{"id":55514,"date":"2023-12-20T14:55:39","date_gmt":"2023-12-20T07:55:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-noi-bo-co-can-thiet.html"},"modified":"2023-12-20T14:55:39","modified_gmt":"2023-12-20T07:55:39","slug":"marketing-noi-bo-co-can-thiet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-noi-bo-co-can-thiet.html","title":{"rendered":"Marketing n\u1ed9i b\u1ed9 c\u00f3 c\u1ea7n thi\u1ebft?"},"content":{"rendered":"
Marketing n\u1ed9i b\u1ed9 l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00e1 quen thu\u1ed9c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 tr\u00ean th\u1ebf gi\u1edbi. \u1ede Vi\u1ec7t Nam, ho\u1ea1t \u0111\u1ed9ng marketing n\u1ed9i b\u1ed9 \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n

V\u1eady \u0111\u00e2u l\u00e0 l\u00fd do cho vi\u1ec7c m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecf ra h\u00e0ng t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m cho ho\u1ea1t \u0111\u1ed9ng marketing n\u1ed9i b\u1ed9 c\u1ee7a m\u00ecnh?<\/p>\n

X\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c<\/h2>\n

M\u1ee5c \u0111\u00edch quan tr\u1ecdng nh\u1ea5t c\u1ee7a marketing n\u1ed9i b\u1ed9 ch\u00ednh l\u00e0 t\u1ea1o d\u1ef1ng n\u00ean m\u1ed9t n\u1ec1n v\u0103n h\u00f3a n\u1ed9i b\u1ed9 ri\u00eang bi\u1ec7t cho m\u1ed7i t\u1ed5 ch\u1ee9c. M\u1ed7i th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p ch\u00ednh l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh thu nh\u1ecf c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. B\u1edfi v\u1eady, c\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p ph\u1ea3i c\u00f9ng chung tay v\u00e0 \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00ecnh trong vi\u1ec7c g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n

\"marketing<\/p>\n

C\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p ph\u1ea3i c\u00f9ng chung tay x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb v\u0103n h\u00f3a doanh nghi\u1ec7p<\/p>\n<\/div>\n

Vi\u1ec7c s\u1eed d\u1ee5ng \u201cs\u1ee9c m\u1ea1nh b\u00f3 \u0111\u0169a\u201d s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t d\u00e0i h\u1ea1n v\u00e0 ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u chi ph\u00ed khi x\u00e2y d\u1ef1ng v\u0103n h\u00f3a v\u00e0 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p.<\/p>\n

T\u1ea1o lu\u1ed3ng th\u00f4ng tin xuy\u00ean su\u1ed1t<\/h2>\n

Ng\u01b0\u1eddi l\u00e0m marketing n\u1ed9i b\u1ed9 ch\u00ednh l\u00e0 \u0111\u1ea7u m\u1ed1i th\u00f4ng tin c\u1ee7a m\u1ed7i doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c. Kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin m\u1ed7i ng\u00e0y c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p l\u00e0 v\u00f4 c\u00f9ng nhi\u1ec1u. Marketing n\u1ed9i b\u1ed9 gi\u00fap k\u1ebft n\u1ed1i l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean, \u0111\u1ec3 th\u00f4ng tin \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nhi\u1ec1u chi\u1ec1u.<\/p>\n

B\u1ea3n th\u00e2n l\u00e3nh \u0111\u1ea1o n\u1eafm \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng b\u00ean d\u01b0\u1edbi, nh\u1eefng suy ngh\u0129, chia s\u1ebb c\u1ee7a nh\u00e2n vi\u00ean. Ng\u01b0\u1eddi c\u1ea5p d\u01b0\u1edbi c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c l\u1eafng nghe, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 th\u1ea5y ti\u1ebfng n\u00f3i c\u1ee7a m\u00ecnh c\u00f3 s\u1ee9c n\u1eb7ng v\u00e0 nh\u1eefng c\u1ed1 g\u1eafng c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn, gi\u00fap th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n nh\u1eefng gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c, l\u00e0m gi\u1ea3m b\u1edbt ti\u00eau c\u1ef1c v\u00e0 c\u00e1c th\u00f4ng tin ch\u01b0a r\u00f5 r\u00e0ng.<\/p>\n

Gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/h2>\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi l\u00e0m v\u00ec ti\u1ec1n l\u01b0\u01a1ng, th\u01b0\u1edfng. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1 v\u00e0 gi\u00fap h\u1ecd g\u1eafn k\u1ebft, c\u1ed1ng hi\u1ebfn h\u01a1n n\u1eefa cho t\u1ed5 ch\u1ee9c th\u00ec l\u01b0\u01a1ng, th\u01b0\u01a1ng kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t.<\/p>\n

\"marketing<\/p>\n

M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u00e2n thi\u1ec7n, g\u1eafn b\u00f3 gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 \u0111i\u1ec3m c\u1ed9ng \u0111\u1ec3 nh\u00e2n vi\u00ean quy\u1ebft \u0111\u1ecbnh g\u1eafn b\u00f3 v\u1edbi c\u00f4ng ty<\/p>\n<\/div>\n

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang ng\u00e0y c\u00e0ng c\u00f3 s\u1ef1 c\u1ea1nh tranh v\u1ec1 ti\u1ec1n l\u01b0\u01a1ng gi\u1eefa c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, th\u00ec m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u00e2n thi\u1ec7n, g\u1eafn b\u00f3 gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n l\u1ea1i tr\u1edf th\u00e0nh \u0111i\u1ec3m c\u1ed9ng \u0111\u1ec3 nh\u00e2n vi\u00ean quy\u1ebft \u0111\u1ecbnh g\u1eafn b\u00f3 v\u1edbi c\u00f4ng ty thay v\u00ec \u0111\u1ea7u qu\u00e2n sang \u0111\u01a1n v\u1ecb kh\u00e1c. Ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p c\u0169ng cho th\u1ea5y vi\u1ec7c doanh nghi\u1ec7p \u0111\u00f3 \u0111ang th\u1ef1c s\u1ef1 coi tr\u1ecdng nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/p>\n

5 k\u00eanh mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng marketing n\u1ed9i b\u1ed9<\/h2>\n

M\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9:<\/strong><\/em> Ng\u00e0y nay m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong vi\u1ec7c k\u1ebft n\u1ed1i, g\u1eafn k\u1ebft t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi b\u1ea5t ch\u1ea5p th\u1eddi gian, kh\u00f4ng gian. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 nh\u1eefng t\u00e0i kho\u1ea3n tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c t\u1ed5 ch\u1ee9c ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng k\u00eanh truy\u1ec1n th\u00f4ng r\u1ed9ng kh\u1eafp n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ee5c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing n\u1ed9i b\u1ed9 c\u1ee7a m\u00ecnh.<\/p>\n

C\u00e1c bu\u1ed5i chia s\u1ebb c\u1ee7a l\u00e3nh \u0111\u1ea1o:<\/strong><\/em>Ho\u1ea1t \u0111\u1ed9ng marketing n\u1ed9i b\u1ed9 gi\u00fap x\u00f3a nh\u00f2a kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 l\u00e3nh \u0111\u1ea1o, gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng \u1edf n\u01a1i n\u00e0y. Vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i chia s\u1ebb c\u1ee7a l\u00e3nh \u0111\u1ea1o s\u1ebd gi\u00fap nh\u00e2n vi\u00ean c\u00f3 c\u01a1 h\u1ed9i g\u1ea7n g\u0169i h\u01a1n, hi\u1ec3u h\u01a1n c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c giao ti\u1ebfp tr\u1ef1c ti\u1ebfp h\u01a1n v\u1edbi l\u00e3nh \u0111\u1ea1o c\u1ee7a m\u00ecnh.<\/p>\n

\"buoi<\/p>\n

C\u00e1c bu\u1ed5i chia s\u1ebb c\u1ee7a l\u00e3nh \u0111\u1ea1o s\u1ebd gi\u00fap nh\u00e2n vi\u00ean c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi l\u00e3nh \u0111\u1ea1o c\u1ee7a m\u00ecnh.<\/p>\n<\/div>\n

Trang tin n\u1ed9i b\u1ed9<\/strong><\/em>: \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1eb1m x\u00e2y d\u1ef1ng lu\u1ed3ng th\u00f4ng tin xuy\u00ean su\u1ed1t trong m\u1ed7i doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c. Trang tin c\u00f3 th\u1ec3 d\u01b0\u1edbi h\u00ecnh th\u1ee9c: t\u1ea1p ch\u00ed n\u1ed9i b\u1ed9 h\u00e0ng th\u00e1ng, b\u1ea3ng tin treo \u1edf c\u00f4ng ty, email newsletter n\u1ed9i b\u1ed9\u2026 trong \u0111\u00f3 s\u1ebd c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t c\u1ee7a t\u1ed5 ch\u1ee9c, \u0111\u1ed3ng th\u1eddi t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m khuy\u1ebfn kh\u00edch s\u1ef1 tham gia tr\u1ef1c ti\u1ebfp c\u1ee7a nh\u00e2n vi\u00ean nh\u01b0 ch\u01a1i tr\u00f2 ch\u01a1i, \u0111\u00f3ng g\u00f3p b\u00e0i vi\u1ebft,\u2026<\/p>\n

Ng\u01b0\u1eddi qu\u1ea3n l\u00fd tr\u1ef1c ti\u1ebfp<\/strong><\/em>: \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t k\u00eanh h\u1eefu hi\u1ec7u cho ho\u1ea1t \u0111\u1ed9ng marketing n\u1ed9i b\u1ed9, b\u1edfi qu\u1ea3n l\u00fd c\u0169ng s\u1ebd l\u00e0 ng\u01b0\u1eddi truy\u1ec1n t\u1ea3i c\u00e1c ch\u00ednh s\u00e1ch, ph\u01b0\u01a1ng h\u01b0\u1edbng m\u1edbi trong kinh doanh t\u1eeb c\u1ea5p tr\u00ean xu\u1ed1ng cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch h\u01a1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u1eady \u0111\u00e2u l\u00e0 l\u00fd do cho vi\u1ec7c m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecf ra h\u00e0ng t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m cho ho\u1ea1t \u0111\u1ed9ng marketing n\u1ed9i b\u1ed9 c\u1ee7a m\u00ecnh?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55514"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55514"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55514\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}