{"id":55540,"date":"2023-12-20T15:02:41","date_gmt":"2023-12-20T08:02:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/toi-uu-hoa-chien-dich-email-marketing-voi-3-nguyen-tac-bat-di-bat-dich.html"},"modified":"2023-12-20T15:02:41","modified_gmt":"2023-12-20T08:02:41","slug":"toi-uu-hoa-chien-dich-email-marketing-voi-3-nguyen-tac-bat-di-bat-dich","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/toi-uu-hoa-chien-dich-email-marketing-voi-3-nguyen-tac-bat-di-bat-dich.html","title":{"rendered":"T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch email marketing v\u1edbi 3 nguy\u00ean t\u1eafc \u201cb\u1ea5t di b\u1ea5t d\u1ecbch\u201d"},"content":{"rendered":"
Khi n\u00f3i \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a email, c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0: \u201cL\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh email k\u00e9m hi\u1ec7u qu\u1ea3?\u201d Ngay c\u1ea3 khi chi\u1ebfn d\u1ecbch email marketing \u0111ang t\u1ed1t, r\u1ea5t c\u00f3 th\u1ec3 \u0111\u00f4i ch\u1ed7 v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n th\u00eam. X\u00e9t cho c\u00f9ng, y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed b\u1ed9 l\u1ecdc c\u1ee7a b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 email c\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean. Trong b\u00e0i n\u00e0y, Subiz s\u1ebd \u0111\u1ec1 c\u1eadp t\u1edbi 3 y\u1ebfu t\u1ed1 c\u1ed1 \u0111\u1ecbnh trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch email marketing.<\/p>\n

L\u1ef1a ch\u1ecdn th\u1eddi gian g\u1eedi email marketing t\u1ed1i \u01b0u<\/h2>\n

M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Experian ch\u1ec9 ra r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eadn email marketing ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c v\u00e0o ban \u0111\u00eam. C\u1ee5 th\u1ec3, t\u1ec9 l\u1ec7 m\u1edf trung b\u00ecnh 21,7% t\u1eeb 8h t\u1ed1i cho t\u1edbi 11h59 \u0111\u00eam v\u00e0 17,6% trong kho\u1ea3ng th\u1eddi gian t\u1eeb 12h s\u00e1ng t\u1edbi 4h s\u00e1ng. Nh\u00f3m \u201cc\u00fa \u0111\u00eam\u201d n\u00e0y c\u00f2n c\u00f3 t\u1ec9 l\u1ec7 click v\u00e0o li\u00ean k\u1ebft \u0111\u01b0\u1ee3c g\u1eedi \u1edf email cao h\u01a1n, l\u1ea7n l\u01b0\u1ee3t l\u00e0 4,2% v\u00e0 3,2%, c\u0169ng l\u00e0 t\u1ec9 l\u1ec7 cao nh\u1ea5t c\u1ea3 ng\u00e0y. Doanh thu t\u1eeb email marketing c\u0169ng thu \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t t\u1eeb nh\u00f3m 8h t\u1ed1i \u2013 12h \u0111\u00eam.<\/p>\n

\"email<\/p>\n

Ch\u1ecdn th\u1eddi gian g\u1eedi ph\u00f9 h\u1ee3p s\u1ebd n\u00e2ng cao hi\u1ec7u qu\u1ea3 email marketing<\/p>\n<\/div>\n

Ngo\u00e0i ra, tr\u00ean 54% email hi\u1ec7n nay \u0111\u01b0\u1ee3c m\u1edf v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng. M\u1ed9t kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a Deloitte n\u0103m 2016 cho th\u1ea5y 40% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t t\u00ecm \u0111\u1ebfn \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 trong v\u00f2ng 5 ph\u00fat sau khi th\u1ee9c d\u1eady. 30% kh\u00e1ch h\u00e0ng th\u1eeba nh\u1eadn r\u1eb1ng h\u1ecd ph\u1ea3i s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i 5 ph\u00fat tr\u01b0\u1edbc khi ng\u1ee7 v\u00e0 kho\u1ea3ng 50% cho bi\u1ebft h\u1ecd ki\u1ec3m tra c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0o l\u00fac n\u1eeda \u0111\u00eam.<\/p>\n

T\u00ednh trong tu\u1ea7n, nh\u1eefng email g\u1eedi v\u00e0o th\u1ee9 hai thu \u0111\u01b0\u1ee3c t\u1ec9 l\u1ec7 ROI cao nh\u1ea5t nh\u01b0ng g\u1eedi v\u00e0o th\u1ee9 s\u00e1u l\u1ea1i \u0111em \u0111\u1ebfn t\u1ec9 l\u1ec7 click \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t. Th\u1ee9 7 v\u00e0 Ch\u1ee7 nh\u1eadt l\u00e0 kho\u1ea3ng th\u1eddi gian \u0111em l\u1ea1i t\u1ec9 l\u1ec7 m\u1edf v\u00e0 click cao nh\u1ea5t trong ngh\u00ean c\u1ee9u. Do \u0111\u00f3, m\u1eb7c d\u00f9 cu\u1ed1i tu\u1ea7n kh\u00f4ng ph\u1ea3i l\u00e0 kho\u1ea3ng th\u1eddi gian ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 g\u1eedi email marketing, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 m\u1edf email l\u1ea1i th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n n\u1ed9i dung email v\u00e0 mua h\u00e0ng th\u00f4ng qua email n\u00e0y nhi\u1ec1u h\u01a1n<\/p>\n

M\u1ed7i email \u2013 m\u1ed9t ch\u1ee7 \u0111\u1ec1<\/h2>\n

M\u1ed9t s\u1ef1 th\u1eadt m\u00e0 b\u1ea1n c\u1ea7n lu\u00f4n ghi nh\u1edb, \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi nh\u1eadn email marketing s\u1ebd ph\u1ea3n h\u1ed3i v\u1edbi m\u1ed9t ph\u1ea7n nh\u1ea5t \u0111\u1ecbnh trong email v\u00e0 qu\u00ean \u0111i nh\u1eefng th\u1ee9 c\u00f2n l\u1ea1i. \u0110\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y, c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n gi\u1edbi h\u1ea1n m\u1ed7i email v\u1edbi m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh. Do \u0111\u00f3, ng\u01b0\u1eddi nh\u1eadn s\u1ebd ph\u1ea3n h\u1ed3i v\u1edbi to\u00e0n b\u1ed9 n\u1ed9i dung ch\u1ec9 ra trong email v\u00e0 n\u1ebfu b\u1ea1n g\u1eedi email \u0111\u1ec1u \u0111\u1eb7n, b\u1ea1n s\u1ebd t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch email marketing c\u1ee7a m\u00ecnh. H\u01a1n th\u1ebf n\u1eefa, \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a email marketing c\u0169ng s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y m\u01a1 h\u1ed3 hay \u201cb\u1ed9i th\u1ef1c\u201d v\u01a1i l\u01b0\u1ee3ng th\u00f4ng tin t\u1eeb ph\u00eda nh\u00e3n h\u00e0ng.<\/p>\n

\"email<\/p>\n

L\u1ef1a ch\u1ecdn ch\u1ee7 \u0111\u1ec1 cho email s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng ph\u1ea3i x\u1eed l\u00fd l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3<\/p>\n<\/div>\n

L\u1ef1a ch\u1ecdn ch\u1ee7 \u0111\u1ec1 cho email s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng ph\u1ea3i x\u1eed l\u00fd l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3. Th\u1ef1c hi\u1ec7n vi\u1ec7c m\u1ed7i email \u2013 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u00f3 \u00edt nh\u1ea5t 2 l\u1ee3i \u00edch nh\u01b0 sau:<\/p>\n

    \n
  • Gi\u00fap b\u1ea1n t\u1eadp trung h\u01a1n khi b\u1ea1n vi\u1ebft email marketing, c\u0169ng nh\u01b0 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc t\u1ed1t h\u01a1n.<\/li>\n
  • Ph\u00e2n lo\u1ea1i th\u00f4ng tin c\u00f3 trong email t\u1eeb m\u1ed9t lo\u1ea1t c\u00e1c \u0111\u1ea7u vi\u1ec7c b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n trong chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3.<\/li>\n<\/ul>\n

    Ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m email marketing<\/h2>\n

    T\u00f9y v\u00e0o ngu\u1ed3n l\u1ef1c marketing n\u1ed9i b\u1ed9, m\u1ee9c \u0111\u1ed9 d\u00e0i ng\u1eafn c\u1ee7a danh s\u00e1ch email ho\u1eb7c c\u01a1 s\u1edf d\u1eef li\u1ec7u marketing c\u1ee7a b\u1ea1n, vi\u1ec7c ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng ngh\u0129a l\u00e0 chia danh s\u00e1ch email marketing th\u00e0nh hai n\u1eeda ri\u00eang bi\u1ec7t ho\u1eb7c nhi\u1ec1u danh s\u00e1ch nh\u1ecf h\u01a1n, c\u1ee5 th\u1ec3 h\u01a1n, mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a nhi\u1ec1u h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n chia danh s\u00e1ch n\u00e0y v\u00e0 c\u1ed1 \u0111\u1ecbnh lu\u00f4n t\u1eeb nay v\u1ec1 sau.<\/p>\n

    M\u1ed9t c\u00e1ch l\u00e0m kh\u00e1c \u0111\u00f3 l\u00e0 b\u1ea1n ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c khi ph\u1ea3i \u0111\u00e1p \u1ee9ng th\u00f4ng \u0111i\u1ec7p marketing c\u1ee5 th\u1ec3. Nh\u01b0 m\u1ed9t nguy\u00ean t\u1eafc marketing \u201cb\u1ea5t di b\u1ea5t d\u1ecbch\u201d, b\u1ea1n c\u00e0ng c\u1ee5 th\u1ec3 h\u00f3a th\u00f4ng \u0111i\u1ec7p email t\u1edbi kh\u00e1ch h\u00e0ng, chi\u1ebfn d\u1ecbch email marketing c\u1ee7a b\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a.<\/p>\n

    \"email<\/p>\n

    Subiz Email l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u cho email marketing<\/p>\n<\/div>\n

    \u0110\u1ec3 ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, Subiz Email l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u00e1ng ch\u00fa \u00fd. M\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i nh\u1ea5t c\u1ee7a Subiz Email l\u00e0 theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng. Subiz Email h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p theo d\u00f5i c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng qua email theo th\u1eddi gian th\u1ef1c, n\u1eafm b\u1eaft th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 l\u1ecdc t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, t\u0103ng t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng Subiz Email<\/em><\/li>\n
    • Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 Marketing hi\u1ec7u qu\u1ea3<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Khi n\u00f3i \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a email, c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0: \u201cL\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh email k\u00e9m hi\u1ec7u qu\u1ea3?\u201d Ngay c\u1ea3 khi chi\u1ebfn d\u1ecbch email marketing \u0111ang t\u1ed1t, r\u1ea5t c\u00f3 th\u1ec3 \u0111\u00f4i ch\u1ed7 v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n th\u00eam. X\u00e9t cho […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55540"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55540"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55540\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}