{"id":55500,"date":"2023-12-20T14:52:38","date_gmt":"2023-12-20T07:52:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-quy-trinh-quan-trong-can-duoc-tu-dong-trong-crm.html"},"modified":"2023-12-20T14:52:38","modified_gmt":"2023-12-20T07:52:38","slug":"4-quy-trinh-quan-trong-can-duoc-tu-dong-trong-crm","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-quy-trinh-quan-trong-can-duoc-tu-dong-trong-crm.html","title":{"rendered":"4 quy tr\u00ecnh quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng trong CRM"},"content":{"rendered":"
CRM hay Customer Relationship Management \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 b\u1ecf qua trong marketing hi\u1ec7n nay. S\u1ebd th\u1ebf n\u00e0o n\u1ebfu CRM \u1ee9ng d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Masterskills s\u1ebd li\u1ec7t k\u00ea 4 quy tr\u00ecnh marketing c\u1ea7n \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng trong CRM.<\/p>\n

1. Qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng CRM<\/h2>\n

Thu th\u1eadp th\u00f4ng tin v\u00e0 qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t qu\u00e1 tr\u00ecnh ti\u00eau t\u1ed1n th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. V\u1edbi vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a, thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u.<\/p>\n

S\u1eed d\u1ee5ng Capture Leads c\u1ee7a Masterskills \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/h3>\n

Capture leads l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd c\u1ee7a Masterskills gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng.<\/p>\n

\"capture<\/p>\n

Capture Leads \u2013 N\u1eafm b\u1eaft th\u00f4ng tin kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

\u0110\u1ec3 s\u1eed d\u1ee5ng Capture Leads, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i k\u00edch ho\u1ea1t k\u00eanh Masterskills chat tr\u00ean website. V\u1edbi Masterskills chat, doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ai l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gh\u00e9 th\u0103m website v\u00e0 d\u1ec5 d\u00e0ng thu th\u1eadp th\u00f4ng tin c\u1ee7a h\u1ecd. S\u1eed d\u1ee5ng\u00a0Capture Leads \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n \u201ch\u00f4 bi\u1ebfn\u201d b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng ng\u1eabu nhi\u00ean gh\u00e9 th\u0103m website n\u00e0o tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi v\u1eeba \u0111\u1eb7t ch\u00e2n v\u00e0o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1eebng b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng.<\/p>\n

\u201cCh\u1ea5m \u0111i\u1ec3m\u201d kh\u00e1ch h\u00e0ng<\/h3>\n

Kh\u00f4ng ph\u1ea3i b\u1ea5t c\u1ee9 kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u1ebfn v\u1edbi c\u00f4ng ty b\u1ea1n c\u0169ng \u0111\u1ec1u \u0111em l\u1ea1i gi\u00e1 tr\u1ecb nh\u01b0 nhau. B\u1ea1n h\u1eb3n s\u1ebd kh\u00f4ng mu\u1ed1n phung ph\u00ed th\u1eddi gian hay ti\u1ec1n b\u1ea1c \u0111\u1ec3 \u201cl\u00f4i k\u00e9o\u201d nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng t\u1ea1o l\u1ee3i nhu\u1eadn ch\u1ee9? K\u1ebf ho\u1ea1ch \u201cch\u1ea5m \u0111i\u1ec3m\u201d kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n s\u00e0ng l\u1ecdc nh\u1eefng v\u1ecb \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d \u0111\u00edch th\u1ef1c l\u00e0 \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d.<\/p>\n

\u201cCh\u1ea5m \u0111i\u1ec3m\u201d kh\u00e1ch h\u00e0ng n\u00ean \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 \u0111\u1ec3 c\u00e1c ph\u1ea7n m\u1ec1m CRM l\u00e0m vi\u1ec7c n\u00e0y cho b\u1ea1n. CRM s\u1ebd cho b\u1ea1n bi\u1ebft khi n\u00e0o kh\u00e1ch h\u00e0ng\/kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ea1t \u0111i\u1ec3m cao. Nh\u1edd \u0111\u00f3, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ea1o l\u1ee3i nhu\u1eadn nhi\u1ec1u nh\u1ea5t.<\/p>\n

\"lead-scoring-model-1-CRM\"<\/p>\n

M\u00f4 h\u00ecnh \u201cch\u1ea5m \u0111i\u1ec3m\u201d kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

2. Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng<\/h2>\n

Chu k\u1ef3 kinh doanh trong B2B nh\u00ecn chung th\u01b0\u1eddng d\u00e0i h\u01a1n so v\u1edbi B2C. \u0110\u1ec3 tr\u00e1nh vi\u1ec7c kh\u00e1ch h\u00e0ng xao l\u00e3ng, h\u00e3y t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd th\u01b0\u1eddng xuy\u00ean. M\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 gi\u1eef t\u01b0\u01a1ng t\u00e1c l\u00e0 g\u1eedi nh\u1eefng email nh\u1ecf gi\u1ecdt v\u1edbi n\u1ed9i dung c\u00f3 li\u00ean quan. D\u1eabu v\u1eady, c\u1ed1 g\u1eafng nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u1ee7 c\u00f4ng kh\u00f4ng ph\u1ea3i \u00fd hay. H\u00e3y d\u00f9ng \u0111\u1ebfn marketing t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong CRM \u0111\u1ec3 qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng c\u1ea7n \u0111\u1ebfn s\u1ef1 \u201cnh\u00fang tay\u201d c\u1ee7a con ng\u01b0\u1eddi. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u CRM ho\u00e0n ch\u1ec9nh cho ph\u00e9p b\u1ea1n ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a v\u00e0 c\u00e1 nh\u00e2n h\u00f3a chu\u1ed7i email.<\/p>\n

V\u1edbi Email Automation, b\u1ea1n s\u1ebd kh\u00f4ng m\u1ea5t th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 g\u1eedi email t\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 d\u1ea1ng email \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp t\u1eeb tr\u01b0\u1edbc, sau \u0111\u00f3 s\u1ebd t\u1ef1 \u0111\u1ed9ng g\u1eedi cho kh\u00e1ch h\u00e0ng. C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Email Automation d\u1ef1a tr\u00ean ph\u00e2n kh\u00fac v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng. Gi\u1ea3i ph\u00e1p Email Automation t\u1eeb Masterskills \u0111\u01b0\u1ee3c coi l\u00e0 s\u1ebd gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

\"email<\/p>\n

Thi\u1ebft l\u1eadp Email Automation v\u1edbi Masterskills<\/p>\n<\/div>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thi\u1ebft l\u1eadp Email Automation \u0111\u1ec3 gia t\u0103ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng? B\u1ea1n ch\u1ec9 c\u1ea7n t\u1ea1o Automation g\u1eedi email t\u1ef1 \u0111\u1ed9ng, l\u1ef1a ch\u1ecdn k\u00eanh th\u1ef1c hi\u1ec7n l\u00e0 Masterskills email. Sau \u0111\u00f3, b\u1ea1n b\u1ed5 sung th\u00eam c\u00e1c \u0111i\u1ec1u ki\u1ec7n theo nhu c\u1ea7u c\u1ee7a chi\u1ebfn d\u1ecbch Email Marketing.<\/p>\n

\"email<\/p>\n

V\u1edbi Email Automation t\u1eeb Masterskills, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng trong CRM s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng<\/p>\n<\/div>\n

3. Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n gia t\u0103ng<\/h2>\n

Khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean l\u00e0 b\u00ed m\u1eadt c\u1ee7a vi\u1ec7c kinh doanh \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u1ec1 l\u00e2u d\u00e0i. C\u00e1c ph\u1ea7n m\u1ec1m CRM l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng nhi\u1ec1u m\u1ea3ng trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5:<\/p>\n

Ch\u00e0o m\u1eebng kh\u00e1ch h\u00e0ng m\u1edbi<\/h3>\n

Marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb CRM \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n lu\u00f4n c\u00f3 m\u1ed1i k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed h\u1ecd. H\u00e3y g\u1eedi m\u1ed9t email ho\u1eb7c m\u1ed9t c\u00fa \u0111i\u1ec7n tho\u1ea1i t\u1ef1 \u0111\u1ed9ng t\u1edbi kh\u00e1ch h\u00e0ng 1 th\u00e1ng sau khi h\u1ecd mua l\u1ea7n \u0111\u1ea7u.<\/p>\n

B\u00e1n ch\u00e9o v\u00e0 b\u00e1n gia t\u0103ng<\/h3>\n

Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng b\u1eb1ng d\u1eef li\u1ec7u ho\u1ea1t \u0111\u1ed9ng trong CRM cho ph\u00e9p b\u1ea1n nh\u1eadn di\u1ec7n nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 gia t\u0103ng n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. H\u00e3y thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ho\u00e0n th\u00e0nh giao d\u1ecbch \u0111\u1ea7u ti\u00ean v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 h\u1ecd quan t\u00e2m.<\/p>\n

\"Upsell-hop-ly-va-ton-trong-lua-chon-cua-khach-hang\"<\/p>\n

\u0110\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u0103ng th\u00eam ph\u00f9 h\u1ee3p v\u00e0 lu\u00f4n t\u00f4n tr\u1ecdng l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

T\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng<\/h3>\n
    \n
  • Khi kh\u00e1ch h\u00e0ng \u0111\u0103ng l\u00ean t\u01b0\u1eddng Facebook c\u00f4ng ty b\u1ea1n ho\u1eb7c nh\u1eafc t\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Instagram, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ef1 \u0111\u1ed9ng h\u00f3a cho nh\u00f3m ph\u1ee5 tr\u00e1ch m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n
  • Khi kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh giao d\u1ecbch, t\u1ea1o h\u00e0nh \u0111\u1ed9ng t\u1ef1 \u0111\u1ed9ng h\u00f3a trong v\u00f2ng 30 ng\u00e0y (v\u00ed d\u1ee5: email) \u0111\u1ec3 h\u1ecfi v\u1ec1 ph\u1ea3n h\u1ed3i. N\u1ebfu mu\u1ed1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c ph\u1ea7n m\u1ec1m marketing hay sale t\u00edch h\u1ee3p, b\u1ea1n ph\u1ea3i c\u1ea7n t\u1edbi d\u1eef li\u1ec7u CRM v\u00e0 marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/li>\n<\/ul>\n

    4. T\u1ed5 ch\u1ee9c v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch marketing<\/h2>\n

    M\u1ed9t quy tr\u00ecnh kh\u00e1c n\u00ean \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a trong CRM l\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c marketing. Trong h\u1ec7 th\u1ed1ng CRM, h\u00e3y l\u1eadp d\u1ef1 \u00e1n, th\u00eam v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, t\u00e0i li\u1ec7u v\u00e0 email li\u00ean quan. Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean th\u00eam v\u00e0o m\u1ed9t v\u00e0i d\u1ef1 \u00e1n t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 ti\u1ebfn tr\u00ecnh di\u1ec5n ra tr\u00f4i ch\u1ea3y h\u01a1n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng b\u01b0\u1edbc n\u00e0o b\u1ecb b\u1ecf l\u1ee1.<\/p>\n

    C\u00e1c chi ph\u00ed b\u1ecf ra trong marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ghi l\u1ea1i d\u1ef1a tr\u00ean nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u1ec3 b\u1ea1n c\u00f3 b\u1ee9c tranh r\u00f5 r\u00e0ng nh\u1ea5t v\u1ec1 ROI cho m\u1ed7i ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n

    Ngu\u1ed3n: smartinsights<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • \u0110\u1ed9t ph\u00e1 v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng nh\u1edd t\u00edch h\u1ee3p live chat v\u00e0 CRM<\/em><\/li>\n
    • Kh\u00f4ng t\u00edch h\u1ee3p CRM, b\u1ea1n s\u1ebd ch\u1eadm ch\u00e2n trong k\u1ef7 nguy\u00ean d\u1eef li\u1ec7u<\/em><\/li>\n
    • Doanh nghi\u1ec7p c\u00f3 c\u1ea7n d\u00f9ng CRM?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      CRM hay Customer Relationship Management \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 b\u1ecf qua trong marketing hi\u1ec7n nay. S\u1ebd th\u1ebf n\u00e0o n\u1ebfu CRM \u1ee9ng d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Masterskills s\u1ebd li\u1ec7t k\u00ea 4 quy tr\u00ecnh marketing c\u1ea7n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55500"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55500"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55500\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}