{"id":55370,"date":"2023-12-20T14:20:45","date_gmt":"2023-12-20T07:20:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-thay-doi-quan-trong-cua-seo-2019.html"},"modified":"2023-12-20T14:20:45","modified_gmt":"2023-12-20T07:20:45","slug":"nhung-thay-doi-quan-trong-cua-seo-2019","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-thay-doi-quan-trong-cua-seo-2019.html","title":{"rendered":"Nh\u1eefng thay \u0111\u1ed5i quan tr\u1ecdng c\u1ee7a SEO"},"content":{"rendered":"
\n

Chi\u1ebfn l\u01b0\u1ee3c trong SEO l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng v\u1edbi m\u1ed7i doanh nghi\u1ec7p online. N\u00f3 thay \u0111\u1ed5i h\u00e0ng n\u0103m v\u00e0 b\u1ea1n c\u1ea7n d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u1ec3 tr\u00e1nh r\u1ee7i ro v\u00e0 \u0111em l\u1ea1i t\u0103ng tr\u01b0\u1edfng. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c Masterskills t\u1ed5ng h\u1ee3p l\u1ea1i m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n quan t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c SEO :<\/p>\n

1. Th\u00e2n Thi\u1ec7n V\u1edbi Mobile<\/h2>\n

Do s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i internet \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean di \u0111\u1ed9ng t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. \u0110\u00e2y c\u0169ng l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i th\u1ed1ng k\u00ea gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a trang web th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng:<\/p>\n

\u2013 Google t\u1ea1o ra h\u01a1n 80% l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1eeb di \u0111\u1ed9ng, ti\u1ebfp theo l\u00e0 Baidu, Yahoo, Bing.
\n\u2013 69% kh\u00e1ch h\u00e0ng t\u1eeb 18 \u0111\u1ebfn 39 tu\u1ed5i s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n mua h\u00e0ng.<\/p>\n

\u00a0<\/p>\n

V\u00ec v\u1eady, \u0111\u1ec3 theo k\u1ecbp trong SEO trang web c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c cho di \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 web th\u00edch \u1ee9ng v\u1edbi m\u1ecdi k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh di \u0111\u1ed9ng; hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u tr\u00ean di \u0111\u1ed9ng nhanh h\u01a1n. Th\u1eadm ch\u00ed Google c\u00f2n \u0111\u01b0a ra c\u00f4ng c\u1ee5 \u0111\u1ec3 b\u1ea1n ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng k\u00e8m theo nh\u1eefng khuy\u1ebfn ngh\u1ecb s\u1eeda \u0111\u1ed5i.<\/p>\n

\"Screenshot<\/p>\n

2. T\u00ecm Ki\u1ebfm Gi\u1ecdng N\u00f3i<\/h2>\n

T\u00ecm ki\u1ebfm l\u00e0 t\u01b0\u01a1ng lai. M\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng chuy\u1ec3n sang internet \u0111\u1ec3 th\u1ecfa m\u00e3n s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a h\u1ecd. Ngay t\u1eeb , Google \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c 63.000 l\u1ea7n t\u00ecm ki\u1ebfm m\u1ed7i gi\u00e2y. V\u00e0 b\u00e2y gi\u1edd b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i qua nh\u1eefng thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Tr\u00ean chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n hay c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 Alexa c\u1ee7a Amazon; Google Home\u2026 ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Cortana c\u1ee7a Windows, Google Assistant v\u00e0 Siri c\u1ee7a Apple t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111ang ph\u00e1t tri\u1ec3n t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i.\u00a0Theo th\u1eddi gian, t\u00ecm ki\u1ebfm gi\u1ecdng n\u00f3i c\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng \u0111\u1ed9 ch\u00ednh x\u00e1c. T\u1eeb n\u0103m 2008 \u0111\u1ebfn t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i t\u0103ng tr\u01b0\u1edfng 3400% (nghi\u00ean c\u1ee9u th\u00eam v\u1ec1 s\u1ed1 li\u1ec7u t\u00ecm ki\u1ebfm gi\u1ecdng n\u00f3i). V\u1eady n\u00f3 l\u00e0 quan tr\u1ecdng v\u00e0 h\u1ea5p d\u1eabn cho marketer \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng t\u00ecm ki\u1ebfm gi\u1ecdng n\u00f3i.<\/p>\n

Khi website c\u1ee7a b\u1ea1n t\u1ed1i \u01b0u cho t\u00ecm ki\u1ebfm gi\u1ecdng n\u00f3i, trang web c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong h\u1ed9p tr\u1ea3 l\u1eddi. T\u1eeb kh\u00f3a cho t\u00ecm ki\u1ebfm gi\u1ecdng n\u00f3i kh\u00f4ng ch\u1ec9 l\u00e0 t\u1eeb kh\u00f3a, c\u00f3 t\u1eeb kh\u00f3a d\u00e0i, c\u00f3 ngh\u0129a l\u00e0 c\u00f9m t\u1eeb h\u1ed9i tho\u1ea1i\u2026 N\u1ed9i dung website c\u1ea7n n\u00e2ng cao \u0111\u1ec3 ph\u00f9 h\u1ee3p \u0111\u1eb7c \u0111i\u1ec3m tr\u00ean c\u1ee7a t\u00ecm ki\u1ebfm gi\u1ecdng n\u00f3i v\u00e0 s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac d\u1eef li\u1ec7u \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u00fd ngh\u0129a t\u1eebng \u0111o\u1ea1n n\u1ed9i dung.<\/p>\n

\"Screenshot<\/p>\n

3. T\u1ed1i \u01afu T\u1ed1c \u0110\u1ed9 Web<\/h2>\n

B\u1ea1n c\u00f3 m\u1ed9t trang web \u0111\u1eb9p, n\u1ed9i dung tuy\u1ec7t v\u1eddi nh\u01b0ng l\u1ea1i ch\u1eadm ch\u1ea1p hi\u1ec3n th\u1ecb th\u00ec th\u1eadt kh\u00f4ng c\u00f2n \u00fd ngh\u0129a. Kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecf \u0111i tr\u01b0\u1edbc khi ch\u00fang hi\u1ec3n th\u1ecb. N\u0103m 2010, Google ch\u00ednh th\u1ee9c tuy\u1ebfn b\u1ed1 r\u1eb1ng t\u1ed1c \u0111\u1ed9 trang web l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u1ebfp th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm. Do \u0111\u00f3, \u0111\u1ec3 t\u1ed1i \u01b0u SEO b\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 c\u1ee7a website.<\/p>\n

\u0110\u1ec3 t\u1ed1i \u01b0u website, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng l\u1eddi khuy\u00ean t\u1eeb c\u00e1c chuy\u00ean gia v\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eeb Google \u0111\u1ec3 t\u1ed1i \u01b0u. T\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c web t\u1ea3i nhanh, m\u00e0 c\u00f2n t\u1ed1c \u0111\u1ed9 \u1edf vi\u1ec7c hi\u1ec3n th\u1ecb (render), t\u00f4i c\u00f3 th\u1ec3 \u0111i\u1ec3m l\u1ea1i m\u1ed9t v\u00e0i ch\u00fa \u00fd nh\u01b0 sau:<\/p>\n

– M\u00e1y ch\u1ee7 c\u00f3 kh\u1ea3n n\u0103ng ph\u1ea3n h\u1ed3i nhanh.
\n\u2013 S\u1eed d\u1ee5ng HTTP2 \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng t\u1ea3i t\u00e0i nguy\u00ean \u0111\u1ed3ng th\u1eddi.
\n\u2013 S\u1eed d\u1ee5ng CDN \u0111\u1ec3 l\u01b0u tr\u1eef file t\u0129nh, v\u00e0 t\u1ea1o cache ngay t\u1ea1i tr\u00ecnh duy\u1ec7t.
\n\u2013 SSL (https) b\u00e2y gi\u1edd l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. N\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1eaft bu\u1ed9c cho website n\u1ebfu b\u1ea1n tham gia cu\u1ed9c ch\u01a1i SEO.
\n\u2013 \u0110\u1ea7u t\u01b0 v\u00e0o Giao di\u1ec7n \u0111\u1ec3 t\u1ed1i \u01b0u, kh\u00f4ng t\u1ea3i t\u00e0i nguy\u00ean th\u1eeba. C\u1ea7n s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng nh\u01b0 Lazyload\u2026
\n\u2013 \u2026<\/p>\n

4. T\u1eadp Trung Tr\u1ea3i Nghi\u1ec7n Ng\u01b0\u1eddi D\u00f9ng<\/h2>\n

T\u1eeb , Google \u0111\u00e3 c\u00f4ng b\u1ed1 nh\u1eefng d\u1eef li\u1ec7u v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean Chrome. N\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c d\u1eef li\u1ec7u khi kh\u00e1ch h\u00e0ng tr\u00ean website m\u00e0 Google thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ebd quay ng\u01b0\u1ee3c l\u1ea1i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng website c\u1ee7a b\u1ea1n. N\u00f3 ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/p>\n

\"content_UX-blog\"<\/p>\n

V\u00ec v\u1eady b\u1ea1n c\u1ea7n ch\u1eafc ch\u1eafn r\u1eb1ng trang web c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0nh \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi nhanh ch\u00f3ng t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd c\u1ea7n. \u0110\u1ed1i v\u1edbi c\u1ea3 SEO v\u00e0 UX (tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng), n\u00ean t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng. V\u00ec v\u1eady n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 t\u1ed1i \u01b0u m\u00e0 l\u00e0 b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb h\u1eefu \u00edch v\u00e0 n\u1ed9i dung h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00e0 l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u1ea3 hai h\u01b0\u1edbng t\u1edbi.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c trong SEO l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng v\u1edbi m\u1ed7i doanh nghi\u1ec7p online. N\u00f3 thay \u0111\u1ed5i h\u00e0ng n\u0103m v\u00e0 b\u1ea1n c\u1ea7n d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u1ec3 tr\u00e1nh r\u1ee7i ro v\u00e0 \u0111em l\u1ea1i t\u0103ng tr\u01b0\u1edfng. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c Masterskills t\u1ed5ng h\u1ee3p l\u1ea1i m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n quan t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c SEO :<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55370"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55370"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55370\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}