{"id":55496,"date":"2023-12-20T14:51:39","date_gmt":"2023-12-20T07:51:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/giam-ti-le-bo-gio-hang-co-con-la-bai-toan-hoc-bua.html"},"modified":"2023-12-20T14:51:39","modified_gmt":"2023-12-20T07:51:39","slug":"giam-ti-le-bo-gio-hang-co-con-la-bai-toan-hoc-bua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/giam-ti-le-bo-gio-hang-co-con-la-bai-toan-hoc-bua.html","title":{"rendered":"Gi\u1ea3m t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng: C\u00f3 c\u00f2n l\u00e0 b\u00e0i to\u00e1n h\u00f3c b\u00faa?"},"content":{"rendered":"
M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t c\u1ee7a kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0 t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng. B\u1ecf gi\u1ecf h\u00e0ng x\u1ea3y ra khi kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn s\u1ea3n ph\u1ea9m cho v\u00e0o gi\u1ecf h\u00e0ng, th\u1ebf nh\u01b0ng l\u1ea1i tho\u00e1t kh\u1ecfi trang m\u00e0 kh\u00f4ng ho\u00e0n th\u00e0nh giao d\u1ecbch mua s\u1eafm. N\u1ebfu t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng cao, b\u1ea1n c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u k\u1ef9 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 \u201ck\u00e9o\u201d doanh thu tr\u1edf l\u1ea1i.<\/p>\n

1. Khi\u1ebfn qu\u00e1 tr\u00ecnh checkout tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n<\/h2>\n

B\u1ea1n c\u00f3 bi\u1ebft v\u00ec sao Amazon l\u1ea1i tr\u1edf th\u00e0nh \u201c\u00f4ng l\u1edbn\u201d trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed? M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a trang mua b\u00e1n \u201c\u0111i tr\u01b0\u1edbc \u0111\u00f3n \u0111\u1ea7u\u201d n\u00e0y n\u1eb1m \u1edf qu\u00e1 tr\u00ecnh checkout \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n. B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb Amazon: qu\u00e1 tr\u00ecnh checkout c\u00e0ng gi\u1ea3n ti\u1ec7n, t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng c\u00e0ng th\u1ea5p.<\/p>\n

\"giam-ty-le-bo-gio-hang\"<\/p>\n

Qu\u00e1 tr\u00ecnh checkout ph\u1ee9c t\u1ea1p l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng cao ch\u00f3t v\u00f3t<\/p>\n<\/div>\n

H\u00e3y \u0111a d\u1ea1ng h\u00f3a ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1ch tr\u1ea3 ti\u1ec1n ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng n\u00ean gi\u00fap kh\u00e1ch h\u00e0ng th\u00eam\/b\u1edbt m\u00f3n \u0111\u1ed3 trong gi\u1ecf m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n. C\u00e2n nh\u1eafc gi\u1edbi h\u1ea1n vi\u1ec7c checkout \u1edf 3 b\u01b0\u1edbc ho\u1eb7c th\u1eadm ch\u00ed \u00edt h\u01a1n. Qu\u00e1 tr\u00ecnh checkout ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho kh\u00e1ch h\u00e0ng, thay v\u00ec l\u1ee3i \u00edch c\u00f4ng ty. H\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh qu\u00e1 tr\u00ecnh n\u00e0y thu\u1eadn ti\u1ec7n nh\u1ea5t cho h\u1ecd. G\u1ee1 \u0111\u01b0\u1ee3c v\u01b0\u1edbng m\u1eafc n\u00e0y, b\u00e0i to\u00e1n gi\u1ea3m t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng s\u1ebd kh\u00f4ng c\u00f2n khi\u1ebfn b\u1ea1n \u201c\u0111au \u0111\u1ea7u\u201d.<\/p>\n

2. Cho ph\u00e9p kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u00ean c\u01b0\u01a1ng v\u1ecb \u201ckh\u00e1ch\u201d<\/h2>\n

Th\u00f4ng th\u01b0\u1eddng, \u1edf b\u01b0\u1edbc thanh to\u00e1n, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng s\u1ebd c\u00f3 2 tr\u01b0\u1eddng h\u1ee3p x\u1ea3y ra: 1 l\u00e0 thanh to\u00e1n nh\u01b0 l\u00e0 kh\u00e1ch (guest), v\u00e0 th\u1ee9 2 l\u00e0 b\u1ea1n bu\u1ed9c ph\u1ea3i \u0111\u0103ng nh\u1eadp v\u1edbi t\u01b0 c\u00e1ch th\u00e0nh vi\u00ean th\u00ec m\u1edbi c\u00f3 th\u1ec3 ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh n\u00e0y. V\u1eady t\u1ea1i sao b\u1ea1n ph\u1ea3i l\u00e0m ph\u1ee9c t\u1ea1p h\u00f3a qu\u00e1 tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u201c\u00e9p\u201d h\u1ecd \u0111\u0103ng nh\u1eadp r\u1ed3i m\u1edbi \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n, mua h\u00e0ng? S\u1ebd kh\u00f4ng sai khi n\u00f3i r\u1eb1ng m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh quan tr\u1ecdng nh\u1eb1m gi\u1ea3m t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng l\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng thanh to\u00e1n tr\u00ean c\u01b0\u01a1ng v\u1ecb \u201ckh\u00e1ch\u201d, thay v\u00ec th\u00e0nh vi\u00ean. M\u1ed9t nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng, \u0111\u00e3 c\u00f3 c\u00f4ng ty th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng doanh thu th\u00eam 300 tri\u1ec7u USD m\u1ed7i n\u0103m ch\u1ec9 \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch tr\u00ean.<\/p>\n

\"b\u1ecf<\/p>\n

Website c\u1ee7a b\u1ea1n c\u00f3 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u0103ng nh\u1eadp r\u1ed3i m\u1edbi \u0111\u01b0\u1ee3c thanh to\u00e1n?<\/p>\n<\/div>\n

Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u0103ng nh\u1eadp, m\u1ed9t m\u1eb7t \u0111em l\u1ea1i l\u1ee3i \u00edch nh\u1ea5t \u0111\u1ecbch cho c\u00f4ng ty, v\u00ed d\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, m\u1eb7t kh\u00e1c, vi\u1ec7c n\u00e0y \u0111em l\u1ea1i phi\u1ec1n to\u00e1i cho nhi\u1ec1u ng\u01b0\u1eddi. Cho ph\u00e9p kh\u00e1ch h\u00e0ng thanh to\u00e1n tr\u1ef1c ti\u1ebfp kh\u00f4ng th\u00f4ng qua b\u01b0\u1edbc \u0111\u0103ng nh\u1eadp khi\u1ebfn qu\u00e1 tr\u00ecnh mua s\u1eafm tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 li\u1ec1n m\u1ea1ch h\u01a1n nhi\u1ec1u. B\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3n bi\u1ec7n, h\u1ecd ch\u1ec9 \u0111\u1ebfn mua m\u1ed9t l\u1ea7n r\u1ed3i \u0111i th\u00ec sao, c\u00f4ng ty s\u1ebd ch\u1eb3ng thu \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng! Nh\u01b0ng h\u00e3y l\u01b0u \u00fd, b\u00e1n h\u00e0ng d\u00f9 ch\u1ec9 m\u1ed9t l\u1ea7n v\u1eabn t\u1ed1t h\u01a1n kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, \u0111\u00fang kh\u00f4ng? L\u00fac n\u00e0y, b\u00e0i to\u00e1n quay tr\u1edf l\u1ea1i vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng sau l\u1ea7n mua \u0111\u1ea7u ti\u00ean.<\/p>\n

3. Cung c\u1ea5p h\u1ed7 tr\u1ee3 qua Livechat<\/h2>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c nhi\u1ec1u nh\u1ea5t. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u, c\u00e0ng \u201cm\u01b0\u1ee3t m\u00e0\u201d, kh\u00f4ng \u201cv\u1ea5p v\u00e1p\u201d \u1edf b\u1ea5t c\u1ee9 b\u01b0\u1edbc n\u00e0o l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 gi\u1eef v\u1eefng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. B\u1ea1n \u0111\u00e3 ngh\u0129 \u0111\u1ebfn vi\u1ec7c th\u00eam gi\u1ea3i ph\u00e1p Livechat v\u00e0o website \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh checkout hay ch\u01b0a? H\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm mua s\u1ea3n ph\u1ea9m v\u00e0 b\u1ed7ng nhi\u00ean c\u00f3 th\u1eafc m\u1eafc c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. S\u1ebd kh\u00f4ng g\u00ec \u201c\u0103n \u0111i\u1ec3m\u201d h\u01a1n vi\u1ec7c m\u1ed9t nh\u00e2n vi\u00ean b\u00ean ph\u00eda c\u00f4ng ty s\u1eb5n l\u00f2ng gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, t\u1eadn t\u00ecnh, tri\u1ec7t \u0111\u1ec3. C\u00e0i \u0111\u1eb7t Live chat kh\u00f4ng nh\u1eefng gi\u00fap gi\u1ea3m t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng m\u00e0 c\u00f2n ghi b\u00e0n th\u1eafng quy\u1ebft \u0111\u1ecbnh chi\u1ebfm l\u0129nh l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"Live<\/p>\n

S\u1eed d\u1ee5ng live chat gi\u00fap l\u00e0m gi\u1ea3m t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng<\/p>\n<\/div>\n

5. T\u0103ng \u01b0u \u0111\u00e3i ph\u00ed v\u1eadn chuy\u1ec3n, gi\u1ea3m t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng<\/h2>\n

M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 kh\u00e1c \u0111\u1ec3 gi\u1ea3m t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng l\u00e0 k\u00e8m \u01b0u \u0111\u00e3i trong ph\u00ed v\u1eadn chuy\u1ec3n. Theo th\u1ed1ng k\u00ea c\u1ee7a Baymard Institute, 44% ng\u01b0\u1eddi mua b\u1ecf gi\u1ecf h\u00e0ng v\u00ec chi ph\u00ed v\u1eadn chuy\u1ec3n cao. Do \u0111\u00f3, d\u00e0nh t\u1eb7ng \u01b0u \u0111\u00e3i trong chi ph\u00ed v\u1eadn chuy\u1ec3n s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n \u201cl\u0103n t\u0103n\u201d v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh h\u01a1n. Th\u00eam v\u00e0o \u0111\u00f3, gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n \u0111em l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh, khi\u1ebfn kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n h\u01a1n so v\u1edbi c\u00f4ng ty \u0111\u1ed1i th\u1ee7.<\/p>\n

Ngu\u1ed3n: helponclick<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • [Infographic] Kh\u00e1ch b\u1ecf gi\u1ecf h\u00e0ng: Nguy\u00ean nh\u00e2n v\u00e0 gi\u1ea3i ph\u00e1p<\/em><\/li>\n
  • T\u00e1c \u0111\u1ed9ng c\u1ee7a Chat tr\u1ef1c tuy\u1ebfn t\u1edbi qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t c\u1ee7a kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0 t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng. B\u1ecf gi\u1ecf h\u00e0ng x\u1ea3y ra khi kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn s\u1ea3n ph\u1ea9m cho v\u00e0o gi\u1ecf h\u00e0ng, th\u1ebf nh\u01b0ng l\u1ea1i tho\u00e1t kh\u1ecfi trang m\u00e0 kh\u00f4ng ho\u00e0n th\u00e0nh giao d\u1ecbch mua s\u1eafm. N\u1ebfu t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng cao, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55496"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55496"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55496\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}