{"id":55433,"date":"2023-12-20T14:34:48","date_gmt":"2023-12-20T07:34:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/theo-duoi-khach-hang-bang-digital-storytelling.html"},"modified":"2023-12-20T14:34:48","modified_gmt":"2023-12-20T07:34:48","slug":"theo-duoi-khach-hang-bang-digital-storytelling","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/theo-duoi-khach-hang-bang-digital-storytelling.html","title":{"rendered":"Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng b\u1eb1ng Digital Storytelling"},"content":{"rendered":"
Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t cu\u1ed9c ch\u1ea1y \u0111ua m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng \u0111ang ph\u1ea3i n\u1ed7 l\u1ef1c t\u1eebng ng\u00e0y. B\u1ea1n c\u00f3 bi\u1ebft, digital storytelling \u2013 \u201cngh\u1ec7 thu\u1eadt\u201d k\u1ec3 chuy\u1ec7n th\u1eddi c\u00f4ng ngh\u1ec7 s\u1ed1 s\u1ebd l\u00e0 c\u00e1ch theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3?<\/p>\n

T\u1ea5t nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a s\u1eed d\u1ee5ng th\u1ee7 thu\u1eadt k\u1ec3 chuy\u1ec7n trong marketing l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m m\u1edbi b\u1edfi Masterskills \u0111\u00e3 c\u00f3 nh\u1eefng b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y tr\u01b0\u1edbc \u0111\u00e2y. Nh\u1eefng copywriter v\u00e0 marketer xu\u1ea5t ch\u00fang nh\u1ea5t lu\u00f4n bi\u1ebft c\u00e1ch khi\u1ebfn cho c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 li\u00ean k\u1ebft v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac t\u1eeb \u0111\u1ea7u t\u1edbi cu\u1ed1i, th\u1eadm ch\u00ed c\u00f2n tr\u01b0\u1edbc khi Internet ra \u0111\u1eddi.<\/p>\n

\"digital<\/p>\n

Chuy\u1ec7n k\u1ec3 b\u1eb1ng s\u00e1ch v\u00e0 chuy\u1ec7n k\u1ec3 b\u1eb1ng thi\u1ebft b\u1ecb s\u1ed1<\/p>\n<\/div>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a digital storytelling nh\u1eb1m theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng<\/h2>\n

M\u1ed1i quan t\u00e2m t\u0103ng d\u1ea7n l\u00ean d\u00e0nh cho digital storytelling l\u00e0 b\u1edfi s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a ch\u00fang trong vi\u1ec7c theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, m\u1eb7t kh\u00e1c, \u0111i\u1ec1u n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c \u201cch\u00e2m ng\u00f2i\u201d nh\u1edd s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a h\u00e0ng lo\u1ea1t k\u00eanh marketing s\u1ed1, t\u1ea1o thu\u1eadn l\u1ee3i cho digital storytelling.<\/p>\n

H\u00e3y ngh\u0129 v\u1ec1 m\u1ed1i li\u00ean k\u1ebft gi\u1eefa storytelling v\u00e0 s\u1ef1 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Ho\u1eb7c v\u1ec1 digital content marketing c\u00f9ng nh\u1eefng li\u00ean k\u1ebft t\u1ef1 nhi\u00ean v\u1edbi ph\u1ea7n ch\u1eef v\u00e0 m\u1eb7t h\u00ecnh \u1ea3nh \u2013 c\u00f4ng ngh\u1ec7 s\u1ed1 \u2013 m\u1ea1ch k\u1ec3 chuy\u1ec7n. B\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec v\u1ec1 \u0111i\u1ec1u n\u00e0y: c\u00e2u chuy\u1ec7n k\u1ec3 thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng \u0111ang ti\u1ebfp t\u1ee5c b\u1ecb ph\u00e2n t\u00e1n, th\u1eddi gian quan t\u00e2m ng\u1eafn \u0111i, kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng thi\u1ebfu l\u00f2ng tin v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n t\u1ef1 tin, c\u00f3 th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m \u201cNh\u00ecn v\u00e0o ch\u00fang t\u00f4i\u201d ho\u1eb7c \u0111\u01a1n thu\u1ea7n d\u1ef1a tr\u00ean l\u1ee3i \u00edch. T\u1ea5t c\u1ea3 c\u00e1c hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y, b\u1eb1ng c\u00e1ch n\u00e0y hay c\u00e1ch kh\u00e1c \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111i\u1ec1u khi\u1ec3n b\u1eb1ng vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1.<\/p>\n

\"theo<\/p>\n

Digital Storytelling l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a khoa h\u1ecdc v\u00e0 ngh\u1ec7 thu\u1eadt gi\u00fap b\u1ea1n theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng<\/p>\n<\/div>\n

C\u00e1 nh\u00e2n h\u00f3a<\/h2>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ef1c s\u1ef1 \u01b0a th\u00edch nh\u1eefng c\u00e2u chuy\u1ec7n? Theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng c\u00f3 lu\u00f4n c\u1ea7n t\u1edbi ch\u00fang? \u0110\u00f4i l\u00fac, kh\u00e1ch h\u00e0ng ch\u1ec9 mu\u1ed1n \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c s\u1ef1 th\u1ef1c v\u00e0 c\u00e2u tr\u1ea3 l\u1eddi th\u1eafng th\u1eafn. L\u00fac n\u00e0y, vi\u1ec7c gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c content marketing. Tuy nhi\u00ean, ngay c\u1ea3 trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, digital storytelling v\u1eabn c\u00f3 th\u1ec3 t\u01b0\u01a1ng th\u00edch khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang \u0111\u1eafn. Nh\u1eefng l\u00fd do \u0111\u00fang bao g\u1ed3m:<\/p>\n

    \n
  1. T\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i l\u00e2u d\u00e0i v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac.<\/strong><\/em><\/li>\n
  2. G\u00e2y c\u1ea3m h\u1ee9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ef1 t\u1eadp trung v\u00e0o c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong><\/em><\/li>\n
  3. Tr\u1edf n\u00ean t\u1ed1t h\u01a1n c\u00e2u tr\u1ea3 l\u1eddi t\u1ed1t nh\u1ea5t.<\/strong><\/em><\/li>\n<\/ol>\n

    C\u00e1 nh\u00e2n h\u00f3a chuy\u1ec7n k\u1ec3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch l\u00e0m t\u1ed1t nh\u1ea5t hi\u1ec7n nay trong th\u1ebf gi\u1edbi digital storytelling. S\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u li\u00ean quan t\u1edbi kh\u00e1ch h\u00e0ng cho ph\u00e9p ch\u00fang ta s\u00e1ng t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n bao g\u1ed3m c\u1ea3 kh\u00e1ch h\u00e0ng theo nh\u1eefng c\u00e1ch ch\u01b0a t\u1eebng c\u00f3. Trong c\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch marketing t\u1ed1t, nh\u1eefng c\u00e2u chuy\u1ec7n x\u1ea3y ra v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a s\u1ef1 tham gia, t\u00ednh c\u00e1ch v\u00e0 t\u1eadp trung v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u chuy\u1ec7n (thay v\u00ec ch\u1ec9 n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m). \u0110\u00e2y l\u00e0 ch\u1ea5t li\u1ec7u thi\u1ebft y\u1ebfu \u0111\u1ec3 b\u1ea1n cho ra \u0111\u1eddi c\u00e1c c\u00e2u chuy\u1ec7n n\u1ed5i b\u1eadt v\u00e0 ghi d\u1ea5u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t n\u1ebfu c\u00e2u chuy\u1ec7n \u0111\u00f3 c\u00f3 ch\u1ee9a s\u1ef1 b\u1ea5t ng\u1edd.<\/p>\n

    M\u1ecdi ng\u01b0\u1eddi c\u1ea7n \u0111\u01b0\u1ee3c t\u1ea1o k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n b\u1edfi n\u1ebfu h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chuy\u1ec7n k\u1ec3 \u0111\u00f3, hi\u1ec7u qu\u1ea3 s\u1ebd t\u0103ng m\u1ea1nh. V\u00ec sao \u0111\u00e2y l\u00e0 m\u1ed9t quan \u0111i\u1ec3m kh\u00f4ng th\u1ec3 b\u1ecb \u0111\u1ea3o ng\u01b0\u1ee3c? L\u00fd do l\u00e0 b\u1edfi ch\u00fang ta kh\u00f4ng ph\u1ea3i nh\u1eefng ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n chuy\u00ean nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang h\u1ecd. Nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? H\u1ecd ph\u1ea3n chi\u1ebfu th\u1ebf n\u00e0o b\u1eb1ng d\u1eef li\u1ec7u ho\u1eb7c b\u1eb1ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o?<\/p>\n

    Ai c\u0169ng \u0111\u1ec1u l\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n v\u00e0 ng\u01b0\u1eddi nghe<\/h2>\n

    Ch\u00fang ta th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng coi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u201ckh\u00e1n gi\u1ea3\u201d. \u0110\u00f3 l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong content marketing. H\u00e3y th\u1eed nh\u00ecn s\u1ef1 vi\u1ec7c d\u01b0\u1edbi m\u1ed9t g\u00f3c kh\u00e1c: c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd l\u00e0 g\u00ec v\u00e0 ch\u00fang ta \u0111\u00e3 bi\u1ebft \u0111\u1ee7 v\u1ec1 n\u00f3 hay ch\u01b0a. Vi\u1ec7c l\u00e0m n\u00e0y s\u1ebd \u0111\u01b0a ch\u00fang ta t\u1edbi v\u1ecb tr\u00ed c\u1ee7a kh\u00e1n gi\u1ea3 \u0111\u1ec3 th\u1ea5u hi\u1ec3u d\u01b0\u1edbi g\u00f3c nh\u00ecn, tai nghe c\u1ee7a h\u1ecd.<\/p>\n

    C\u1ea5u tr\u00fac truy\u1ec1n th\u1ed1ng c\u1ee7a m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n thi\u1ebft b\u1edfi t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u \u0111\u1ed3ng th\u1eddi l\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n v\u00e0 ng\u01b0\u1eddi nghe. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 h\u00e0nh tr\u00ecnh, l\u00e0 tr\u1ea3i nghi\u1ec7m, l\u00e0 c\u1ea3m x\u00fac qua t\u1eebng y\u1ebfu t\u1ed1 c\u1ee7a c\u00e2u chuy\u1ec7n v\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n ho\u1eb7c th\u1eadm ch\u00ed h\u00f3a th\u00e2n v\u00e0o nh\u00e2n v\u1eadt.
    \nT\u01b0 duy m\u1ea1ch l\u1ea1c v\u1ec1 c\u00e1c k\u1ef3 v\u1ecdng v\u00e0 kh\u00e1ch h\u00e0ng khi\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn ho\u1eb7c \u0111\u1ecbnh d\u1ea1ng mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, h\u1ee3p v\u0103n c\u1ea3nh, t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n. \u0110\u1ed3ng th\u1eddi, b\u1ea1n s\u1ebd l\u1eafng nghe c\u00e1c c\u00e2u chuy\u1ec7n k\u1ec3 t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

    C\u00e2u chuy\u1ec7n => d\u1eef li\u1ec7u => c\u00e2u chuy\u1ec7n<\/h2>\n

    \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao d\u1eef li\u1ec7u v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng kh\u00f4ng c\u00f2n l\u00e0 t\u00f9y ch\u1ecdn \u201cc\u00f3 c\u0169ng \u0111\u01b0\u1ee3c m\u00e0 kh\u00f4ng c\u00f3 c\u0169ng ch\u1eb3ng sao\u201d trong digital storytelling. C\u00e2u chuy\u1ec7n \u0111\u00e1ng nh\u1edb nh\u01b0 th\u1ebf n\u00e0o, m\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a ra sao, li\u1ec7u n\u00f3 c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n c\u1ea3nh? Gi\u00e1 tr\u1ecb chung l\u00e0 g\u00ec v\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m cho n\u00f3 hay h\u01a1n, t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n hay kh\u00f4ng? Cu\u1ed1i c\u00f9ng, c\u00e2u chuy\u1ec7n c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 chia s\u1ebb r\u1ed9ng r\u00e3i v\u00e0 v\u00ec sao?<\/p>\n

    Nh\u1eefng c\u00e2u chuy\u1ec7n hay lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 chia s\u1ebb tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eadm ch\u00ed c\u00f2n c\u00f3 \u201cquy\u1ec1n n\u0103ng\u201d gi\u00fap c\u00e2u chuy\u1ec7n lan t\u1ecfa xa h\u01a1n. B\u1eb1ng c\u00e1ch l\u1ed3ng gh\u00e9p h\u00ecnh \u1ea3nh kh\u00e1ch h\u00e0ng v\u00e0o trong c\u00e2u chuy\u1ec7n ho\u1eb7c th\u1eadm ch\u00ed s\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd, b\u1ea1n kh\u00f4ng nh\u1eefng t\u1ecf r\u00f5 s\u1ef1 ch\u00fa \u00fd t\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n \u201cn\u00e2ng c\u1ea5p\u201d c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd theo nh\u1eefng c\u00e1ch b\u1ea5t ng\u1edd. K\u1ec3 chuy\u1ec7n l\u00e0 m\u1ed9t c\u00e1ch k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 t\u1ea1o s\u1ef1 chia s\u1ebb v\u00e0 bi\u1ebfn marketing tr\u1edf n\u00ean lan t\u1ecfa m\u1ea1nh m\u1ebd.<\/p>\n

    Thu th\u1eadp insight v\u1ec1 c\u00e1ch c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c ra \u0111\u1eddi, k\u1ec3 l\u1ea1i, chia s\u1ebb s\u1ebd \u0111em l\u1ea1i nhi\u1ec1u \u00fd t\u01b0\u1edfng m\u1edbi \u0111\u1ebf s\u00e1ng t\u1ea1o th\u00eam c\u00e2u chuy\u1ec7n. B\u1ea1n s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi tham gia t\u00edch c\u1ef1c trong th\u1ebf gi\u1edbi digital marketing, k\u1ec3 l\u1ea1i nh\u1eefng c\u00e2u chuy\u1ec7n ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim v\u00e0 c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng.<\/p>\n

    Ngu\u1ed3n: I-Scoop<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • Chinh ph\u1ee5c kh\u00e1ch h\u00e0ng qua c\u00e2u chuy\u1ec7n<\/em><\/li>\n
    • S\u1ee9c m\u1ea1nh lan truy\u1ec1n c\u1ee7a vi\u1ec7c k\u1ec3 chuy\u1ec7n trong Content Marketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      T\u1ea5t nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a s\u1eed d\u1ee5ng th\u1ee7 thu\u1eadt k\u1ec3 chuy\u1ec7n trong marketing l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m m\u1edbi b\u1edfi Masterskills \u0111\u00e3 c\u00f3 nh\u1eefng b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y tr\u01b0\u1edbc \u0111\u00e2y. Nh\u1eefng copywriter v\u00e0 marketer xu\u1ea5t ch\u00fang nh\u1ea5t lu\u00f4n bi\u1ebft c\u00e1ch khi\u1ebfn cho c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 li\u00ean k\u1ebft v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac t\u1eeb \u0111\u1ea7u t\u1edbi cu\u1ed1i, th\u1eadm ch\u00ed c\u00f2n tr\u01b0\u1edbc khi Internet ra \u0111\u1eddi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55433"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55433"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55433\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}