{"id":55522,"date":"2023-12-20T14:57:39","date_gmt":"2023-12-20T07:57:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/email-remarketing-nen-lam-gi-tranh-dieu-chi.html"},"modified":"2023-12-20T14:57:39","modified_gmt":"2023-12-20T07:57:39","slug":"email-remarketing-nen-lam-gi-tranh-dieu-chi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/email-remarketing-nen-lam-gi-tranh-dieu-chi.html","title":{"rendered":"Email remarketing: N\u00ean l\u00e0m g\u00ec, tr\u00e1nh \u0111i\u1ec1u chi?"},"content":{"rendered":"
Email remarketing v\u1ed1n l\u00e0 m\u1ed9t d\u1ea1ng c\u1ee7a email marketing nh\u01b0ng v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u1eb7c th\u00f9 h\u01a1n: k\u00e9o kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i website.<\/p>\n

Ch\u1eb3ng h\u1ea1n, b\u1ea1n \u0111\u00e3 t\u1eebng g\u1eb7p m\u1ed9t kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3, h\u1ecd \u0111\u00e3 t\u1eebng quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u01b0ng \u0111\u00f3 c\u0169ng l\u00e0 t\u1ea5t c\u1ea3. Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n b\u00e2y gi\u1edd l\u00e0 l\u00e0m sao \u0111\u1ec3 k\u00e9o h\u1ecd quay l\u1ea1i, gia t\u0103ng s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

\"email<\/p>\n

Email remarketing l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu n\u1ebfu b\u1ea1n \u0111ang l\u00e0m remarketing<\/p>\n<\/div>\n

Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills\u00a0s\u1ebd ch\u1ec9 ra cho b\u1ea1n nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean l\u00e0m trong email remarketing \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1eafm th\u00e0nh c\u00f4ng.<\/p>\n

Nh\u1eefng \u0111i\u1ec1u n\u00ean l\u00e0m trong email remarketing<\/h2>\n
    \n
  • C\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng, khoa h\u1ecdc<\/em> v\u1ec1 vi\u1ec7c b\u1ea1n s\u1ebd ti\u1ebfp th\u1ecb l\u1ea1i nh\u01b0 th\u1ebf n\u00e0o, ti\u1ebfp th\u1ecb l\u1ea1i v\u1ec1 m\u1eb7t h\u00e0ng g\u00ec, t\u1ea1i sao v\u00e0 khi n\u00e0o b\u1ea1n s\u1ebd ti\u1ebfp th\u1ecb l\u1ea1i. C\u00e0ng l\u00ean k\u1ebf ho\u1ea1ch k\u1ef9 l\u01b0\u1ee1ng th\u00ec vi\u1ec7c ti\u1ebfp th\u1ecb l\u1ea1i c\u00e0ng nh\u1eafm tr\u00fang m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/li>\n
  • Bi\u1ebfn c\u00e1c \u01b0u \u0111\u00e3i tr\u1edf n\u00ean h\u1ea5p d\u1eabn \u0111\u1eb7c bi\u1ec7t h\u01a1n \u0111\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng click v\u00e0o nh\u01b0ng kh\u00f4ng mua<\/em>. Khi click v\u00e0o s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 quan t\u00e2m v\u00e0 h\u1ee9ng th\u00fa, tuy nhi\u00ean ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. T\u1ea1o ra \u01b0u \u0111\u00e3i b\u1eaft tai h\u01a1n l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 k\u00e9o h\u1ecd tr\u1edf l\u1ea1i v\u00e0 r\u00fat v\u00ed kh\u00f4ng \u0111\u1eafn \u0111o.<\/li>\n
  • T\u00edch h\u1ee3p c\u00e1c k\u00eanh marketing kh\u00e1c nhau.<\/em> Th\u00f4ng th\u01b0\u1eddng, email ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p c\u00f9ng v\u1edbi vi\u1ec7c ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i (telemarketing) v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp (direct marketing). Ph\u1ed1i h\u1ee3p nhu\u1ea7n nhuy\u1ec5n v\u00e0 c\u00f3 tr\u00ecnh t\u1ef1 h\u1ee3p l\u00fd cho 3 thao t\u00e1c n\u00e0y s\u1ebd khi\u1ebfn hi\u1ec7n qu\u1ea3 remarketing c\u1ee7a b\u1ea1n t\u0103ng l\u00ean r\u00f5 r\u1ec7t.<\/li>\n
  • T\u0103ng s\u1ef1 ch\u00fa \u00fd v\u00e0\/ho\u1eb7c tung ra c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t.<\/em> \u0110\u00e2y l\u00e0 nh\u00f3m ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra doanh thu cho c\u00f4ng ty l\u1edbn nh\u1ea5t, do \u0111\u00f3 s\u1ebd kh\u00f4ng ph\u1ea3i nghi ng\u1edd hi\u1ec7u qu\u1ea3 n\u1ebfu nh\u01b0 c\u00e1c nh\u00e2n vi\u00ean kinh doanh hay nh\u00e2n vi\u00ean chuy\u00ean ph\u1ee5 tr\u00e1ch email marketing t\u1eadp trung h\u01a1n \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y.<\/li>\n<\/ul>\n
    \"email<\/p>\n

    Kh\u00f3 m\u00e0 t\u1eeb ch\u1ed1i \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn \u0111\u1ebfn th\u1ebf n\u00e0y!<\/p>\n<\/div>\n

      \n
    • T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/em>. T\u1ef1 \u0111\u1ed9ng h\u00f3a trong chi\u1ebfn d\u1ecbch marketing l\u00e0 xu th\u1ebf t\u1ea5t y\u1ebfu hi\u1ec7n nay v\u00e0 email remarketing c\u0169ng kh\u00f4ng ph\u1ea3i ngo\u1ea1i l\u1ec7. M\u1ed9t lo\u1ea1i email remarketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0 email d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

      Nh\u1eefng \u0111i\u1ec1u kh\u00f4ng n\u00ean l\u00e0m trong email remarketing<\/h2>\n
        \n
      • G\u1eedi c\u00e1c email gi\u1ed1ng nhau \u201ctr\u01b0\u1edbc sau nh\u01b0 m\u1ed9t\u201d t\u1edbi to\u00e0n b\u1ed9 danh s\u00e1ch kh\u00e1ch h\u00e0ng<\/em> ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a ph\u1ea3n h\u1ed3i l\u1ea1i email c\u1ee7a b\u1ea1n l\u1ea7n n\u00e0o.<\/li>\n
      • \u0110\u1eebng bao gi\u1edd \u0111\u1eb7t nh\u1eb9 t\u00ednh s\u00e1ng t\u1ea1o trong c\u00e1c email remarketing<\/em>. Ngo\u00e0i ra, c\u0169ng \u0111\u1eebng qu\u00ean r\u1eb1ng n\u1ed9i dung email c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb m\u1ed9t c\u00e1ch b\u1eaft m\u1eaft tr\u00ean giao di\u1ec7n \u0111i\u1ec7n tho\u1ea1i. R\u1ea5t nhi\u1ec1u marketer chuy\u00ean ph\u1ee5 tr\u00e1ch chi\u1ebfn d\u1ecbch email ch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o email hi\u1ec3n th\u1ecb tr\u00ean giao di\u1ec7n m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n m\u00e0 qu\u00ean \u0111i r\u1eb1ng giao di\u1ec7n cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u0169ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng.<\/li>\n<\/ul>\n
        \"email<\/p>\n

        Kh\u00f4ng bao gi\u1edd \u0111\u1ec3 email remarketing \u201cb\u00ean tr\u1ecdng b\u00ean khinh\u201d gi\u1eefa giao di\u1ec7n \u0111\u1ec3 b\u00e0n v\u00e0 di \u0111\u1ed9ng<\/p>\n<\/div>\n

          \n
        • \u0110\u1eebng qu\u00ean ki\u1ec3m tra nh\u1eefng th\u1ee9 \u201ct\u01b0\u1edfng l\u00e0\u201d nh\u1ecf nh\u1eb7t trong chi\u1ebfn d\u1ecbch email remarketing c\u1ee7a b\u1ea1n.<\/em> Call to action c\u00f3 \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u201cngay v\u00e0 lu\u00f4n\u201d? Ti\u00eau \u0111\u1ec1 email c\u00f3 \u0111\u1ee7 s\u1ee9c n\u1eb7ng \u0111\u1ec3 khi\u1ebfn ng\u01b0\u1eddi nh\u1eadn m\u1edf email? Ph\u1ea7n \u0111\u1ea7u email \u0111\u00e3 \u0111\u1ee7 h\u1ea5p d\u1eabn v\u00e0 r\u00f5 ngh\u0129a?<\/li>\n
        • \u0110\u1eebng qu\u00ean t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 b\u00ean ngo\u00e0i k\u00eanh email, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong vi\u1ec7c retargeting<\/em>. Vi\u1ec7c l\u00e0m n\u00e0y s\u1ebd gi\u00fap b\u1ea1n gi\u1eef t\u01b0\u01a1ng t\u00e1c sau chi\u1ebfn d\u1ecbch email marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n
        • \u0110\u1eebng qu\u00ean truy\u1ec1n t\u1ea3i s\u1ef1 th\u00fa v\u1ecb \u0111\u1ebfn h\u00f2m th\u01b0 \u0111\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng theo nhi\u1ec1u d\u1ea1ng kh\u00e1c nhau.<\/em> D\u1ea1ng email th\u00f4ng tin \u0111\u01a1n gi\u1ea3n \u0111\u00e3 s\u1eed d\u1ee5ng nhi\u1ec1u, h\u00e3y t\u1eadn d\u1ee5ng infographic. Email k\u00eau g\u1ecdi gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u01b0\u1edbc \u0111\u00f3, h\u00e3y th\u1eed k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n l\u00e0m b\u1eadt l\u00ean m\u1ed1i t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u2013 doanh nghi\u1ec7p. B\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m m\u1edbi n\u1ed9i dung email, \u0111\u1eb7c bi\u1ec7t l\u00e0 email marketing v\u1ed1n d\u00e0nh cho nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n \u201cl\u1ea1 m\u1eb7t\u201d v\u1edbi c\u00f4ng ty.<\/li>\n<\/ul>\n

          Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u1ee7 thu\u1eadt k\u1ec3 tr\u00ean l\u00e0 \u0111i\u1ec1u kh\u00f4ng qu\u00e1 kh\u00f3, tuy nhi\u00ean l\u1ea1i b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p b\u1edfi nhi\u1ec1u marketer. H\u00e3y th\u1eed l\u00e0m, v\u00e0 ch\u1eafc ch\u1eafn t\u1ef7 l\u1ec7 ROI b\u1ea1n thu \u0111\u01b0\u1ee3c s\u1ebd kh\u00f4ng h\u1ec1 th\u1ea5p ch\u00fat n\u00e0o.<\/p>\n

          B\u00e0i li\u00ean quan:<\/em><\/p>\n

            \n
          • Email marketing ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi \u0111i k\u00e8m ho\u1ea1t \u0111\u1ed9ng Email remarketing?<\/em><\/li>\n
          • C\u00e1ch x\u00e2y d\u1ef1ng email marketing \u0111\u01a1n gi\u1ea3n, n\u00e2ng cao hi\u1ec7u qu\u1ea3 mua h\u00e0ng<\/em><\/li>\n
          • T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch email marketing v\u1edbi 3 nguy\u00ean t\u1eafc \u201cb\u1ea5t di b\u1ea5t d\u1ecbch\u201d<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Ch\u1eb3ng h\u1ea1n, b\u1ea1n \u0111\u00e3 t\u1eebng g\u1eb7p m\u1ed9t kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3, h\u1ecd \u0111\u00e3 t\u1eebng quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u01b0ng \u0111\u00f3 c\u0169ng l\u00e0 t\u1ea5t c\u1ea3. Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n b\u00e2y gi\u1edd l\u00e0 l\u00e0m sao \u0111\u1ec3 k\u00e9o h\u1ecd quay l\u1ea1i, gia t\u0103ng s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55522"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55522"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55522\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}