{"id":55544,"date":"2023-12-20T15:03:38","date_gmt":"2023-12-20T08:03:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-xay-dung-email-marketing-don-gian-nang-cao-hieu-qua-mua-hang.html"},"modified":"2023-12-20T15:03:38","modified_gmt":"2023-12-20T08:03:38","slug":"cach-xay-dung-email-marketing-don-gian-nang-cao-hieu-qua-mua-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-xay-dung-email-marketing-don-gian-nang-cao-hieu-qua-mua-hang.html","title":{"rendered":"C\u00e1ch x\u00e2y d\u1ef1ng email marketing \u0111\u01a1n gi\u1ea3n, n\u00e2ng cao hi\u1ec7u qu\u1ea3 mua h\u00e0ng"},"content":{"rendered":"
Email marketing c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p, l\u00e0 k\u00eanh marketing mang l\u1ea1i t\u1ef7 l\u1ec7 ROI cao nh\u1ea5t. Trung b\u00ecnh 1 \u0111\u1ed3ng b\u1ea1n b\u1ecf ra cho email marketing, b\u1ea1n s\u1ebd thu v\u1ec1 kho\u1ea3ng h\u01a1n 42 \u0111\u1ed3ng. Nh\u01b0ng t\u1ea1i sao nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 trong tay m\u1ed9t list kh\u00e1ch h\u00e0ng l\u1edbn, \u0111\u01b0\u1ee3c xem l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t, \u0111\u00e3 ph\u00e2n lo\u1ea1i email theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng th\u1ec3 t\u0103ng \u0111\u01a1n h\u00e0ng? V\u1eady th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac b\u1ea1n n\u00ean xem l\u1ea1i c\u00e1ch vi\u1ebft n\u1ed9i dung email c\u1ee7a m\u00ecnh.<\/p>\n

\"email<\/p>\n

C\u00f3 nh\u1eefng ki\u1ec3u email marketing n\u00e0o?<\/h2>\n

V\u1edbi m\u1ed7i giai \u0111o\u1ea1n chi\u1ebfn d\u1ecbch email marketing, b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn nh\u1eefng ki\u1ec3u email ph\u00f9 h\u1ee3p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 ki\u1ec3u email b\u1ea1n n\u00ean hi\u1ec3u \u0111\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch:<\/p>\n

– Email chuy\u1ec3n ti\u1ebfp\/ giao d\u1ecbch<\/strong><\/em><\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng email \u0111\u01b0\u1ee3c g\u1eedi t\u1eeb h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 x\u00e1c nh\u1eadn nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi kh\u00e1ch h\u00e0ng, bao g\u1ed3m: email x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng, email g\u1eedi h\u00f3a \u0111\u01a1n thanh to\u00e1n, email th\u00f4ng tin shipping, email t\u1ea1o t\u00e0i kho\u1ea3n, email ho\u00e0n ti\u1ec1n ho\u0103c ho\u00e0n \u0111\u01a1n h\u00e0ng, email g\u1eedi l\u1ea1i m\u1eadt kh\u1ea9u\u2026<\/p>\n

V\u1edbi nh\u1eefng email ki\u1ec3u n\u00e0y t\u1ef7 l\u1ec7 m\u1edf mail l\u00e0 r\u1ea5t cao. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 ch\u00e0o h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o \u1edf nh\u1eefng email n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 doanh thu l\u1edbn h\u01a1n nhi\u1ec1u.<\/p>\n

– Email x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7<\/strong><\/em><\/p>\n

Nh\u1eefng d\u1ea1ng email x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng bao g\u1ed3m: email ch\u00e0o m\u1eebng ng\u01b0\u1eddi theo d\u00f5i m\u1edbi, email chuy\u1ec3n t\u1ea3i n\u1ed9i dung y\u00eau c\u1ea7u, email th\u00f4ng b\u00e1o b\u00e0i vi\u1ebft m\u1edbi, email x\u00e1c nh\u1eadn webinar\/event, email kh\u1ea3o s\u00e1t\/ \u0111\u00e1nh gi\u00e1, email th\u00f4ng b\u00e1o cu\u1ed9c thi,\u2026<\/p>\n

Khi s\u1eed d\u1ee5ng nh\u1eefng email x\u00e2y d\u1ef1ng m\u1ed1i h\u1ec7, \u0111i\u1ec1u quan tr\u1ecdng b\u1ea1n c\u1ea7n l\u01b0u \u00fd ch\u00ednh l\u00e0 c\u00e1ch vi\u1ebft n\u1ed9i dung nh\u01b0 \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi th\u1ef1c, ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c m\u1ed1i qua h\u1ec7 con ng\u01b0\u1eddi v\u1edbi con ng\u01b0\u1eddi \u1edf \u0111\u00e2y.<\/p>\n

– Email qu\u1ea3ng b\u00e1 & b\u00e1n h\u00e0ng<\/em><\/strong><\/p>\n

Ph\u1ea7n l\u1edbn \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1edd nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn tr\u1ef1c ti\u1ebfp t\u1eeb chi\u1ebfn d\u1ecbch email. Nh\u1eefng d\u1ea1ng email c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng: email qu\u1ea3ng b\u00e1\/ t\u1eb7ng n\u1ed9i dung h\u1eefu \u00edch, email th\u00f4ng b\u00e1o b\u00e1n h\u00e0ng\/ gi\u1ea3m gi\u00e1 d\u1ecbp l\u1ec5, email th\u00f4ng b\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi, email th\u00f4ng b\u00e1o d\u00f9ng th\u1eed\u2026<\/p>\n

V\u1edbi nh\u1eefng email qu\u1ea3ng b\u00e1 v\u00e0 email th\u00f4ng b\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng broadcast \u2013 g\u1eedi h\u00e0ng lo\u1ea1t cho m\u1ed9t danh s\u00e1ch \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3. V\u1edbi nh\u1eefng ki\u1ec3u email kh\u00e1c b\u1ea1n n\u00ean d\u00f9ng autoresponders \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p b\u1ea1n g\u1eedi \u0111i \u0111\u00fang v\u1edbi h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Email \u0111\u1ea7u ti\u00ean n\u00ean vi\u1ebft g\u00ec?<\/h2>\n

Sau khi c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin email kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean k\u00edch ho\u1ea1t auto responder v\u00e0 g\u1eedi email \u0111i nh\u1eb1m m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7. C\u1ee5 th\u1ec3:<\/p>\n

    \n
  • B\u1eaft \u0111\u1ea7u ch\u00e0o m\u1eebng kh\u00e1ch h\u00e0ng, gi\u1edbi thi\u1ec7u cho h\u1ecd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea1n. Email ch\u00e0o m\u1eebng \u0111\u1ea7u ti\u00ean n\u00e0y n\u00ean \u0111\u01b0\u1ee3c g\u1eedi \u0111i t\u1eeb m\u1ed9t ng\u01b0\u1eddi th\u1ef1c. Ngh\u0129a l\u00e0 email g\u1eedi \u0111i kh\u00f4ng ph\u1ea3i v\u1edbi danh ngh\u0129a c\u00f4ng ty, \u0111\u00f3 n\u00ean l\u00e0 gi\u00e1m \u0111\u1ed1c, CEO ho\u1eb7c l\u00e0 m\u1ed9t g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n kh\u00e1c \u0111\u1ec3 \u0111\u01b0a th\u00f4ng tin v\u00e0o ph\u1ea7n \u201cfrom\u201d trong email \u0111\u1ea7u ti\u00ean n\u00e0y.<\/li>\n
  • N\u00f3i cho h\u1ecd bi\u1ebft h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec t\u1eeb b\u1ea1n v\u00e0 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n l\u00e0m ti\u1ebfp theo \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i \u00edch l\u1edbn nh\u1ea5t t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa.<\/li>\n
  • Khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u01b0a email c\u1ee7a b\u1ea1n v\u00e0o danh s\u00e1ch nh\u1eadn email b\u1eb1ng nh\u1eefng h\u01b0\u1edbng chi ti\u1ebft qua m\u1ed9t \u0111\u01b0\u1eddng link \u1edf website c\u1ee7a b\u1ea1n. H\u00e3y n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n n\u1ebfu kh\u00f4ng l\u00e0m theo h\u01b0\u1edbng d\u1eabn. Sau \u0111\u00f3, y\u00eau c\u1ea7u h\u1ecd k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n qua c\u00e1c k\u00eanh kh\u00e1c nhau (facebook c\u00e1 nh\u00e2n, fanpage\u2026) \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c.<\/li>\n
  • \u0110\u01b0a ra n\u1ed9i dung h\u1eefu \u00edch nh\u1ea5t cho h\u1ecd \u0111\u1ec3 ho c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c ngay. Ch\u00ednh \u0111i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn h\u1ecd th\u1ea5y h\u00e0o h\u1ee9ng.<\/li>\n
  • Khi\u1ebfn h\u1ecd ph\u1ea3i m\u1edf nh\u1eefng mail sau: b\u1eb1ng c\u00e1ch k\u00edch th\u00edch s\u1ef1 ham mu\u1ed1n. Khi k\u1ebft th\u00fac email \u0111\u1ea7u ti\u00ean h\u00e3y g\u1ee3i m\u1edf t\u1edbi nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch h\u01a1n, t\u1ea1o s\u1ef1 dang d\u1edf k\u1ecbch t\u00ednh nh\u01b0 c\u00e1ch k\u1ebft th\u00fac m\u1ed9t t\u1eadp phim trong series phim d\u00e0i t\u1eadp v\u1eady. Email th\u1ee9 hai b\u1ea1n g\u1eedi cho h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u v\u1edbi ph\u1ea7n ti\u1ebfp theo c\u1ee7a c\u00e2u chuy\u1ec7n, c\u1ee9 nh\u01b0 v\u1eady cho nh\u1eefng email ti\u1ebfp theo.<\/li>\n<\/ul>\n

    \"lam-email-hieu-qua\"<\/p>\n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i sang d\u1ea1ng email b\u00e1n h\u00e0ng?<\/h2>\n

    Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang quen v\u1edbi vi\u1ec7c nh\u1eadn nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch mi\u1ec5n ph\u00ed h\u1ecd c\u1ea7n t\u1eeb b\u1ea1n, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khi\u1ebfn h\u1ecd th\u00e0nh ng\u01b0\u1eddi tr\u1ea3 ti\u1ec1n mua h\u00e0ng m\u00e0 kh\u00f4ng khi\u1ebfn h\u1ecd \u201cs\u1ee3\u201d b\u1ea1n?<\/p>\n

    Trong giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i n\u00e0y, nh\u1eefng email b\u1ea1n vi\u1ebft n\u00ean theo tr\u00ecnh t\u1ef1:<\/p>\n

      \n
    • L\u1ee3i \u00edch:<\/em> Trong email \u0111\u1ea7u ti\u00ean n\u00e0y, ti\u00eau \u0111\u1ec1 b\u1ea1n g\u1eedi kh\u00f4ng n\u00ean n\u00f3i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn n\u1ed9i dung email, h\u00e3y nh\u1eafc l\u1ea1i nh\u1eefng n\u1ed9i dung mi\u1ec5n ph\u00ed h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c trong giai \u0111o\u1ea1n tr\u01b0\u1edbc. Cu\u1ed1i c\u00f9ng, b\u1ea1n nhanh ch\u00f3ng chuy\u1ec3n h\u01b0\u1edbng h\u1ecd sang s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n \u0111\u1ecbnh b\u00e1n, n\u00f3i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/li>\n
    • H\u1ee3p l\u00fd:<\/em> n\u00f3i cho kh\u00e1ch h\u00e0ng bi\u1ebft t\u1ea1i sao h\u1ecd n\u00ean mua h\u00e0ng ngay. \u1ede nh\u1eefng email n\u00e0y, m\u1ee5c \u0111\u00edch l\u00e0 nh\u1eb1m khi\u1ebfn cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ea5m v\u00e0o \u0111\u01b0\u1eddng link trang b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n trong email.<\/li>\n
    • T\u1ea1o n\u1ed7i s\u1ee3:<\/em> trong nh\u1eefng mail n\u00e0y b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y s\u1ee3 m\u1ea5t \u0111i c\u01a1 h\u1ed9i n\u1ebfu kh\u00f4ng nhanh mua h\u00e0ng, t\u1ea1o t\u00ednh c\u1ea5p b\u00e1ch.<\/li>\n<\/ul>\n

      \u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      \"email<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55544"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=55544"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/55544\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=55544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=55544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=55544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}