{"id":55417,"date":"2023-12-20T14:31:45","date_gmt":"2023-12-20T07:31:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cam-nang-chinh-phuc-occasion-based-marketing.html"},"modified":"2023-12-20T14:31:45","modified_gmt":"2023-12-20T07:31:45","slug":"cam-nang-chinh-phuc-occasion-based-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cam-nang-chinh-phuc-occasion-based-marketing.html","title":{"rendered":"C\u1ea9m nang chinh ph\u1ee5c occasion-based marketing"},"content":{"rendered":"
Occasion-based marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gi\u00fap doanh nghi\u1ec7p t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t b\u1eb1ng c\u00e1ch xu\u1ea5t hi\u1ec7n v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, t\u1eeb \u0111\u00f3 \u201ck\u00e9o\u201d doanh thu t\u0103ng cao.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a occasion-based marketing<\/h2>\n

B\u1ea1n c\u00f3 tr\u00f4ng ch\u1edd \u0111\u1ebfn cu\u1ed1i n\u0103m \u0111\u1ec3 ng\u1eafm nh\u00ecn nh\u1eefng s\u1ea3n ph\u1ea9m d\u00e0nh ri\u00eang cho Gi\u00e1ng sinh c\u1ee7a Starbucks \u0111\u1eb9p \u0111\u1ebfn m\u1ee9c c\u00f3 th\u1ec3 \u201cr\u00fat h\u1ea7u bao\u201d b\u1ea5t c\u1ee9 ai? Hay h\u00e8 \u0111\u1ebfn, b\u1ea1n c\u00f3 t\u1eebng b\u1ecb \u201cb\u1ed9i th\u1ef1c\u201d b\u1edfi c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t? Th\u00ec \u0111\u00e2y, ch\u00fang ta c\u00f3 m\u1ed9t thu\u1eadt ng\u1eef ri\u00eang cho hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y: occasion-based marketing hay c\u00f2n g\u1ecdi l\u00e0 marketing d\u1ef1a tr\u00ean th\u1eddi \u0111i\u1ec3m. Th\u1ee7 thu\u1eadt \u201ctr\u00fang \u0111\u00edch k\u00e8m \u0111\u00fang l\u00fac\u201d n\u00e0y ch\u1eafc ch\u1eafn ph\u1ea3i c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m m\u1edbi \u0111\u01b0\u1ee3c c\u00e1c marketers v\u00e0 brand managers \u01b0u \u00e1i \u0111\u1ebfn th\u1ebf!<\/p>\n

\"occasion<\/p>\n

K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n

\u0110\u1ec3 gi\u1ea3i b\u00e0i to\u00e1n n\u00e0y m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau quan t\u00e2m \u0111\u1ebfn nh\u1eefng d\u1ecbp l\u1ec5 t\u1ebft hay th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t n\u00e0o trong n\u0103m v\u00e0 nh\u1eafm \u0111\u1ebfn m\u1ed1i quan t\u00e2m v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m nh\u1ea1y c\u1ea3m \u0111\u00f3 c\u1ee7a h\u1ecd. Kh\u00f4ng sai khi n\u00f3i r\u1eb1ng, c\u00f9ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00f3 nh\u01b0ng ch\u01b0a ch\u1eafc b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng n\u1ebfu ch\u1ea1y chi\u1ebfn d\u1ecbch marketing v\u00e0o nh\u1eefng \u201cd\u1ecbp b\u00ecnh th\u01b0\u1eddng\u201d.<\/p>\n

Occasion-based marketing l\u00e0 ph\u01b0\u01a1ng \u00e1n gi\u00fap marketer h\u01b0\u1edbng \u0111\u1ebfn 1 nh\u00f3m m\u1ed1i quan t\u00e2m c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng nh\u01b0ng ch\u1ec9 xu\u1ea5t hi\u1ec7n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn m\u00e0 th\u00f4i. N\u1ebfu xu\u1ea5t hi\u1ec7n v\u00e0o th\u1eddi \u0111i\u1ec3m kh\u00e1c, ch\u01b0a ch\u1eafc nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ea3m \u0111\u1ed9ng m\u1ed7i m\u00f9a T\u1ebft c\u1ee7a Neptune c\u00f3 th\u1ec3 lay \u0111\u1ed9ng ng\u01b0\u1eddi ng\u01b0\u1eddi, nh\u00e0 nh\u00e0 \u0111\u1ebfn nh\u01b0 v\u1eady.<\/p>\n

C\u1ea3i thi\u1ec7n doanh thu<\/h3>\n

\u201cN\u00ean ch\u1ecdn th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u1ec3 tung s\u1ea3n ph\u1ea9m, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng?\u201d l\u00e0 c\u00e2u h\u1ecfi kh\u00f4ng d\u1ec5 tr\u1ea3 l\u1eddi. N\u00f3 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, bi\u1ebfn nhu c\u1ea7u c\u1ee7a h\u1ecd th\u00e0nh h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3: mua h\u00e0ng. Khi bi\u1ebft \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m n\u00e0y, doanh nghi\u1ec7p s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c kho\u1ea3n chi ph\u00ed kh\u00f4ng nh\u1ecf cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi t\u0103ng tr\u01b0\u1edfng doanh thu nhanh ch\u00f3ng. T\u1eeb m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3, occasion-based marketing gi\u00fap t\u0103ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5 b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1ea1i nhi\u1ec1u th\u1eddi \u0111i\u1ec3m h\u01a1n sau \u0111\u00f3.<\/p>\n

\"increase<\/p>\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi \u0111i\u1ec3m<\/h3>\n

Occasion-based marketing c\u00f2n \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 nh\u1ea5n m\u1ea1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ng\u00e0nh \u0103n u\u1ed1ng (F&B). C\u00f3 th\u1ec3 l\u1ea5y Kitkat l\u00e0m v\u00ed d\u1ee5 c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c t\u1eadn d\u1ee5ng occasion-based marketing \u0111\u1ec3 c\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u chocolate tr\u00ean th\u1ebf gi\u1edbi n\u00e0y nhi\u1ec1u v\u00f4 s\u1ed1, nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng in d\u1ea5u trong tr\u00e1i tim kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c \u0103n chocolate v\u00e0o gi\u1edd ngh\u1ec9 gi\u1ea3i lao, nh\u01b0 Kitkat \u0111\u00e3 l\u00e0m: \u201cNgh\u1ec9 x\u1ea3 h\u01a1i, x\u01a1i Kitkat\u201d.<\/p>\n

\"occasion-based<\/p>\n

5 b\u01b0\u1edbc \u0111\u1ec3 c\u00f3 chi\u1ebfn d\u1ecbch occasion-based marketing th\u00e0nh c\u00f4ng<\/h2>\n
    \n
  1. Hi\u1ec3u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00e0ng \u0111\u1ea7y \u0111\u1ee7 c\u00e0ng t\u1ed1t, ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng chi ti\u1ebft v\u00e0 mang t\u00ednh th\u00f4ng tin h\u01a1n.<\/li>\n
  2. X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c nh\u1ea5t c\u00f3 th\u1ec3. \u0110\u00e2y ch\u00ednh l\u00e0 \u201cm\u1ed9t m\u0169i t\u00ean tr\u00fang hai \u0111\u00edch\u201d. V\u1ec1 nh\u00f3m Sales, \u0111i\u1ec1u n\u00e0y gi\u00fap c\u00e1c ch\u00e0o h\u00e0ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao\u00a0h\u01a1n. V\u1ec1 ph\u00eda Marketing, vi\u1ec7c l\u00e0m k\u1ec3 tr\u00ean khi\u1ebfn th\u00f4ng \u0111i\u1ec7p marketing c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t v\u1edbi ph\u00e2n kh\u00fac.<\/li>\n
  3. N\u1eafm b\u1eaft th\u00f4ng tin t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng, b\u1eaft \u0111\u1ea7u v\u1edbi h\u00e0nh vi\u00a0online c\u1ee7a h\u1ecd ( tham gia c\u00e1c s\u1ef1 ki\u1ec7n, t\u00ecnh tr\u1ea1ng gi\u1ecf mua h\u00e0ng, xu h\u01b0\u1edbng nh\u1ea5p chu\u1ed9t, l\u01b0\u1ee3t th\u00edch, v.v.). S\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3\u00a0c\u0103n ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c occasion-based marketing.<\/li>\n
  4. B\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c theo th\u1eddi \u0111i\u1ec3m, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng nh\u1eefng lo\u1ea1i ph\u1ea3n h\u1ed3i \u0111\u01a1n gi\u1ea3n tr\u01b0\u1edbc \u0111\u1ec3 g\u00e2y t\u00f2 m\u00f2 nh\u01b0 ti\u1ebfp th\u1ecb l\u1ea1i hay \u01b0u \u0111\u00e3i g\u1ea7n k\u1ec1. V\u00ed du, m\u1ed9t email trong \u0111\u00f3 vi\u1ebft: \u201cC\u00e1c m\u00f3n h\u00e0ng b\u1ea1n l\u1ef1a ch\u1ecdn trong h\u00f4m nay s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i c\u1ea9n th\u1eadn v\u00e0 g\u1eedi \u0111\u1ebfn t\u1eadn n\u01a1i v\u00e0o ngay s\u00e1ng h\u00f4m sau\u201d l\u00e0 \u0111\u1ee7 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/li>\n
  5. \u0110o l\u01b0\u1eddng, hi\u1ec7u ch\u1ec9nh v\u00e0 ti\u1ebfp t\u1ee5c quy tr\u00ecnh. Th\u00f4ng qua ki\u1ec3m\u00a0nghi\u1ec7m\u00a0v\u00e0 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c, b\u1ea1n s\u1ebd\u00a0bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn occasion-based marketing.<\/li>\n<\/ol>\n

    Tips<\/strong><\/em><\/span>: Occasion \u2013 based Marketing tr\u00ean Website s\u1ebd \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n qua nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u1eeda s\u1ed5 Livechat. B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi t\u1ef1 \u0111\u1ed9ng nh\u1eefng tin nh\u1eafn th\u00f4ng b\u00e1o ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t nh\u00e2n d\u1ecbp l\u1ec5 h\u1ed9i t\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ho\u1eb7c c\u00e0i \u0111\u1eb7t nh\u1eefng button chat v\u1ec1 nh\u1eefng d\u1ecbp b\u1ea1n th\u1ef1c hi\u1ec7n marketing, g\u00e2y \u1ea5n t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n

    \"Untitled<\/p>\n

    Masterskills Button Chat n\u00e2ng cao hi\u1ec7u qu\u1ea3 marketing theo th\u1eddi \u0111i\u1ec3m<\/p>\n<\/div>\n

    \u00a0<\/p>\n

    \"sang<\/p>\n

    Tin nh\u1eafn Automation tr\u00ean Masterskills t\u1ef1 \u0111\u1ed9ng th\u00f4ng b\u00e1o kh\u00e1ch h\u00e0ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i\u00a0v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t<\/p>\n<\/div>\n

    \u00a0V\u1eady \u0111\u00e2u l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n Occasion \u2013 based Marketing?<\/h2>\n

    Theo Buzzmetrics, c\u00f3 4 th\u1eddi \u0111i\u1ec3m thu\u1eadn ti\u1ec7n cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh chi\u1ebfn thu\u1eadt ch\u1ecdn d\u1ecbp \u0111\u1eb7c bi\u1ec7t d\u1ef1a tr\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m, t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n v\u00e0 th\u1eddi gian di\u1ec5n ra:<\/p>\n

    \"Occasion-based-marekting-Ph\u00e2n-lo\u1ea1i-d\u1ecbp-\u0111\u1eb7c-bi\u1ec7t\"<\/p>\n

    B\u1eb1ng c\u00e1ch xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m, b\u1ea1n s\u1ebd ch\u1ea1m \u0111\u00fang nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3,\u00a0m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0\u00a0kh\u1ea3 n\u0103ng mua h\u00e0ng s\u1ebd t\u0103ng cao.<\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • Chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o m\u00f4 h\u00ecnh Internet marketing tree<\/em><\/li>\n
    • X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh hi\u1ec7u qu\u1ea3 d\u1ec5 d\u00e0ng h\u01a1n b\u1ea1n ngh\u0129!<\/em><\/li>\n<\/ul>\n

      \u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Occasion-based marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gi\u00fap doanh nghi\u1ec7p t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t b\u1eb1ng c\u00e1ch xu\u1ea5t hi\u1ec7n v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, t\u1eeb \u0111\u00f3 \u201ck\u00e9o\u201d doanh thu t\u0103ng cao. \u01afu \u0111i\u1ec3m c\u1ee7a occasion-based marketing B\u1ea1n c\u00f3 tr\u00f4ng ch\u1edd \u0111\u1ebfn […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55417"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55417"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55417\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}