{"id":55360,"date":"2023-12-20T14:18:46","date_gmt":"2023-12-20T07:18:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/huong-dan-lap-ban-do-hanh-trinh-khach-hang-tu-a-den-z.html"},"modified":"2023-12-20T14:18:46","modified_gmt":"2023-12-20T07:18:46","slug":"huong-dan-lap-ban-do-hanh-trinh-khach-hang-tu-a-den-z","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/huong-dan-lap-ban-do-hanh-trinh-khach-hang-tu-a-den-z.html","title":{"rendered":"H\u01b0\u1edbng d\u1eabn l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb A \u0111\u1ebfn Z"},"content":{"rendered":"
C\u00f3 khi n\u00e0o b\u1ea1n t\u1ef1 h\u1ecfi t\u1ea1i sao kh\u00e1ch h\u00e0ng d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian ph\u00e2n t\u00edch, l\u1ef1a ch\u1ecdn, th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ngay sau \u0111\u00f3 l\u1ea1i b\u1ecf \u0111i? T\u1ea1i sao kh\u00e1ch h\u00e0ng ph\u1ea3i v\u00f2ng v\u00e8o nhi\u1ec1u b\u01b0\u1edbc m\u1edbi t\u1edbi B khi ch\u1ec9 c\u1ea7n m\u1ed9t l\u1ea7n click chu\u1ed9t? D\u00f9 th\u1eafc m\u1eafc c\u00f3 l\u00e0 g\u00ec \u0111i ch\u0103ng n\u1eefa, nguy\u00ean nh\u00e2n r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 b\u1edfi th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a h\u00ecnh dung r\u00f5 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap v\u1ea1ch r\u00f5 t\u1eebng b\u01b0\u1edbc \u0111i trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1eeb giai \u0111o\u1ea1n b\u1ecb thu h\u00fat s\u1ef1 ch\u00fa \u00fd ban \u0111\u1ea7u \u0111\u1ebfn giai \u0111o\u1ea1n h\u1ed7 tr\u1ee3 sau mua h\u00e0ng. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n

\"B\u1ea3n<\/p>\n

B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, Masterskills \u0111\u00e3 t\u1ed5ng h\u1ee3p, m\u1eddi c\u00e1c b\u1ea1n tham kh\u1ea3o v\u00e0 chia s\u1ebb kinh nghi\u1ec7m:<\/p>\n

    \n
  1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/li>\n
  2. Ho\u00e0n thi\u1ec7n h\u1ed3 s\u01a1 personas<\/li>\n
  3. Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng<\/li>\n
  4. X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 mu\u1ed1n hi\u1ec3n th\u1ecb tr\u00ean b\u1ea3n \u0111\u1ed3<\/li>\n
  5. \u0110\u00f3ng vai kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m<\/li>\n
  6. Th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/li>\n<\/ol>\n

    1. M\u1ee5c ti\u00eau khi x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n

    C\u00e2u h\u1ecfi l\u1edbn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean tr\u1ea3 l\u1eddi tr\u01b0\u1edbc khi b\u1eaft tay x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0: T\u1ea1i sao c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng? M\u1ee5c ti\u00eau s\u1eed d\u1ee5ng c\u1ee7a b\u1ea3n \u0111\u1ed3 n\u00e0y l\u00e0 g\u00ec? \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 l\u00e0 ai?<\/p>\n

    D\u1ef1a v\u00e0o \u0111\u00f3, b\u1ea1n s\u1ebd t\u1ea1o persona c\u1ee7a ng\u01b0\u1eddi mua \u2013 m\u1ed9t kh\u00e1ch h\u00e0ng h\u01b0 c\u1ea5u h\u1ed9i t\u1ee5 t\u1ea5t c\u1ea3 y\u1ebfu t\u1ed1 v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00e2m l\u00fd h\u1ecdc, \u0111\u1ea1i di\u1ec7n chung nh\u1ea5t cho c\u00e1c kh\u00e1ch h\u00e0ng. Ho\u00e0n thi\u1ec7n h\u1ed3 s\u01a1 persona \u2013 ch\u00e2n dung kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong vi\u1ec7c nh\u1eafc nh\u1edf b\u1ea1n t\u1eadp trung v\u00e0o kh\u00eda c\u1ea1nh \u0111ang quan t\u00e2m khi x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/p>\n

    \"Ch\u00e2n<\/p>\n

    Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u2013 Buyer Personas<\/p>\n<\/div>\n

    2. Ho\u00e0n thi\u1ec7n h\u1ed3 s\u01a1 personas<\/h2>\n

    Ti\u1ebfp theo, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n c\u00e1c kh\u1ea3o s\u00e1t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, g\u00f3p \u00fd t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng (kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng) th\u00f4ng qua b\u1ea3ng c\u00e2u h\u1ecfi v\u00e0 qu\u00e1 tr\u00ecnh h\u1ecd tr\u1ea3i nghi\u1ec7m. M\u1ed9t s\u1ed1 c\u00e1c c\u00e2u h\u1ecfi c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

      \n
    • B\u1ea1n bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i qua k\u00eanh n\u00e0o?<\/li>\n
    • \u0110i\u1ec1u g\u00ec thu h\u00fat b\u1ea1n \u0111\u1ea7u ti\u00ean khi v\u00e0o website?<\/li>\n
    • C\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft ho\u1eb7c c\u1ea7n h\u1ed7 tr\u1ee3 t\u1eeb ch\u00fang t\u00f4i?<\/li>\n
    • B\u1ea1n th\u01b0\u1eddng d\u00e0nh bao nhi\u00eau th\u1eddi gian tr\u00ean website?<\/li>\n
    • B\u1ea1n \u0111\u00e3 bao gi\u1edd mua h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i? Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh mua l\u00e0 g\u00ec?<\/li>\n
    • B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u01b0\u01a1ng t\u00e1c tr\u00ean website v\u1edbi \u00fd \u0111\u1ecbnh mua h\u00e0ng nh\u01b0ng l\u1ea1i quy\u1ebft \u0111\u1ecbnh kh\u00f4ng mua? \u0110i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh n\u00e0y?<\/li>\n
    • Tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 10, b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website bao nhi\u00eau \u0111i\u1ec3m?<\/li>\n
    • B\u1ea1n \u0111\u00e3 bao gi\u1edd li\u00ean h\u1ec7 t\u1edbi ph\u00f2ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i? M\u1ee9c \u0111\u1ed9 h\u1eefu \u00edch c\u1ee7a c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi nh\u01b0 th\u1ebf n\u00e0o, theo thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 10?<\/li>\n
    • C\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n thu\u1eadn ti\u1ec7n h\u01a1n kh\u00f4ng?<\/li>\n<\/ul>\n

      3. Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

      \u0110i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m tr\u00ean website ho\u1eb7c trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. D\u1ef1a tr\u00ean hi\u1ec3u bi\u1ebft v\u00e0 qu\u00e1 tr\u00ecnh kh\u1ea3o s\u00e1t, b\u1ea1n n\u00ean li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng c\u0169ng nh\u01b0 \u0111i\u1ec3m b\u1ea1n tin r\u1eb1ng h\u1ecd n\u00ean s\u1eed d\u1ee5ng n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 ch\u1ed3ng ch\u00e9o.<\/p>\n

      \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng b\u1edfi n\u00f3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang th\u1ef1c hi\u1ec7n. N\u1ebfu h\u1ecd s\u1eed d\u1ee5ng \u00edt \u0111i\u1ec3m ti\u1ebfp x\u00fac h\u01a1n d\u1ef1 ki\u1ebfn, c\u00f3 ph\u1ea3i h\u1ecd nhanh tho\u00e1t trang? N\u1ebfu h\u1ecd \u0111ang s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n li\u1ec7u c\u00f3 ph\u1ea3i website c\u1ee7a b\u1ea1n ph\u1ee9c t\u1ea1p, khi\u1ebfn h\u1ecd c\u1ea7n nhi\u1ec1u b\u01b0\u1edbc h\u01a1n m\u1edbi \u0111\u1ebfn m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng?<\/p>\n

      \"Li\u1ec7t<\/p>\n

      Li\u1ec7t k\u00ea c\u00e1c \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 xem h\u1ecd s\u1eed d\u1ee5ng \u00edt \u0111i\u1ec3m ti\u1ebfp x\u00fac hay nhi\u1ec1u h\u01a1n theo d\u1ef1 ki\u1ebfn\u00a0<\/p>\n<\/div>\n

      D\u00f9 l\u00e0 tr\u01b0\u1eddng h\u1ee3p n\u00e0o \u0111i ch\u0103ng n\u1eefa, hi\u1ec3u c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 d\u1ec5 d\u00e0ng c\u0169ng nh\u01b0 m\u1ee5c ti\u00eau c\u1ee7a h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u1ea7n xem x\u00e9t nh\u1eefng c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn b\u00ean c\u1ea1nh website, ch\u1eb3ng h\u1ea1n:<\/p>\n

        \n
      • M\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n
      • Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed<\/li>\n
      • Email marketing<\/li>\n
      • Web \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u00ean th\u1ee9 ba<\/li>\n<\/ul>\n

        T\u00ecm ki\u1ebfm nhanh tr\u00ean Google v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 xem t\u1ea5t c\u1ea3 c\u00e1c trang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u00ecnh v\u00e0 x\u00e1c nh\u1eadn l\u1ea1i qua Google Analytics \u0111\u1ec3 xem l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb \u0111\u00e2u. Sau \u0111\u00f3, ch\u1ecdn l\u1ecdc c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 bi\u1ebft \u0111\u00e2u s\u1ebd th\u1ea5y m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng li\u00ean quan.<\/p>\n

        H\u00e0nh \u0111\u1ed9ng<\/i><\/strong><\/p>\n

        Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c: t\u00ecm ki\u1ebfm Google cho c\u00e1c t\u1eeb kh\u00f3a ho\u1eb7c click v\u00e0o m\u1ed9t email.<\/p>\n

        \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1eadn ra th\u1eddi \u0111i\u1ec3m n\u00e0o kh\u00e1ch h\u00e0ng ph\u1ea3i th\u1ef1c hi\u1ec7n qu\u00e1 nhi\u1ec1u thao t\u00e1c m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. \u0110i\u1ec1u ch\u1ec9nh s\u1ed1 b\u01b0\u1edbc m\u00e0 h\u1ecd c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u00f4i khi c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y r\u1ee7i ro nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd \u0111em l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n

        T\u00e1c \u0111\u1ed9ng c\u1ee7a y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac\u00a0<\/i><\/strong><\/p>\n

        M\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00e1ch h\u00e0ng \u0111\u01b0a ra \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh.<\/p>\n

        Y\u1ebfu t\u1ed1 \u0111i\u1ec1u khi\u1ec3n c\u1ea3m x\u00fac trong t\u1eebng h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb m\u1ed9t \u0111i\u1ec3m \u0111au ho\u1eb7c m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. Hi\u1ec3u \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p, \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 c\u00f3 th\u1ec3 d\u00f9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ho\u00e1 gi\u1ea3i \u0111i\u1ec3m \u0111au trong h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        Ch\u01b0\u1edbng ng\u1ea1i v\u1eadt v\u00e0 \u0110i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/i><\/strong><\/p>\n

        Nh\u1eadn bi\u1ebft nh\u1eefng g\u00ec ng\u00e1ng \u0111\u01b0\u1eddng ng\u0103n kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng theo mong mu\u1ed1n \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh. M\u1ed9t tr\u1edf ng\u1ea1i ph\u1ed5 bi\u1ebfn l\u00e0 chi ph\u00ed. V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u01b0ng b\u1ecf gi\u1ecf h\u00e0ng do ph\u00ed v\u1eadn chuy\u1ec3n cao.<\/p>\n

        Li\u1ec7t k\u00ea nh\u1eefng tr\u1edf ng\u1ea1i ti\u1ec1m n\u0103ng trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3. Ch\u1eb3ng h\u1ea1n, ph\u00e1t tri\u1ec3n trang FAQs \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn v\u1ec1 chi ph\u00ed v\u1eadn chuy\u1ec3n.<\/p>\n

        \"M\u1ed9t<\/p>\n

        M\u1ed9t m\u00f4 h\u00ecnh b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

        4. X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 mu\u1ed1n hi\u1ec3n th\u1ecb tr\u00ean b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h2>\n

        C\u00f3 b\u1ed1n lo\u1ea1i b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111i\u1ec3n h\u00ecnh, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3:<\/p>\n

        1. Tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i<\/i><\/strong><\/p>\n

        \u0110\u00e2y l\u00e0 lo\u1ea1i b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t khi h\u00ecnh \u1ea3nh ho\u00e1 c\u00e1c h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang tr\u1ea3i nghi\u1ec7m trong khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1ea3n \u0111\u1ed3 n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n

        2. Cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng ng\u00e0y<\/i><\/strong><\/p>\n

        Nh\u00f3m b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng n\u00e0y tr\u1ef1c quan h\u00f3a c\u00e1c h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang tr\u1ea3i nghi\u1ec7m trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 h\u1ecd tham gia h\u00e0ng ng\u00e0y, c\u00f3 th\u1ec3 bao g\u1ed3m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ho\u1eb7c kh\u00f4ng. Lo\u1ea1i n\u00e0y cung c\u1ea5p m\u1ed9t g\u00f3c nh\u00ecn r\u1ed9ng h\u01a1n v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111i\u1ec3m \u0111au trong cu\u1ed9c s\u1ed1ng th\u1ef1c v\u00e0 gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng tr\u01b0\u1edbc khi h\u1ecd bi\u1ebft r\u1eb1ng ch\u00fang t\u1ed3n t\u1ea1i.<\/p>\n

        3. Tr\u1ea1ng th\u00e1i t\u01b0\u01a1ng lai<\/i><\/strong><\/p>\n

        B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng h\u00ecnh dung nh\u1eefng g\u00ec b\u1ea1n tin s\u1ebd l\u00e0 h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m trong c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai. D\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec, b\u1ea1n v\u1ea1ch ra \u0111\u00edch b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng t\u1edbi. C\u00e1ch n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 minh h\u1ecda t\u1ea7m nh\u00ecn v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng.<\/p>\n

        4. K\u1ebf ho\u1ea1ch d\u1ecbch v\u1ee5 chi ti\u1ebft<\/i><\/strong><\/p>\n

        B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng n\u00e0y th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t phi\u00ean b\u1ea3n \u0111\u01a1n gi\u1ea3n h\u00f3a c\u1ee7a m\u1ed9t trong nh\u1eefng ki\u1ec3u b\u1ea3n \u0111\u1ed3 tr\u00ean. Sau \u0111\u00f3, d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m, bao g\u1ed3m con ng\u01b0\u1eddi, ch\u00ednh s\u00e1ch, c\u00f4ng ngh\u1ec7 v\u00e0 quy tr\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c c\u00e1c b\u01b0\u1edbc c\u1ea7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng mong mu\u1ed1n trong t\u01b0\u01a1ng lai.<\/p>\n

        5. \u0110\u00f3ng vai kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m<\/h2>\n

        Thi\u1ebft k\u1ebf xong b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u00e3 k\u1ebft th\u00fac \u1edf \u0111\u00e2y. Ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3. Bao nhi\u00eau ng\u01b0\u1eddi click v\u00e0o website nh\u01b0ng l\u1ea1i tho\u00e1t trang tr\u01b0\u1edbc khi mua? L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n?<\/p>\n

        Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 \u0111\u1ec3 th\u1ea5y nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u1edf \u0111\u00e2u v\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang cung c\u1ea5p tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1i \u0111a trong vi\u1ec7c t\u00ecm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi, to\u00e0n b\u1ed9 b\u00e0i t\u1eadp l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 l\u00e0 gi\u1ea3 thuy\u1ebft cho \u0111\u1ebfn khi b\u1ea1n t\u1ef1 m\u00ecnh tr\u1ea3i nghi\u1ec7m.<\/p>\n

        \u0110\u1ed1i v\u1edbi m\u1ed7i personas, h\u00e3y theo d\u00f5i h\u00e0nh tr\u00ecnh h\u1ecd th\u1ef1c hi\u1ec7n th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1ch h\u1ecd \u0111\u1ecdc email v\u00e0 t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn.<\/p>\n

        6. Th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i c\u1ea7n thi\u1ebft<\/h2>\n

        Ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ebd cho b\u1ea1n c\u1ea3m gi\u00e1c v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n website h\u01b0\u1edbng t\u1edbi. Sau \u0111\u00f3, th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, ch\u1eb3ng h\u1ea1n: t\u1ea1o li\u00ean k\u1ebft k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng thu h\u00fat; m\u00f4 t\u1ea3 d\u00e0i h\u01a1n d\u01b0\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 l\u1ef1a ch\u1ecdn.<\/p>\n

        B\u1ea5t k\u1ec3 nh\u1eefng thay \u0111\u1ed5i l\u1edbn hay nh\u1ecf \u0111\u1ec1u c\u00f3 hi\u1ec7u qu\u1ea3 khi ch\u00fang t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng li\u1ec7t k\u00ea l\u00e0 \u0111i\u1ec3m \u0111au. Thay v\u00ec m\u00f9 qu\u00e1ng th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i v\u1edbi hy v\u1ecdng s\u1ebd c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn s\u1ef1 thay \u0111\u1ed5i trong t\u1eebng \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n

        L\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c li\u00ean t\u1ee5c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng kho\u1ea3ng tr\u1ed1ng v\u00e0 c\u01a1 h\u1ed9i h\u1ee3p l\u00fd h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, k\u1ebft h\u1ee3p ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f9ng v\u1edbi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u1eefng nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft..<\/p>\n

        Theo Aaron Agius<\/i><\/p>\n

        B\u00e0i li\u00ean quan:<\/em><\/p>\n

          \n
        • V\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m<\/em><\/li>\n
        • [Infographic] H\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap v\u1ea1ch r\u00f5 t\u1eebng b\u01b0\u1edbc \u0111i trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1eeb giai \u0111o\u1ea1n b\u1ecb thu h\u00fat s\u1ef1 ch\u00fa \u00fd ban \u0111\u1ea7u \u0111\u1ebfn giai \u0111o\u1ea1n h\u1ed7 tr\u1ee3 sau mua h\u00e0ng. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55360"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55360"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55360\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}