{"id":55486,"date":"2023-12-20T14:48:40","date_gmt":"2023-12-20T07:48:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/5-chien-dich-email-marketing-tu-dong-thiet-yeu-de-nuoi-duong-khach-hang-tiem-nang.html"},"modified":"2023-12-20T14:48:40","modified_gmt":"2023-12-20T07:48:40","slug":"5-chien-dich-email-marketing-tu-dong-thiet-yeu-de-nuoi-duong-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/5-chien-dich-email-marketing-tu-dong-thiet-yeu-de-nuoi-duong-khach-hang-tiem-nang.html","title":{"rendered":"5 chi\u1ebfn d\u1ecbch email marketing t\u1ef1 \u0111\u1ed9ng thi\u1ebft y\u1ebfu \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"
T\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft gi\u00fap cho chi\u1ebfn d\u1ecbch email marketing th\u00e0nh c\u00f4ng. Bi quy\u1ebft n\u1eb1m \u1edf vi\u1ec7c: g\u1eedi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, t\u1edbi \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n

Trong blog d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd li\u1ec7t k\u00ea 5 chi\u1ebfn d\u1ecbch email marketing t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 b\u1ea1n nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3.<\/p>\n

1. Chu\u1ed7i email ch\u00e0o m\u1eebng (welcoming series)<\/h2>\n

\u0110\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. N\u00f3i kh\u00f4ng sai khi coi \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 b\u1ea1n ngay l\u1eadp t\u1ee9c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi khi h\u1ecd \u0111ang \u1edf \u201cc\u00e1i thu\u1edf ban \u0111\u1ea7u l\u01b0u luy\u1ebfn \u1ea5y\u201d, m\u1ed9t trong nh\u1eefng giai \u0111o\u1ea1n g\u1eafn b\u00f3 nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"email-marketing-campaign\"<\/p>\n

Nh\u1eefng email n\u00e0y n\u00ean mang t\u00ednh ch\u1ea5t ch\u00e0o \u0111\u00f3n v\u00e0 c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh t\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1edbi, c\u0169ng nh\u01b0 kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p c\u00e1c m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n h\u1ecd ngay l\u1eadp t\u1ee9c th\u1ef1c hi\u1ec7n; ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ea3i \u1ee9ng d\u1ee5ng, ho\u00e0n t\u1ea5t \u0111\u0103ng k\u00fd, li\u00ean l\u1ea1c v\u1edbi b\u1ea1n ho\u1eb7c th\u1ef1c hi\u1ec7n giao d\u1ecbch mua \u0111\u1ea7u ti\u00ean.<\/p>\n

Qua m\u1ed9t lo\u1ea1t email theo d\u00f5i \u201c\u0111i\u1ec3m ch\u1ea1m\u201d \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp t\u1ee5c cu\u1ed9c tr\u00f2 chuy\u1ec7n, tham gia, truy\u1ec1n c\u1ea3m h\u1ee9ng cho h\u1ecd, cung c\u1ea5p th\u00eam gi\u00e1 tr\u1ecb, th\u00f4ng tin v\u00e0 b\u1eaft \u0111\u1ea7u h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn k\u1ebft qu\u1ea3 b\u1ea1n mong mu\u1ed1n, v\u00ed d\u1ee5 nh\u01b0 mua h\u00e0ng.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty B2B, quy tr\u00ecnh n\u00e0y s\u1ebd di\u1ec5n ra trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i h\u01a1n, v\u1edbi nhi\u1ec1u gi\u00e1 tr\u1ecb gia t\u0103ng c\u1ea7n thi\u1ebft, trong khi B2C, vi\u1ec7c b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb th\u00f4ng \u0111i\u1ec7p \u0111\u1ea7u ti\u00ean.<\/p>\n

2. Tri\u1ec3n khai email marketing khi kh\u00e1ch h\u00e0ng kh\u00f4ng t\u01b0\u01a1ng t\u00e1c<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u chu\u1ed7i email nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi h\u1ecd kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t th\u1eddi gian nh\u01b0 l\u00e0 ph\u1ea7n m\u1edf \u0111\u1ea7u c\u1ee7a chu\u1ed7i email ch\u00e0o m\u1eebng ho\u1eb7c m\u1ed9t chu\u1ed7i email m\u1edbi. V\u00ed d\u1ee5, h\u00e3y cho ph\u00e9p h\u1ecd s\u1eed d\u1ee5ng b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 l\u00ean m\u1ee9c t\u1ed1i \u0111a.<\/p>\n

3. Email d\u00e0nh cho kh\u00e1ch h\u00e0ng \u201cb\u1ecf d\u1edf\u201d h\u00e0nh \u0111\u1ed9ng<\/h2>\n

T\u00f9y v\u00e0o vi\u1ec7c doanh nghi\u1ec7p l\u00e0 B2B hay B2C, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u1eeb b\u1ecf kh\u00e1c nhau. D\u1ef1a v\u00e0o th\u1ef1c t\u1ebf n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch email v\u1edbi m\u1ee5c \u0111\u00edch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ti\u1ebfp t\u1ee5c h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd v\u1edbi b\u1ea1n.<\/p>\n

\"email<\/p>\n

Tri\u1ec3n khai chi\u1ebfn d\u1ecbch email marketing v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecf gi\u1ecf h\u00e0ng<\/p>\n<\/div>\n

V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi B2C, b\u1ecf gi\u1ecf h\u00e0ng l\u00e0 vi\u1ec7c kh\u00f4ng hi\u1ebfm x\u1ea3y ra. L\u00fac n\u00e0y, h\u00e3y th\u1eed l\u00ean chi\u1ebfn d\u1ecbch email marketing t\u1ef1 \u0111\u1ed9ng kh\u00edch l\u1ec7 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd quay l\u1ea1i v\u00e0 mua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f2n l\u1ea1i trong gi\u1ecf c\u1ee7a h\u1ecd. Trong khi \u0111\u00f3, \u0111\u1ed1i v\u1edbi B2B, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecf d\u1edf bi\u1ec3u m\u1eabu \u0111ang trong qu\u00e1 tr\u00ecnh \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh. H\u00e3y th\u1eed kh\u00edch l\u1ec7 h\u1ecd quay l\u1ea1i ho\u00e0n t\u1ea5t bi\u1ec3u m\u1eabu b\u1eb1ng nh\u1eefng email marketing kh\u00e9o l\u00e9o v\u00e0 \u0111\u00fang tr\u1ecdng t\u00e2m.<\/p>\n

4. Email mang t\u00ednh gi\u00e1o d\u1ee5c\/truy\u1ec1n c\u1ea3m h\u1ee9ng<\/h2>\n

Email d\u1ea1ng n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau nh\u1eb1m truy\u1ec1n t\u1ea3i n\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c \u0111\u1ed3ng h\u00e0nh, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, \u1edf \u0111\u00e2y l\u00e0 \u201cr\u00fat v\u00ed\u201d mua h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c t\u00f3c cho ph\u1ee5 n\u1eef, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 cho ra \u0111\u1eddi chi\u1ebfn d\u1ecbch email marketing s\u1eed d\u1ee5ng testimonial c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3, r\u1eb1ng h\u1ecd \u0111\u00e3 g\u1eb7p v\u1ea5n \u0111\u1ec1 th\u1ebf n\u00e0o v\u00e0 gi\u1ea3i quy\u1ebft hi\u1ec7u qu\u1ea3 ra sao v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. T\u1eeb \u0111\u00e2y, kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 h\u1ecfi: H\u1ecd c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1, v\u00ec sao m\u00ecnh l\u1ea1i kh\u00f4ng?<\/p>\n

5. Email khuy\u1ebfn kh\u00edch d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m<\/h2>\n

Nh\u1eefng email n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 \u201cc\u00fa ch\u1ed1t\u201d ngo\u1ea1n m\u1ee5c cho qu\u00e1 tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong B2B. Trong khi \u0111\u00f3, \u0111\u1ed1i v\u1edbi B2C, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y ngay t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u1edf email ch\u00e0o m\u1eebng. M\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1c email n\u00e0y l\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. B\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh t\u1eb7ng s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed hay m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 bi\u1ebfn \u01b0u \u0111\u00e3i tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n

Ngu\u1ed3n: Smart Insight<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch email marketing v\u1edbi 3 nguy\u00ean t\u1eafc \u201cb\u1ea5t di b\u1ea5t d\u1ecbch\u201d<\/em><\/li>\n
  • Email marketing ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi \u0111i k\u00e8m ho\u1ea1t \u0111\u1ed9ng Email remarketing<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Trong blog d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd li\u1ec7t k\u00ea 5 chi\u1ebfn d\u1ecbch email marketing t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 b\u1ea1n nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55486"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55486"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55486\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}