{"id":55473,"date":"2023-12-20T14:44:38","date_gmt":"2023-12-20T07:44:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ban-hang-da-kenh-xu-huong-tat-yeu-trong-thoi-dai-cong-nghiep-4-0.html"},"modified":"2023-12-20T14:44:38","modified_gmt":"2023-12-20T07:44:38","slug":"ban-hang-da-kenh-xu-huong-tat-yeu-trong-thoi-dai-cong-nghiep-4-0","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-hang-da-kenh-xu-huong-tat-yeu-trong-thoi-dai-cong-nghiep-4-0.html","title":{"rendered":"B\u00e1n h\u00e0ng \u0111a k\u00eanh \u2013 Xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p 4.0"},"content":{"rendered":"<div id=\"test\">B\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef m\u1edbi xu\u1ea5t hi\u1ec7n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u0169ng l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc nh\u1eefng s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nghi\u00ean c\u1ee9u, t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm h\u00e0ng h\u00f3a. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kh\u00e1 l\u00e2u k\u1ec3 t\u1eeb khi th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n, c\u00e1c c\u00f4ng ty \u0111\u1ec1u bi\u1ebft s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u k\u00eanh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i,\u2026<\/p>\n<p>Hi\u1ec7n nay c\u00f3\u00a05 k\u00eanh ph\u1ed5 bi\u1ebfn \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a t\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: <strong>POS<\/strong> \u2013 C\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng; <strong>M\u1ea1ng x\u00e3 h\u1ed9i<\/strong> \u2013 c\u00e1c k\u00eanh c\u1ed9ng \u0111\u1ed3ng nh\u01b0 Facebook, Zalo;<strong> Website<\/strong> \u2013 K\u00eanh online gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p; <strong>\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng<\/strong>&#8211; B\u00e1n h\u00e0ng qua c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng;<strong> Affiliate<\/strong> \u2013 M\u1ea1ng l\u01b0\u1edbi b\u00e1n h\u00e0ng theo h\u00ecnh th\u1ee9c c\u1ed9ng t\u00e1c vi\u00ean ho\u1eb7c qua c\u00e1c website kh\u00e1c.<\/p>\n<p>Tr\u01b0\u1edbc xu h\u01b0\u1edbng b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi online ng\u00e0y c\u00e0ng nhi\u1ec1u th\u00ec b\u00e1n h\u00e0ng \u0111a k\u00eanh g\u1ea7n nh\u01b0 tr\u1edf th\u00e0nh ph\u01b0\u01a1ng th\u1ee9c ph\u1ed5 bi\u1ebfn b\u1edfi \u0111\u1ed9 ph\u1ee7 r\u1ed9ng, chi ph\u00ed th\u1ea5p m\u00e0 hi\u1ec7u qu\u1ea3 cao.<\/p>\n<h2 id=\"1-mo-rong-co-hoi-tiep-can-nhieu-doi-tuong-khach-hang-online\">M\u1edf r\u1ed9ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng online<\/h2>\n<p>Vi\u1ec7c b\u00e1n h\u00e0ng \u0111a k\u00eanh, n\u1ebfu hi\u1ec7u qu\u1ea3, s\u1ebd mang l\u1ea1i c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng online cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu v\u00e0 l\u00e0 s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb.<\/p>\n<div id=\"attachment_14395\" style=\"width: 669px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14395 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/repeal-or-attract-customers-659x340-1.jpg\" alt=\"Ban hang da kenh- mo rong danh sach khach hang\" width=\"659\" height=\"340\" title=\"repeal-or-attract-customers-659x340-1\"><\/p>\n<p class=\"wp-caption-text\">B\u00e1n h\u00e0ng \u0111a k\u00eanh s\u1ebd m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhi\u1ec1u h\u01a1n<\/p>\n<\/div>\n<p>Vi\u1ec7c \u0111\u1ed3ng b\u1ed9 nhi\u1ec1u k\u00eanh c\u00f9ng m\u1ed9t l\u00fac trong v\u00f2ng \u201cm\u1ed9t n\u1ed1t nh\u1ea1c\u201d s\u1ebd mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea7n thi\u1ebft ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i xuy\u00ean su\u1ed1t, nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c k\u00eanh v\u1edbi nhau, t\u1eadp trung h\u01a1n v\u00e0o tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean thu\u1eadn ti\u1ec7n, hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u d\u00f9 mua qua h\u00ecnh th\u1ee9c online hay offline. B\u1ea1n c\u00e0ng qu\u1ea3n l\u00fd t\u1ed1t h\u1ec7 th\u1ed1ng \u0111a k\u00eanh c\u1ee7a m\u00ecnh, khi\u1ebfn n\u00f3 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nh\u00e2n r\u1ed9ng th\u00ec khi \u0111\u00f3 b\u1ea1n c\u0169ng \u0111\u00e3 gia t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01a1n n\u1eefa.<\/p>\n<h2 id=\"2-gia-tang-trai-nghiem-mua-sam-cho-khach-hang\">Gia t\u0103ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho kh\u00e1ch h\u00e0ng<\/h2>\n<p>H\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay \u0111\u1ec1u s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. N\u00f3i n\u00f4m na l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u0111i theo con \u0111\u01b0\u1eddng \u201cv\u00f2ng v\u00e8o\u201d, s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh giao d\u1ecbch (m\u1ea1ng x\u00e3 h\u1ed9i, blog, trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng\u2026) c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb v\u00e0o nhi\u1ec1u th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau tr\u01b0\u1edbc khi \u0111\u1ebfn \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Do v\u1eady, nhi\u1ec7m v\u1ee5 c\u1ee7a doanh nghi\u1ec7p l\u00e0 ph\u1ea3i lu\u00f4n s\u1eb5n s\u00e0ng t\u01b0\u01a1ng t\u00e1c li\u1ec1n m\u1ea1ch v\u1edbi kh\u00e1ch h\u00e0ng \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh.<\/p>\n<p>D\u00f9 \u1edf k\u00eanh n\u00e0o, nh\u00e0 kinh doanh c\u0169ng ph\u1ea3i cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u00f4ng tin nh\u1ea5t qu\u00e1n v\u1ec1 ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i. M\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u0111a k\u00eanh cho ph\u00e9p kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n, h\u00ecnh th\u1ee9c giao h\u00e0ng.<\/p>\n<h2 id=\"3-tam-quan-trong-cua-khach-hang-trong-ban-hang-da-kenh\">T\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng trong b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/h2>\n<p>N\u1ebfu ch\u1ec9 tr\u00ean m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i k\u00eanh c\u1ed1 \u0111\u1ecbnh, b\u1ee9c tranh v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ec9 m\u1ed9t chi\u1ec1u v\u00e0 kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7. Tuy nhi\u00ean, v\u1edbi \u0111a k\u00eanh, b\u1ee9c tranh kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec7n ra m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 v\u00e0 to\u00e0n di\u1ec7n nh\u1ea5t.<\/p>\n<div id=\"attachment_14211\" style=\"width: 674px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14211\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/2023\/12\/captura-blog-satisfacao-de-clientes.jpg\" alt=\"B\u00ed k\u00edp s\u1eed d\u1ee5ng Masterskills hi\u1ec7u qu\u1ea3 cho c\u00e1c t\u01b0 v\u1ea5n vi\u00ean\" width=\"664\" height=\"432\" title=\"captura-blog-satisfacao-de-clientes\"><\/p>\n<p class=\"wp-caption-text\">B\u1ee9c tranh kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t khi b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/p>\n<\/div>\n<p>C\u00e0ng nhi\u1ec1u k\u00eanh giao ti\u1ebfp, ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00e0ng c\u00f3 h\u1ed9i hi\u1ec3u th\u00eam nhi\u1ec1u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7n nay c\u00f3\u00a05 k\u00eanh ph\u1ed5 bi\u1ebfn \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u h\u00e0ng h\u00f3a t\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: <strong>POS<\/strong> \u2013 C\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng; <strong>M\u1ea1ng x\u00e3 h\u1ed9i<\/strong> \u2013 c\u00e1c k\u00eanh c\u1ed9ng \u0111\u1ed3ng nh\u01b0 Facebook, Zalo;<strong> Website<\/strong> \u2013 K\u00eanh online gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p; <strong>\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng<\/strong>&#8211; B\u00e1n h\u00e0ng qua c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng;<strong> Affiliate<\/strong> \u2013 M\u1ea1ng l\u01b0\u1edbi b\u00e1n h\u00e0ng theo h\u00ecnh th\u1ee9c c\u1ed9ng t\u00e1c vi\u00ean ho\u1eb7c qua c\u00e1c website kh\u00e1c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55473"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55473"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55473\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}