{"id":55479,"date":"2023-12-20T14:46:42","date_gmt":"2023-12-20T07:46:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/3-cach-live-chat-khien-thuong-mai-dien-tu-bung-no.html"},"modified":"2023-12-20T14:46:42","modified_gmt":"2023-12-20T07:46:42","slug":"3-cach-live-chat-khien-thuong-mai-dien-tu-bung-no","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-cach-live-chat-khien-thuong-mai-dien-tu-bung-no.html","title":{"rendered":"3 c\u00e1ch live chat khi\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00f9ng n\u1ed5"},"content":{"rendered":"
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed g\u1eafn li\u1ec1n v\u1edbi cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y trong th\u1eddi \u0111\u1ea1i s\u1ed1. B\u1ea1n c\u00f3 bao gi\u1edd \u0111\u1eb7t c\u00e2u h\u1ecfi: live chat c\u00f3 th\u1ec3 t\u0103ng ti\u1ec1m n\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/p>\n

Live chat \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m mang t\u00ednh Brick-and-Mortar<\/h2>\n

Brick-and-Mortar l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef trong kinh doanh. Brick-and-Mortar Business la\u0300 m\u00f4\u0323t c\u00f4ng ty hoa\u0323t \u0111\u00f4\u0323ng trong m\u00f4\u0323t c\u01b0\u0309a ti\u00ea\u0323m th\u01b0\u0323c s\u01b0\u0323, th\u01b0\u01a1\u0300ng th\u00e2\u0301y ta\u0323i ca\u0301c trung t\u00e2m th\u01b0\u01a1ng ma\u0323i, n\u01a1i kha\u0301ch ha\u0300ng co\u0301 th\u00ea\u0309 \u0111\u00ea\u0301n xem ha\u0300ng ho\u0301a va\u0300 ti\u00ea\u0301p xu\u0301c v\u01a1\u0301i nh\u00e2n vi\u00ean ba\u0301n ha\u0300ng. S\u01a1\u0309 di\u0303 co\u0301 t\u01b0\u0300 Brick-and-Mortar (ga\u0323ch va\u0300 v\u01b0\u0303a) la\u0300 vi\u0300 \u0111o\u0301 la\u0300 nh\u01b0\u0303ng v\u00e2\u0323t li\u00ea\u0323u du\u0300ng \u0111\u00ea\u0309 x\u00e2y nha\u0300, x\u00e2y ti\u00ea\u0323m. T\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng b\u1ea1n b\u01b0\u1edbc v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng m\u00e0 kh\u00f4ng c\u00f3 nh\u00e2n vi\u00ean n\u00e0o trong \u0111\u00f3. L\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

Nh\u1eefng tr\u1ea3i nghi\u1ec7m Brick-and-Mortar \u0111\u1ec1u h\u01b0\u1edbng v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. H\u1ecd s\u1ebd s\u1eed d\u1ee5ng t\u01b0\u01a1ng t\u00e1c mang t\u00ednh nh\u00e2n v\u0103n, c\u00e1c l\u1eddi khuy\u1ebfn ngh\u1ecb v\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng t\u1eeb \u0111i\u1ec3m A \u2013 kho\u1ea3nh kh\u1eafc h\u1ecd b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng \u2013 t\u1edbi \u0111i\u1ec3m B \u2013 kho\u1ea3nh kh\u1eafc mua h\u00e0ng.<\/p>\n

\u0110\u00e2y l\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c, ch\u1ec9 b\u1eb1ng c\u00e1ch \u0111\u01a1n gi\u1ea3n: th\u00eam live chat. T\u1ea1i sao b\u1ea1n l\u1ea1i \u0111\u1ec3 cho c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u201cb\u01a1 v\u01a1\u201d khi h\u1ecd gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n, thay v\u00ec s\u1eed d\u1ee5ng live chat v\u00e0 ch\u00e0o m\u1eebng h\u1ecd, gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc h\u1ecd c\u1ea7n nh\u01b0 nh\u00e2n vi\u00ean c\u1ee7a c\u00e1c c\u1eeda ti\u1ec7m ngo\u00e0i \u0111\u1eddi lu\u00f4n l\u00e0m m\u1ed7i ng\u00e0y?<\/p>\n

\"Chatbot<\/p>\n

H\u00e3y ch\u1eafc r\u1eb1ng m\u1ecdi c\u00e2u ch\u1eef, ng\u1eef \u0111i\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec1u h\u01b0\u1edbng v\u1ec1 kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Th\u1ef1c t\u1ebf, k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng ngo\u00e0i \u0111\u1eddi v\u00e0 khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn kh\u00f4ng gi\u1ed1ng nhau. D\u00f9 v\u1eady, 44% kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c th\u1eafc m\u1eafc c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p b\u1eb1ng ng\u01b0\u1eddi th\u1ef1c \u2013 vi\u1ec7c th\u1ef1c trong qu\u00e1 tr\u00ecnh mua s\u1eafm l\u00e0 t\u00ednh n\u0103ng quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ed9t website c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e0i \u0111\u1eb7t live chat v\u00e0o trang ch\u1ee7 website s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c ch\u00e0o m\u1eebng h\u01a1n h\u1eb3n. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y l\u00e0 c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 b\u1eaft \u0111\u1ea7u chi\u1ebfm l\u0129nh thi\u1ec7n c\u1ea3m v\u00e0 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t l\u1eddi ch\u00e0o nhanh ch\u00f3ng v\u00e0 th\u00e2n thi\u1ec7n t\u1eeb live chat \u0111\u1ee7 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n, \u0111\u01b0a kh\u00e1ch h\u00e0ng t\u1eeb \u0111i\u1ec3m A t\u1edbi \u0111i\u1ec3m B, bi\u1ebfn m\u1ed9t ng\u01b0\u1eddi gh\u00e9 th\u0103m website b\u00ecnh th\u01b0\u1eddng tr\u1edf th\u00e0nh kh\u00e1ch mua h\u00e0ng.<\/p>\n

T\u0103ng \u0111\u01a1n h\u00e0ng b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft r\u1ee7i ro v\u1ec1 nh\u1eadn th\u1ee9c<\/h2>\n

Trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, c\u00e1c r\u1ee7i ro v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u1eddng x\u1ea3y ra v\u1edbi kh\u00e1ch h\u00e0ng khi\u1ebfn h\u1ecd \u201cch\u00f9n ch\u00e2n\u201d g\u1ed3m c\u00f3:<\/p>\n

    \n
  • R\u1ee7i ro t\u00e0i ch\u00ednh \u2013 \u201cMua s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 ph\u1ea3i l\u00e0 \u201cn\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5\u201d kh\u00f4ng?\u201d<\/li>\n
  • R\u1ee7i ro x\u00e3 h\u1ed9i \u2013 \u201cN\u1ebfu gia \u0111\u00ecnh\/b\u1ea1n b\u00e8 t\u00f4i kh\u00f4ng th\u00edch vi\u1ec7c mua s\u1eafm n\u00e0y th\u00ec sao?\u201d<\/li>\n
  • R\u1ee7i ro th\u1eddi gian \u2013 \u201cLi\u1ec7u t\u00f4i c\u00f3 ph\u00ed th\u1eddi gian v\u00e0o s\u1ea3n ph\u1ea9m n\u00e0y?\u201d<\/li>\n
  • R\u1ee7i ro th\u1ec3 ch\u1ea5t ho\u1eb7c t\u00e2m l\u00fd \u2013 \u201cS\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 h\u1ea1i cho s\u1ee9c kh\u1ecfe th\u1ec3 ch\u1ea5t\/t\u00e2m l\u00fd hay kh\u00f4ng?\u201d<\/li>\n<\/ul>\n

    B\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp d\u01b0\u1edbi d\u1ea1ng n\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft hai r\u1ee7i ro l\u1edbn v\u1ec1 nh\u1eadn th\u1ee9c: r\u1ee7i ro v\u1ec1 th\u1eddi gian v\u00e0 r\u1ee7i ro t\u00e0i ch\u00ednh.<\/p>\n

    \u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, d\u1ecbch v\u1ee5 live chat l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty lu\u00f4n khuy\u1ebfn kh\u00edch s\u1ef1 tham gia, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed7 l\u1ef1c cho s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 l\u00e0 n\u00fat live chat tr\u00ean trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m b\u1edbt nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 ph\u00e1t sinh t\u1eeb nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    \"dich<\/p>\n

    Masterskills c\u00f3 thi\u1ebft k\u1ebf c\u1eeda s\u1ed5 tr\u00f2 chuy\u1ec7n \u1ea5n t\u01b0\u1ee3ng v\u00e0 ph\u00f9 h\u1ee3p!<\/p>\n<\/div>\n

    M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 live chat c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c nh\u1eefng r\u1ee7i ro nh\u1eadn th\u1ee9c l\u00e0 cung c\u1ea5p t\u00f9y ch\u1ecdn tr\u1ee3 gi\u00fap b\u00ean c\u1ea1nh h\u1ed7 tr\u1ee3 \u0111i\u1ec7n tho\u1ea1i truy\u1ec1n th\u1ed1ng. T\u01b0 v\u1ea5n qua \u0111i\u1ec7n tho\u1ea1i \u0111\u00e3 t\u1ed3n t\u1ea1i qu\u00e1 l\u00e2u \u0111\u1ebfn n\u1ed7i h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c v\u1edbi k\u00eanh n\u00e0y. Nh\u1eefng tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn bao g\u1ed3m th\u1eddi gian ch\u1edd \u0111\u1ee3i d\u00e0i, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u1edd \u01a1 ho\u1eb7c th\u00f4 l\u1ed7, th\u00f4ng tin kh\u00f4ng nh\u1ea5t qu\u00e1n ho\u1eb7c kh\u00f4ng ch\u00ednh x\u00e1c, qu\u00e1 nhi\u1ec1u l\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi \u201cch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 l\u00e0m g\u00ec \u0111\u01b0\u1ee3c h\u01a1n n\u1eefa\u201d t\u1eeb ph\u00eda nh\u00e3n h\u00e0ng.<\/p>\n

    M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i m\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eeb b\u1ecf ho\u00e0n to\u00e0n vi\u1ec7c t\u00ecm ki\u1ebfm tr\u1ee3 gi\u00fap qua \u0111i\u1ec7n tho\u1ea1i, th\u1ebf nh\u01b0ng tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c c\u00f3 xu h\u01b0\u1edbng t\u00edch l\u0169y v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn r\u1ee7i ro cao cho k\u00eanh n\u00e0y. K\u1ebft qu\u1ea3 l\u00e0, thay v\u00ec g\u1ecdi v\u00e0o trung t\u00e2m h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, nhi\u1ec1u ng\u01b0\u1eddi mua l\u1ea7n \u0111\u1ea7u chuy\u1ec3n qua ch\u1ecdn mua h\u00e0ng c\u1ee7a c\u00f4ng ty \u0111\u1ed1i th\u1ee7 c\u00f3 trang web r\u00f5 r\u00e0ng h\u01a1n ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd d\u1ec5 truy c\u1eadp h\u01a1n.<\/p>\n

    Bi\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 thu\u1eadn ti\u1ec7n nay c\u00f2n thu\u1eadn ti\u1ec7n h\u01a1n<\/h2>\n

    \u201cC\u00e0ng ng\u00e0y, con ng\u01b0\u1eddi c\u00e0ng b\u1ecb h\u1ea5p d\u1eabn b\u1edfi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u201d kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eadn \u0111\u1ecbnh mang t\u00ednh \u0111\u00f9a gi\u1ee1n. L\u00fd do kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 b\u1edfi t\u00ednh ti\u1ec7n d\u1ee5ng c\u1ee7a n\u00f3. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e1i xe c\u1ea3 ti\u1ebfng \u0111\u1ed3ng h\u1ed3 \u0111\u1ebfn c\u1eeda h\u00e0ng v\u00e0 d\u00e0nh th\u00eam ch\u1eebng \u0111\u00f3 th\u1eddi gian \u0111\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t m\u00f3n \u0111\u1ed3. Ch\u1ec9 b\u1eb1ng v\u00e0i c\u00fa click chu\u1ed9t, s\u1ea3n ph\u1ea9m b\u1ea1n c\u1ea7n mua s\u1ebd n\u1eb1m ngay ng\u1eafn tr\u01b0\u1edbc c\u1eeda m\u00e0 b\u1ea1n th\u1eadm ch\u00ed ch\u1eb3ng c\u1ea7n b\u01b0\u1edbc ch\u00e2n ra ngo\u00e0i.<\/p>\n

    \"C\u00e1c<\/p>\n

    C\u00e1c t\u00ednh n\u0103ng c\u1ee7a Masterskills Live Chat \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap b\u1ea1n t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

    V\u1eady live chat c\u00f3 s\u1ee9c m\u1ea1nh th\u1ebf n\u00e0o trong vi\u1ec7c bi\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf n\u00ean d\u1ec5 d\u00e0ng ch\u01b0a t\u1eebng th\u1ea5y? C\u00e1c nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng 51% kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng live chat v\u00ec kh\u1ea3 n\u0103ng \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u m\u1ee5c \u0111\u00edch trong 1 l\u1ea7n n\u00f3i chuy\u1ec7n v\u00e0 21% \u0111\u00e1nh gi\u00e1 cao live chat v\u00ec h\u1ecd c\u00f3 th\u1ec3 mua s\u1eafm ngay trong l\u00fac l\u00e0m vi\u1ec7c.<\/p>\n

    Mua s\u1eafm tr\u1ef1c tuy\u1ebfn kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng m\u00e0 bao g\u1ed3m t\u1eeb s\u1edf th\u00edch, m\u1ed9t ph\u01b0\u01a1ng \u00e1n ti\u1ebft ki\u1ec7m th\u1eddi gian hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00f4i khi c\u00f2n l\u00e0 s\u1ef1 b\u1eaft bu\u1ed9c.<\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • 09\/06\/- Masterskills c\u1eadp nh\u1eadt 4 t\u00ednh n\u0103ng m\u1edbi!<\/em><\/li>\n
    • \u0110\u1ed9t ph\u00e1 hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c v\u1edbi Masterskills chat!<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed g\u1eafn li\u1ec1n v\u1edbi cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y trong th\u1eddi \u0111\u1ea1i s\u1ed1. B\u1ea1n c\u00f3 bao gi\u1edd \u0111\u1eb7t c\u00e2u h\u1ecfi: live chat c\u00f3 th\u1ec3 t\u0103ng ti\u1ec1m n\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ebfn m\u1ee9c n\u00e0o? Live chat \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m mang t\u00ednh Brick-and-Mortar Brick-and-Mortar l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef trong kinh doanh. Brick-and-Mortar […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55479"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55479"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55479\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}