh l\u00e0 12 nguy\u00ean li\u1ec7u ch\u00ednh t\u1ea1o n\u00ean m\u1ed9t b\u1eefa t\u1ed1i Gi\u00e1ng sinh ho\u00e0n h\u1ea3o v\u00e0 khi click v\u00e0o, li\u00ean k\u1ebft s\u1ebd chuy\u1ec3n \u0111\u1ebfn trang h\u01b0\u1edbng d\u1eabn c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n v\u1ec1 c\u00e1ch n\u1ea5u ch\u00fang \u2013 bao g\u1ed3m c\u1ea3 danh s\u00e1ch nguy\u00ean li\u1ec7u b\u1ed5 sung v\u00e0 t\u1eebng b\u01b0\u1edbc chi ti\u1ebft. C\u00f4ng th\u1ee9c n\u00e0y sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng b\u1eb1ng c\u00e1ch click v\u00e0o n\u00fat \u201cT\u1ea3i xu\u1ed1ng\u201d.<\/p>\n

        B\u00ean c\u1ea1nh \u0111\u00f3, Infographic h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc n\u1ea5u b\u1eefa t\u1ed1i Gi\u00e1ng sinh c\u0169ng \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c blogger \u0111\u1ec3 gi\u00fap chi\u1ebfn d\u1ecbch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean c\u00e1c website li\u00ean quan. Sau \u0111\u00f3, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 c\u00e1c b\u00e0i PR c\u0169ng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean Daily Mail, Huffington Post v\u00e0 50 Connect.<\/p>\n

        Do t\u00ednh ch\u1ea5t h\u1eefu \u00edch v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u1ee7a n\u1ed9i dung, b\u00e0i vi\u1ebft v\u00e0 Infographic \u0111\u00e3 \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng v\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u1ed9ng h\u01b0\u1edfng v\u00e0o th\u00e0nh c\u00f4ng chung v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a to\u00e0n chi\u1ebfn d\u1ecbch.<\/p>\n

        H\u00e3y suy ngh\u0129 v\u1ec1 b\u1ee9c tranh l\u1edbn khi l\u00ean k\u1ebf ho\u1ea1ch khai th\u00e1c c\u00e1c ngu\u1ed3n l\u1ef1c trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb theo m\u00f9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch ph\u00e2n ph\u1ed1i th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 v\u1ecb tr\u00ed kh\u00e1c nhau, m\u1ecdi ng\u01b0\u1eddi s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y v\u00e0 chia s\u1ebb h\u01a1n. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, theo d\u00f5i s\u00e1t sao m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. B\u1edfi, n\u00f3 s\u1ebd cho ph\u00e9p b\u1ea1n t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u01b0a ra t\u1ea7n su\u1ea5t ph\u00e1t h\u00e0nh n\u1ed9i dung c\u0169ng nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, nh\u1ea5t qu\u00e1n.<\/p>\n

        B\u01b0\u1edbc #5: B\u00e1o c\u00e1o v\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng<\/h2>\n

        M\u1ed9t \u0111i\u1ec1u b\u1eaft bu\u1ed9c khi qu\u1ea3n l\u00fd v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng ph\u00e1t sinh. B\u00e1o c\u00e1o v\u00e0 xem x\u00e9t hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea3m th\u1ea5y c\u1ea7n thi\u1ebft.<\/p>\n

        Ph\u1ea7n l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn t\u1eeb \u0111\u00e2u? Trang n\u00e0o c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao nh\u1ea5t? Trang n\u00e0o, n\u1ed9i dung n\u00e0o ghi nh\u1eadn chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t? S\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u \u0111\u01a1n gi\u1ea3n n\u00e0y v\u00e0 c\u00e1c ph\u00e9p \u0111o th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u00e3 tham kh\u1ea3o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

        \u0110\u1eebng s\u1ee3 thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch so v\u1edbi ban \u0111\u1ea7u. N\u1ebfu nh\u1eefng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0o gi\u1edd ch\u00f3t gi\u00fap chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng h\u01a1n, t\u1ea1i sao kh\u00f4ng th\u1eed? H\u00e3y nh\u1edb l\u00ean k\u1ebf ho\u1ea1ch th\u00f4ng minh, tham kh\u1ea3o th\u00e0nh c\u00f4ng, b\u00e0i h\u1ecdc t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i tr\u01b0\u1edbc v\u00e0 nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh, th\u00edch nghi, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd c\u00f3 cho m\u00ecnh nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb theo m\u00f9a hi\u1ec7u qu\u1ea3.<\/p>\n

        Theo Emma Derbyshire<\/i><\/p>\n

        B\u00e0i li\u00ean quan:<\/em><\/p>\n

          \n
        • S\u00e1u c\u00e1ch duy tr\u00ec doanh s\u1ed1 b\u00e1n h\u00e0ng sau k\u1ef3 ngh\u1ec9 l\u1ec5\u00a0<\/em><\/li>\n
        • \u1ee8ng d\u1ee5ng d\u1eef li\u1ec7u: T\u1eeb ngh\u1ec7 thu\u1eadt t\u1edbi khoa h\u1ecdc trong ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Nh\u01b0ng vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb theo m\u00f9a hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u cao v\u1ec1 ngu\u1ed3n l\u1ef1c m\u00e0 c\u00f2n t\u1ed1n kh\u00f4ng \u00edt th\u1eddi gian. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng b\u1ecf l\u1ee1 ho\u1eb7c ch\u01b0a t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55356"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55356"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55356\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}