{"id":55537,"date":"2023-12-20T15:01:40","date_gmt":"2023-12-20T08:01:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-cheo-cross-channel-marketing-co-phai-la-xu-huong-marketing-tat-yeu.html"},"modified":"2023-12-20T15:01:40","modified_gmt":"2023-12-20T08:01:40","slug":"quang-cao-cheo-cross-channel-marketing-co-phai-la-xu-huong-marketing-tat-yeu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-cheo-cross-channel-marketing-co-phai-la-xu-huong-marketing-tat-yeu.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o ch\u00e9o (Cross Channel Marketing) c\u00f3 ph\u1ea3i l\u00e0 xu h\u01b0\u1edbng marketing t\u1ea5t y\u1ebfu?"},"content":{"rendered":"
\n

Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u \u00e1p d\u1ee5ng digital marketing nh\u01b0ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u1eadp trung v\u1ec1 c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn tr\u00ean c\u00e1c k\u00eanh digital v\u00e0 t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 m\u1ed7i k\u00eanh. Nh\u01b0ng n\u1ebfu khi b\u1ea1n t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c g\u1eafn k\u1ebft v\u00e0 th\u00fac \u0111\u1ea9y h\u1ed7 tr\u1ee3, b\u1ed5 tr\u1ee3 l\u1eabn nhau gi\u1eefa c\u00e1c k\u00eanh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau, b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t c\u00fa h\u00edch m\u1ea1nh h\u01a1n n\u1eefa v\u00e0 lan truy\u1ec1n r\u1ed9ng h\u01a1n v\u00e0o c\u1ed9ng \u0111\u1ed3ng. Qu\u1ea3ng c\u00e1o ch\u00e9o (cross channel marketing) s\u1ebd t\u1ea1o l\u1ef1c \u0111\u1ea9y gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n c\u00fa h\u00edch n\u00e0y.<\/p>\n

Qu\u1ea3ng c\u00e1o ch\u00e9o l\u00e0 g\u00ec?<\/h2>\n

Qu\u1ea3ng c\u00e1o ch\u00e9o (cross channel marketing) c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau \u0111\u01b0\u1ee3c x\u00e2u chu\u1ed7i th\u00e0nh h\u1ec7 th\u1ed1ng th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c nhau, thay v\u00ec nh\u1eafm tr\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi c\u00f9ng 1 th\u00f4ng \u0111i\u1ec7p tr\u00ean \u0111a k\u00eanh.<\/p>\n

Qu\u1ea3ng c\u00e1o ch\u00e9o c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 qu\u1ea3ng c\u00e1o \u0111a k\u00eanh nh\u01b0ng \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n h\u01a1n trong k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n ph\u1ea3i g\u1eafn k\u1ebft v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng qua \u201c\u0111\u00fang\u201d k\u00eanh v\u00e0 \u201c\u0111\u00fang\u201d th\u1eddi \u0111i\u1ec3m. Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1eeb m\u1ed9t k\u00eanh h\u1ecd ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean \u0111\u1ebfn c\u00e1c k\u00eanh kh\u00e1c.<\/p>\n

\"quang-cao-cheo-cross-channel-marketing\"<\/p>\n

Qu\u1ea3ng c\u00e1o ch\u00e9o \u2013 Cross Channel Marketing l\u00e0 g\u00ec?<\/p>\n<\/div>\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o ch\u00e9o<\/h2>\n
    \n
  • Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (Display Advertising):<\/em> Qu\u1ea3ng c\u00e1o banner, qu\u1ea3ng c\u00e1o video, qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c,\u2026<\/li>\n
  • Email Marketing:<\/em> Newsletters, email b\u00e1n h\u00e0ng,\u2026<\/li>\n
  • Qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n theo hi\u1ec7u qu\u1ea3 (CPC, CPM):<\/em> Qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a c\u1ee7a Google Adwords,\u00a0qu\u1ea3ng c\u00e1o ad network,\u2026<\/li>\n
  • PR Online:<\/em> b\u00e0i b\u00e1o PR, chuy\u00ean m\u1ee5c t\u00e0i tr\u1ee3, t\u01b0 v\u1ea5n,\u2026<\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Search Engine Optimization \u2013 SEO): SEO on-page, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng link li\u00ean k\u1ebft,\u2026<\/li>\n
  • Affiliate Marketing:<\/em> Ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p t\u00e1c ch\u00e9o, k\u1ebft h\u1ee3p n\u1ed9i b\u1ed9,\u2026<\/li>\n
  • Social Media Marketing (SMM):<\/em> Facebook Group pages, Twitter marketing, Forum,\u2026<\/li>\n
  • N\u1ed9i dung lan truy\u1ec1n (Viral content): Marketing du k\u00edch, viral video,\u2026<\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate Optimization \u2013 CRO):<\/em> T\u0103ng t\u1ec9 l\u1ec7 Click through rate \u2013 CTR<\/li>\n
  • Mobile Marketing:<\/em> Brand SMS, SMS ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, SMS theo \u0111\u1ecba \u0111i\u1ec3m\u2026<\/li>\n<\/ul>\n

    C\u00f3 n\u00ean \u00e1p d\u1ee5ng qu\u1ea3ng c\u00e1o ch\u00e9o?<\/h2>\n

    Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay \u0111ang ng\u00e0y c\u00e0ng th\u00f4ng minh v\u00e0 c\u00f3 kinh nghi\u1ec7m s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 s\u1ed1 trong vi\u1ec7c l\u1ef1a ch\u1ecdn, so s\u00e1nh v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 bu\u1ed5i s\u00e1ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, h\u1ecd c\u00f3 th\u1ec3 \u0111i t\u1edbi c\u1eeda h\u00e0ng v\u00e0o gi\u1edd ngh\u1ec9 tr\u01b0a \u0111\u1ec3 xem t\u1eadn m\u1eaft v\u00e0 cu\u1ed1i c\u00f9ng h\u1ecd \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u00ean m\u00e1y t\u00ednh b\u1ea3ng sau khi tr\u1edf v\u1ec1 nh\u00e0 v\u00e0o bu\u1ed5i t\u1ed1i.<\/p>\n

    V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb v\u00e0 c\u00e1c k\u00eanh c\u00f3 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi nhau m\u1ed9t c\u00e1ch c\u00e2n b\u1eb1ng v\u00e0 hi\u1ec7u qu\u1ea3? \u0110\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, ch\u00eca kh\u00f3a c\u1ee7a th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 s\u1ee3i ch\u1ec9 k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c k\u00eanh, cung c\u1ea5p cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng nh\u1eefng tr\u1ea3i nghi\u1ec7m \u201cm\u01b0\u1ee3t m\u00e0\u201d h\u01a1n v\u00e0 th\u1ed1ng nh\u1ea5t khi tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb.<\/p>\n

    \"quang-cao-cheo-Cross-Channel-Marketing-la-gi\"<\/p>\n

    Qu\u1ea3ng c\u00e1o ch\u00e9o t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<\/div>\n

    Ch\u00ednh v\u1edbi qu\u1ea3ng c\u00e1o ch\u00e9o (cross channel marketing), kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ef1 d\u1ee5ng nhi\u1ec1u h\u01a1n m\u1ed9t k\u00eanh v\u1edbi d\u00f9ng m\u1ed9t y\u00eau c\u1ea7u. \u00dd t\u01b0\u1edfng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 \u201ctr\u1ed9n l\u1eabn\u201d c\u00e1c k\u00eanh kh\u00e1c nhau mang t\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 h\u01a1n. \u201cClick & collect\u201d cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng online v\u00e0 \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 l\u1ea5y s\u1ea3n ph\u1ea9m. M\u1eb7c kh\u00e1c, m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ed1 g\u1eafng th\u1eed m\u1ed9t v\u00e0i b\u1ed9 qu\u1ea7n \u00e1o t\u1ea1i c\u1eeda h\u00e0ng, th\u00edch n\u00f3 nh\u01b0ng l\u1ea1i l\u0103n t\u0103n ch\u01b0a mua. Sau \u0111\u00f3, c\u00f4 \u1ea5y v\u1ec1 nh\u00e0 v\u00e0 cu\u1ed1i c\u00f9ng l\u1ea1i \u0111\u1eb7t n\u00f3 tr\u1ef1c tuy\u1ebfn.<\/p>\n

    Ho\u1eb7c l\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 qua email. C\u00f4 \u1ea5y \u0111i \u0111\u1ebfn c\u1eeda h\u00e0ng xem s\u1ea3n ph\u1ea9m nh\u01b0ng l\u1ea1i \u0111\u1eb7t n\u00f3 online \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c voucher. Nh\u1eefng k\u00eanh n\u00e0y kh\u00f4ng c\u00f2n c\u1ea1nh tranh n\u1eefa, ch\u00fang b\u1ed5 sung v\u00e0 h\u1ed7 tr\u1ee3 l\u1eabn nhau.<\/p>\n

    V\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o ch\u00e9o, th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00edch c\u1ef1c g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a h\u1ecd m\u00e0 h\u1ecd th\u1eadm ch\u00ed c\u00f2n ch\u01b0a bi\u1ebft \u0111\u1ebfn. Qu\u1ea3ng c\u00e1o ch\u00e9o ch\u00ednh l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ec3 th\u1ef1c s\u1ef1 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u00e1c. S\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean nhi\u1ec1u k\u00eanh v\u00e0 l\u00e0m cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea5t qu\u00e1n t\u1eeb k\u00eanh n\u00e0y sang k\u00eanh ti\u1ebfp theo. V\u00e0 c\u00e1c marketer \u0111\u00e3 t\u1ea1o ra \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch giao ti\u1ebfp v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng theo c\u00e1ch th\u1ee9c d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng h\u00e0nh vi \u0111\u00f3 n\u00f3i g\u00ec v\u1ec1 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u \u00e1p d\u1ee5ng digital marketing nh\u01b0ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u1eadp trung v\u1ec1 c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn tr\u00ean c\u00e1c k\u00eanh digital v\u00e0 t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 m\u1ed7i k\u00eanh. Nh\u01b0ng n\u1ebfu khi b\u1ea1n t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c g\u1eafn k\u1ebft v\u00e0 th\u00fac \u0111\u1ea9y h\u1ed7 tr\u1ee3, b\u1ed5 tr\u1ee3 l\u1eabn nhau gi\u1eefa c\u00e1c k\u00eanh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau, b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t c\u00fa h\u00edch m\u1ea1nh h\u01a1n n\u1eefa v\u00e0 lan truy\u1ec1n r\u1ed9ng h\u01a1n v\u00e0o c\u1ed9ng \u0111\u1ed3ng. Qu\u1ea3ng c\u00e1o ch\u00e9o (cross channel marketing) s\u1ebd t\u1ea1o l\u1ef1c \u0111\u1ea9y gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n c\u00fa h\u00edch n\u00e0y.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55537"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55537"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55537\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}