{"id":55445,"date":"2023-12-20T14:37:39","date_gmt":"2023-12-20T07:37:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/but-pha-manh-me-tren-truyen-thong-da-kenh-voi-content-marketing.html"},"modified":"2023-12-20T14:37:39","modified_gmt":"2023-12-20T07:37:39","slug":"but-pha-manh-me-tren-truyen-thong-da-kenh-voi-content-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/but-pha-manh-me-tren-truyen-thong-da-kenh-voi-content-marketing.html","title":{"rendered":"B\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd tr\u00ean truy\u1ec1n th\u00f4ng \u0111a k\u00eanh v\u1edbi Content Marketing"},"content":{"rendered":"
Kh\u1edfi nghi\u1ec7p l\u00e0 vi\u1ec7c kh\u00f4ng ph\u1ea3i ai c\u0169ng d\u00e1m l\u00e0m, v\u00e0 l\u00e0m r\u1ed3i kh\u00f4ng ph\u1ea3i ai c\u0169ng th\u00e0nh c\u00f4ng. \u0110\u1ed1i v\u1edbi nh\u1eefng ai \u0111ang mu\u1ed1n th\u1eed startup, truy\u1ec1n th\u00f4ng \u0111a k\u00eanh bao g\u1ed3m truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh online ch\u00ednh l\u00e0 m\u1ed9t v\u0169 kh\u00ed h\u1eefu hi\u1ec7u v\u00e0 s\u1ebd tr\u1edf n\u00ean s\u1eafc b\u00e9n h\u01a1n nhi\u1ec1u v\u1edbi Content Marketing.<\/p>\n

T\u1ea1i sao Content Marketing quan tr\u1ecdng v\u1edbi Startup?<\/h2>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111ang trong giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u, qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n th\u1ef1c s\u1ef1 \u0111\u1eaft \u0111\u1ecf v\u00e0 kh\u00f4ng ph\u1ea3i m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd. Ch\u01b0a h\u1ebft, trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u00f3 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1eebng s\u1ecf, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua h\u1ecd tr\u00ean ch\u1eb7ng \u0111ua qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n khi b\u1ea1n v\u1eeba thi\u1ebfu kinh nghi\u1ec7m, v\u1eeba y\u1ebfu ng\u00e2n s\u00e1ch?<\/p>\n

\"Content-marketing\"<\/p>\n

\u00a0<\/p>\n

C\u00e1c nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng, ROI cho Content Marketing cao h\u01a1n h\u1eb3n \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n. Th\u1eadm ch\u00ed, v\u1edbi c\u00f9ng m\u1ed9t kho\u1ea3n ti\u1ec1n, Content Marketing c\u00f2n c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao g\u1ea5p 3 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n. R\u1ebb h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n, c\u00e1c doanh nghi\u1ec7p m\u1edbi m\u1edf c\u00f2n ch\u1edd g\u00ec m\u00e0 ch\u01b0a t\u1eadn d\u1ee5ng Content Marketing?<\/p>\n

Content Marketing c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m g\u00ec kh\u00f4ng cho c\u00e1c Startup?<\/h2>\n

Content Marketing s\u1ebd \u201cng\u1ed1n\u201d c\u1ee7a b\u1ea1n r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 k\u00e9 ho\u1ea1ch. B\u1ea1n s\u1ebd kh\u00f4ng th\u1ea5y k\u1ebft qu\u1ea3 t\u1ee9c th\u00ec m\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i l\u00e2u. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p start-up, b\u1ea1n s\u1ebd c\u1ea7n nhi\u1ec1u t\u1edbi s\u1ef1 ki\u00ean nh\u1eabn.<\/p>\n

N\u1ed9i dung \u0111\u0103ng t\u1ea3i ph\u1ea3i \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc. Do \u0111\u00f3, h\u00e3y t\u00ecm ng\u01b0\u1eddi ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m tr\u00e1ch v\u1ecb tr\u00ed vi\u1ebft b\u00e0i.<\/p>\n

Khai ph\u00f3ng th\u00e0nh c\u00f4ng cho Startup b\u1eb1ng Content Marketing<\/h2>\n

1. B\u1ea1n mu\u1ed1n Content Marketing l\u00e0m g\u00ec?<\/h2>\n

\u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00edch \u0111\u1ebfn c\u1ee7a Content Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. V\u00ed d\u1ee5: t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd h\u01a1n, l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay th\u1ee9 h\u1ea1ng SEO.<\/p>\n

\"content
\n2. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h2>\n

S\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn ai? \u0110\u00e2u l\u00e0 v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i? S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ec3 m\u1ed9t chi\u1ebfn d\u1ecbch Content Marketing th\u1ef1c s\u1ef1 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n bi\u1ebft nh\u1eefng \u0111i\u1ec1u n\u00e0y.<\/p>\n

\u0110\u1eebng bao gi\u1edd \u201cgi\u1ea3 \u0111\u1ecbnh\u201d b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec khi ch\u01b0a kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u1eafc ch\u1eafn h\u1ecd c\u00f3 h\u1ee9ng th\u00fa \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i \u0111\u1ec3 ph\u00e1t tri\u1ec3n ch\u00e2n dung kh\u00e1ch h\u00e0ng \u1edf c\u1ea5p \u0111\u1ed9 s\u00e2u h\u01a1n. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m \u0111au ph\u1ed5 bi\u1ebfn tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch doanh nghi\u1ec7p startup c\u1ee7a b\u1ea1n gi\u1ea3i xu\u1ea5t s\u1eafc b\u00e0i to\u00e1n \u0111\u00f3.<\/p>\n

3. Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7<\/h2>\n

Vi\u1ec7c l\u00e0m n\u00e0y kh\u00f4ng ch\u1ec9 nh\u1eb1m x\u00e1c \u0111\u1ecbnh USP c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t so v\u1edbi h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. B\u1ea1n c\u00f2n c\u1ea7n ph\u1ea3i t\u00ecm ra d\u1ea1ng n\u1ed9i dung h\u1ecd \u0111ang s\u1ea3n xu\u1ea5t v\u00e0 kh\u00f4ng s\u1ea3n xu\u1ea5t. N\u1ed9i dung c\u1ee7a b\u1ea1n c\u00e0ng \u0111\u1ed9c \u0111\u00e1o c\u00e0ng t\u1ed1t, gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c bi\u1ec7t<\/p>\n

4. L\u1eadp s\u01a1 \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung cho m\u1ed7i b\u01b0\u1edbc<\/h3>\n

V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n th\u01b0\u1eddng ti\u1ebfp c\u1eadn th\u00f4ng qua Google ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i. D\u1ea1ng n\u1ed9i dung kh\u1ea3 quan nh\u1ea5t \u0111\u1ec3 thu h\u00fat h\u1ecd l\u00fac n\u00e0y l\u00e0 \u0456nf\u043egr\u0430\u0440\u04bb\u0456\u0441, video, hay b\u00e0i blog ng\u1eafn, d\u1ec5 hi\u1ec3u ki\u1ec3u \u201cm\u00ec \u0103n li\u1ec1n\u201d. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 h\u01b0\u1edbng ng\u01b0\u1eddi \u0111\u1ecdc t\u1edbi nh\u1eefng d\u1ea1ng n\u1ed9i dung chuy\u00ean s\u00e2u h\u01a1n, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd tri\u1ec7t \u0111\u1ec3 h\u01a1n. N\u1ed9i dung \u1edf giai \u0111o\u1ea1n n\u00e0y n\u00ean chi ti\u1ebft v\u00e0 gi\u00e1 tr\u1ecb h\u01a1n: b\u00e0i \u0111\u0103ng d\u00e0i ho\u1eb7c ebook.<\/p>\n

\"\u0111i\u1ec3m<\/p>\n

M\u00f4 t\u1ea3 c\u00e1c \u201c\u0111i\u1ec3m ch\u1ea1m\u201d \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u201cs\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u\u201d v\u1ec1 kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

5. L\u00ean k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 n\u1ed9i dung<\/h3>\n

Content Marketing s\u1ebd ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 0 tr\u00f2n tr\u0129nh n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 c\u1ee5 th\u1ec3.
\nKhi b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c lo\u1ea1i n\u1ed9i dung b\u1ea1n mu\u1ed1n t\u1ea1o ra, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 s\u1eafp t\u1edbi cho n\u1ed9i dung \u0111\u00f3 l\u00e0 g\u00ec. M\u1ed9t s\u1ed1 k\u00eanh ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n

    \n
  • Truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu: website, blog hay c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n<\/li>\n
  • Truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu: l\u01b0\u1ee3t chia s\u1ebb, nh\u1eafc \u0111\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, PR v\u00e0 review s\u1ea3n ph\u1ea9m.<\/li>\n
  • Truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n: tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. T\u1ed1t cho vi\u1ec7c t\u0103ng \u0111\u1ed9 ph\u1ee7 c\u1ee7a n\u1ed9i dung, kh\u00f4ng t\u1ed1t cho ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p.<\/li>\n<\/ul>\n

    6. T\u1ea1o n\u1ed9i dung<\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u00ed k\u00edp cho b\u1ea1n:<\/p>\n

      \n
    • D\u00e0nh kho\u1ea3ng th\u1eddi gian h\u1ee3p l\u00fd v\u00e0 th\u00edch \u0111\u00e1ng \u0111\u1ec3 sang t\u1ea1o n\u1ed9i dung. H\u00e3y ch\u1eeba th\u1eddi gian l\u1ea1i \u0111\u1ec3 ch\u1ec9nh s\u1eeda v\u00e0 h\u1ecfi \u00fd ki\u1ebfn ng\u01b0\u1eddi kh\u00e1c.<\/li>\n
    • Th\u1eed nghi\u1ec7m v\u1edbi nhi\u1ec1u d\u1ea1ng n\u1ed9i dung kh\u00e1c nhau.<\/li>\n
    • Lu\u00f4n ngh\u0129 v\u1ec1 SEO v\u00e0 t\u1eeb kh\u00f3a<\/li>\n
    • Ch\u1ecdn ti\u00eau \u0111\u1ec1 \u0111\u1ee7 s\u1ee9c m\u1ea1nh<\/li>\n
    • Cho ng\u01b0\u1eddi \u0111\u1ecdc c\u00e2u tr\u1ea3 l\u1eddi h\u1ecd mu\u1ed1n<\/li>\n
    • Cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt, ch\u00ednh x\u00e1c<\/li>\n
    • S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video trong b\u00e0i<\/li>\n
    • Kh\u00e9o l\u00e9o \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd ng\u01b0\u1eddi \u0111\u1ecdc<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Kh\u1edfi nghi\u1ec7p l\u00e0 vi\u1ec7c kh\u00f4ng ph\u1ea3i ai c\u0169ng d\u00e1m l\u00e0m, v\u00e0 l\u00e0m r\u1ed3i kh\u00f4ng ph\u1ea3i ai c\u0169ng th\u00e0nh c\u00f4ng. \u0110\u1ed1i v\u1edbi nh\u1eefng ai \u0111ang mu\u1ed1n th\u1eed startup, truy\u1ec1n th\u00f4ng \u0111a k\u00eanh bao g\u1ed3m truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh online ch\u00ednh l\u00e0 m\u1ed9t v\u0169 kh\u00ed h\u1eefu hi\u1ec7u v\u00e0 s\u1ebd tr\u1edf n\u00ean s\u1eafc […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55445"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55445"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55445\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}