{"id":55405,"date":"2023-12-20T14:28:41","date_gmt":"2023-12-20T07:28:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-phuc-kich-tuong-moi-ma-khong-moi.html"},"modified":"2023-12-20T14:28:41","modified_gmt":"2023-12-20T07:28:41","slug":"marketing-phuc-kich-tuong-moi-ma-khong-moi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-phuc-kich-tuong-moi-ma-khong-moi.html","title":{"rendered":"Marketing ph\u1ee5c k\u00edch: t\u01b0\u1edfng m\u1edbi m\u00e0 kh\u00f4ng m\u1edbi"},"content":{"rendered":"
Marketing, theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Kotler ch\u00ednh l\u00e0 \u201cKhoa h\u1ecdc v\u00e0 Ngh\u1ec7 thu\u1eadt kh\u00e1m ph\u00e1, s\u00e1ng t\u1ea1o v\u00e0 chuy\u1ec3n t\u1ea3i gi\u00e1 tr\u1ecb nh\u1eb1m tho\u1ea3 m\u00e3n \u201c\u0111i\u1ec3m \u0111au\u201d c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111em v\u1ec1 l\u1ee3i nhu\u1eadn t\u1ed1i \u01b0u cho doanh nghi\u1ec7p\u201d. L\u1ee3i nhu\u1eadn (c\u00f3 th\u1ec3 l\u00e0 ti\u1ec1n t\u1ec7 ho\u1eb7c phi ti\u1ec1n t\u1ec7) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0o, nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 khi\u1ebfn doanh nghi\u1ec7p ng\u00e0y c\u00e0ng kh\u00f3 \u0111\u1ea1t t\u1edbi m\u1ee5c ti\u00eau v\u1ec1 l\u1ee3i nhu\u1eadn \u0111\u00e3 \u0111\u1ec1 ra. Trong cu\u1ed9c \u0111ua ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t n\u00e0y, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i bu\u1ed9c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u201cnh\u00ecn xa tr\u00f4ng r\u1ed9ng\u201d m\u00e0 c\u00f2n ph\u1ea3i c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn m\u1edbi, kh\u00e1c bi\u1ec7t. M\u1ed9t trong s\u1ed1 \u0111\u00f3 ch\u00ednh l\u00e0 Ambush Marketing \u2013\u00a0Marketing\u00a0ph\u1ee5c k\u00edch.<\/p>\n
\"ambush<\/p>\n

Ambush Marketing \u2013 Ti\u1ebfp th\u1ecb ph\u1ee5c k\u00edch \u0111ang ch\u1ee9ng t\u1ecf hi\u1ec7u qu\u1ea3 th\u00f4ng qua nh\u1eefng c\u00e1ch l\u00e0m s\u00e1ng t\u1ea1o<\/p>\n<\/div>\n

1. Ambush Marketing \u2013 Marketing ph\u1ee5c k\u00edch l\u00e0 g\u00ec?<\/h2>\n

Ph\u1ee5c k\u00edch theo ngh\u0129a \u0111en c\u00f3 ngh\u0129a l\u00e0 b\u00ed m\u1eadt b\u1ed1 tr\u00ed s\u1eb5n l\u1ef1c l\u01b0\u1ee3ng t\u1ea1i m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m, \u0111\u1ee3i \u0111\u1ed1i ph\u01b0\u01a1ng \u0111i qua s\u1ebd \u0111\u00e1nh \u00fap. Ambush Marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eb1m l\u1ee3i d\u1ee5ng c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c) \u0111\u1ec3 gia t\u0103ng nh\u1eadn bi\u1ebft cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u1ecbnh ngh\u0129a v\u1ec1 ti\u1ebfp th\u1ecb ph\u1ee5c k\u00edch (ti\u1ebfp th\u1ecb theo \u0111u\u00f4i) \u0111\u00e3 thay \u0111\u1ed5i t\u1eeb vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 ho\u1eb7c t\u1ea5n c\u00f4ng \u0111\u1ed1i th\u1ee7 qua m\u1ed9t m\u1ed9t s\u1ef1 ki\u1ec7n \u2013 v\u1ed1n kh\u00f4ng chi tr\u1ea3 ti\u1ec1n b\u1ea3n quy\u1ec1n ho\u1eb7c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c sang nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o h\u01a1n \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a m\u1ed9t \u0111\u01a1n v\u1ecb kh\u00e1c \u2013 m\u1ed9t c\u00e1ch c\u1ed1 \u00fd \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u (ho\u1eb7c b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o).<\/p>\n

2. 4 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ph\u1ee5c k\u00edch tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp<\/h2>\n

a. 3 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb ph\u1ee5c k\u00edch tr\u1ef1c ti\u1ebfp<\/em><\/p>\n

Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u2013 \u0111\u01b0\u1ee3c c\u1ed1 \u00fd th\u1ef1c hi\u1ec7n \u0111\u1ec3 l\u00e0m cho n\u00f3 c\u00f3 v\u1ebb li\u00ean quan \u0111\u1ebfn m\u1ed9t s\u1ef1 ki\u1ec7n\/ t\u00e0i s\u1ea3n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u1ed1n kh\u00f4ng mua quy\u1ec1n hay nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o th\u00f4ng minh \u0111\u1ec3 t\u1ea5n c\u00f4ng m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd ch\u00ednh l\u00e0 nh\u1eefng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb theo \u0111u\u00f4i tr\u1ef1c ti\u1ebfp m\u00e0 Masterskills s\u1ebd chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

    \n
  • Predatory Ambushing \u2013 Ph\u1ee5c k\u00edch s\u0103n m\u1ed3i<\/li>\n<\/ul>\n

    \u0110\u1ed9ng v\u1eadt \u0103n th\u1ecbt s\u1ed1ng b\u1eb1ng c\u00e1ch t\u1ea5n c\u00f4ng, ti\u00eau di\u1ec7t \u0111\u1ed9ng v\u1eadt kh\u00e1c. T\u01b0\u01a1ng t\u1ef1, Predatory Ambushing ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ed1 \u00fd t\u1ea5n c\u00f4ng c\u00e1c n\u1ed7 l\u1ef1c t\u00e0i tr\u1ee3\/ qu\u1ea3ng c\u00e1o c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 gi\u00e0nh th\u1ecb ph\u1ea7n, g\u00e2y nh\u1ea7m l\u1eabn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ph\u1ee5c k\u00edch s\u0103n m\u1ed3i \u0111i\u1ec3n h\u00ecnh ph\u1ea3i k\u1ec3 t\u1edbi: n\u0103m 1997, Pepsi Asia Cup \u0111\u00e3 c\u00f4ng b\u1ed1 Pepsi l\u00e0 nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c cho m\u00f9a gi\u1ea3i. Sau \u0111\u00f3, Coca Cola l\u1ea1i kh\u1eb3ng \u0111\u1ecbnh quy\u1ec1n t\u00e0i tr\u1ee3 tr\u00ean truy\u1ec1n h\u00ecnh c\u1ee7a m\u00ecnh v\u00e0 Pepsi, th\u00f4ng tin n\u00e0y khi\u1ebfn kh\u00e1n gi\u1ea3 b\u1ed1i r\u1ed1i v\u1ec1 \u0111\u01a1n v\u1ecb t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c l\u00e0 ai.<\/p>\n

      \n
    • Ti\u1ebfp th\u1ecb theo \u0111u\u00f4i<\/li>\n<\/ul>\n

      \u0110u\u00f4i l\u00e0 ph\u1ea7n k\u00e9o d\u00e0i c\u1ee7a chi\u1ebfc \u00e1o, t\u00ednh t\u1eeb ph\u00eda th\u1eaft l\u01b0ng tr\u1edf xu\u1ed1ng. Ti\u1ebfp th\u1ecb theo \u0111u\u00f4i (Coattail Ambushing) l\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c vi\u1ec7c li\u00ean k\u1ebft v\u1edbi m\u1ed9t s\u1ef1 ki\u1ec7n ho\u1eb7c m\u1ed9t t\u00e0i s\u1ea3n \u0111\u1ed1i th\u1ee7 thay v\u00ec tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c. Ch\u1eb3ng h\u1ea1n, Adidas c\u00f3 th\u1ec3 t\u00e0i tr\u1ee3 cho m\u1ed9t c\u1ea7u th\u1ee7 b\u00f3ng \u0111\u00e1 tham gia gi\u1ea3i \u0111\u1ea5u b\u00f3ng \u0111\u00e1 do Nike t\u00e0i tr\u1ee3.<\/p>\n

        \n
      • Vi ph\u1ea1m thu\u1ed9c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n

        M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c thu\u1ed9c t\u00ednh, logo, bi\u1ec3u t\u01b0\u1ee3ng, tagline ho\u1eb7c nh\u1eefng c\u1ee5m t\u1eeb mang \u0111\u1eb7c tr\u01b0ng ri\u00eang c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c t\u1edbi c\u00e1c n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 g\u00e2y nh\u1ea7m l\u1eabn cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, H\u1ed9i ch\u1eef th\u1eadp \u0111\u1ecf \u0111\u1ea1i di\u1ec7n cho b\u1ec7nh vi\u1ec7n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 y t\u1ebf tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 t\u00e0i s\u1ea3n (v\u00f4 h\u00ecnh) c\u1ee7a T\u1ed5 ch\u1ee9c Ch\u1eef th\u1eadp \u0111\u1ecf.<\/p>\n

          \n
        • T\u1ef1 ph\u1ee5c k\u00edch<\/li>\n<\/ul>\n

          Khi m\u1ed9t nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh c\u1ee7a s\u1ef1 ki\u1ec7n th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u01b0\u1ee3t ra ngo\u00e0i nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t, quy \u0111\u1ecbnh trong h\u1ee3p \u0111\u1ed3ng t\u00e0i tr\u1ee3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 t\u1ef1 ph\u1ee5c k\u00edch. V\u00ed d\u1ee5 c\u1ee7a t\u1ef1 ph\u1ee5c k\u00edch c\u00f3 th\u1ec3 l\u00e0 t\u1eb7ng qu\u00e0 mi\u1ec5n ph\u00ed (nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t t\u1ea1i khu v\u1ef1c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n) cho kh\u00e1n gi\u1ea3.<\/p>\n

          b. Ho\u1ea1t \u0111\u1ed9ng\u00a0marketing\u00a0ph\u1ee5c k\u00edch gi\u00e1n ti\u1ebfp<\/i><\/p>\n

          Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 ki\u1ec7n ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh theo nh\u1eefng c\u00e1ch gi\u00e1n ti\u1ebfp, ch\u1eb3ng h\u1ea1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, bi\u1ec3u t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1, v.v. ho\u1eb7c thi\u1ebft l\u1eadp s\u1ef1 hi\u1ec7n di\u1ec7n qu\u1ea3ng c\u00e1o t\u1ea1i ho\u1eb7c g\u1ea7n khu v\u1ef1c di\u1ec5n ra s\u1ef1 ki\u1ec7n v.v, \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb t\u1ed1t h\u01a1n hay qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh t\u1ea5n c\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c cho l\u00e0 s\u1eed d\u1ee5ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ph\u1ee5c k\u00edch gi\u00e1n ti\u1ebfp.<\/p>\n

          \"S\u1ef1<\/p>\n

          S\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a Beats trong khai th\u00e1c ti\u1ebfp th\u1ecb ph\u1ee5c k\u00edch<\/p>\n<\/div>\n

          3. C\u00e2u chuy\u1ec7n\u00a0Tai nghe Beats \u0111\u00e1nh b\u1ea1i c\u00e1c quy t\u1eafc ti\u1ebfp th\u1ecb t\u1ea1i Olympics<\/h2>\n

          Ban t\u1ed5 ch\u1ee9c Th\u1ebf v\u1eadn h\u1ed9i London v\u00e0 \u1ee6y ban Olympic Qu\u1ed1c t\u1ebf (IOC) \u0111\u00e3 c\u00f3 nh\u1eefng quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t \u0111\u1ec3 b\u1ea3o v\u1ec7 c\u00e1c nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c \u2013 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 k\u00fd th\u1ecfa thu\u1eadn h\u00e0ng tri\u1ec7u \u0111\u00f4 la \u0111\u1ec3 \u0111\u01b0\u1ee3c quy\u1ec1n \u0111\u1ed9c quy\u1ec1n khai th\u00e1c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u xuy\u00ean su\u1ed1t to\u00e0n s\u1ef1 ki\u1ec7n.<\/p>\n

          N\u1ed9i dung c\u1ee7a quy \u0111\u1ecbnh c\u0169ng ch\u1ec9 ra r\u1eb1ng, c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean tham gia Th\u1ebf v\u1eadn h\u1ed9i kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p qu\u1ea3ng b\u00e1 cho b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o tr\u00ean b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c tr\u00ean b\u1ea5t k\u1ef3 website n\u00e0o. IOC \u0111\u00e3 ban h\u00e0nh h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 \u0111\u1ec1 ph\u00f2ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u201cmarketing ph\u1ee5c k\u00edch\u201d c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u01a1n v\u1ecb t\u00e0i tr\u1ee3.<\/p>\n

          Tuy nhi\u00ean, h\u00e3ng tai nghe Beats c\u1ee7a Ti\u1ebfn s\u0129 Dre \u0111\u00e3 \u0111\u00e1nh b\u1ea1i c\u00e1c quy \u0111\u1ecbnh c\u1ee7a IOC theo m\u1ed9t c\u00e1ch r\u1ea5t s\u00e1ng t\u1ea1o. Th\u01b0\u01a1ng hi\u1ec7u tai nghe n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c c\u1ee7a \u1ee6y ban Olympic Qu\u1ed1c t\u1ebf ho\u1eb7c Th\u1ebf v\u1eadn h\u1ed9i Olympic Lu\u00e2n \u0110\u00f4n 2012. C\u0169ng theo quy t\u1eafc t\u00e0i tr\u1ee3 v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a Th\u1ebf v\u1eadn h\u1ed9i, Beats s\u1ebd kh\u00f4ng khai th\u00e1c \u0111\u01b0\u1ee3c k\u00eanh truy\u1ec1n th\u00f4ng t\u1eeb c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean tham d\u1ef1 Th\u1ebf v\u1eadn h\u1ed9i. M\u1ed9t s\u1ef1 ki\u1ec7n \u1ea5n t\u01b0\u1ee3ng v\u00e0 quan tr\u1ecdng s\u1eafp di\u1ec5n ra, l\u00e0m th\u1ebf n\u00e0o Beats c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt v\u00e0 qu\u1ea3ng b\u00e1 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m?<\/p>\n

          Kh\u00f4ng ch\u1ecbu khu\u1ea5t ph\u1ee5c, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Ti\u1ebfn s\u0129 Dre \u0111\u00e3 g\u1eedi t\u1edbi m\u1ed9t s\u1ed1 th\u00e0nh vi\u00ean n\u1ed5i ti\u1ebfng c\u1ee7a \u0111\u1ed9i tuy\u1ec3n Anh phi\u00ean b\u1ea3n \u0111\u1eb7c bi\u1ec7t c\u1ee7a tai nghe \u2013 \u0111\u01b0\u1ee3c trang tr\u00ed b\u1edfi c\u1edd qu\u1ed1c gia. Tay v\u1ee3t ng\u01b0\u1eddi Anh Laura Robson v\u00e0 v\u1eadn \u0111\u1ed9ng vi\u00ean m\u00f4n l\u1eb7n Tom Daley \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y \u0111eo phi\u00ean b\u1ea3n tai nghe \u0111\u1eb7c bi\u1ec7t n\u00e0y. C\u1ea7u th\u1ee7 Jack Butland th\u1eadm ch\u00ed \u0111\u00e3 tweet v\u1ec1 Beats.<\/p>\n

          Daley \u0111\u00e3 \u0111eo tai nghe Beats tr\u01b0\u1edbc ph\u1ea7n thi b\u1ed9 m\u00f4n l\u1eb7n ph\u1ed1i h\u1ee3p v\u00e0o th\u1ee9 Hai, m\u1ed9t s\u1ef1 ki\u1ec7n thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t, c\u00f3 th\u1eddi \u0111i\u1ec3m t\u1edbi b\u1ea3y tri\u1ec7u ng\u01b0\u1eddi xem tr\u00ean BBC. Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a t\u1ea1p ch\u00ed The Guardian, Robson \u0111\u00e3 chia s\u1ebb tr\u00ean twitter v\u1ec1 vi\u1ec7c c\u00f4 r\u1ea5t vui v\u00e0 r\u1ea5t h\u00e0i l\u00f2ng khi nh\u1eadn \u0111\u01b0\u1ee3c tai nghe GB Beats c\u1ee7a Dre (m\u1eb7c d\u00f9 sau \u0111\u00f3 b\u00e0i \u0111\u0103ng sau \u0111\u00e3 b\u1ecb x\u00f3a).<\/p>\n

          Michael Phelps c\u1ee7a \u0111\u1ed9i tuy\u1ec3n M\u1ef9 \u0111\u00e3 s\u1eed d\u1ee5ng tai nghe \u0111\u1ec3 ch\u1eb7n ti\u1ebfng \u1ed3n v\u00e0 t\u1eadp trung h\u01a1n tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c b\u1eaft \u0111\u1ea7u cu\u1ed9c \u0111ua t\u1ea1i Cung th\u1ec3 thao d\u01b0\u1edbi n\u01b0\u1edbc.<\/p>\n

          Trong th\u1ef1c t\u1ebf, Beats l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00f4 danh v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi tr\u01b0\u1edbc Th\u1ebf v\u1eadn h\u1ed9i 2012. Tuy nhi\u00ean, c\u00e1ch Beats khai th\u00e1c marketing ph\u1ee5c k\u00edch s\u00e1ng t\u1ea1o b\u1eb1ng c\u00e1ch t\u1eb7ng c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean m\u1ed9t c\u1eb7p tai nghe c\u00f3 v\u1ebd c\u1edd qu\u1ed1c gia \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. V\u00e0 vi\u1ec7c h\u1ecd tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m b\u00e0n t\u00e1n, tham kh\u1ea3o ch\u1ec9 sau m\u1ed9t m\u00f9a Th\u1ebf v\u1eadn h\u1ed9i ch\u00ednh l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 ti\u1ebfp th\u1ecb ph\u1ee5c k\u00edch.<\/p>\n

          Chi ph\u00ed \u1edf m\u1ee9c v\u1eeba ph\u1ea3i, hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng d\u1ec5 hi\u1ec3u t\u1ea1i sao marketing\u00a0ph\u1ee5c k\u00edch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c ch\u1ee7 doanh nghi\u1ec7p c\u0169ng nh\u01b0 c\u00e1c \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng.<\/p>\n

          B\u00e0i li\u00ean quan:<\/em><\/p>\n

            \n
          • \u201cN\u1eafm th\u00f3p\u201d \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh khi kinh doanh online<\/li>\n
          • Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng b\u1eb1ng Digital Storytelling<\/li>\n<\/ul>\n

            \u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Marketing, theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Kotler ch\u00ednh l\u00e0 \u201cKhoa h\u1ecdc v\u00e0 Ngh\u1ec7 thu\u1eadt kh\u00e1m ph\u00e1, s\u00e1ng t\u1ea1o v\u00e0 chuy\u1ec3n t\u1ea3i gi\u00e1 tr\u1ecb nh\u1eb1m tho\u1ea3 m\u00e3n \u201c\u0111i\u1ec3m \u0111au\u201d c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111em v\u1ec1 l\u1ee3i nhu\u1eadn t\u1ed1i \u01b0u cho doanh nghi\u1ec7p\u201d. L\u1ee3i nhu\u1eadn (c\u00f3 th\u1ec3 l\u00e0 ti\u1ec1n t\u1ec7 ho\u1eb7c phi ti\u1ec1n t\u1ec7) l\u00e0 m\u1ed9t y\u1ebfu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55405"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55405"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55405\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}