{"id":55374,"date":"2023-12-20T14:21:37","date_gmt":"2023-12-20T07:21:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoc-cach-5-thuong-hieu-toan-cau-phat-trien-trai-nghiem-da-kenh.html"},"modified":"2023-12-20T14:21:37","modified_gmt":"2023-12-20T07:21:37","slug":"hoc-cach-5-thuong-hieu-toan-cau-phat-trien-trai-nghiem-da-kenh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoc-cach-5-thuong-hieu-toan-cau-phat-trien-trai-nghiem-da-kenh.html","title":{"rendered":"H\u1ecdc c\u00e1ch 5 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u ph\u00e1t tri\u1ec3n tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh"},"content":{"rendered":"
C\u00f4ng ngh\u1ec7 c\u00e0ng ti\u1ebfn b\u1ed9 c\u00e0ng t\u00edch h\u1ee3p, ph\u1ee5c v\u1ee5 t\u1ed1i \u0111a nhu c\u1ea7u trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a con ng\u01b0\u1eddi. Theo \u0111\u00f3, ch\u00fang ta s\u1ebd ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 ranh gi\u1edbi gi\u1eefa tr\u1ef1c tuy\u1ebfn v\u00e0 th\u1ef1c t\u1ebf s\u1ebd m\u1edd \u0111i theo t\u1eebng ng\u00e0y.<\/p>\n

V\u00e0 khi c\u00e1c Th\u01b0\u1ee3ng \u0110\u1ebf d\u1ea7n\u00a0thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm\u00a0\u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng bu\u1ed9c ph\u1ea3i th\u00edch nghi v\u00e0 nhanh ch\u00f3ng thay \u0111\u1ed5i. Thay v\u00ec v\u1eaft \u00f3c ngh\u0129 ra c\u00e1c ph\u01b0\u01a1ng \u00e1n thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c l\u1eadp cho t\u1eebng k\u00eanh m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng hay Apple Watch, ch\u00fang ta c\u1ea7n theo \u0111u\u1ed5i m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n \u2013 tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh omni-channel s\u1eb5n s\u00e0ng ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd mu\u1ed1n.<\/p>\n

<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh Omni-channel v\u00e0 tr\u1ea3i nghi\u1ec7m tr\u00ean nhi\u1ec1u k\u00eanh Multiple channel<\/p>\n<\/div>\n

Tr\u1ea3i nghi\u1ec7m Omni-channel l\u00e0 g\u00ec?<\/h2>\n

Tr\u1ea3i nghi\u1ec7m Omni-channel l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111a k\u00eanh \u0111\u1ec3 ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng theo c\u00e1ch s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u00edch h\u1ee3p v\u00e0 g\u1eafn k\u1ebft cho d\u00f9 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn theo c\u00e1ch n\u00e0o v\u00e0 \u1edf \u0111\u00e2u.<\/p>\n

V\u1ec1 c\u1ed1t l\u00f5i, Omni-channel \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng \u0111a k\u00eanh, cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch h\u1ee3p. Theo \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, thi\u1ebft b\u1ecb di \u0111\u1ed9ng, qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd\u2026d\u00f9 \u1edf \u0111\u00e2u th\u00ec tr\u1ea3i nghi\u1ec7m \u0111\u1ec1u r\u1ea5t nh\u1ecbp nh\u00e0ng v\u00e0 li\u1ec1n m\u1ea1ch.<\/p>\n

\u0110\u00f4i khi v\u1eabn c\u00f3 s\u1ef1 nh\u1ea7m l\u1eabn gi\u1eefa tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh Omni-channel v\u1edbi tr\u1ea3i nghi\u1ec7m nhi\u1ec1u k\u00eanh Multiple channels. V\u1ec1 c\u01a1 b\u1ea3n, hai h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi chi\u1ec1u s\u00e2u c\u1ee7a s\u1ef1 t\u00edch h\u1ee3p, tuy nhi\u00ean, t\u1ea5t c\u1ea3 tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh s\u1ebd s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh, nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 tr\u1ea3i nghi\u1ec7m nhi\u1ec1u k\u00eanh \u0111\u1ec1u l\u00e0 h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch h\u1ee3p.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1edf h\u1eefu chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng tuy\u1ec7t v\u1eddi, c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u1ea5p d\u1eabn v\u00e0 m\u1ed9t website \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1i \u01b0u v\u1edbi ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng n\u1ebfu kh\u00f4ng k\u1ebft n\u1ed1i c\u00e1c k\u00eanh v\u1edbi nhau, th\u00ec \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 Omni-channel.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 v\u1eabn \u0111ang s\u1edf h\u1eefu v\u00e0 s\u1eed d\u1ee5ng website, Facebook v\u00e0 Twitter \u0111\u1ec3 thu h\u00fat v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, tuy nhi\u00ean th\u1ef1c t\u1ebf cho th\u1ea5y, kh\u00e1ch h\u00e0ng v\u1eabn chia s\u1ebb r\u1eb1ng h\u1ecd ch\u01b0a c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n tr\u00ean m\u1ed7i k\u00eanh.<\/p>\n

Tr\u1ea3i nghi\u1ec7m Omni-channel \u2013 t\u00edch h\u1ee3p c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 thi\u1ebft b\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u ch\u00ednh l\u00e0 l\u1eddi gi\u1ea3i \u0111\u1ebfn l\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u1ee9ng d\u1ee5ng. Theo \u0111\u00f3, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c ph\u1ea3i s\u1eafp x\u1ebfp th\u00f4ng \u0111i\u1ec7p, m\u1ee5c ti\u00eau v\u00e0 thi\u1ebft k\u1ebf tr\u00ean t\u1eebng k\u00eanh v\u00e0 thi\u1ebft b\u1ecb.<\/p>\n

\"Omni<\/p>\n

Omni-channel Marketing<\/h2>\n

M\u1ee5c ti\u00eau c\u1ee7a Ti\u1ebfp th\u1ecb \u0111a k\u00eanh ch\u00ednh l\u00e0 t\u00edch h\u1ee3p c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y l\u1ea5y n\u1ec1n t\u1ea3ng t\u1eeb quan \u0111i\u1ec3m, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u t\u00ednh nh\u1ea5t qu\u00e1n c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb. \u0110\u1ed3ng th\u1eddi, b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng, ph\u00f2ng Marketing c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng ti\u1ebfp th\u1ecb \u0111a k\u00eanh \u0111\u1ec3 chuy\u1ec3n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m Omni-channel<\/h2>\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu mu\u1ed1n kh\u00e1c bi\u1ec7t s\u1ebd ph\u00e1t tri\u1ec3n tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh mang \u0111\u1eb7c tr\u01b0ng c\u1ee7a ri\u00eang m\u00ecnh, \u0111\u1ed3ng th\u1eddi, trong qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd c\u1ea7n h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi m\u1ed9t s\u1ed1 ph\u00f2ng ban n\u1ed9i b\u1ed9, ch\u1eb3ng h\u1ea1n:<\/p>\n

    \n
  • B\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/li>\n
  • Ph\u00f2ng ti\u1ebfp th\u1ecb<\/li>\n
  • \u0110\u1ed9i sales<\/li>\n
  • Ph\u00f2ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n

    Khi t\u1eebng th\u00e0nh vi\u00ean trong c\u00e1c ph\u00f2ng ban \u0111\u00e3 hi\u1ec3u m\u1ee5c ti\u00eau, \u0111\u00edch \u0111\u1ebfn c\u1ee7a s\u00e1ng ki\u1ebfn tr\u1ea3i nghi\u1ec7m \u200b\u200b\u0111a k\u00eanh v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn n\u00e0y c\u00e0ng tham gia s\u1edbm, b\u1ea1n s\u1ebd c\u00e0ng d\u1ec5 \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh \u0111a k\u00eanh.<\/p>\n

    Cu\u1ed1i c\u00f9ng, chi\u1ebfn l\u01b0\u1ee3c \u1ee9ng d\u1ee5ng Omni-channel n\u00ean bao g\u1ed3m k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, c\u00f3 th\u1ec3 bao g\u1ed3m b\u1ea5t k\u1ef3 ho\u1eb7c t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng. Trong b\u1ed1i c\u1ea3nh \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi, th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f3 th\u1eddi gian \u0111\u1ec3 th\u1eed nghi\u1ec7m tr\u00ean quy m\u00f4 nh\u1ecf v\u00e0 m\u1edf r\u1ed9ng d\u1ea7n trong t\u01b0\u01a1ng lai g\u1ea7n.<\/p>\n

    N\u1ebfu c\u1ea7n th\u00eam m\u1ed9t ch\u00fat c\u1ea3m h\u1ee9ng, h\u00e3y tham kh\u1ea3o c\u00e1ch 5 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u \u0111\u00e3 \u1ee9ng d\u1ee5ng v\u00e0 tri\u1ec3n khai tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111a k\u00eanh tuy\u1ec7t v\u1eddi qua ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

    5 v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u tri\u1ec3n khai Omni-channel<\/h2>\n
    \"Disney<\/p>\n

    Website c\u1ee7a Disney Nh\u1eadt B\u1ea3n<\/p>\n<\/div>\n

    1. Disney<\/h3>\n

    Disney ph\u00e1t tri\u1ec3n tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh trong t\u1eebng chi ti\u1ebft nh\u1ecf nh\u1ea5t. Tr\u1ea3i nghi\u1ec7m Omni-channel b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1ch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng website tuy\u1ec7t \u0111\u1eb9p c\u1ee7a \u201cg\u00e3 kh\u1ed5ng l\u1ed3 l\u00e0ng gi\u1ea3i tr\u00ed\u201d \u0111\u1ec3 t\u1ef1 l\u00ean k\u1ebf ho\u1ea1ch cho chuy\u1ebfn tham quan Disney. Website n\u00e0y c\u0169ng kh\u00e1c bi\u1ec7t khi ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u2013 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u00edt th\u1ea5y.<\/p>\n

    Sau khi \u0111\u00e3 \u0111\u0103ng k\u00fd, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Tr\u1ea3i nghi\u1ec7m c\u1ee7a t\u00f4i t\u1ea1i Disney (My Disney Experience) \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch t\u1eeb c\u00e1c \u0111i\u1ec3m tham quan, n\u01a1i s\u1ebd d\u00f9ng b\u1eefa t\u1edbi l\u01b0u tr\u1eef v\u00e9 Fast Pass (v\u00e9 nhanh). Trong c\u00f4ng vi\u00ean Disney, kh\u00e1ch tham quan c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng app \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c \u0111i\u1ec3m tham quan v\u00e0 \u01b0\u1edbc t\u00ednh th\u1eddi gian ch\u1edd cho t\u1eebng ng\u01b0\u1eddi.<\/p>\n

    Tuy nhi\u00ean, Disney \u0111\u00e3 th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t khi ph\u00e1t h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh Magic Band. C\u00f4ng c\u1ee5 n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 ch\u00eca kh\u00f3a ph\u00f2ng kh\u00e1ch s\u1ea1n, thi\u1ebft b\u1ecb l\u01b0u tr\u1eef b\u1ea5t k\u1ef3 h\u00ecnh \u1ea3nh n\u00e0o b\u1ea1n ch\u1ee5p v\u1edbi c\u00e1c nh\u00e2n v\u1eadt c\u1ee7a Disney, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t \u0111\u1ed3 \u0103n. Ch\u01b0a h\u1ebft, Magic Band c\u00f2n t\u00edch h\u1ee3p v\u00e9 Fast Pass \u0111\u1ec3 k\u1ef3 ngh\u1ec9 c\u1ee7a kh\u00e1ch h\u00e0ng su\u00f4n s\u1ebb h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

    2. Virgin Atlantic<\/h3>\n

    Robert Fransgaard \u0111\u00e3 chia s\u1ebb tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111a k\u00eanh tuy\u1ec7t v\u1eddi c\u1ee7a m\u00ecnh t\u1ea1i h\u00e3ng h\u00e0ng kh\u00f4ng c\u1ee7a Anh c\u00f3 t\u00ean Virgin Atlantic.<\/p>\n

    Trong c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh, anh chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean c\u1ee7a h\u00e3ng t\u00ean l\u00e0 Dan \u2013 ng\u01b0\u1eddi v\u00f4 t\u00ecnh \u0111\u1ecdc \u0111\u01b0\u1ee3c chia s\u1ebb v\u1ec1 s\u1ef1 th\u1ea5t v\u1ecdng c\u1ee7a Robert v\u1edbi h\u00e3ng, sau \u0111\u00f3 \u0111\u00e3 khuy\u1ebfn kh\u00edch Robert li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi m\u00ecnh trong tr\u01b0\u1eddng h\u1ee3p t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai.<\/p>\n

    Dan \u0111\u00e3 kh\u00f4ng chuy\u1ec3n t\u00ecnh hu\u1ed1ng c\u1ee7a Robert sang b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hay \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, thay v\u00e0o \u0111\u00f3, anh ti\u1ebfp c\u1eadn c\u00e1c k\u00eanh kh\u00e1c nhau c\u1ee7a Virgin Atlantic \u0111\u1ec3 t\u1ea1o cho Robert c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

    Th\u1eadt \u0111\u00e1ng kinh ng\u1ea1c khi m\u1ed9t k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 x\u1ea3y ra trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Virgin Atlantic, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u01b0u ti\u00ean an \u1ee7i kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 tr\u1ea3i nghi\u1ec7m ch\u01b0a h\u00e0i l\u00f2ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    Virgin d\u1eabn \u0111\u1ea7u trong nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a ti\u1ebfp th\u1ecb \u0111a k\u00eanh, nh\u01b0ng \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 l\u00e0 minh ch\u1ee9ng t\u1ed1t nh\u1ea5t cho t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 x\u1ea3y ra khi t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c \u0103n \u00fd v\u1edbi nhau.<\/p>\n

    \"Sephora<\/p>\n

    Sephora Beauty Bag<\/p>\n<\/div>\n

    3. Sephora<\/h3>\n

    Ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p Sephora \u0111\u00e3 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh kh\u00e1c bi\u1ec7t nh\u1edd kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1edbi tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1 t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd. Ngo\u00e0i c\u00e1c h\u1ed9i th\u1ea3o l\u00e0m \u0111\u1eb9p v\u00e0 trang \u0111i\u1ec3m mi\u1ec5n ph\u00ed, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00e1y t\u00ednh b\u1ea3ng t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ec3 truy c\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Beauty Bag trong qu\u00e1 tr\u00ecnh mua s\u1eafm.<\/p>\n

    Beauty Bag cho ph\u00e9p kh\u00e1ch h\u00e0ng tra c\u1ee9u th\u00f4ng tin chi ti\u1ebft c\u1ee7a m\u1eb7t h\u00e0ng v\u00e0 th\u1eed s\u1ea3n ph\u1ea9m qua ph\u1ea7n m\u1ec1m k\u1ef9 thu\u1eadt s\u1ed1. N\u1ebfu h\u1ecd th\u00edch m\u1ed9t s\u1ea3n ph\u1ea9m, h\u1ecd c\u00f3 th\u1ec3 th\u00eam n\u00f3 v\u00e0o danh s\u00e1ch v\u00e0 mua to\u00e0n b\u1ed9 th\u00f4ng qua \u1ee9ng d\u1ee5ng.<\/p>\n

    Sephora nh\u1eadn ra r\u1eb1ng ng\u01b0\u1eddi mua c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i \u0111\u1ec3 l\u1ef1a ch\u1ecdn khi h\u1ecd b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng trong Beauty Bag \u0111\u1ec3 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 trong c\u1eeda h\u00e0ng, Sephora c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng thu h\u1eb9p t\u00f9y ch\u1ecdn v\u00e0 theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd d\u1ef1 \u0111\u1ecbnh mua.<\/p>\n

    4. Ng\u00e2n h\u00e0ng M\u1ef9<\/h3>\n

    Ng\u00e2n h\u00e0ng l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m h\u1ebft s\u1ee9c \u0111\u1eb7c th\u00f9, v\u1eabn \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi s\u1ef1 ch\u1eadm th\u00edch \u1ee9ng v\u1edbi truy\u1ec1n th\u00f4ng s\u1ed1 hay \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m. Tuy nhi\u00ean, ng\u00e2n h\u00e0ng M\u1ef9 l\u1ea1i \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng vi\u1ec7c s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh omni-channel. L\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t trong ng\u00e0nh, h\u1ecd \u0111ang thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n kh\u1eaft khe c\u1ee7a tr\u1ea3i nghi\u1ec7m ch\u1ee7 \u00a0\u0111\u1ed9ng, cho ph\u00e9p m\u1ecdi kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ki\u1ec3m tra th\u1ee7 t\u1ee5c vay, l\u00ean l\u1ecbch h\u1eb9n v\u00e0 th\u1eadm ch\u00ed l\u00e0 vay ti\u1ec1n tr\u00ean \u1ee9ng d\u1ee5ng c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.<\/p>\n

    Cho \u0111\u1ebfn nay, hi\u1ebfm c\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd vay hay th\u1ef1c hi\u1ec7n c\u00e1c nhu c\u1ea7u ng\u00e2n h\u00e0ng ph\u1ee9c t\u1ea1p qua \u0111i\u1ec7n tho\u1ea1i. V\u00ec l\u1ebd \u0111\u00f3, Ng\u00e2n h\u00e0ng M\u1ef9 \u0111\u00e3 th\u1ef1c s\u1ef1 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c cho m\u00ecnh m\u1ed9t con \u0111\u01b0\u1eddng kh\u00e1c bi\u1ec7t. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 thanh to\u00e1n h\u00f3a \u0111\u01a1n h\u00e0ng th\u00e1ng, g\u1eedi s\u00e9c, v.v n\u00ean \u0111\u01b0\u1ee3c x\u1eed l\u00fd linh ho\u1ea1t v\u00e0 tri\u1ec3n khai tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh n\u1ebfu c\u00e1c Ng\u00e2n h\u00e0ng h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/p>\n

    \"walgreens\"<\/p>\n

    App c\u1ee7a Walgreens<\/p>\n<\/div>\n

    5. Walgreen<\/h3>\n

    Walgreen \u0111\u00e3 \u1ee9ng d\u1ee5ng tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh cho l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m \u2013 m\u1ed9t l\u0129nh v\u1ef1c v\u00f4 c\u00f9ng \u0111\u1eb7c th\u00f9 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0m c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u1ec3 truy\u1ec1n th\u00f4ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng \u0111\u1ec3 ki\u1ec3m tra, nh\u1eadp l\u1ea1i \u0111\u01a1n thu\u1ed1c m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i g\u1ecdi t\u1edbi nh\u00e0 thu\u1ed1c. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp l\u1eddi nh\u1eafc cho kh\u00e1ch h\u00e0ng trong tr\u01b0\u1eddng h\u1ee3p c\u1ea7n \u0111\u1ed5i \u0111\u01a1n.<\/p>\n

    Trong b\u1ed1i c\u1ea3nh kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 t\u00ednh n\u0103ng \u0111\u1ed9t ph\u00e1 n\u00e0o, c\u00e1c c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n c\u1ee7a Walgreen \u0111\u00e3 th\u1ef1c s\u1ef1 thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Thay v\u00ec ph\u1ea3i g\u1ecdi v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t \u0111\u01a1n thu\u1ed1c v\u1edbi nh\u00e2n vi\u00ean nh\u00e0 thu\u1ed1c, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecdi th\u1ee9 th\u00f4ng qua \u1ee9ng d\u1ee5ng, nh\u1edd \u0111\u00f3 gi\u1ea3m t\u1ed1i \u0111a th\u1eddi gian ch\u1edd \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n c\u0169ng nh\u01b0 ch\u1edd l\u1ea5y thu\u1ed1c t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n

    Ch\u1eafc ch\u1eafn, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng Omni-channel v\u1eabn c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i v\u00e0 quy m\u00f4 c\u1ee7a m\u1ed9t s\u1ed1 t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf tr\u00ean c\u00f3 th\u1ec3 h\u01a1i ngo\u00e0i t\u1ea7m v\u1edbi c\u1ee7a c\u00e1c c\u00f4ng ty nh\u1ecf. Tuy nhi\u00ean, c\u00f4ng ngh\u1ec7 \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn d\u00e0i trong th\u1eadp k\u1ef7 qua v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai s\u1ebd gi\u00fap cho ngay c\u1ea3 nh\u1eefng c\u00f4ng ty nh\u1ecf nh\u1ea5t c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u2013 b\u1ea5t k\u1ec3 h\u1ecd \u0111ang \u1edf \u0111\u00e2u, l\u00e0m g\u00ec hay \u0111ang s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb g\u00ec.<\/p>\n

    Theo <\/i>Aaron Agius<\/i><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • L\u1eddi khuy\u00ean cho c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u00e1p d\u1ee5ng Omni-channel<\/em><\/li>\n
    • Nh\u1eefng th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 b\u1ea1n c\u1ea7n ch\u00fa \u00fd cho n\u0103m nay<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      V\u00e0 khi c\u00e1c Th\u01b0\u1ee3ng \u0110\u1ebf d\u1ea7n\u00a0thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm\u00a0\u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng bu\u1ed9c ph\u1ea3i th\u00edch nghi v\u00e0 nhanh ch\u00f3ng thay \u0111\u1ed5i. Thay v\u00ec v\u1eaft \u00f3c ngh\u0129 ra c\u00e1c ph\u01b0\u01a1ng \u00e1n thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c l\u1eadp cho t\u1eebng k\u00eanh m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng hay Apple Watch, ch\u00fang ta c\u1ea7n theo \u0111u\u1ed5i m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n \u2013 tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh omni-channel s\u1eb5n s\u00e0ng ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd mu\u1ed1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55374"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55374"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55374\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}