{"id":55534,"date":"2023-12-20T15:00:45","date_gmt":"2023-12-20T08:00:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/3-bi-kip-giup-toi-uu-hoa-quang-cao-cheo-tren-mang-xa-hoi.html"},"modified":"2023-12-20T15:00:45","modified_gmt":"2023-12-20T08:00:45","slug":"3-bi-kip-giup-toi-uu-hoa-quang-cao-cheo-tren-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-bi-kip-giup-toi-uu-hoa-quang-cao-cheo-tren-mang-xa-hoi.html","title":{"rendered":"3 b\u00ed k\u00edp gi\u00fap t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o ch\u00e9o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"
Qu\u1ea3ng c\u00e1o ch\u00e9o (Cross-channel marketing) hi\u1ec7n \u0111ang l\u00e0 m\u1ed9t xu th\u1ebf h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing tr\u1ef1c tuy\u1ebfn. C\u00e1c c\u00f4ng ty ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c g\u1eafn k\u1ebft v\u00e0 th\u00fac \u0111\u1ea9y m\u1ed7i k\u00eanh \u0111\u1ec3 t\u1ea1o ra nh\u1eefng c\u00fa h\u00edch m\u1ea1nh, lan truy\u1ec1n r\u1ed9ng r\u00e3i trong c\u1ed9ng \u0111\u1ed3ng. C\u00f3 th\u1ec3 hi\u1ec3u \u0111\u00e2y l\u00e0 c\u00e1ch k\u1ebft n\u1ed1i d\u00f9ng chung m\u1ed9t c\u00e2u chuy\u1ec7n theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau v\u1edbi \u0111\u00edch \u0111\u1ebfn cu\u1ed1i c\u00f9ng l\u00e0 \u201cch\u1ea1m\u201d t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Trong s\u1ed1 \u0111\u00f3, m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing online. Ch\u00ednh v\u00ec v\u1eady, s\u1ebd kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 b\u1ecf qua c\u00f4ng c\u1ee5 n\u00e0y trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

V\u1edbi 3 m\u1eb9o d\u01b0\u1edbi \u0111\u00e2y, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o ch\u00e9o v\u00e0o c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, gi\u00fap \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

1. T\u1ea1o li\u00ean k\u1ebft gi\u1eefa c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

C\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng \u0111\u1ec3 \u00fd nh\u01b0ng hi\u1ec7n nay Facebook \u0111\u00e3 cho ph\u00e9p b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t \u1ee9ng d\u1ee5ng th\u1ee9 ba \u0111\u1ec3 ch\u00e8n c\u00e1c tab m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o page m\u00e0 b\u1ea1n qu\u1ea3n l\u00fd. H\u00e3y t\u1eadn d\u00f9ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 ch\u00e8n c\u00e1c tab gi\u1edbi thi\u1ec7u c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c m\u00e0 c\u00f4ng ty b\u1ea1n \u0111ang d\u00f9ng v\u00e0o Fanpage.<\/p>\n

\"lien<\/p>\n

C\u00f3 nhi\u1ec1u \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n th\u1ef1c hi\u1ec7n vi\u1ec7c m\u00e0 trong s\u1ed1 \u0111\u00f3 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 ShortStack v\u00e0 PageModo. C\u00e1c tab n\u00e0y s\u1ebd cho ph\u00e9p nh\u1eefng ai th\u01b0\u1eddng xuy\u00ean truy c\u1eadp v\u00e0o trang fanpage c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn n\u1ed9i dung b\u1ea1n \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, t\u1eeb \u0111\u00f3 t\u0103ng l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn v\u00e0 l\u01b0\u1ee3ng like cho c\u00e1c trang fanpage m\u00e0 b\u1ea1n qu\u1ea3n l\u00fd.<\/p>\n

2. T\u00edch h\u1ee3p m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi email marketing<\/h2>\n

Email marketing \u0111ang d\u1ea7n ch\u1ee9ng t\u1ecf s\u1ee9c m\u1ea1nh c\u1ee7a m\u00ecnh trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. \u0110\u1ec3 gia t\u0103ng s\u1ee9c m\u1ea1nh ti\u1ebfp th\u1ecb c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, h\u00e3y t\u00edch h\u1ee3p ch\u00fang v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c email marketing m\u00e0 b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n. Email c\u00f3 hi\u1ec7u qu\u1ea3 cao b\u1edfi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 email v\u00e0 \u0111\u1ec1u ki\u1ec3m tra h\u1ed9p th\u01b0 c\u1ee7a m\u00ecnh \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i ng\u00e0y.<\/p>\n

V\u00ec v\u1eady, trong c\u00e1c email newsletter g\u1eedi \u0111\u1ecbnh k\u1ef3 t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng, h\u00e3y c\u1ed1 g\u1eafng b\u1ed5 sung m\u1ee5c gi\u1edbi thi\u1ec7u nh\u1eefng b\u00e0i vi\u1ebft m\u1edbi nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t c\u00e1ch thu h\u00fat l\u01b0\u1ee3t ti\u1ebfp c\u1eadn. B\u00ean c\u1ea1nh \u0111\u00f3 vi\u1ec7c th\u00eam v\u00e0o n\u00fat \u201cchia s\u1ebb\u201d v\u00e0 \u201ctheo d\u00f5i\u201d m\u1ea1ng x\u00e3 h\u1ed9i trong c\u00e1c email newsletter s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean m\u1ed9t email. B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ed9i dung v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng nh\u1edd \u0111\u00f3 m\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn d\u1ea1ng.<\/p>\n

3. T\u00edch h\u1ee3p m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi website ho\u1eb7c trang blog<\/h2>\n

Website hay blog l\u00e0 c\u00f4ng c\u1ee5 m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u1eadn d\u1ee5ng \u0111\u1ec3 ti\u1ebfp th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n \u0111ang d\u00f9ng WordPress \u0111\u1ec3 l\u00e0m blog ho\u1eb7c trang gi\u1edbi thi\u1ec7u cho c\u00f4ng ty, th\u00ec \u0111\u1eebng b\u1ecf qua ti\u1ec7n \u00edch Publicize \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u01b0a nh\u1eefng b\u00e0i vi\u1ebft v\u1eeba \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean blog l\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, gi\u00fap t\u0103ng t\u00ednh ph\u1ee7 s\u00f3ng cho c\u00e1c b\u00e0i vi\u1ebft c\u0169ng nh\u01b0 t\u0103ng l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn cho trang web c\u1ee7a b\u1ea1n.<\/p>\n

\"publicize-wordpress\"<\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u00fang nh\u1eefng b\u00e0i vi\u1ebft m\u1edbi nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o thanh hi\u1ec3n th\u1ecb c\u1ee7a website tr\u00ean WordPress. \u0110\u00e2y l\u00e0 c\u00e1ch th\u1ee9c v\u00f4 c\u00f9ng ti\u1ebft ki\u1ec7m m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 cao nh\u1eb1m c\u1ea3i thi\u1ec7n l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi 3 m\u1eb9o d\u01b0\u1edbi \u0111\u00e2y, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o ch\u00e9o v\u00e0o c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, gi\u00fap \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55534"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55534"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55534\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}