{"id":55408,"date":"2023-12-20T14:29:49","date_gmt":"2023-12-20T07:29:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/noi-dau-kho-noi-nhung-ai-cung-gap-phai-khi-dong-bo-du-lieu-vao-crm.html"},"modified":"2023-12-20T14:29:49","modified_gmt":"2023-12-20T07:29:49","slug":"noi-dau-kho-noi-nhung-ai-cung-gap-phai-khi-dong-bo-du-lieu-vao-crm","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/noi-dau-kho-noi-nhung-ai-cung-gap-phai-khi-dong-bo-du-lieu-vao-crm.html","title":{"rendered":"N\u1ed7i \u0111au \u201ckh\u00f3 n\u00f3i\u201d nh\u01b0ng ai c\u0169ng g\u1eb7p ph\u1ea3i khi \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u v\u00e0o CRM"},"content":{"rendered":"
CRM (Customer Relationship Management) \u2013 b\u1ed9 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p ra \u0111\u1eddi gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u1eddi \u0111\u1ea1i \u201cb\u1ed1n ch\u1ea5m\u201d. CRM kh\u00f4ng gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00f9y ch\u1ecdn, \u0111\u00f3 l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c m\u00e0 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n c\u00f3. Tuy nhi\u00ean, kh\u00f4ng \u00edt c\u00e1c c\u00f4ng ty \u0111\u00e3 ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd lu\u00f4n g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n, th\u1eadm ch\u00ed l\u00e0 th\u1ea5t b\u1ea1i trong vi\u1ec7c duy tr\u00ec m\u1ed1i li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t trong vi\u1ec7c nh\u1eadp v\u00e0 \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u c\u00f4ng ty v\u00e0o h\u1ec7 th\u1ed1ng.<\/p>\n

Kh\u00f3 kh\u0103n nh\u1eadp d\u1eef li\u1ec7u th\u1ee7 c\u00f4ng kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3<\/h3>\n

M\u1ed7i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb th\u00f4ng tin li\u00ean h\u1ec7 cho \u0111\u1ebfn c\u00e1c th\u00f4ng tin v\u1ec1 nhu c\u1ea7u \u0111\u1ec1u r\u1ea5t quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 sai s\u00f3t. Trong khi \u0111\u00f3, ph\u1ea7n tr\u0103m sai s\u00f3t c\u1ee7a vi\u1ec7c nh\u1eadp li\u1ec7u th\u1ee7 c\u00f4ng c\u00e1c th\u00f4ng tin n\u00e0y v\u00e0o m\u00e1y t\u00ednh l\u00e0 r\u1ea5t cao, s\u1ebd d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng qu\u1ea3n l\u00fd tr\u1edf n\u00ean y\u1ebfu k\u00e9m, kinh doanh c\u0169ng v\u00ec th\u1ebf m\u00e0 \u1ea3nh h\u01b0\u1edfng.<\/p>\n

Ch\u1eb3ng h\u1ea1n m\u1ed7i h\u00e0nh vi kh\u00e1ch h\u00e0ng h\u00e0ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong c\u00e1c giai \u0111o\u1ea1n c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng k\u1ec3 c\u1ea3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh nh\u1ecf nh\u1ea5t c\u0169ng \u0111\u1ec1u ph\u1ea3i d\u00e0nh th\u1eddi gian ch\u1ec9nh s\u1eeda v\u00e0 nh\u1eadp d\u1eef li\u1ec7u, n\u1ebfu kh\u00f4ng \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng thi\u1ebfu s\u00f3t l\u00e0m m\u00e9o m\u00f3 b\u1ee9c tranh kh\u00e1ch h\u00e0ng. T\u00ecnh tr\u1ea1ng sai s\u00f3t n\u1ebfu khi x\u1ea3y ra kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh nh\u00e2n vi\u00ean nh\u1eadp li\u1ec7u m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3 kh\u00e2u ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng khi h\u1ecd nh\u1eadn sai l\u1ec7ch th\u00f4ng tin ho\u1eb7c kh\u00f4ng c\u00f3 th\u00f4ng tin khi n\u00f3 b\u1ecb thay \u0111\u1ed5i, s\u1ebd ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u00fang ho\u00e0n c\u1ea3nh, kh\u00f4ng \u0111em l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

\"qu\u1ea3n<\/p>\n

Vi\u1ec7c nh\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u1ee7 c\u00f4ng s\u1ebd g\u00e2y ra nh\u1eefng sai s\u00f3t s\u1ed1 li\u1ec7u v\u00e0 h\u1ea1n ch\u1ebf t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Kh\u00f3 kh\u0103n kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u m\u00e0 c\u00f2n \u1edf hi\u1ec7u qu\u1ea3 kinh doanh.\u00a0\u0110\u1eb7c bi\u1ec7t, c\u00e1c doanh nghi\u1ec7p trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 l\u00e0m \u0111\u1eb9p, y d\u01b0\u1ee3c, b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u2026th\u01b0\u1eddng xuy\u00ean l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec th\u1ebf, doanh nghi\u1ec7p s\u1ebd t\u1ed1n th\u00eam 1 kho\u1ea3n chi ph\u00ed kh\u00e1 l\u1edbn \u0111\u1ec3 thu\u00ea nh\u00e2n s\u1ef1 ri\u00eang cho c\u00f4ng vi\u1ec7c nh\u1eadp li\u1ec7u c\u0169ng nh\u01b0 th\u1eddi gian t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng b\u1ecb h\u1ea1n ch\u1ebf.<\/p>\n

C\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u c\u1eeda h\u00e0ng \u1edf nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau, s\u1ebd c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c h\u01a1n trong qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1ee9c th\u1eddi do vi\u1ec7c chuy\u1ec3n d\u1eef li\u1ec7u ch\u1eadm tr\u1ec5 t\u1eeb nhi\u1ec1u c\u1eeda h\u00e0ng kh\u00e1c nhau. H\u01a1n n\u1eefa, vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng trong b\u1ea5t c\u1ee9 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u00e0o. C\u00e1c l\u1ed7i do quy tr\u00ecnh nh\u1eadp th\u1ee7 c\u00f4ng nh\u01b0 d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c, d\u1eef li\u1ec7u l\u1eb7p l\u1ea1i, v\u00e0 thi\u1ebfu s\u00f3t d\u1eef li\u1ec7u, c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u c\u0169ng nh\u01b0 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh.<\/p>\n

Gi\u1ea3i ph\u00e1p CRM t\u1ef1 \u0111\u1ed9ng s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n bao gi\u1edd h\u1ebft<\/h2>\n

N\u0103m h\u1ee9a h\u1eb9n s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng CRM th\u00f4ng minh gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh c\u1eadp nh\u1eadt v\u00e0 t\u1eadp h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. V\u1edbi c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 t\u00ednh n\u0103ng Auto-fill c\u1ee7a Google, c\u00e1c h\u1ec7 th\u1ed1ng CRM th\u00f4ng minh n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng ho\u00e0n th\u00e0nh c\u00e1c tr\u01b0\u1eddng d\u1eef li\u1ec7u, ho\u1eb7c cung c\u1ea5p c\u00e1c g\u1ee3i \u00fd ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u01b0\u1ee3c nh\u1eadp tr\u01b0\u1edbc \u0111\u00f3 (nh\u01b0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, \u0111\u1ecba ch\u1ec9). T\u1eeb c\u00e1c g\u00f3i thu\u00ea bao gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng \u0111\u1ebfn c\u00e1c g\u00f3i gi\u1ea3i ph\u00e1p CRM chuy\u00ean s\u00e2u, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn CRM d\u00e0nh cho c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty cung c\u1ea5p gi\u1ea3i ph\u00e1p CRM s\u1ebd \u0111\u01a1n gi\u1ea3n h\u00f3a, ho\u1eb7c c\u1eaft gi\u1ea3m s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho doanh nghi\u1ec7p \u1edf quy m\u00f4 th\u1ea5p h\u01a1n.<\/p>\n

\"crm\"<\/p>\n

Kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf \u0111\u00f3, c\u00e1c h\u1ec7 th\u1ed1ng CRM n\u00e0y t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt th\u00f4ng tin li\u00ean quan khi c\u00f3 thay \u0111\u1ed5i tr\u00ean tr\u1ea1ng th\u00e1i kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3, khi tr\u1ea1ng th\u00e1i kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00ean th\u00e0nh Lead, CRM s\u1ebd t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin li\u00ean quan, gi\u00fap gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a c\u00e1c thao t\u00e1c tr\u00f9ng l\u1eb7p tr\u00ean h\u1ec7 th\u1ed1ng.<\/p>\n

C\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi m\u1ed9t ng\u01b0\u1eddi, v\u00e0 h\u1ec7 th\u1ed1ng CRM c\u1ea7n s\u1edf h\u1eefu m\u1ed9t giao di\u1ec7n tr\u1ef1c quan, g\u1ea7n g\u0169i, h\u1ec7 th\u1ed1ng th\u00f4ng b\u00e1o v\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ea1nh m\u1ebd. V\u00ec th\u1ebf, doanh nghi\u1ec7p c\u00e0ng nh\u1ecf c\u00e0ng \u0111\u00f2i h\u1ecfi c\u00e1c gi\u1ea3i ph\u00e1p v\u1edbi c\u00e1c t\u00ednh n\u0103ng chuy\u00ean bi\u1ec7t, c\u00f9ng chi ph\u00ed tri\u1ec3n khai h\u1ee3p l\u00fd.<\/p>\n

\"K\u1ebf<\/p>\n

Masterskills l\u00e0 m\u1ed9t CRM hi\u1ec7n \u0111\u1ea1i d\u00e0nh cho doanh nghi\u1ec7p<\/p>\n<\/div>\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cho ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00ec Masterskills ch\u00ednh l\u00e0 m\u1ed9t CRM hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng xoay quanh kh\u00e1ch h\u00e0ng. C\u00e1c d\u1eef li\u1ec7u t\u1eeb c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c \u0111\u1ed5 v\u1ec1 m\u1ed9t n\u01a1i, giao cho \u0111\u00fang ng\u01b0\u1eddi \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi Ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n. B\u1eaft \u0111\u1ea7u kh\u00e1m ph\u00e1 Masterskills t\u1ea1i \u0111\u00e2y.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

CRM (Customer Relationship Management) \u2013 b\u1ed9 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p ra \u0111\u1eddi gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u1eddi \u0111\u1ea1i \u201cb\u1ed1n ch\u1ea5m\u201d. CRM kh\u00f4ng gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00f9y ch\u1ecdn, \u0111\u00f3 l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c m\u00e0 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n c\u00f3. Tuy nhi\u00ean, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55408"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55408"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55408\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}