{"id":55401,"date":"2023-12-20T14:27:42","date_gmt":"2023-12-20T07:27:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-den-nu-gioi-goc-nhin-trong-thoi-dai-cong-nghe-4-0.html"},"modified":"2023-12-20T14:27:42","modified_gmt":"2023-12-20T07:27:42","slug":"marketing-den-nu-gioi-goc-nhin-trong-thoi-dai-cong-nghe-4-0","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-den-nu-gioi-goc-nhin-trong-thoi-dai-cong-nghe-4-0.html","title":{"rendered":"Marketing \u0111\u1ebfn n\u1eef gi\u1edbi: G\u00f3c nh\u00ecn trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0!"},"content":{"rendered":"<div id=\"test\">Tr\u01b0\u1edbc gi\u1edd, ng\u01b0\u1eddi ph\u1ee5 n\u1eef lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a tr\u00ean c\u01b0\u01a1ng v\u1ecb c\u1ee7a m\u1ed9t ng\u01b0\u1eddi m\u1eb9, v\u1edbi tr\u00e1ch nhi\u1ec7m c\u00e2n b\u1eb1ng gi\u1eefa gia \u0111\u00ecnh v\u00e0 c\u00f4ng vi\u1ec7c, ho\u1eb7c \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn theo tu\u1ed5i t\u00e1c v\u00e0 t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n. \u0110\u00e2y \u0111\u00e3 t\u1eebng l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng marketing \u0111\u1ebfn n\u1eef gi\u1edbi ph\u1ed5 bi\u1ebfn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. Tuy nhi\u00ean, trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay khi n\u1eef gi\u1edbi \u0111\u00e3 v\u00e0 \u0111ang c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 mong mu\u1ed1n m\u1edbi m\u1ebb, th\u00ec nh\u1eefng quan ni\u1ec7m nh\u01b0 tr\u00ean \u0111\u00e3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/p>\n<p>Ng\u00e0y nay, ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ebfn n\u1eef gi\u1edbi \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 l\u00e0 xu h\u01b0\u1edbng c\u1ee7a kh\u00f4ng \u00edt doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng tr\u00ean ch\u1eb7ng \u0111\u01b0\u1eddng marketing \u0111\u1ebfn n\u1eef gi\u1edbi th\u00ec kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u00ed k\u00edp \u0111\u1ec3 b\u1ea5t k\u00ec marketers n\u00e0o c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ph\u1ee5 n\u1eef nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<h2 id=\"1-phu-nu-chi-don-gian-la-nhung-nguoi-me\">Ph\u1ee5 n\u1eef ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u1eb9?<\/h2>\n<p>Kh\u00f4ng, quan ni\u1ec7m n\u00e0y \u0111\u00e3 l\u00e0 l\u1ed7i th\u1eddi v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing ng\u00e0y nay. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u00e0nh cho ph\u00e1i n\u1eef ch\u1ec9 g\u00f3i g\u1ecdn trong h\u00ecnh t\u01b0\u1ee3ng ng\u01b0\u1eddi m\u1eb9: tr\u01b0\u1edbc v\u00e0 sau khi k\u1ebft h\u00f4n ho\u1eb7c sau khi ly d\u1ecb, th\u1eadm ch\u00ed h\u00ecnh t\u01b0\u1ee3ng ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u00f4i khi b\u1ecb g\u00f2 b\u00f3 qu\u00e1 trong h\u00ecnh \u1ea3nh m\u1ed9t b\u00e0 m\u1eb9 t\u1eadn t\u1ee5y, hy sinh, ho\u1eb7c c\u00f3 c\u1ed1 g\u1eafng th\u00ec c\u0169ng ch\u1ec9 l\u00e0 b\u00e0 m\u1eb9 c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 gia \u0111\u00ecnh th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac n\u00e0o c\u00e1c marketer n\u00ean thay \u0111\u1ed5i suy ngh\u0129.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15177 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Marketing-To-Women.jpg\" alt=\"marketing \u0111\u1ebfn n\u1eef gi\u1edbi\" width=\"2800\" height=\"2119\" title=\"Marketing-To-Women\"><\/p>\n<p>Th\u1ef1c t\u1ebf ch\u1ee9ng minh r\u1eb1ng insight b\u00e0 m\u1eb9 b\u1eadn r\u1ed9n \u0111ang b\u1ecb l\u1ea1m d\u1ee5ng qu\u00e1 nhi\u1ec1u, m\u1eb7c d\u00f9 khi ta h\u1ecfi ph\u00e1i n\u1eef tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec, c\u00e2u tr\u1ea3 l\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m cha m\u1eb9. V\u1eady n\u00ean ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng n\u1eef gi\u1edbi nh\u01b0 th\u1ebf n\u00e0o? C\u1edfi m\u1edf v\u00e0 th\u1ef1c t\u1ebf h\u01a1n! C\u0169ng v\u1edbi c\u00e2u h\u1ecfi tr\u00ean, h\u01a1n m\u1ed9t n\u1eeda cho r\u1eb1ng vui v\u1ebb l\u00e0 \u01b0u ti\u00ean s\u1ed1 m\u1ed9t, ti\u1ebfp \u0111\u00f3 l\u00e0 s\u1ee9c kh\u1ecfe, v\u00e0 \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t \u1edf \u0111\u00e2y l\u00e0 \u0111\u00f3 \u0111\u1ec1u l\u00e0 nh\u1eefng quan \u0111i\u1ec3m h\u01b0\u1edbng \u0111\u1ebfn n\u1ed9i t\u1ea1i c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 n\u1eef. Ch\u00ednh v\u00ec th\u1ebf, b\u00e2y gi\u1edd ch\u00ednh l\u00e0 l\u00fac \u0111\u1ec3 m\u1ed7i marketer c\u00f3 nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi m\u1ebb v\u00e0 c\u1edfi m\u1edf h\u01a1n d\u00e0nh cho c\u00e1c ch\u1ecb em ph\u1ee5 n\u1eef.<\/p>\n<h2 id=\"2-ban-nghi-minh-da-nam-long-phai-nu\">B\u1ea1n ngh\u0129 m\u00ecnh \u0111\u00e3 \u201cn\u1eb1m l\u00f2ng\u201d ph\u00e1i n\u1eef?<\/h2>\n<p>Kh\u00f4ng, l\u1ea1i th\u00eam m\u1ed9t sai l\u1ea7m n\u1eefa. Cu\u1ed9c s\u1ed1ng c\u1ee7a ph\u00e1i n\u1eef \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u0111a d\u1ea1ng h\u01a1n v\u00e0 h\u1ecd \u0111ang d\u1ea7n t\u1ea1o n\u00ean nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c tr\u00ean th\u1ebf gi\u1edbi m\u00e0 kh\u00f4ng ai c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: Tu\u1ed5i t\u00e1c kh\u00f4ng c\u00f2n l\u00e0 th\u01b0\u1edbc \u0111o c\u00e1c giai \u0111o\u1ea1n trong cu\u1ed9c s\u1ed1ng, thi\u00ean ch\u1ee9c l\u00e0m m\u1eb9 kh\u00f4ng c\u00f2n \u0111\u1ecbnh ngh\u0129a m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef, ph\u00e1i n\u1eef kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n l\u00e0 nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o theo c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh. T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u1eef gi\u1edbi th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh \u1ea9n s\u1ed1, th\u00f4i th\u00fac b\u1ea5t k\u00ec marketers n\u00e0o t\u1ef1 kh\u00e1m ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u00ecnh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15173\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/marketing-C491E1BABFn-nE1BBAF-giE1BB9Bi-2-768x438-1.png\" alt=\"marketing-\u0111\u1ebfn-n\u1eef-gi\u1edbi-2-768x438\" width=\"768\" height=\"438\" title=\"marketing-C491E1BABFn-nE1BBAF-giE1BB9Bi-2-768x438-1\"><\/p>\n<h2 id=\"3-vay-phai-lam-the-nao-moi-co-the-chinh-phuc-thanh-cong-chien-luoc-marketing-den-nu-gioi-trong-hoat-dong-kinh-doanh\">V\u1eady ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o m\u1edbi c\u00f3 th\u1ec3 chinh ph\u1ee5c th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ebfn n\u1eef gi\u1edbi trong ho\u1ea1t \u0111\u1ed9ng kinh doanh?<\/h2>\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n marketing \u0111\u1ebfn n\u1eef gi\u1edbi th\u00ec n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c tin t\u01b0\u1edfng v\u00e0 trao quy\u1ec1n nhi\u1ec1u h\u01a1n cho ng\u01b0\u1eddi ph\u1ee5 n\u1eef. Khi \u0111\u00f3, c\u00e1c marketers kh\u00f4ng c\u1ea7n \u0111\u1ecdc qu\u00e1 nhi\u1ec1u nh\u1eefng nghi\u00ean c\u1ee9u hay h\u01b0\u1edbng d\u1eabn v\u1ec1 \u201ckh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u n\u1eef gi\u1edbi\u201d b\u1edfi v\u00ec ch\u00ednh n\u1eef gi\u1edbi \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 c\u0169ng nh\u01b0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, \u0111ang c\u00f9ng chi\u1ebfn tuy\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ph\u1ee5 n\u1eef t\u1ed1t h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15166\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/-10-12_17-49-03-1.png\" alt=\"thu h\u00fat kh\u00e1ch h\u00e0ng\" width=\"964\" height=\"459\" title=\"-10-12_17-49-03-1\"><\/p>\n<p>V\u1edbi m\u1ed9t x\u00e3 h\u1ed9i m\u1edf v\u00e0 t\u01b0\u01a1ng t\u00e1c s\u00e2u r\u1ed9ng nh\u01b0 hi\u1ec7n nay, h\u00e3y ngh\u0129 v\u1ec1 ph\u1ee5 n\u1eef nh\u01b0 l\u00e0 m\u1ed9t c\u00e1 th\u1ec3 \u0111\u1ed9c l\u1eadp thay v\u00ec nh\u1ea5t thi\u1ebft ph\u1ea3i ngh\u0129 theo ph\u01b0\u01a1ng di\u1ec7n gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c. H\u00e3y gi\u1ea3i ph\u00f3ng ph\u00e1i n\u1eef kh\u1ecfi nh\u1eefng suy ngh\u0129 \u00e1p \u0111\u1eb7t xa x\u01b0a. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 b\u00ecnh \u0111\u1eb3ng v\u0103n minh v\u00e0 hi\u1ec7n \u0111\u1ea1i. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u m\u00e0 nam gi\u1edbi l\u00e0m th\u00ec n\u1eef gi\u1edbi c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n<p>V\u1edbi th\u1ecb tr\u01b0\u1eddng ph\u1ee5 n\u1eef \u0111\u1ea7y ti\u1ec1m n\u0103ng v\u00e0 c\u0169ng v\u00f4 s\u1ed1 th\u00e1ch th\u1ee9c, brand marketers n\u00ean thay \u0111\u1ed5i nh\u1eefng l\u1ed1i t\u01b0 duy m\u00f2n c\u0169 r\u00edch v\u1ec1 h\u1ecd, thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o khai th\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 n\u1eef trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0. Ch\u1ec9 nh\u01b0 th\u1ebf, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi d\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u201cm\u1edbi n\u1ed5i\u201d l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n<p><em><strong>B\u00e0i vi\u1ebft li\u00ean quan:<\/strong><\/em><\/p>\n<ul>\n<li><em>C\u1ea9m nang x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e0nh c\u00f4ng v\u1edbi gia \u0111\u00ecnh\u00a0<\/em><\/li>\n<li><em>5 b\u00ed k\u00edp gi\u00fap n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a c\u00e1c v\u1ecb \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d<\/em><\/li>\n<li><em>Nh\u1eefng t\u01b0\u01a1ng t\u00e1c t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng tr\u00ean Masterskills<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ebfn n\u1eef gi\u1edbi \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 l\u00e0 xu h\u01b0\u1edbng c\u1ee7a kh\u00f4ng \u00edt doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng tr\u00ean ch\u1eb7ng \u0111\u01b0\u1eddng marketing \u0111\u1ebfn n\u1eef gi\u1edbi th\u00ec kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55401"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55401"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55401\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}