{"id":55393,"date":"2023-12-20T14:25:44","date_gmt":"2023-12-20T07:25:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-thoi-quen-cua-nguoi-tieu-dung-nam-2018-ma-ban-can-chu-y-cho-nam-2019.html"},"modified":"2023-12-20T14:25:44","modified_gmt":"2023-12-20T07:25:44","slug":"nhung-thoi-quen-cua-nguoi-tieu-dung-nam-2018-ma-ban-can-chu-y-cho-nam-2019","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-thoi-quen-cua-nguoi-tieu-dung-nam-2018-ma-ban-can-chu-y-cho-nam-2019.html","title":{"rendered":"Nh\u1eefng th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 b\u1ea1n c\u1ea7n ch\u00fa \u00fd cho n\u0103m nay"},"content":{"rendered":"
Th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng ch\u1eafc ch\u1eafn t\u1ea1o n\u00ean s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng Marketing. Trong th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t \u2013 s\u1eafp qua; n\u0103m nay v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb, th\u00e0nh c\u00f4ng \u0111ang ch\u1edd \u0111\u00f3n, h\u00e3y c\u00f9ng Masterskills \u0111i\u1ec3m l\u1ea1i 6 insights th\u00fa v\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i \u0111\u1ed9t ph\u00e1 trong n\u0103m m\u1edbi.<\/p>\n

1. Kh\u00e1ch h\u00e0ng lu\u00f4n mua s\u1eafm trong m\u1ecdi th\u1eddi \u0111i\u1ec3m<\/h2>\n

T\u1ea1i b\u1ea5t c\u1ee9 th\u1eddi \u0111i\u1ec3m n\u00e0o c\u0169ng c\u00f3 t\u1edbi 84% ng\u01b0\u1eddi M\u1ef9 \u0111ang mua s\u1eafm v\u00e0 trong 25% th\u1eddi \u0111i\u1ec3m c\u00f3 nhu c\u1ea7u mua, kh\u00e1ch h\u00e0ng \u0111\u1ec1u m\u1edf c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm.<\/p>\n

\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ph\u1ea3i ai c\u0169ng l\u00e0 chuy\u00ean gia trong m\u1ecdi l\u0129nh v\u1ef1c, v\u00ec l\u1ebd \u0111\u00f3, h\u1ecd s\u1ebd c\u1ea7n s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eeb nh\u1eefng ng\u01b0\u1eddi am hi\u1ec3u t\u1eebng ng\u00e0nh h\u00e0ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh xu\u1ed1ng ti\u1ec1n. Nh\u1ea5t l\u00e0 khi g\u1ea7n 9\/ 10 ng\u01b0\u1eddi kh\u00f4ng ho\u00e0n to\u00e0n ch\u1eafc ch\u1eafn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u h\u1ecd s\u1ebd l\u1ef1a ch\u1ecdn khi b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. Gi\u1ea3i ph\u00e1p \u0111\u1ec3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n ch\u00ednh l\u00e0 t\u00ecm c\u00e1ch gi\u00fap ng\u01b0\u1eddi mua \u2013 v\u1ed1n \u0111ang qu\u00e1 t\u1ea3i v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh nh\u1ea5t.<\/p>\n

\"th\u1ea5u<\/p>\n

Th\u1ea5u hi\u1ec3u nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n

2. Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e2u ch\u1eef t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u00ecm ki\u1ebfm<\/h2>\n

\u0110\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi c\u00f3 li\u00ean quan, c\u1ee5 th\u1ec3 v\u00e0 c\u00e1 nh\u00e2n ho\u00e1 v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u00ednh l\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u00e1c \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d l\u1ef1a ch\u1ecdn. Vi\u1ec7c l\u00e0m n\u00e0y kh\u00f4ng ch\u1ec9 cho ph\u00e9p h\u1ecd gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng th\u00eam t\u1ef1 tin khi nh\u1eadn \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng g\u00ec m\u00ecnh c\u1ea7n.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 mong mu\u1ed1n t\u00ecm ki\u1ebfm l\u1eddi khuy\u00ean t\u1eeb b\u1ea1n b\u00e8, m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng \u0111\u1ea1i t\u1eeb \u201cT\u00f4i\u201d trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm. L\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng b\u1eaft \u0111\u1ea7u b\u1eb1ng \u201cT\u00f4i c\u1ea7n\/ T\u00f4i mu\u1ed1n\u201d \u0111\u00e3 t\u0103ng h\u01a1n 65% v\u1edbi m\u1ed9t s\u1ed1 m\u1eabu nh\u01b0: T\u00f4i c\u1ea7n t\u00ecm d\u1ecbch v\u1ee5 CRM hi\u1ec7u qu\u1ea3\/ T\u00f4i mu\u1ed1n t\u00ecm nh\u00e0 \u1edf khu v\u1ef1c C\u1ea7u Gi\u1ea5y.<\/p>\n

Xu h\u01b0\u1edbng thay \u0111\u1ed5i, mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng \u0111\u00e3 kh\u00e1c, marketers n\u00ean c\u00f3 chi\u1ebfn l\u01b0\u1ee3c bao ph\u1ee7 c\u00e1c t\u1eeb v\u00e0 c\u1ee5m t\u1eeb c\u00f3 s\u1ef1 li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, sau \u0111\u00f3 xem x\u00e9t m\u1edf r\u1ed9ng c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm theo ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111ang nh\u1eafm t\u1edbi.<\/p>\n

3. Kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean ch\u1ecdn s\u1ea3n ph\u1ea9m \u1edf v\u1ecb tr\u00ed kh\u00f4ng qu\u00e1 xa v\u00e0 m\u1ea5t \u00edt th\u1eddi gian ch\u1edd \u0111\u1ee3i<\/h2>\n

Ng\u00e0y nay, kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean thi\u1ebfu ki\u00ean nh\u1eabn h\u01a1n bao gi\u1edd h\u1ebft, v\u00ec v\u1eady, h\u1ecd mu\u1ed1n m\u1ecdi th\u1ee9 ngay l\u00fac c\u1ea7n, d\u00f9 ch\u1ec9 l\u00e0 m\u1ed9t g\u00f3i gia v\u1ecb hay nh\u00e0 h\u00e0ng \u0103n u\u1ed1ng,\u2026 V\u00ec l\u1ebd \u0111\u00f3 c\u0169ng d\u1ec5 hi\u1ec3u t\u1ea1i sao c\u1ee5m t\u1eeb \u201cG\u1ea7n \u0111\u00e2y\u201d\u00a0v\u1edbi nh\u1eefng bi\u1ebfn th\u1ec3 nh\u01b0 \u201cT\u00f4i c\u00f3 th\u1ec3 mua\u2026\u201d ho\u1eb7c \u201cMua\u2026\u201d \u2013 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3, theo c\u00e1c khu v\u1ef1c v\u00e0 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u0103ng t\u1edbi h\u01a1n 500% trong hai n\u0103m qua. Ch\u1eb3ng h\u1ea1n: T\u00f4i c\u00f3 th\u1ec3 mua \u0111\u1ed3 t\u1eadp \u1edf c\u1eeda h\u00e0ng n\u00e0o g\u1ea7n \u0111\u00e2y? ho\u1eb7c Mua \u1ed1p \u0111i\u1ec7n tho\u1ea1i \u1edf \u0111\u00e2u Ho\u00e0n Ki\u1ebfm?<\/p>\n

Th\u1ed1ng k\u00ea c\u0169ng cho th\u1ea5y s\u1ef1 m\u1ee9c t\u0103ng t\u1edbi h\u01a1n 200% \u0111\u1ed1i v\u1edbi t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u1edbi c\u1ee5m t\u1eeb \u201cm\u1edf c\u1eeda + ngay b\u00e2y gi\u1edd + g\u1ea7n \u0111\u00e2y\u201d, v\u1edbi v\u00ed d\u1ee5 nh\u01b0: Hi\u1ec7u thu\u1ed1c n\u00e0o c\u00f2n m\u1edf c\u1eeda g\u1ea7n \u0111\u00e2y?<\/p>\n

\"M\u1ed7i<\/p>\n

M\u1ed7i doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean c\u00f3 b\u00e1o c\u00e1o v\u1ec1 h\u00e0nh vi, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/p>\n<\/div>\n

4. Kh\u00e1ch h\u00e0ng hi\u1ec3u r\u1eb1ng, \u0111\u1ec3 t\u00e2m t\u00ecm ki\u1ebfm s\u1ebd b\u1edbt kh\u00f3 ch\u1ecbu<\/h2>\n

Kh\u00e1ch h\u00e0ng th\u00f4ng th\u00e1i kh\u00f4ng c\u00f2n ch\u1ec9 t\u00ecm ki\u1ebfm v\u1ec1 nh\u1eefng g\u00ec m\u00ecnh s\u1ebd mua m\u00e0 h\u1ecd c\u00f2n t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m, kinh nghi\u1ec7m. Cho d\u00f9 l\u00e0 chia s\u1ebb v\u1ec1 m\u1ed9t \u0111i\u1ec3m du l\u1ecbch hay m\u1ed9t n\u01a1i \u0103n t\u1ed1i, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u s\u1ebd mu\u1ed1n tham kh\u1ea3o kinh nghi\u1ec7m tr\u01b0\u1edbc khi \u0111i.<\/p>\n

Qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm th\u00f4ng tin gi\u1edd \u0111\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n tr\u1ea3i nghi\u1ec7m, xu h\u01b0\u1edbng, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ef1 \u0111o\u00e1n t\u1ed1t h\u01a1n ngay c\u1ea3 khi h\u1ecd th\u1eadm ch\u00ed ch\u01b0a ra kh\u1ecfi nh\u00e0. C\u00e1c \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d hi\u1ec3u r\u1eb1ng: c\u00e0ng t\u00ecm hi\u1ec3u tr\u01b0\u1edbc chi ti\u1ebft \u2013 kho\u1ea3ng gi\u00e1, \u0111\u01b0\u1eddng \u0111i v\u00e0 l\u1ecbch tr\u00ecnh c\u00e0ng gi\u1ea3m s\u1ef1 lo l\u1eafng v\u00e0 cho ph\u00e9p h\u1ecd c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng n\u01a1i m\u00ecnh \u0111\u1ebfn.<\/p>\n

5. T\u00ecm ki\u1ebfm nh\u1eefng th\u1ee9 t\u01b0\u01a1ng t\u1ef1 v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd<\/h2>\n

\u0110\u00f4i khi ng\u01b0\u1eddi mua ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u1ef1c t\u1ebf: kh\u1ea3 n\u0103ng chi tr\u1ea3 ch\u01b0a g\u1ea7n v\u1edbi ch\u00ednh x\u00e1c \u0111i\u1ec1u h\u1ecd mu\u1ed1n. Nh\u01b0ng ng\u00e0y nay, kh\u00e1ch h\u00e0ng nh\u1eadn ra r\u1eb1ng h\u1ecd c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm ra th\u1ee9 t\u01b0\u01a1ng t\u1ef1 v\u1edbi s\u1ea3n ph\u1ea9m m\u00ecnh mong mu\u1ed1n. Do \u0111\u00f3, c\u0169ng d\u1ec5 hi\u1ec3u khi t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u1edbi c\u1ee5m t\u1eeb \u201cgi\u1ed1ng v\u1edbi\u201d \u0111\u00e3 t\u0103ng h\u01a1n 60% ch\u1ec9 trong hai n\u0103m qua. V\u00ed d\u1ee5, g\u1ea1ch l\u00e1t n\u1ec1n gi\u1ed1ng v\u00e2n g\u1ed7 v\u1eeba ti\u1ec1n hay \u0111\u1ed3 n\u1ed9i th\u1ea5t gi\u1ea3 c\u1ed5.<\/p>\n

6. Vai tr\u00f2 c\u1ee7a loa th\u00f4ng minh ng\u00e0y c\u00e0ng quan tr\u1ecdng<\/h2>\n

Kh\u00e1ch h\u00e0ng s\u1edf h\u1eefu loa th\u00f4ng minh coi th\u00f4ng tin t\u1eeb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m v\u00e0 h\u1ecd s\u1eb5n s\u00e0ng nh\u1eadn th\u00f4ng tin h\u1eefu \u00edch, ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng: 52% mu\u1ed1n nh\u1eadn th\u00f4ng tin v\u1ec1 giao d\u1ecbch v\u00e0 \u01b0u \u0111\u00e3i t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u; 48% v\u1edbi th\u00f4ng tin c\u00e1 nh\u00e2n ho\u00e1, gi\u00fap cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd thu\u1eadn l\u1ee3i h\u01a1n. \u0110\u1ed3ng th\u1eddi, nh\u1eefng nghi\u00ean c\u1ee9u kh\u00e1c v\u1ec1 h\u1ed7 tr\u1ee3 qua gi\u1ecdng n\u00f3i \u2013 voice assistant (tr\u00ean c\u00e1c thi\u1ebft b\u1ecb) c\u0169ng nh\u01b0 nghi\u00ean c\u1ee9u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u0169ng \u0111ang \u0111\u01b0\u1ee3c Google tri\u1ec3n khai g\u1ea7n \u0111\u00e2y.<\/p>\n

S\u1ef1 thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u00f3i quen t\u00ecm ki\u1ebfm, c\u00e1ch th\u1ee9c khai th\u00e1c, ch\u1ecdn l\u1ecdc v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin ch\u1eafc ch\u1eafn s\u1ebd \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u t\u1edbi k\u1ebf ho\u1ea1ch c\u1ee7a ph\u00f2ng Ti\u1ebfp th\u1ecb & B\u00e1n h\u00e0ng trong n\u0103m t\u1edbi. Hy v\u1ecdng qua nh\u1eefng chia s\u1ebb v\u1ec1 6 insights kh\u00e1ch h\u00e0ng c\u1ea7n l\u01b0u \u00fd cho n\u0103m nay s\u1ebd ph\u1ea7n n\u00e0o gi\u00fap c\u00e1c marketers c\u1eadp nh\u1eadt v\u00e0 l\u00ean ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c chinh ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 m\u1ed9t n\u0103m m\u1edbi th\u1ef1c s\u1ef1 \u0111\u1ed9t ph\u00e1!<\/p>\n

T\u1eeb Think With Google<\/em><\/p>\n

B\u00e0i tham kh\u1ea3o:<\/em><\/p>\n

    \n
  • Thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00e2m l\u00fd s\u1edf h\u1eefu<\/li>\n
  • Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng \u0111a k\u00eanh t\u1eadp trung quan tr\u1ecdng h\u01a1n b\u1ea1n ngh\u0129!<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng ch\u1eafc ch\u1eafn t\u1ea1o n\u00ean s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng Marketing. Trong th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t \u2013 s\u1eafp qua; n\u0103m nay v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u1edbi m\u1ebb, th\u00e0nh c\u00f4ng \u0111ang ch\u1edd \u0111\u00f3n, h\u00e3y c\u00f9ng Masterskills […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55393"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55393"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55393\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}