{"id":55506,"date":"2023-12-20T14:53:41","date_gmt":"2023-12-20T07:53:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-noi-bo-lam-the-nao-de-so-hoa.html"},"modified":"2023-12-20T14:53:41","modified_gmt":"2023-12-20T07:53:41","slug":"marketing-noi-bo-lam-the-nao-de-so-hoa","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-noi-bo-lam-the-nao-de-so-hoa.html","title":{"rendered":"Marketing n\u1ed9i b\u1ed9: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1ed1 h\u00f3a?"},"content":{"rendered":"
Marketing n\u1ed9i b\u1ed9 ch\u01b0a bao gi\u1edd l\u00e0 c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng. Ngay c\u1ea3 nh\u1eefng c\u00f4ng ty marketing l\u1edbn v\u1edbi to\u00e0n nh\u1eefng marketer xu\u1ea5t ch\u00fang v\u1eabn c\u00f3 th\u1ec3 g\u1eb7p v\u1ea5n \u0111\u1ec1 trong truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1ed9t c\u00e1ch ch\u00f3ng m\u1eb7t nh\u01b0 hi\u1ec7n nay, m\u1ed9t trong nh\u1eefng b\u00ed k\u00edp \u0111\u1ec3 marketing n\u1ed9i b\u1ed9 th\u00e0nh c\u00f4ng l\u00e0 s\u1ed1 h\u00f3a chi\u1ebfn d\u1ecbch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng tips \u0111\u1ec3 s\u1ed1 h\u00f3a marketing n\u1ed9i b\u1ed9 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/p>\n
\"Marketing<\/p>\n

B\u1ea1n \u0111\u00e3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed9i b\u1ed9 cho c\u00f4ng ty?<\/p>\n<\/div>\n

\u0110a d\u1ea1ng h\u00f3a k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 s\u1ed1<\/h2>\n

Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1 cho marketing n\u1ed9i b\u1ed9, v\u00ed d\u1ee5:<\/p>\n

Email<\/h3>\n

\u0110\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t trong nh\u1eefng c\u00e1ch truy\u1ec1n th\u00f4ng \u0111\u01a1n gi\u1ea3n m\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t, email cho ph\u00e9p b\u1ea1n g\u1eedi tin nh\u1eafn \u201ct\u1ee9c th\u1eddi\u201d t\u1edbi m\u1ed9t th\u00e0nh vi\u00ean c\u00f4ng ty, ho\u1eb7c m\u1ed9t nh\u00f3m nh\u00e2n vi\u00ean m\u00e0 kh\u00f4ng c\u1ea7n nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

M\u1ea1ng n\u1ed9i b\u1ed9 c\u00f4ng ty<\/h3>\n

Nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng m\u1ea1ng n\u1ed9i b\u1ed9. M\u1ea1ng n\u1ed9i b\u1ed9 v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t b\u1ea3ng th\u00f4ng b\u00e1o nh\u00f3m n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 l\u01b0u tr\u1eef th\u00f4ng tin quan tr\u1ecdng, tham chi\u1ebfu c\u00e1c t\u1ec7p c\u1ea7n thi\u1ebft v\u00e0 chia s\u1ebb chi ti\u1ebft v\u1edbi m\u1ed9t nh\u00f3m. V\u1ea5n \u0111\u1ec1 duy nh\u1ea5t v\u1edbi m\u1ea1ng n\u1ed9i b\u1ed9 l\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m \u0111\u00f4i khi c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi l\u01b0\u1ee3ng th\u00f4ng tin.<\/p>\n

\"M\u1ea1ng<\/p>\n

B\u1ea3n tin (newsletter)<\/h3>\n

Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang, b\u1ea3n tin d\u1ea1ng \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 tuy\u1ec7t v\u1eddi. V\u1edbi th\u00f4ng tin gi\u00e1 tr\u1ecb v\u00e0 b\u1ea3ng bi\u1ec3u, b\u1ea3n tin v\u1ed1n l\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n m\u00e0 hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap nh\u00e2n vi\u00ean g\u1eafn k\u1ebft v\u1edbi c\u00f4ng ty.<\/p>\n

Banner<\/h3>\n

\u201cM\u1ed9t b\u1ee9c \u1ea3nh c\u00f3 gi\u00e1 h\u01a1n ng\u00e0n v\u1ea1n l\u1eddi n\u00f3i\u201d. M\u1ed9t th\u00f4ng \u0111i\u1ec7p tr\u00ean banner c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u00e2n vi\u00ean, nh\u1eefng ng\u01b0\u1eddi v\u1ed1n \u201cqu\u00e1 t\u1ea3i\u201d v\u1edbi email hay cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

Video<\/h3>\n

Video l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi kh\u00f4ng k\u00e9m \u0111\u1ec3 l\u00e0m marketing n\u1ed9i b\u1ed9 tr\u00ean kh\u00eda c\u1ea1nh tr\u1ef1c quan. L\u00fd do l\u00e0 b\u1edfi, video c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac, ch\u1ea1m t\u1edbi nhi\u1ec1u gi\u00e1c quan v\u00e0 thu h\u00fat h\u01a1n nh\u1eefng con ch\u1eef th\u00f4ng th\u01b0\u1eddng.<\/p>\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a marketing n\u1ed9i b\u1ed9<\/h2>\n

B\u01b0\u1edbc 1: H\u00ecnh dung, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

H\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n r\u1eb1ng b\u1ea1n mu\u1ed1n l\u00e0m marketing n\u1ed9i b\u1ed9 th\u1ebf n\u00e0o cho c\u00f4ng ty v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean. M\u1ee5c \u0111\u00edch hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec v\u00e0 l\u00e0m sao \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ch\u00fang? B\u1ea1n hi\u1ec7n \u0111\u00e3 c\u00f3 k\u1ebf ho\u1ea1ch marketing n\u1ed9i b\u1ed9 ch\u01b0a, n\u1ebfu c\u00f3, v\u1ea5n \u0111\u1ec1 l\u00e0 g\u00ec? B\u1ea1n mu\u1ed1n nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c sau bao l\u00e2u?<\/p>\n

B\u01b0\u1edbc 2: K\u00e8m s\u1ed1 li\u1ec7u b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3<\/h3>\n

C\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u00ednh x\u00e1c c\u00f4ng ty \u0111ang \u201cph\u1ea3n h\u1ed3i\u201d th\u1ebf n\u00e0o v\u1edbi k\u1ebf ho\u1ea1ch marketing n\u1ed9i b\u1ed9 l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n c\u00f3 c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3, s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u th\u1ea5y \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 trong qu\u00e1 kh\u1ee9.<\/p>\n

B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u<\/h3>\n

B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n hay g\u1eedi kh\u1ea3o s\u00e1t, nghi\u00ean c\u1ee9u l\u00e0 ph\u1ea7n c\u1ea7n thi\u1ebft trong marketing n\u1ed9i b\u1ed9. B\u1ea1n c\u00e0ng \u0111\u1ed1i tho\u1ea1i nhi\u1ec1u v\u1edbi nh\u00e2n vi\u00ean, b\u1ea1n c\u00e0ng hi\u1ec3u r\u00f5 h\u1ecd k\u1ef3 v\u1ecdng \u0111i\u1ec1u g\u00ec trong marketing n\u1ed9i b\u1ed9. H\u00e3y h\u1ecfi v\u1ec1 c\u00e1ch th\u1ee9c h\u1ecd mu\u1ed1n nh\u1eadn th\u00f4ng tin t\u1eeb b\u1ea1n v\u00e0 nh\u1eefng th\u1ee9 h\u1ecd mu\u1ed1n \u0111\u1ecdc.<\/p>\n

\"Marketing<\/p>\n

B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1 v\u00e0 c\u00f4ng c\u1ee5 b\u1ea1n c\u1ea7n<\/h3>\n

B\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng k\u00eanh n\u00e0o \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1edbi nh\u00e2n vi\u00ean? C\u00f3 nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n n\u1ebfu b\u1ea1n ph\u1ed1i h\u1ee3p \u0111a k\u00eanh, do \u0111\u00f3, h\u00e3y ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n truy\u1ec1n th\u00f4ng th\u1eadt k\u1ef9.<\/p>\n

B\u01b0\u1edbc 5: L\u1eadp chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

H\u00e3y ngh\u0129 t\u1edbi nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n

    \n
  • Ai c\u1ea7n th\u00f4ng tin, d\u1ea1ng th\u00f4ng tin n\u00e0o, v\u00e0 khi n\u00e0o?<\/li>\n
  • Khi n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1ed1t nh\u1ea5t?<\/li>\n
  • B\u1ea1n c\u00f3 c\u1ea7n g\u1eedi th\u00f4ng \u0111i\u1ec7p nhi\u1ec1u h\u01a1n 1 l\u1ea7n?<\/li>\n
  • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n bi\u1ebft nh\u00e2n vi\u00ean \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p v\u00e0 \u0111\u00e3 hi\u1ec3u?<\/li>\n<\/ul>\n

    B\u01b0\u1edbc 6: Lu\u00f4n cho ph\u00e9p nh\u00e2n vi\u00ean ph\u1ea3n h\u1ed3i<\/h3>\n

    M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 t\u1ed1t kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean. Chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, nh\u00e2n vi\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. Lu\u00f4n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn, nh\u1eadn x\u00e9t, g\u00f3p \u00fd l\u00e0 c\u00e1ch t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u1edf l\u1ea1i h\u1eefu hi\u1ec7u.<\/p>\n

    \"Marketing<\/p>\n

    Lu\u00f4n cho ph\u00e9p nh\u00e2n vi\u00ean ph\u1ea3n h\u1ed3i l\u00e0 ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch s\u1ed1 h\u00f3a marketing n\u1ed9i b\u1ed9<\/p>\n<\/div>\n

    \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing n\u1ed9i b\u1ed9<\/h2>\n

    Theo m\u1ed9t b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y c\u1ee7a Ruder-Finn, ch\u1ec9 c\u00f3 16% c\u00e1c c\u00f4ng ty h\u00e0i l\u00f2ng v\u1edbi kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a marketing n\u1ed9i b\u1ed9.<\/p>\n

    \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing n\u1ed9i b\u1ed9 v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 c\u00f4ng ty kh\u00f4ng d\u1ec5. tuy nhi\u00ean, m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a 2 kh\u00eda c\u1ea1nh n\u00e0y ng\u00e0y c\u00e0ng t\u0103ng, do \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI).<\/p>\n

    \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing n\u1ed9i b\u1ed9 c\u1ee7a b\u1ea1n gi\u00fap nh\u1eafm tr\u00fang m\u1ee5c ti\u00eau v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, c\u00e1c con s\u1ed1 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 l\u1ee3i \u00edch nh\u00e2n vi\u00ean.<\/p>\n

    Ngu\u1ed3n: staffbase, fabrik<\/em><\/p>\n

    B\u00e0i li\u00ean quan:\u00a0<\/em><\/p>\n

      \n
    • Marketing n\u1ed9i b\u1ed9 c\u00f3 c\u1ea7n thi\u1ebft?<\/em><\/li>\n
    • 4 tuy\u1ec7t chi\u00eau t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing n\u1ed9i b\u1ed9<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Marketing n\u1ed9i b\u1ed9 ch\u01b0a bao gi\u1edd l\u00e0 c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng. Ngay c\u1ea3 nh\u1eefng c\u00f4ng ty marketing l\u1edbn v\u1edbi to\u00e0n nh\u1eefng marketer xu\u1ea5t ch\u00fang v\u1eabn c\u00f3 th\u1ec3 g\u1eb7p v\u1ea5n \u0111\u1ec1 trong truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1ed9t c\u00e1ch ch\u00f3ng m\u1eb7t nh\u01b0 hi\u1ec7n nay, m\u1ed9t trong nh\u1eefng b\u00ed k\u00edp \u0111\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55506"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55506"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55506\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}