{"id":55396,"date":"2023-12-20T14:26:37","date_gmt":"2023-12-20T07:26:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phu-nu-va-nam-gioi-khac-biet-khi-ra-quyet-dinh-mua-hang.html"},"modified":"2023-12-20T14:26:37","modified_gmt":"2023-12-20T07:26:37","slug":"phu-nu-va-nam-gioi-khac-biet-khi-ra-quyet-dinh-mua-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phu-nu-va-nam-gioi-khac-biet-khi-ra-quyet-dinh-mua-hang.html","title":{"rendered":"Ph\u1ee5 n\u1eef v\u00e0 Nam gi\u1edbi: kh\u00e1c bi\u1ec7t khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng"},"content":{"rendered":"
Trong su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a c\u00e1c th\u01b0\u1ee3ng \u0111\u1ebf, m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0ng l\u1ea1i th\u01b0\u1eddng b\u1ecb l\u00e3ng qu\u00ean \u0111\u00f3 ch\u00ednh l\u00e0 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u1edbi t\u00ednh. Ph\u1ee5 n\u1eef v\u00e0 nam gi\u1edbi mua s\u1eafm v\u1edbi th\u00f3i quen, quan \u0111i\u1ec3m v\u00e0 ch\u1ecbu t\u00e1c \u0111\u1ed9ng b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1ch quan r\u1ea5t kh\u00e1c nhau.<\/p>\n

Sau h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 nghi\u00ean c\u1ee9u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, suy ngh\u0129 kh\u00e1c nhau trong su\u1ed1t h\u00e0nh tr\u00ecnh mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ph\u1ee5 n\u1eef v\u00e0 nam gi\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m s\u00e1ng t\u1ecf. Kh\u00f4ng nh\u1eefng th\u1ebf, hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u1edbi \u2013 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p s\u00e1ng t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o \u2013 theo t\u1eebng gi\u1edbi. Masterskills hy v\u1ecdng b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng \u0111\u1ec3 s\u00e1ng t\u1ea1o v\u00e0 \u0111em l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong t\u1eebng l\u1ea7n gh\u00e9 th\u0103m c\u1ee7a \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d.<\/p>\n

1. S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 c\u1ea5u tr\u00fac n\u00e3o b\u1ed9: \u0110\u00e0n \u00f4ng theo \u0111u\u1ed5i k\u1ebft qu\u1ea3, ph\u1ee5 n\u1eef quan t\u00e2m t\u1edbi h\u00e0nh tr\u00ecnh<\/h2>\n

C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u1ea5u tr\u00fac n\u00e3o b\u1ed9 c\u1ee7a ng\u01b0\u1eddi nam v\u00e0 ng\u01b0\u1eddi n\u1eef c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1c bi\u1ec7t. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Scientific American, ph\u1ee5 n\u1eef c\u00f3 m\u1ed9t th\u1ec3 chai (ph\u1ea7n li\u00ean k\u1ebft hai n\u1eeda c\u1ee7a b\u1ed9 n\u00e3o v\u1edbi nhau v\u00e0 truy\u1ec1n th\u00f4ng tin t\u1eeb n\u1eeda b\u00ean n\u00e0y sang b\u00ean kia) d\u00e0y h\u01a1n. Do \u0111\u00f3, ph\u1ee5 n\u1eef c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi n\u00e3o tr\u00e1i v\u00e0 n\u00e3o ph\u1ea3i \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 trong khi \u0111\u00e0n \u00f4ng ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng n\u00e3o tr\u00e1i.<\/p>\n

\"C\u1ea5u<\/p>\n

C\u1ea5u tr\u00fac th\u1ec3 chai d\u00e0y h\u01a1n \u1edf n\u1eef gi\u1edbi gi\u00fap h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd \u0111\u1ed3ng th\u1eddi c\u00e1c vi\u1ec7c m\u1ed9t l\u00fac<\/p>\n<\/div>\n

\u0110\u1ed3ng th\u1eddi, nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng, b\u00e1n c\u1ea7u n\u00e3o tr\u00e1i ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n t\u00ednh to\u00e1n logic v\u00e0 x\u1eed l\u00fd s\u1ed1 li\u1ec7u; b\u00e1n c\u1ea7u n\u00e3o ph\u1ea3i chi\u1ebfm \u01b0u th\u1ebf trong x\u1eed l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c quan v\u00e0 ng\u00f4n ng\u1eef. Ph\u1ee5 n\u1eef c\u0169ng c\u00f3 l\u1ee3i th\u1ebf s\u1eed d\u1ee5ng v\u1ecf n\u00e3o c\u00f3 t\u1ed5 ch\u1ee9c \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00f9ng l\u00fac c\u00e1c v\u1ea5n \u0111\u1ec1, trong khi nam gi\u1edbi s\u1eed d\u1ee5ng ch\u1ea5t x\u00e1m ch\u1ee7 y\u1ebfu \u1edf b\u00e1n c\u1ea7u n\u00e3o tr\u00e1i.<\/p>\n

Trong h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ef1 kh\u00e1c nhau v\u1ec1 c\u1ea5u tr\u00fac v\u00e0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng n\u00e3o b\u1ed9 d\u1eabn \u0111\u1ebfn vi\u1ec7c nam gi\u1edbi c\u00f3 khuynh h\u01b0\u1edbng mua s\u1eafm theo nhu c\u1ea7u ho\u1eb7c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra trong khi ph\u1ee5 n\u1eef l\u1ea1i c\u00f3 xu h\u01b0\u1edbng t\u00ecm hi\u1ec3u, kh\u00e1m ph\u00e1 v\u00e0 d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau ban \u0111\u1ea7u tu\u1ef3 thu\u1ed9c c\u1ea3m x\u00fac.<\/p>\n

2. \u0110\u1ed9ng c\u01a1 mua s\u1eafm: nam gi\u1edbi h\u01b0\u1edbng t\u1edbi s\u1ef1 ti\u1ec7n d\u1ee5ng, ph\u1ee5 n\u1eef c\u00f3 xu h\u01b0\u1edbng b\u1ecb chi ph\u1ed1i b\u1edfi c\u1ea3m x\u00fac<\/h2>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a T\u1ea1p ch\u00ed Khoa h\u1ecdc \u0110\u1ecba Trung H\u1ea3i (), c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, nh\u01b0ng v\u1ec1 c\u01a1 b\u1ea3n thu\u1ed9c hai nh\u00f3m d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

    \n
  • Nh\u00f3m ng\u01b0\u1eddi th\u1ef1c t\u1ebf:<\/strong> Theo \u0111u\u1ed5i v\u00e0 nh\u1ea5t qu\u00e1n ti\u1ebfp c\u1eadn m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra t\u1eeb \u0111\u1ea7u. V\u1ec1 c\u01a1 b\u1ea3n, n\u1ebfu thu\u1ed9c nh\u00f3m n\u00e0y b\u1ea1n c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm \u201c\u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c\u201d.<\/li>\n
  • Nh\u00f3m ng\u01b0\u1eddi c\u1ea3m x\u00fac:<\/strong> Li\u00ean quan \u0111\u1ebfn ph\u1ea3n \u1ee9ng n\u1ed9i t\u1ea1i v\u00e0 thi\u00ean v\u1ec1 c\u1ea3m x\u00fac. Nh\u00f3m ng\u01b0\u1eddi n\u00e0y l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01a1n gi\u1ea3n v\u00ec h\u1ecd th\u00edch n\u00f3.<\/li>\n<\/ul>\n

    Nam gi\u1edbi c\u00f3 xu h\u01b0\u1edbng thu\u1ed9c nh\u00f3m ng\u01b0\u1eddi th\u1ef1c t\u1ebf, ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean logic, ti\u1ec7n d\u1ee5ng v\u00e0 c\u1ea7n thi\u1ebft thay v\u00ec c\u1ea3m x\u00fac. \u0110\u1ec3 h\u1ecd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c ph\u1ea3i \u0111\u01b0a ra nh\u1eefng l\u00fd do, d\u1eabn ch\u1ee9ng thuy\u1ebft ph\u1ee5c r\u1eb1ng t\u1ea1i sao h\u1ecd n\u00ean mua. Ti\u1ebfp c\u1eadn t\u1edbi nh\u1eefng \u0111i\u1ec3m h\u1ecd c\u1ea7n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00e2u ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 chuy\u1ec3n t\u1ea3i gi\u00e1 tr\u1ecb.<\/p>\n

    Trong khi \u0111\u00f3, ph\u1ee5 n\u1eef ch\u1ee7 y\u1ebfu l\u00e0 ng\u01b0\u1eddi mua s\u1eafm theo c\u1ea3m x\u00fac. \u0110\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat ph\u1ee5 n\u1eef, b\u1ea1n s\u1ebd ph\u1ea3i t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1edbi c\u1ea3m x\u00fac v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi h\u1ecd. M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn thi\u00ean v\u1ec1 chia s\u1ebb ch\u1ee9c n\u0103ng c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i nhanh ch\u00f3ng. Ph\u1ee5 n\u1eef mu\u1ed1n hi\u1ec3u th\u00eam v\u1ec1 b\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, phong c\u00e1ch c\u1ee7a s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang b\u00e1n v\u00e0 c\u1ea3m x\u00fac m\u00e0 s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i cho h\u1ecd.<\/p>\n

    \"zappos<\/p>\n

    Zappos ph\u00e1t tri\u1ec3n landing page ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t c\u1ee7a nam gi\u1edbi v\u00e0 ph\u1ee5 n\u1eef<\/p>\n<\/div>\n

    Th\u1ea5u hi\u1ec3u \u0111i\u1ec1u n\u00e0y, Zappos.com \u0111\u00e3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch s\u1ef1 kh\u00e1c nhau v\u1ec1 m\u1ed1i quan t\u00e2m trong h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ph\u1ee5 n\u1eef v\u00e0 nam gi\u1edbi v\u00e0 \u0111\u01b0a ra c\u00e1c b\u1ed1 c\u1ee5c kh\u00e1c nhau tr\u00ean trang \u0111\u00edch cho hai nh\u00f3m kh\u00e1ch h\u00e0ng. Theo \u0111\u00f3, phi\u00ean b\u1ea3n d\u00e0nh cho nam gi\u1edbi t\u1eadp trung \u0111i\u1ec1u h\u01b0\u1edbng r\u00f5 r\u00e0ng theo danh m\u1ee5c s\u1ea3n ph\u1ea9m, trong khi phi\u00ean b\u1ea3n d\u00e0nh cho ph\u1ee5 n\u1eef nh\u1ea5n m\u1ea1nh t\u1edbi y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac thay v\u00ec gi\u1edbi thi\u1ec7u th\u00f4ng s\u1ed1 c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

    \"Asos<\/p>\n

    Asos v\u1edbi landing page th\u1ea5u hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u1edbi t\u00ednh, h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o<\/p>\n<\/div>\n

    T\u01b0\u01a1ng t\u1ef1 Asos.com c\u0169ng tri\u1ec3n khai c\u00e1c b\u1ed1 c\u1ee5c kh\u00e1c nhau cho chi\u1ebfn d\u1ecbch Halloween c\u1ee7a m\u00ecnh: trang c\u1ee7a nam gi\u1edbi s\u1ebd show c\u00e1c s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb, trong khi c\u1ee7a ph\u1ee5 n\u1eef chia s\u1ebb c\u00e1ch mix s\u1ea3n ph\u1ea9m sao cho \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

    3. Quy\u1ebft \u0111\u1ecbnh mua s\u1eafm: ph\u1ee5 n\u1eef ph\u1ee5 thu\u1ed9c c\u1ea3m x\u00fac, nam gi\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ef1a tr\u00ean th\u00f4ng s\u1ed1 v\u00e0 d\u1eef li\u1ec7u<\/h2>\n

    Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhu c\u1ea7u v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh, th\u00f4ng tin c\u1ea7n \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 x\u1eed l\u00fd \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn s\u1eb5n c\u00f3. Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng nam gi\u1edbi v\u00e0 ph\u1ee5 n\u1eef c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c nhau trong chi\u1ebfn l\u01b0\u1ee3c x\u1eed l\u00fd th\u00f4ng tin v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

    Ph\u1ee5 n\u1eef c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n h\u01a1n, d\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn ch\u1ee7 quan v\u00e0 th\u00f4ng tin kh\u00e1ch quan t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, trong khi nam gi\u1edbi c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean th\u00f4ng tin kh\u00e1ch quan (ch\u1ea5t li\u1ec7u, ki\u1ec3u d\u00e1ng, t\u1ed1c \u0111\u1ed9, v.v) thay v\u00ec c\u1ea3m nh\u1eadn ch\u1ee7 quan.<\/p>\n

    Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u0111\u00e0n \u00f4ng kh\u00f4ng coi tr\u1ecdng \u00fd ki\u1ebfn \u200b\u200bv\u00e0 kinh nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, m\u00e0 s\u1ef1 kh\u00e1c nhau \u0111\u1ebfn t\u1eeb c\u00e1ch ti\u1ebfp c\u1eadn. Trong khi \u0111\u00e0n \u00f4ng s\u1eed d\u1ee5ng kinh nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m h\u1ecd quan t\u00e2m \u0111\u1ec3 h\u00ecnh th\u00e0nh \u00fd ki\u1ebfn \u200b\u200bri\u00eang th\u00ec ph\u1ee5 n\u1eef l\u1ea1i mu\u1ed1n bi\u1ebft l\u00fd do v\u00e0 \u0111\u1ed9ng l\u1ef1c gi\u1ea3i th\u00edch t\u1ea1i sao nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 li\u1ec7u tr\u01b0\u1eddng h\u1ee3p c\u1ee7a h\u1ecd c\u00f3 t\u01b0\u01a1ng t\u1ef1 hay kh\u00f4ng, tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

    \"Reviews<\/p>\n

    Reviews chi ti\u1ebft c\u1ee7a Tripadvisor<\/p>\n<\/div>\n

    \u0110\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t mong mu\u1ed1n c\u1ee7a c\u1ea3 hai gi\u1edbi t\u00ednh, th\u01b0\u01a1ng hi\u1ec7u n\u00ean cung c\u1ea5p kh\u00f4ng ch\u1ec9 x\u1ebfp h\u1ea1ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n chi ti\u1ebft \u0111\u00e1nh gi\u00e1 ho\u1eb7c nh\u1eadn x\u00e9t v\u1ec1 s\u1ea3n ph\u1ea9m: quy c\u00e1ch \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n, m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p khi s\u1eed d\u1ee5ng v.v.<\/p>\n

    4. \u0110\u00e0n \u00f4ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, ph\u1ee5 n\u1eef s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o<\/h2>\n

    M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a \u0110\u1ea1i h\u1ecdc Erasmus cho th\u1ea5y r\u1eb1ng m\u1ed9t khi \u0111\u00e0n \u00f4ng t\u00ecm th\u1ea5y m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd g\u1eafn b\u00f3 v\u1edbi n\u00f3, \u0111\u1eb7c bi\u1ec7t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u may m\u1eb7c, \u00f4 t\u00f4, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh v\u00e0 \u0111\u1ed3 gia d\u1ee5ng; trong khi ph\u1ee5 n\u1eef l\u1ea1i c\u00f3 m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n n\u1ebfu h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

    \u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c khi qu\u1ea3ng c\u00e1o cho ph\u1ee5 n\u1eef, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00ean c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 k\u1ebft n\u1ed1i, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng thay v\u00ec n\u00eau b\u1eadt nh\u1eefng l\u1ee3i th\u1ebf v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0 v\u1edbi nam gi\u1edbi.<\/p>\n

    So s\u00e1nh hai \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0y v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch email marketing khi nh\u1eafm c\u1ee5 th\u1ec3 v\u00e0o nam gi\u1edbi v\u00e0 ph\u1ee5 n\u1eef, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng v\u1edbi nam gi\u1edbi n\u00ean \u01b0u ti\u00ean hi\u1ec3n th\u1ecb th\u00f4ng s\u1ed1 s\u1ea3n ph\u1ea9m; c\u00e1 nh\u00e2n ho\u00e1 v\u1edbi n\u1eef gi\u1edbi.<\/p>\n

    L\u00fd gi\u1ea3i cho \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0y, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Simon Baron-Cohen khi quan s\u00e1t nam v\u00e0 n\u1eef (ngay c\u1ea3 trong giai \u0111o\u1ea1n tr\u1ee9ng n\u01b0\u1edbc) ch\u1ec9 ra r\u1eb1ng: \u201cTrong khi h\u1ea7u h\u1ebft c\u00e1c b\u00e9 g\u00e1i \u0111\u1ec1u ch\u00fa \u00fd \u0111\u1ebfn k\u00edch th\u00edch x\u00e3 h\u1ed9i nh\u01b0 khu\u00f4n m\u1eb7t v\u00e0 gi\u1ecdng n\u00f3i th\u00ec b\u00e9 trai l\u1ea1i b\u1ecb thu h\u00fat b\u1edfi c\u00e1c v\u1eadt th\u1ec3 chuy\u1ec3n \u0111\u1ed9ng. Trong su\u1ed1t cu\u1ed9c \u0111\u1eddi c\u1ee7a h\u1ecd, c\u00e1c c\u00e1 th\u1ec3 nam v\u00e0 n\u1eef ti\u1ebfp t\u1ee5c th\u1ec3 hi\u1ec7n nh\u1eefng \u0111\u1eb7c t\u00ednh ban \u0111\u1ea7u n\u00e0y theo nhi\u1ec1u c\u00e1ch ph\u1ee9c t\u1ea1p h\u01a1n\u201d.<\/p>\n

    V\u1eady \u0111\u00e2u l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng nam v\u00e0 n\u1eef?<\/h2>\n

    Ph\u1ee5 n\u1eef c\u00f3 xu h\u01b0\u1edbng th\u00edch tr\u1ea3 l\u1eddi email marketing h\u01a1n, v\u00ec v\u1eady h\u00e3y ti\u1ebfp c\u1eadn h\u1ecd theo c\u00e1ch n\u00e0y. V\u00e0 h\u00e3y nh\u1edb, h\u1ecd s\u1ebd ki\u1ec3m tra email trong gi\u1edd \u0103n tr\u01b0a, v\u00ec th\u1ebf, b\u1ed5 sung phi\u1ebfu\/ m\u00e3 gi\u1ea3m gi\u00e1 s\u1ebd \u0111\u00e1p \u1ee9ng mong mu\u1ed1n \u201cmua s\u1eafm th\u00f4ng minh\u201d c\u1ee7a h\u1ecd.<\/p>\n

    V\u1edbi nam gi\u1edbi, b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec3 s\u1ea3n ph\u1ea9m xu\u1ea5t hi\u1ec7n ngay khi h\u1ecd \u0111ang t\u00ecm ki\u1ebfm th\u1ee9 g\u00ec \u0111\u00f3 t\u01b0\u01a1ng t\u1ef1.<\/p>\n

    Nh\u01b0ng, h\u00e3y nh\u1edb, m\u1ed7i c\u00e1 th\u1ec3 l\u00e0 duy nh\u1ea5t v\u00e0 d\u00f9 h\u1ecd c\u00f3 xu h\u01b0\u1edbng gi\u1edbi t\u00ednh c\u1ee5 th\u1ec3, t\u1ea5t c\u1ea3 \u0111\u1ec1u mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed theo nh\u1eefng c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a nh\u1ea5t. \u0110\u1eebng qu\u00e1 khu\u00f4n m\u1eabu, h\u00e3y c\u1ed1 g\u1eafng hi\u1ec3u \u0111\u1ed9ng c\u01a1 v\u00e0 mong \u0111\u1ee3i c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n b\u1ea1n \u0111\u1ec3 cung c\u1ea5p cho h\u1ecd tr\u1ea3i nghi\u1ec7m \u1ea5n t\u01b0\u1ee3ng v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • Thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00e2m l\u00fd s\u1edf h\u1eefu<\/em><\/li>\n
    • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean \u0111a k\u00eanh?<\/em><\/li>\n
    • Marketing c\u1ea3m x\u00fac \u0111\u1ec3 ch\u1ea1m t\u1edbi tr\u00e1i tim kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Sau h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 nghi\u00ean c\u1ee9u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, suy ngh\u0129 kh\u00e1c nhau trong su\u1ed1t h\u00e0nh tr\u00ecnh mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ph\u1ee5 n\u1eef v\u00e0 nam gi\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m s\u00e1ng t\u1ecf. Kh\u00f4ng nh\u1eefng th\u1ebf, hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u1edbi \u2013 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p s\u00e1ng t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55396"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55396"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55396\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}