{"id":55441,"date":"2023-12-20T14:36:40","date_gmt":"2023-12-20T07:36:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-loi-buoc-phai-tranh-trong-truyen-thong-da-kenh.html"},"modified":"2023-12-20T14:36:40","modified_gmt":"2023-12-20T07:36:40","slug":"4-loi-buoc-phai-tranh-trong-truyen-thong-da-kenh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-loi-buoc-phai-tranh-trong-truyen-thong-da-kenh.html","title":{"rendered":"4 l\u1ed7i \u201cbu\u1ed9c ph\u1ea3i tr\u00e1nh\u201d trong truy\u1ec1n th\u00f4ng \u0111a k\u00eanh"},"content":{"rendered":"<div id=\"test\">Truy\u1ec1n th\u00f4ng \u0111a k\u00eanh v\u1edbi s\u1ef1 t\u00edch h\u1ee3p c\u1ee7a nhi\u1ec1u k\u00eanh t\u01b0\u01a1ng t\u00e1c c\u00f9ng l\u00fac s\u1ebd khi\u1ebfn hi\u1ec7u qu\u1ea3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u0103ng v\u1ecdt. Tuy nhi\u00ean, \u0111\u1ec3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111a k\u00eanh th\u00eam hi\u1ec7u qu\u1ea3, h\u00e3y ch\u00fa \u00fd tr\u00e1nh 4 \u201ch\u1ea1t s\u1ea1n\u201d d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h2 id=\"1-1-khong-chon-dung-nen-tang-de-truyen-thong-da-kenh\">1. Kh\u00f4ng ch\u1ecdn \u0111\u00fang n\u1ec1n t\u1ea3ng \u0111\u1ec3\u00a0truy\u1ec1n th\u00f4ng \u0111a k\u00eanh<\/h2>\n<p>Trong th\u1eddi \u0111\u1ea1i truy\u1ec1n th\u00f4ng \u0111a k\u00eanh, l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00fang \u0111\u1eafn kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u d\u1ec5 d\u00e0ng. H\u00e3y c\u0103n c\u1ee9 v\u00e0o nh\u1eefng ti\u00eau ch\u00ed d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u00ecm cho m\u00ecnh m\u1ed9t n\u1ec1n t\u1ea3ng gi\u00fap b\u1ea1n b\u1ee9t t\u1ed1c m\u1ea1nh m\u1ebd:<\/p>\n<ul>\n<li>M\u1ee5c ti\u00eau: B\u1ea1n mu\u1ed1n t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00f2ng trung th\u00e0nh? K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau? C\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng? Ch\u1ec9 khi x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 ch\u1ecdn n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00fang \u0111\u1eafn.<\/li>\n<li>Kh\u00e1ch h\u00e0ng: C\u00f3 \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 n\u01a1i h\u1ecd \u01b0a th\u00edch t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng.<\/li>\n<li>Th\u1eddi gian: Ph\u00e2n b\u1ed5 th\u1eddi gian h\u1ee3p l\u00fd l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i. N\u1ec1n t\u1ea3ng n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n c\u00f2n \u0111\u1ebfn t\u1eeb vi\u1ec7c b\u1ea1n s\u1eb5n s\u00e0ng b\u1ecf ra bao nhi\u00eau th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00f3.<\/li>\n<li>Ngu\u1ed3n l\u1ef1c: B\u1ea1n c\u00f3 th\u1ec3 chi bao nhi\u00eau ti\u1ec1n? \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi then ch\u1ed1t \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng cho truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14484\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/1.1-tC3ADch-hE1BBA3p-C491a-kC3AAnh2-2.jpg\" alt=\"1.1 t\u00edch h\u1ee3p truy\u1ec1n th\u00f4ng \u0111a k\u00eanh\" width=\"650\" height=\"432\" title=\"1.1-tC3ADch-hE1BBA3p-C491a-kC3AAnh2-2\"><\/p>\n<h2 id=\"2-2-khong-co-chien-luoc-dang-noi-dung-dung-dan\">2. Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u0103ng n\u1ed9i dung \u0111\u00fang \u0111\u1eafn<\/h2>\n<p>B\u1ea5t k\u1ec3 b\u1ea1n c\u00f3 trong tay doanh nghi\u1ec7p startup non tr\u1ebb hay c\u00f4ng ty c\u1ea3 tr\u0103m n\u0103m tu\u1ed5i, truy\u1ec1n th\u00f4ng \u0111a k\u00eanh \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o v\u00e0 mang gi\u00e1 tr\u1ecb t\u1edbi cho h\u1ecd.<\/p>\n<p>\u0110\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung chu\u1ea9n x\u00e1c tr\u00ean truy\u1ec1n th\u00f4ng \u0111a k\u00eanh, l\u01b0u \u00fd:<\/p>\n<ul>\n<li>B\u1ea1n s\u1ebd \u0111\u0103ng t\u1ea3i n\u1ed9i dung g\u00ec? H\u00e3y l\u00ean k\u1ebf ho\u1ea1ch cho n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1n gi\u1ea3 \u0111\u1ed3ng c\u1ea3m. B\u1ea1n c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00eam v\u00e0o \u0111\u00f3, s\u1ef1 t\u01b0\u01a1ng t\u00e1c ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. Kh\u00f4ng qu\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang k\u1ebft n\u1ed1i v\u1edbi h\u1ecd th\u01b0\u1eddng xuy\u00ean v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 th\u00f4ng tin.<\/li>\n<li>\u0110\u0103ng t\u1ea3i khi n\u00e0o? V\u00ed d\u1ee5, m\u1ed9t b\u00e0i \u0111\u0103ng l\u00fac n\u1eeda \u0111\u00eam v\u1ec1 nh\u1eefng \u01b0u \u0111\u00e3i ph\u00fat cu\u1ed1i trong su\u1ed1t l\u1ec5 Gi\u00e1ng sinh v\u00e0 n\u0103m m\u1edbi s\u1ebd c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng t\u00edn \u0111\u1ed3 mua s\u1eafm. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, m\u1ed9t b\u00e0i \u0111\u0103ng t\u1ed1t v\u00e0o th\u1eddi \u0111i\u1ec3m ngh\u1ec9 l\u1ec5 d\u00e0i ch\u1eafc ch\u1eafn s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1edbn t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<li>B\u1ea1n \u0111\u0103ng b\u00e0i cho ai? M\u1ed9t y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 xem x\u00e9t l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Theo Gartner, 63% c\u00e1c CMO x\u1ebfp h\u1ea1ng truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 khu v\u1ef1c \u0111\u00e1ng \u0111\u1ea7u t\u01b0 h\u00e0ng \u0111\u1ea7u. V\u1edbi m\u1ed7i ho\u1ea1t \u0111\u1ed9ng, h\u00e3y t\u1ef1 h\u1ecfi: \u201cB\u1ea1n mong mu\u1ed1n ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111em l\u1ea1i k\u1ebft qu\u1ea3 g\u00ec?\u201d<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13471\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Xay-dung-chien-luoc-noi-dung-cho-Facebook-Fanpage.png\" alt=\"Xay-dung-chien-luoc-noi-dung-cho-Facebook-Fanpage\" width=\"650\" height=\"423\" title=\"Xay-dung-chien-luoc-noi-dung-cho-Facebook-Fanpage\"><\/p>\n<h2 id=\"3-3-khong-danh-thoi-gian-de-phan-tich-va-danh-gia\">3. Kh\u00f4ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1<\/h2>\n<p>Ti\u1ebfp c\u1eadn b\u1eb1ng c\u00e1ch l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong truy\u1ec1n th\u00f4ng \u0111a k\u00eanh qua m\u1ea1ng x\u00e3 h\u1ed9i. S\u1ebd r\u1ea5t c\u1ea7n thi\u1ebft trong vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u00e0 \u1ee9ng d\u1ee5ng n\u00f3 trong kinh doanh, c\u0169ng nh\u01b0 trong ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Nh\u1eefng d\u1eef li\u1ec7u c\u1ee7a truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd gi\u00fap b\u1ea1n:<\/p>\n<ul>\n<li>\u0110\u00e1nh gi\u00e1 c\u00e1c th\u00e0nh t\u1ef1u<\/li>\n<li>Th\u1ea5u hi\u1ec3u \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu<\/li>\n<li>Th\u1ea5u hi\u1ec3u m\u1ee9c \u0111\u1ed9 ch\u1ea5p thu\u1eadn v\u00e0 ph\u1ee7 nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed7i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n<\/li>\n<li>C\u00f3 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng cho nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp theo<\/li>\n<li>T\u0103ng n\u0103ng su\u1ea5t v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng k\u1ebf ti\u1ebfp<\/li>\n<\/ul>\n<h2 id=\"4-4-khong-su-dung-live-chat\">4. Kh\u00f4ng s\u1eed d\u1ee5ng live chat<\/h2>\n<p>Nh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ch\u1ee9ng t\u1ecf t\u1ea7m quan tr\u1ecdng trong marketing nh\u1eefng ng\u00e0y g\u1ea7n \u0111\u00e2y. M\u1eb7t kh\u00e1c, \u00e1p d\u1ee5ng c\u00e1c ti\u1ebfn b\u1ed9 n\u00e0y \u0111em l\u1ea1i kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c. Tuy nhi\u00ean, m\u1ed9t khi b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u khi\u1ec3n \u0111\u01b0\u1ee3c ch\u00fang, th\u00e0nh c\u00f4ng trong truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111a k\u00eanh l\u00e0 c\u1ee7a b\u1ea1n. Trong s\u1ed1 nh\u1eefng c\u00f4ng c\u1ee5 m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t ki\u1ebfn trong marketing, live chat \u0111\u01b0\u1ee3c xem nh\u01b0 c\u00e1i t\u00ean s\u00e1ng gi\u00e1. S\u1eed d\u1ee5ng live chat trong c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea1n ch\u1ee7 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 trong t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n<div id=\"attachment_14257\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14257\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Screenshot_93-1.png\" alt=\"Chatbot Livechat subiz\" width=\"650\" height=\"396\" title=\"Screenshot_93-1\"><\/p>\n<p class=\"wp-caption-text\">Ch\u1ee7 \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean b\u1eb1ng live chat<\/p>\n<\/div>\n<p>L\u1ee3i \u00edch c\u1ee7a live chat trong truy\u1ec1n th\u00f4ng \u0111a k\u00eanh:<\/p>\n<ul>\n<li>K\u00edch th\u00edch kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/li>\n<li>\u0110\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh mua<\/li>\n<li>T\u1ea1o \u0111i\u1ec1u ki\u1ec7n r\u00fat ng\u1eafn th\u1eddi gian ph\u1ea3n h\u1ed3i<\/li>\n<li>T\u0103ng t\u00ednh c\u00e1 nh\u00e2n h\u00f3a<\/li>\n<\/ul>\n<p>\u0110\u1eb7c bi\u1ec7t, khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u1edbi c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook Messenger hay Zalo. T\u00ednh n\u0103ng Email Automation\u00a0\u0111\u00e3 bi\u1ebfn Masterskills tr\u1edf th\u00e0nh ph\u1ea7n m\u1ec1m gi\u00fap ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111a k\u00eanh to\u00e0n di\u1ec7n, hi\u1ec7u qu\u1ea3.<\/p>\n<p><em>B\u00e0i li\u00ean quan:\u00a0<\/em><\/p>\n<ul>\n<li><em>B\u00e1n h\u00e0ng \u0111a k\u00eanh \u2013 Xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p 4.0<\/em><\/li>\n<li><em>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh hi\u1ec7u qu\u1ea3 d\u1ec5 d\u00e0ng h\u01a1n b\u1ea1n ngh\u0129!<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Truy\u1ec1n th\u00f4ng \u0111a k\u00eanh v\u1edbi s\u1ef1 t\u00edch h\u1ee3p c\u1ee7a nhi\u1ec1u k\u00eanh t\u01b0\u01a1ng t\u00e1c c\u00f9ng l\u00fac s\u1ebd khi\u1ebfn hi\u1ec7u qu\u1ea3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u0103ng v\u1ecdt. Tuy nhi\u00ean, \u0111\u1ec3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111a k\u00eanh th\u00eam hi\u1ec7u qu\u1ea3, h\u00e3y ch\u00fa \u00fd tr\u00e1nh 4 \u201ch\u1ea1t s\u1ea1n\u201d d\u01b0\u1edbi \u0111\u00e2y. 1. Kh\u00f4ng ch\u1ecdn \u0111\u00fang n\u1ec1n t\u1ea3ng \u0111\u1ec3\u00a0truy\u1ec1n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55441"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55441"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55441\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}