{"id":55518,"date":"2023-12-20T14:56:39","date_gmt":"2023-12-20T07:56:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lam-the-nao-de-do-luong-hieu-qua-email-remarketing.html"},"modified":"2023-12-20T14:56:39","modified_gmt":"2023-12-20T07:56:39","slug":"lam-the-nao-de-do-luong-hieu-qua-email-remarketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lam-the-nao-de-do-luong-hieu-qua-email-remarketing.html","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 email remarketing?"},"content":{"rendered":"
Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn vai tr\u00f2 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng email remarketing trong vi\u1ec7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi ho\u1ea1t \u0111\u1ed9ng email marketing th\u01b0\u1eddng k\u00ec c\u1ee7a m\u00ecnh. Tuy nhi\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1eadt s\u1ef1 trong ho\u1ea1t \u0111\u1ed9ng email remarketing th\u00ec kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng \u0111\u00e3 bi\u1ebft c\u00e1ch.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u nh\u1eb1m x\u00e1c \u0111\u1ecbnh t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng email remarketing:<\/p>\n

1. S\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp trang web<\/strong><\/h2>\n

M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng email remarketing ch\u00ednh l\u00e0 vi\u1ec7c gia t\u0103ng l\u01b0\u1ee3t truy c\u1eadp tr\u1edf l\u1ea1i website c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 k\u00edch th\u00edch vi\u1ec7c mua h\u00e0ng ngay tr\u00ean website. Ch\u00ednh v\u00ec v\u1eady, s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp trang web l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng remarketing n\u00f3i chung v\u00e0 email remarketing n\u00f3i ri\u00eang.<\/p>\n

\"truy<\/p>\n

L\u01b0\u1ee3ng truy c\u1eadp trang web l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 email remarketing<\/p>\n<\/div>\n

\u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a email remarketing ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng truy c\u1eadp website c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00e2y nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh vi mua h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, d\u00f9 th\u1ec3 hi\u1ec7n b\u1eb1ng h\u00ecnh th\u1ee9c n\u00e0o, n\u1ed9i dung ra sao th\u00ec \u0111\u00edch \u0111\u1ebfn c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng email marketing ch\u00ednh l\u00e0 k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 truy c\u1eadp website c\u1ee7a b\u1ea1n.<\/p>\n

2. L\u01b0\u1ee3t m\u1edf email remarketing<\/strong><\/h2>\n

Khi ng\u01b0\u1eddi nh\u1eadn click m\u1edf email remarketing th\u00ec h\u1ec7 th\u1ed1ng s\u1ebd t\u00ednh 1 l\u01b0\u1ee3t m\u1edf. N\u1ebfu t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t m\u1edf c\u00e0ng l\u1edbn th\u00ec r\u00f5 r\u00e0ng email nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi v\u00e0 cho th\u1ea5y m\u1ed9t d\u1ea5u hi\u1ec7u t\u1ed1t. Tuy nhi\u00ean, c\u0169ng c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u1eb1ng, l\u01b0\u1ee3t m\u1edf email nhi\u1ec1u kh\u00f4ng t\u1ec9 l\u1ec7 thu\u1eadn v\u1edbi s\u1ed1 l\u01b0\u1ee3ng s\u1ebd truy c\u1eadp website c\u1ee7a b\u1ea1n ngay sau \u0111\u00f3.<\/p>\n

\"luot-mo-va-click-trong-email-remarketing\"<\/p>\n

T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t m\u1edf c\u00e0ng l\u1edbn, email c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi<\/p>\n<\/div>\n

B\u00ean c\u1ea1nh \u0111\u00f3, trong t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t m\u1edf \u0111\u00f3, b\u1ea1n c\u1ea7n xem bao nhi\u00eau email m\u1edf b\u1eb1ng di \u0111\u1ed9ng, desktop? \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh s\u1eed d\u1ee5ng lo\u1ea1i thi\u1ebft b\u1ecb n\u00e0o nhi\u1ec1u h\u01a1n. T\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap chuy\u1ec3n \u0111\u1ed5i l\u01b0\u1ee3t \u0111\u1ecdc email th\u00e0nh l\u01b0\u1ee3t truy c\u1eadp website c\u1ee7a b\u1ea1n. C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, h\u00e0nh \u0111\u1ed9ng click m\u1edf email remarketing ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean trong h\u00e0nh tr\u00ecnh khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i v\u1edbi b\u1ea1n.<\/p>\n

3. Ph\u1ea3n h\u1ed3i email remarketing<\/strong><\/h2>\n

T\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i email remarketing gi\u00fap \u0111o l\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u1eefng ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email, tr\u1ea3 l\u1eddi l\u1ea1i, ho\u1eb7c g\u1ecdi \u0111i\u1ec7n, \u0111\u1eb7t h\u00e0ng theo s\u1ed1 li\u00ean l\u1ea1c b\u1ea1n \u0111\u1ec1 c\u1eadp.<\/p>\n

\"email<\/p>\n

T\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i email remarketing gi\u00fap \u0111o l\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u1edbi doanh nghi\u1ec7p<\/p>\n<\/div>\n

\u00a0<\/p>\n

Khi th\u1ef1c hi\u1ec7n \u0111\u1ed3ng th\u1eddi ho\u1ea1t \u0111\u1ed9ng email marketing v\u1edbi email remarketing, n\u1ebfu b\u1ea1n \u0111o l\u01b0\u1eddng th\u1ea5y t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i email cao th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a ho\u1ea1t \u0111\u1ed9ng email marketing n\u00f3i chung c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang v\u00e0 hi\u1ec7u qu\u1ea3. C\u00f2n n\u1ebfu kh\u00f4ng, h\u00e3y t\u00ecm hi\u1ec3u nguy\u00ean nh\u00e2n, ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 gi\u00fap kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n qua email remarketing, t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p, gi\u00fap \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u nh\u1eb1m x\u00e1c \u0111\u1ecbnh t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng email remarketing:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55518"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55518"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55518\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}