{"id":55526,"date":"2023-12-20T14:58:39","date_gmt":"2023-12-20T07:58:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/email-marketing-chi-thuc-su-hieu-qua-khi-di-kem-hoat-dong-email-remarketing.html"},"modified":"2023-12-20T14:58:39","modified_gmt":"2023-12-20T07:58:39","slug":"email-marketing-chi-thuc-su-hieu-qua-khi-di-kem-hoat-dong-email-remarketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/email-marketing-chi-thuc-su-hieu-qua-khi-di-kem-hoat-dong-email-remarketing.html","title":{"rendered":"Email marketing ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi \u0111i k\u00e8m ho\u1ea1t \u0111\u1ed9ng Email remarketing?"},"content":{"rendered":"
Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u00e0 b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n, nh\u1eb1m gia t\u0103ng doanh thu, m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u1eb7c bi\u1ec7t ph\u1ea3i nh\u1eafc \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng email marketing. Tuy nhi\u00ean, khi t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p, c\u0169ng nh\u01b0 xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec ho\u1ea1t \u0111\u1ed9ng email remarketing l\u1ea1i tr\u1edf n\u00ean c\u1ea7n thi\u1ebft v\u00e0 ph\u1ed5 bi\u1ebfn.<\/p>\n

S\u1ef1 kh\u00e1c nhau gi\u1eefa email marketing v\u00e0 email remarketing<\/h2>\n

Email marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing, qu\u1ea3ng b\u00e1 d\u1ecbch v\u1ee5 th\u00f4ng qua email. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, mang \u0111\u1ebfn nh\u1eefng th\u00f4ng tin c\u00f3 \u00edch cho kh\u00e1ch h\u00e0ng, tri \u00e2n kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng th\u1eadt t\u1ed1t \u0111\u1ec3 l\u00e0m sao kh\u00e1ch h\u00e0ng tin d\u00f9ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, l\u1ea5y kh\u1ea3o s\u00e1t, \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m.<\/p>\n

\"Email-Remarketing\"<\/p>\n

Email remarketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c email marketing v\u1edbi m\u1ee5c \u0111\u00edch l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i website c\u1ee7a b\u1ea1n. Th\u1ef1c t\u1ebf nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a email remarketing l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng v\u00e0o website, th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u00edt nhi\u1ec1u \u0111\u1ebfn c\u00e1c m\u1eb7t h\u00e0ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n nh\u01b0 k\u1ebft qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng email marketing tr\u01b0\u1edbc \u0111\u00f3. Tuy nhi\u00ean h\u1ecd ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh vi mua h\u00e0ng. Ch\u00ednh v\u00ec th\u1ebf b\u1ea1n th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng email remarketing \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i website c\u1ee7a b\u1ea1n v\u00e0 ti\u1ebfn h\u00e0nh mua h\u00e0ng hay s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c email remarketing ph\u1ed5 bi\u1ebfn<\/h2>\n

1.Ngay l\u1eadp t\u1ee9c \u201ctheo sau\u201d kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

Khi kh\u00e1ch h\u00e0ng truy c\u1eadp website c\u1ee7a b\u1ea1n, th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef. B\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng d\u1eebng thao t\u00e1c \u1edf b\u01b0\u1edbc n\u00e0o, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c g\u1eedi email remarketing v\u1edbi n\u1ed9i dung th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed3i \u00e2m v\u00e0 g\u00f3p \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

2. Kh\u00f4i ph\u1ee5c l\u1ea1i gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf d\u1edf c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

Khi kh\u00e1ch h\u00e0ng tho\u00e1t kh\u1ecfi website c\u1ee7a b\u1ea1n khi \u0111ang th\u1ef1c hi\u1ec7n thao t\u00e1c mua h\u00e0ng, th\u1eadm ch\u00ed \u0111\u00e3 cho h\u00e0ng v\u00e0o gi\u1ecf h\u00e0ng, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u01b0u l\u1ea1i th\u00f4ng tin c\u1ee7a gi\u1ecf h\u00e0ng v\u00e0 g\u1eedi email remarketing th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c kh\u00f4i ph\u1ee5c l\u1ea1i gi\u1ecf h\u00e0ng \u0111\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"email<\/p>\n

\u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a b\u1ea1n \u0111\u1ebfn c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Khi \u0111\u01b0\u1ee3c \u201cnh\u1eafc nh\u1edb\u201d l\u1ea1i v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 m\u00ecnh \u0111\u1ecbnh mua c\u0169ng l\u1eddi k\u00eau g\u1ecdi mua h\u00e0ng h\u1ea5p d\u1eabn, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng cao quay l\u1ea1i website c\u1ee7a b\u1ea1n th\u01b0c hi\u1ec7n vi\u1ec7c mua h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

3. Khuy\u1ebfn m\u00e3i\/ ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong><\/p>\n

N\u1ebfu gi\u1ea3i th\u01b0\u1edfng, khuy\u1ebfn m\u1ea1i th\u00edch h\u1ee3p d\u00e0nh cho c\u00e1c c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi, th\u00ec c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1eadu \u0111\u00e3i l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, l\u00e2u n\u0103m c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t m\u1ea3ng n\u1ed9i dung doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c khi th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng email remarketing c\u1ee7a m\u00ecnh, nh\u1eb1m tri \u00e2n kh\u00e1ch h\u00e0ng c\u0169, \u0111\u1ed3ng th\u1eddi k\u00edch th\u00edch nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mua h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

4. \u201c\u0110\u00e1nh th\u1ee9c\u201d nh\u1eefng v\u1ecb kh\u00e1ch l\u00e2u ng\u00e0y ch\u01b0a t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n<\/strong><\/p>\n

C\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng c\u1ee7a b\u1ea1n t\u1eeb r\u1ea5t l\u00e2u, nh\u01b0ng sau \u0111\u00f3 kh\u00f4ng c\u00f2n t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n n\u1eefa. C\u0169ng c\u00f3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1eb7t h\u00e0ng tr\u00ean website nh\u01b0ng ch\u01b0a thanh to\u00e1n trong th\u1eddi gian h\u1ea1n \u0111\u1ecbnh. Email remarketing l\u00fac n\u00e0y ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n \u201c\u0111\u00e1nh th\u1ee9c\u201d kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00f3i tr\u00ean, t\u1eeb \u0111\u00f3 t\u0103ng l\u01b0\u1ee3ng mua h\u00e0ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

\"lam-email-hieu-qua\"<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng email remarketing cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u1ec3 c\u1eadp nh\u1eadt v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i b\u00ean b\u1ea1n. Ho\u1eb7c \u0111\u01a1n gi\u1ea3n, s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 c\u00e1ch \u0111\u1ec3 quan t\u00e2m, h\u1ecfi th\u0103m, xin \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 mua c\u1ee7a b\u00ean b\u1ea1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u00e0 b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n, nh\u1eb1m gia t\u0103ng doanh thu, m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u1eb7c bi\u1ec7t ph\u1ea3i nh\u1eafc \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng email marketing. Tuy nhi\u00ean, khi t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p, c\u0169ng nh\u01b0 xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55526"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55526"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55526\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}